gender: beauty

Evolutionary psychologists argue that when we find certain traits sexually attractive in others it may be because they signal reproductive fitness.  It goes something like this: People who have been sexually attracted to traits that tell the “truth” about genetic superiority have been more likely to choose mates with superior genetics and, therefore, have been more likely to produce healthy offspring that live to an age where they, in turn, can reproduce themselves.  Accordingly, nature has selected for individuals attracted to people who display signs of genetic excellence.

Culture throws a wrench in this theory because human can create their own systems of meaning, collectively convincing each other that certain traits are desirable regardless of the relationship between the trait and reproductive fitness.  The thinness ideal for women is an excellent example.  Judging by pop culture, heterosexual men have a strong preference for very thin women.  In fact, however, the weight idealized in mass media is not conducive to reproductive fitness; women won’t ovulate or menstruate below a certain weight because their body recognizes that it can’t support a pregnancy.

A new study — by Leigh Simmons, Marianne Peters, and Gillian Rhodes — offers another tantalizing piece of information regarding the relationship between attractiveness and reproductive fitness.  Pre-existing research shows that men with lower voices are judged more sexually attractive, so the authors decided to measure one indicator of their reproductive fitness, sperm count.

The results? Voice attractiveness is related  to sperm count, but in the opposite direction expected.  Men with higher voices, in fact, have higher sperm concentration, not lower.

The jury is still out about what this means, but it’s an intriguing addition to the ongoing conversation that social and biological scientists are having about how culture and nature interact to shape human experience.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

(source: Google Images)

Since the inception of the Gaga machine, her message has been to love yourself, flaunt your difference, be you in a conformist youth culture. As a 20-year-old struggling for an alternative sexual expression to “sexpot”, my interest was piqued. She was young and raw, full of a singular energy that demanded attention, with a decent set of pipes… so what was the catch? The catch was the patriarchal bargain.

A patriarchal bargain, as Lisa Wade wrote in a previous post, is:

…a decision to accept gender rules that disadvantage women in exchange for whatever power one can wrest from the system. It is an individual strategy designed to manipulate the system to one’s best advantage, but one that leaves the system itself intact… Don’t be too quick to judge; nearly 100% of women do this to some degree.

Even Lady Gaga.

Gaga, as weird and anti-Britney Spears sexy as she is, still exhibits sexiness that appeals to the male gaze. At times, it is positively pornographic. That is Lady Gaga’s patriarchal bargain. Despite bucking traditional rules of femininity with innovative fashion elements, she upholds contemporary standards of beauty and sex appeal. Her method is achieved through the use of palatable distractions: telephones as headwear, shamelessly poisoning ex-lovers, and dancing in flawless skeleton makeup. Give ‘em the old razzle dazzle and they won’t even notice that she’s a skinny white woman gyrating in underwear.

Bad Romance:

Telephone:

Throughout her body of work there is a thread of what we know all too well:  ass-shaking, barely-there nudity and conspicuous consumption, just in an offbeat fashion. Gaga is bonkers, but Gaga is sexy. Gaga is political and outspoken, Gaga is skinny and [often] blond.  Indeed, “Mother Monster” may uplift her fans because of her affinity for oddness, but lest we forget, she is a lady and must inhabit the flesh that adheres to gender norms and restrictions, she reminds us:

“I would rather die than have my fans see me without a pair of heels on. And that’s show business.”

If you want to ride the ride, you have to pay the price.  And that price is patriarchy.

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Sonita Moss is a 2010 graduate of the University of Michigan with a B.A. degree in Sociology and French & Francophone Studies. Sonita hopes to receive her PhD in Sociology with a focus on the intersections of gender, race, and beauty. Whilst she prepares for the GRE, she occasionally updates her blog, Deconstructed Beauty.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Cross-posted in Portuguese at Conhecimento Prudente.

A lot of readers were taken with the new parody video, “Fotoshop by Adobé,” that has been making it’s way around the internet. Created by filmmaker Jesse Rosten, the video parodies beauty product commercials that play on and encourage insecurities while promising women magical transformations that will allow them to attain entirely unrealistic beauty standards overnight due to ground-breaking science-y sounding ingredients and processes (“pro-pixel intensifying fauxtanical hydro-jargon microbead extract”). Enjoy!

Thanks to Jessica B., Kate A., Rex S., Emma M.H., Jessica W., finefin, Bernardo, Robin D., Priyanka Mathew (who posts at Culture+Marketing+Politics), runbotrun, Dmitriy T.M., Lots of Models, Tom Megginson, and my colleague Pete La Chapelle for sending it in!

Cross-posted at Ms.

Maybelline’s brand of lip gloss, “baby lips,” is a straightforward example of the infantilization of adult women:

We should be worried about the infantilization of women for two reasons:

First, it’s directly related to the sexualization of young girls.  The two phenomena, when considered together, clearly point to the convergence of female children and adult sexuality.  As I wrote in a previous post:

…on the one hand, women are portrayed as little girls, as coyly innocent, as lacking in power and maturity. On the other hand, child-likeness is sexy, and girls are portrayed as Lolitas whose innocence is questionable.

Second, the need for women to look like babies to be beautiful (and the requirement for women to be beautiful), turns aging into a trauma for women.  Susan Sontag, in her (truly beautiful) essay The Double Standard of Aging, put it this way:

The great advantage men have is that our culture allows two standards of male beauty: the boy and the man… A man does not grieve when he loses the smooth, unlined, hairless skin of a boy. For he has only exchanged one form of attractiveness for another…

There is no equivalent of this second standard for women. The single standard of beauty for women dictates that they must go on having clear skin. Every wrinkle, every line, every gray hair, is a defeat.

A very lucrative defeat for Maybelline, if we buy into it.

More of the quote at a previous post.  And, for more on the infantilization of women, see our posts on baby teeth, lady spanking, Glee, this collection of examples, a vintage example, and the Halloween edition. Link via BagNewsNotes.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Re-posted in honor of Love Your Body Day.

In “Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners,” Evelyn Nakano Glenn* argues that in many areas of the world, light skin tone is a form of symbolic capital; research indicates that individuals with lighter skin are interpreted as being smarter and more attractive than those with darker skin. Glenn suggests that this symbolic capital is especially important for women:

The relation between skin color and judgments about attractiveness affect women most acutely, since women’s worth is judged heavily on the basis of appearance…men and women may attempt to acquire light-skinned privilege. Sometimes this search takes the form of seeking light-skinned marital partners to raise one’s status and to achieve intergenerational mobility by increasing the likelihood of having light-skinned children. (p. 282)

I thought of Glenn’s article when we received an email from Fatima B. about personals ads in Islamic Horizons, a magazine distributed by the Islamic Society of North America. Fatima says the ads for women often contain references to skin tone, where the women are described as “fair.”

The January/February 2011 personal ads section contains this example:

Looking through the past year’s matrimonial ads, I found several others, such as these:

Sunni Muslim parents seeking correspondence from professionals for their Canadian born/raised daughter, BA honors, fair, attractive, 289, 5’4”, with good Islamic values.

Sunni Muslim parents of Indian origin seeking professional match for their daughter 30, 5’1”, attractive, slim, fair, good family values, engineering graduate, working in Management Consulting. Inviting correspondence from residents of Toronto only

Sunni parents Urdu speaking of India origin seek correspondence for their daughter US citizen, 25, 5’4”, pretty fair, religious (non-Hijab) MD from prestigious institution second year resident.

As you’d expect, the ads placed by (or on behalf of) men didn’t stress their looks as much as the ads placed by women did. I only found one example in which they made clear the man was light-skinned:

Muslim parents of US born son, 3rd year medical student, 24, 6’2”, slim, fair seek Pakistani/Indian girl, 18-22, very beautiful, fair, tall, slim, religious and from a good educated family

Of course, to the degree the ads emphasized looks, they aren’t particularly different than personals ads anywhere else except that they emphasize skin tone openly. I am sort of fascinated by how often the word “lively” is used in the ads describing women, though. It appeared in a number of different ads in the “seeking husband” section, but I’m not sure exactly what “lively” might be code for (in the language of personals ads, that is, where you try to convey lots of info with very few words).

Anyway, back to our original topic, these ads clearly illustrate the use of skin tone as a form of symbolic capital, which those who have it (particularly women) may highlight to make themselves more attractive on the romantic marketplace, and which others appear to actively value. Further, by allowing ads to include “fair” as both a characteristic the ad placer has, and as a sought-after quality, the editors of the magazine legitimate the open valuing of light-colored skin over other skin tones.

Fatima was pleased to see this practice called out in an ad placed in the most recent issue:

* Article is from Gender & Society 2008, vol. 22, issue 3, p. 281-302.

I know a guy, bless his heart, who is unendingly surprised to learn that women do things to themselves to try to be more conventionally attractive.  Most recently he learned that bleach blondes are almost always, well, bleached. He thought it was a common natural hair color for adult women. LOL.

In any case, I thought the photographs below — by Zed Nelson, and sent along by zeynaparsel — were neat. They disembody the tools women use to enhance their beauty — eyelash extensions, breast implants, hair extensions — revealing them as undeniably artificial.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Myrianne J. forwarded us an email she received from Dell advertising a laptop that perfectly illustrates the conflation of thinness with beauty. The email, which came with the subject line “Hello beautiful — introducing the new ultra-thin Vostro V131,” included this image, with the line “Thin and powerful never looked so good” centered over a woman’s hand:

Including the subject line, in fact, the words “beautiful” or “beautifully” appear three times in the ad, lest you fail to make the connection.

Post under “No comment” by Sarah Richardson at Ms.:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.