gender: beauty

This is what gender ideology looks like:

That’s The Walking Dead’s Rosita Espinosa with newly shaven armpits.

This is also gender ideology at work: the privileging of an idea of gender over real life or, in this case, realism.

The Walking Dead’s producers go to great lengths to portray what a zombie apocalypse might be like. They are especially keen to show us the nasty bits: what it really looks like when dead people don’t die, what it looks like to kill the undead, and the evil it spawns in those left alive. It’s gruesome. The show is a gore orgy. But armpit hair on women? Apparently that’s just gross.

If gender ideology had lost this battle with realism, we’d see armpit hair on the women in Gilligan’s Island, Planet of the Apes, The Blue Lagoon, Beauty and the Beast, Waterworld, Lost, and The Hunger Games — but we don’t. (Thanks to Ariane Lange at Buzzfeed for the whole collection and to @uheartdanny for the link.)

At least Rosita could conceivably have a razor. How do women supposedly shave their armpits on deserted islands? Did the Beast slip Belle a razor, you know, just as part of his controlling personality? And maybe some persnickety women would continue to shave even if they were lost in purgatory, but Riley in Alien? Come on.

Our interest in realism only goes so far. Armpit hair on women is apparently one of its limits.

Cross-posted at Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Usually, you want to match up with someone at about your level, or a little higher.  The trouble is that many people overestimate their own level.  Maybe that’s especially true of men.

One summer many years ago at the tennis courts, a guy I didn’t know  came over and asked me if I’d like to play. I hadn’t arranged a game with anyone, but I didn’t want to wind up playing some patzer.

“Are you any good?” I asked. He paused.

“Well, I’m not Jimmy Connors,” he said (I told this was many years ago), “but neither are you.”

In chess and other games, serious players have ratings. Give a roomful of possible partners, they can sort through the ratings and find a match with someone at roughly the same level.  It’s called assortative mating, though that term usually refers to the other kind of mating, not chess.  It’s the basis of the conflict in this poignant scene from “Louie.”

Vanessa is not a ten, neither is Louie.  According to principles of assortative mating, the tens will wind up with other tens, the nines with nines, and so on down the attractiveness scale. One problem in the “Louie” scene is that Louie seems to have an inflated view of his own attractiveness.  He’s aiming higher than Vanessa.  That’s typical.  So is the importance that Louie, the man, places on physical attractiveness. This excerpt begins with Louie telling Vanessa that she’s a really beautiful . . . . He can’t bring himself to say “girl”; he’s probably going to say “person.” But he’s obviously not saying what he thinks.

Or as Dan Ariely and colleagues concluded from their study of HotOrNot members:

[Men] were significantly more influenced by the consensus physical attractiveness of their potential dates than females were. [Men also] were less affected by how attractive they themselves were . . .  In making date choices, males are less influenced by their own rated attractiveness than females are.

Another dating site, OK Cupid, found a similar pattern when they looked at data about who gets messages.  They asked their customers to rate profile photos of the opposite sex on a scale of 0 to 5. They then tracked the number of messages for people at each level of attractiveness.  The graph below shows what women thought and what they did – that is, how attractive they found men, and who they sent messages to.

Men who were rated 0 or 1 got fewer messages than their proportion in the population.  That figures. But even men who were only moderately attractive got more than their share. Generally, the fewer men at a level of attractiveness, the fewer total messages women sent. The 4s, for example, constituted only 2% of the population, and they got only 4% of all the messages.  The Vanessas on OK Cupid are not sending a lot of inquiries to guys who look like George Clooney.

But look at the men.

Men are more generous in their estimates of beauty than are women. But they also ignore the Vanessas of the world (or at least the world of OK Cupid) and flock after the more attractive women.  Only 15% of the women were rated as a 4, but they received about 26% of the messages.  Women rated 5 received messages triple their proportion in the population.

What about those with so-so looks?  Women rated as 2s received only about 10% of the messages sent by men. But men at that same level received 25% of the messages women sent.  The women seem more realistic.

Vanessa too has no illusions about her own attractiveness. She refers to herself as “a fat girl,” and when Louie, trying to be kind, says, “You’re not fat,” she says: “You know what the meanest thing is you can say to a fat girl? [pause] ‘You’re not fat.’” But it’s only when she challenges Louie’s view of his own attractiveness that their relationship starts to change.

Y’know if you were standing over there looking at us, you know what you’d see?

What?

That we totally match. We’re actually a great couple together.

She doesn’t explain what she means by “totally match.” It could be their interests or ideas or personalities, but the imaginary stranger looking at them from over there couldn’t know about any of that. What that generalized other could see is that they are at roughly the same place on the assortative mating attractiveness scale.

Cross-posted at Pacific Standard.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

Flashback Friday.

One manifestation of white supremacy is the use of whiteness as the standard of beauty.  When whiteness is considered superior, white people are considered more attractive by definition and, insofar as the appearance of people of other races deviates from that standard, they are considered ugly.

Non-white people are still allowed to be considered beautiful, of course, as long as they look like white people.

This collection of images is a nice illustration of the way in which black women, in particular, are expected to look white in order to qualify as beautiful. The images are powerful because the black models look almost identical to the white models, but also because they are ads for make-up. So the ads are literally selling beauty.

This is Flashback Friday, so these are ads I collected and posted in 2008.  Have things changed or stayed the same? Or, am I being unfair? Most white women do not look like these women either.  And the women of color in the images are, in fact, women of color.  Who am I to say they don’t look “black”?  Is there something else going on here?  I’m happy for the conversation.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Writer and director Elena Rossini has released the first four minutes of The Illusionists.  I’m really excited to see the rest.  The documentary is a critique of a high standard of beauty but, unlike some that focus exclusively on the impacts of Western women, Rossini’s film looks as though it will do a great job of illustrating how Western capitalist impulses are increasingly bringing men, children, and the entire world into their destructive fold.

The first few minutes address globalization and Western white supremacy, specifically.  As one interviewee says, the message that many members of non-Western societies receive is that you “join Western culture… by taking a Western body.”  The body becomes a gendered, raced, national project — something that separates modern individuals from traditional ones — and corporations are all too ready to exploit these ideas.

Watch for yourself (subtitles available here):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Last month I wrote about how the revival in the popularity of beards was hurting razor sales, causing companies like Proctor & Gamble to ramp up advertising encouraging “manscaping” below the neck.  Here’s another response to the trend: hair plugs for your face.

According to a facial plastic surgeon interviewed for an article at DNAinfo New York, the rate at which he is asked to do facial hair transplants has skyrocketed from ” just a handful of beard transplants each year a decade ago” to about three a week.  The surgeons mention the hipster beard trend as one cause of the rise in interest, but also cite a wide array of people who might be interested in fuller facial hair:

…clients include men who have struggled since adolescence to grow a beard, those undergoing a gender transition from female to male, men with with facial scarring and Hasidic Jews who hope to achieve denser payot, or sidelocks.

Expense for the procedure ranges from $3,o00 for partial transplants to $7,000 for a full beard.

What a fascinating example of the intersection of race, gender, religion, technology, and capitalism.  Which men’s faces have more power to determine appearance norms for men?  Or, what does masculinity look like?  Men with Asian, American Indian, and African backgrounds are less likely to be able to grow full beards, but a society centered on whiteness can make their faces seem inadequate.  If the situation were reversed, would we see white men, disproportionately, going in for laser hair removal?  Would transmen feel less pressure to be able to grow a beard to feel fully masculine?  Would they feel more if they were part of a Hasidic Jewish community?

Also, is this really about hipsters?  How much power does a young, monied demographic have to set fashion trends?  To send a wide range of people to surgeons — for goodness sake — in the hopes of living up to a more or less fleeting trend?  How do such trends gain purchase across such a wide range of people?  What other forces are at work here?

What can we learn from this about other plastic surgeries that we are more likely to take for granted as the result of natural or universal beauty?  Breast implants for women, breast reductions for men, liposuction, facelifts, labiaplasty, or eyelid surgery?

Lots of interesting conversations to be had.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Our recent post collecting examples of creative resistance to sexually objectifying advertising was a big hit, which makes me think y’all are going to love this one.  The National Eating Disorder Information Center paid to put up a creative ad/trash can.  It reads “Shed your weight problem here” and encourages passers-by to dispose of their fashion magazines.

Another great example of how organizations can creatively push back against the harmful messages spread by corporations for profit.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A new study on the differential earning power of male and female movie stars beings with a quote from Jennifer Jason Leigh:

It’s the nature of the business. People equate success with youth (source).

She’s half right.   Irene Pater and her co-authors looked at the pay of 265 actors and actresses who appeared in Hollywood films from 1968 to 2008.  They found that the average earnings of actors rises until the age of 51 and remains stable after that.  The average earnings of actresses, in contrast, peaks at 34 and decreases “rapidly thereafter.”

Sarah Jessica Parker, then, was more on the mark:

There is still a discrepancy in earning power between men and women in Hollywood. And it becomes doubly unfair when you think of our earning potential in terms of years.  Actresses are like football players. They have a small window of prime earning ability (source).

So, is this sexism or just “market forces”?  That is, is female acting work devalued compared to men’s because people in positions of power don’t value women?  Or is it because casting women over 34 decreases box office returns, whereas casting older men does not?  Pater and her colleagues suggest that it’s sexism.  One study, they explain,

…actually examined the combined effect of gender and age on box office performance [and] revealed that casting a female lead older than 32 years of age does not influence a movie’s box office performance, whereas casting a male lead older than 42 decreases box office revenues by almost 17% (source).

So the presence of male actors in their forties and over decreases box office revenue, but they still get paid more than women of the same age.  In contrast, casting women in their mid-thirties and over doesn’t bring down profits, but she’s still less valuable in the eyes of producers.  Sexism sounds like a plausible explanation to me.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’re cultivating a Pinterest page featuring revealing examples of re-touching and photoshop.  Here are our nineteen newest contributions, borrowed from Jezebel, Buzzfeed, and Photoshop Disasters.

Perfect without a belly button (ebay); Lindsey Lohan once also had a mighty migrating belly button:

Terrifying proportions (Westfield Mall):

And Good Housekeeping too:

Take care with the placement of that right hip (Victoria’s Secret):

Let us count the ways (Speigel, Victoria’s Secret, and Laffy Taffy via Photoshop Disaster):

See our full Pinterest page here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.