Cultural appropriation generally refers to the adoption of traditional practices, objects, or images by a person or group that is not part of the originating culture. Cultural appropriation can become problematic when it is done without permission, serves to benefit the dominant group, and erases or further marginalizes the oppressed group. In this way, cultural appropriation can recreate larger structures of inequality.

On a recent stroll through a duty-free shop, I was introduced to one of these problematic examples in the form of a new Canadian product named “Totem Vodka,” packaged in a bottle resembling a totem pole. Totem Vodka is not a product of Indigenous entrepreneurship. Instead it is a form of problematic cultural appropriation. Here’s why:

First Nations Erasure

Totem poles are important symbolic creations of some First Nations families in Canada’s Pacific Northwest. They are symbols of family lineage that serve to document stories or histories of people, communities or clans. The Totem Vodka bottle and marketing images erases these families, while appropriating their symbols.

The bottle stopper is shaped like a Thunderbird, a supernatural bird who causes thunder and lightning according to First Nations mythology. The Thunderbird crest is traditionally carved on the totem poles of people from the Thunderbird clan of the Kwakwaka’wakw nations (on Vancouver Island). The origin of the Thunderbird (and totem poles) within Pacific Northwest First Nations communities is absent from the company’s description of the bottle’s design and construction. Instead, the bottle is superficially connected to a wide-array of global references; the bottle was “designed on the West Coast of Canada, moulded by French glassmakers and topped with an Italian-made custom stopper.”

Significantly, the individuals featured in pictures on the company’s Twitter account include few or no indigenous people.

First Nations Exploitation

The owner of Totem Distilleries is a wealthy white entrepreneur and proceeds from the vodka help support a wildlife rescue association without any First Nations connection.

Settler societies have, paradoxically, both outlawed the sacred work of totem pole carving by indigenous peoples and exploited it for their own profit. In this case, the totem pole is used as an aesthetic tool to distinguish the vodka as authentically “Canadian,” while reproducing an abstracted, exotified, and ultimately false vision of indigeneity. First Nations people in Canada have rarely been either credited or compensated for the use of their cultural symbol.

The example of Totem vodka fits within a larger pattern of racism and colonial exploitation of indigenous people. We can look to the historical effects of colonization in Canada to see how attempts to erase Indigenous culture, while simultaneously exploiting it for the benefit of colonizers, has led to systemic discrimination, exclusionary policies and neglect that continue into the present day. Using a totem pole as a vodka bottle symbolizes this larger, patterned systems of inequality.

Alexandra Rodney is a PhD candidate in the Department of Sociology at the University of Toronto. She teaches Cultural Sociology and researches in the areas of food, gender and health. You can read more of Alexandra’s work on her website or follow her on Twitter

A special thank-you to Josée Johnston and Samantha Maskwa for their feedback on this post. Samantha is of Cree, Ojibway and Celtic ancestry. Her family is from the Rice Lake area and the southern part of Turtle Island and she is Bear clan. In addition to her midwifery degree, she is also completing a minor in Sociology and an Aboriginal Knowledges and Experiences certificate at Ryerson University in Toronto.

Earlier this year Brandy Zadrozny interviewed me for a Daily Beast story about the new CDC guidelines for alcohol consumption by women. It caused an outcry because it advised all women who could potentially become pregnant to completely abstain from alcohol as a way to prevent fetal alcohol spectrum disorders.

Responses across the blogosphere included several objections, including the fact that research shows that alcohol alone is not sufficient to cause fetal harm (enter poverty as a major confounding factor) and paternal drinking prior to conception is believed to contribute to incidence of these disorders, too, despite no advice to men of fertile age to refrain from any alcoholic consumption.

Interesting points, but an argument made by Renée Ann Cramer in Pregnant with the Stars gave what I thought was some interesting historical perspective.

Until feminists fought to make it otherwise, she explains, it was perfectly legal in America to refuse to allow women access to certain jobs because they might get pregnant. If the working conditions were too challenging or involved exposure to dangerous chemicals, women were considered unfit for the work by virtue of their always-potentially-pregnant status. And if they did this work and harm did come to a child, it was considered a failure of the state to adequately protect her.

Feminists fought to make this “protectionism” illegal, demanding that women themselves have the right to decide, alongside men, if they wanted to take occupational risks. And they largely won this fight.

In turn, though, women themselves came under scrutiny. They were no longer excluded from certain jobs, but if they chose to do them, it was reasonable to judge them harshly for doing so. Cramer calls this the “responsibilization” of pregnancy. Now that women had the right to handle their pregnancy (or pre-pregnancy) however they wished, they (and not the state) would be held responsible for doing so in ways that society approved or disapproved.

This is what the CDC guidelines are doing. It’s not legal to “protect” women from harming her not-yet-existing fetus by refusing to serve her alcohol. Women have the same rights as men. But with rights comes responsibilization and if women don’t make the choices endorsed by their communities, the health industry, and even the federal government, they can expect to be surveilled, judged, and possibly bullied into doing so.

Cross-posted at Pacific Standard.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Research on college student alcohol consumption shows that they drink significantly more when they link their drinking to a reason to celebrate. Halloween is one of the many “alcoholidays” that occur throughout the school year.

Psychologist Kent Glindemann and colleagues took measures of the blood alcohol concentration of college students on Halloween and a comparative non-holiday. As a measure of their investment in the celebration, the researchers also indicated whether the student was in costume on Halloween and asked the subject how much time and effort they spent putting it together.

They found that students on Halloween were significantly more intoxicated than they were on the non-holiday, significantly more intoxicated if they were in costume, and significantly more intoxicated if they had invested more versus less time in their appearance.


Glindemann and his colleagues theorize that the Halloween costume mediates the intent to celebrate, but costumes may also have an independent effect. Social work professor John D. Clapp and his colleagues studied non-holiday-related college parties. Such parties often have themes that encourage students to dress up. In theory, the themes apply to all students but in practice women dress up far more often than men.

Clapp and his colleagues found that women tested at themed parties had higher rates of intoxication than women at non-theme parties. Women may be de-inhibited by the costumes themselves or the costumes may make the party feel more like an alcoholiday.

Happy Halloween everybody! Celebrate safely!

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Flashback Friday.

The term “fetal alcohol syndrome” (FAS) refers to a group of problems that include mental retardation,  growth problems, abnormal facial features, and other birth defects.  The disorder affects children whose mothers drank large amounts of alcohol during pregnancy.


Well, not exactly.

It turns out that only about 5% of alcoholic women give birth to babies who are later diagnosed with FAS. This means that many mothers drink excessively, and many more drink somewhat (at least 16 percent of mothers drink during pregnancy), and yet many, many children born to these women show no diagnosable signs of FAS. Twin studies, further, have shown that sometimes one fraternal twin is diagnosed with FAS, but the other twin, who shared the same uterine environment, is fine.

So, drinking during pregnancy does not appear to be a sufficient cause of FAS, even if it is a necessary cause (by definition?). In her book, Conceiving Risk, Bearing Responsibility, sociologist and public health scholar Elizabeth M. Armstrong explains that FAS is not just related to alcohol intake, but is “highly correlated with smoking, poverty, malnutrition, high parity [i.e., having lots of children], and advanced maternal age” (p. 6). Further, there appears to be a genetic component. Some fetuses may be more vulnerable than others due to different ways that bodies breakdown ethanol, a characteristic that may be inherited. (This may also explain why one fraternal twin is affected, but not the other.)

To sum, drinking alcohol during pregnancy appears to contribute to FAS, but it by no means causes FAS.

And yet… almost all public health campaigns, whether sponsored by states, social movement organizations, public health institutes, or the associations of alcohol purveyors tell pregnant women not to drink alcohol during, before, or after pregnancy… at all… or else.

The Centers for Disease Control (U.S.):

The National Organization on Fetal Alcohol Syndrome:

Best Start, Ontario’s Maternal Newborn and Early Child Development Resource Centre:

Nova Scotia Liquor Commission:

These campaigns all target women and explain to them that they should not drink any alcohol at all if they are trying to conceive, during pregnancy, during the period in which they are breastfeeding and, in some cases, if they are not trying to conceive but are using only somewhat effective birth control.

So, the strategy to reduce FAS is reduced to the targeting of women’s behavior.

But “women” do not cause FAS. Neither does alcohol. This strategy replaces addressing all of the other problems that correlate with the appearance of FAS — poverty, stress, and other kinds of social deprivation — in favor of policing women. FAS, in fact, is partly the result of individual behavior, partly the result of social inequality, and partly genetic, but our entire eradication strategy focuses on individual behavior. It places the blame and responsibility solely on women.

And, since women’s choices are not highly correlated with the appearance of FAS, the strategy fails. Very few women actually drink at the levels correlated with FAS. If we did not have a no-drinking-during-pregnancy campaign and pregnant women continued drinking at the rates at which they drank before being pregnant, we would not see a massive rise in FAS. Only the heaviest drinking women put their fetus at risk and they, unfortunately, are the least likely to respond to the no-drinking campaign (largely due to addiction).

Originally posted in 2010 and developed into a two-page essay for Contexts magazine.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Flashback Friday.

My great-grandma would put a few drops of turpentine on a sugar cube as a cure-all for any type of cough or respiratory ailment. Nobody in the family ever had any obvious negative effects from it as far as I know. And once when I had a sinus infection my grandma suggested that I try gargling kerosene. I decided to go to the doctor for antibiotics instead, but most of my relatives thought that was a perfectly legitimate suggestion.

In the not-so-recent history, lots of substances we consider unhealthy today were marketed and sold for their supposed health benefits. Joe A. of Human Rights Watch sent in these images of vintage products that openly advertised that they contained cocaine or heroin. Perhaps you would like some Bayer Heroin?



This alcohol and opium concoction was for treating asthma:

Cocaine drops for the kids:

This product, made up of 46% alcohol mixed with opium, was for all ages; on the back it includes dosages for as young as five days:

A reader named Louise sent in a recipe from her great-grandma’s cookbook. Her great-grandmother was a cook at a country house in England. The recipe is dated 1891 and calls for “tincture of opium”:

The recipe from the lower half of the right-hand page (with original spellings):

Hethys recipe for cough mixture

1 pennyworth of each
Antimonial Wine
Acetic Acid
Tincture of opium
Oil of aniseed
Essence of peppermint
1/2lb best treacle

Well mix and make up to Pint with water.

As Joe says, it’s no secret that products with cocaine, marijuana, opium, and other now-banned substances were at one time sold openly, often as medicines. The changes in attitudes toward these products, from entirely acceptable and even beneficial to inherently harmful and addicting, is a great example of social construction. While certainly opium and cocaine have negative effects on some people, so do other substances that remained legal (or were re-legalized, in the case of alcohol).

Often racist and anti-immigrant sentiment played a role in changing views of what are now illegal controlled substances; for instance, the association of opium with Chinese immigrants contributed to increasingly negative attitudes toward it as anything associated with Chinese immigrants was stigmatized, particularly in the western U.S. This combined with a push by social reformers to prohibit a variety of substances, leading to the Harrison Narcotic Act. The act, passed in 1914, regulated production and distribution of opium but, in its application, eventually basically criminalized it.

Reformers pushing for cocaine to be banned suggested that its effects led Black men to rape White women, and that it gave them nearly super-human strength that allowed them to kill Whites more effectively. A similar argument was made about Mexicans and marijuana:

A Texas police captain summed up the problem: under marijuana, Mexicans became “very violent, especially when they become angry and will attack an officer even if a gun is drawn on him. They seem to have no fear, I have also noted that under the influence of this weed they have enormous strength and that it will take several men to handle one man while under ordinary circumstances one man could handle him with ease.”

So the story of the criminalization of some substances in the U.S. is inextricably tied to various waves of anti-immigrant and racist sentiment. Some of the same discourse–the “super criminal” who is impervious to pain and therefore especially violent and dangerous, the addicted mother who harms and even abandons her child to prostitute herself as a way to get drugs–resurfaced as crack cocaine emerged in the 1980s and was perceived as the drug of choice of African Americans.

Originally posted in 2010.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

At Everyday Sociology, sociologist Karen Sternheimer made a nice observation about the problem of teen drinking. It’s not our biggest alcohol problem.

According to the CDC, the age group most likely to die from binge drinking is people 35-64 years old. In fact, three out of every four alcohol poisoning deaths are in this age group — 4.5 out of a total of 6 a day — and 76% of them are men, especially ones who earn over $70,000 a year.777

So why all the PSAs aimed at teens?

Sternheimer argues that the focus on teens has to do with who what groups are identified as problematic populations. In the 1800s and early 1900s, she points out, laws were passed in several states making it illegal for African Americans and Native Americans to drink alcohol. Immigrants were also targeted.

Young people weren’t targeted until the student rebellions of the 1960s and ’70s. Like the “protest psychosis” attributed to black Civil Rights activists, the anti-establishment activism of young people was partly blamed on drug and alcohol use.

Today, she observes, the National Institute of Alcohol Abuse and Alcoholism focuses its attention on young people, minorities, women, and people with HIV.

It’s about power. She writes:

White, middle-class men over thirty typically have more social power than the groups commonly targeted as problems. They also vote, and no sane politician is going to campaign warning of the danger some of these men cause and how we can control them.

Not to mention, she says, how the alcohol industry would feel about the government telling their richest customers to curb their drinking. They much prefer that PSAs focus on young people. “This industry can well afford the much-touted ‘We Card’ programs,” says Sternheimer, “because teens usually don’t have the money for the expensive stuff that their parents can buy.”

The industry’s marketing to wealthy, white men, then, goes unchecked.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Flashback Friday.

If you’re like me, you probably grew up hearing a charming story about John Chapman, aka Johnny Appleseed, in which he planted apples across America so that no one would ever go hungry again. The image, overall, is of an eccentric but kindly man who went around planting apples so pioneers could have fresh, healthy fruit to eat. Here’s the 1948 version of the story from Disney, if you have 15 minutes:

Johnny Appleseed-1948 by Kanker76

In his book The Botany of Desire, Michael Pollan discusses Johnny Appleseed. He really did exist, and he did travel around the frontier planting apples from apple seeds and later selling the apples to pioneers (and apparently giving lots of trees away, too). He was, by all accounts, extremely eccentric, wearing sackcloth as a tunic for clothing, going barefoot much of the time, and so on. He was a vegetarian, though I don’t know if chipmunks and other animals pranced around in the woods with him.


But there’s a little detail the Disney movie and all the kids’ books about Johnny Appleseed got wrong. His apples weren’t for eating. They were for liquor.

Apples don’t grow “true” from seeds — that is, if you plant a Granny Smith apple seed, the tree that grows will not produce Granny Smith apples (the vast majority of the time, anyway). The only way to be sure what kind of apples a tree will produce is to graft limbs onto it from another apple tree that has the kind of apples you want. Most trees that grow from seeds produce smallish apples that are bitter and very much unlike the glowing waxed fruit we’ve come to associate with health and a good diet. People would not want to eat those apples. But what they could do with them is turn them into apple cider, alcoholic apple cider.

For much of American history, alcoholic beverages were widely consumed by both adults and children. Before clean water was necessarily available, it was safer to drink alcohol, particularly in cities.

So how did we go from apples as source of liquor to apples as healthy fresh fruit? According to The Straight Dope,

We stopped drinking apples and started eating them in the early 1900s. The Women’s Christian Temperance Union publicized the evils of alcohol, the movement towards Prohibition was gaining momentum, and the apple industry saw the need to re-position the apple… We can thank prohibition for shifting the image of the apple to the healthy, wholesome, American-as-apple-pie fruit that it is today.

Anyway, it’s sort of a funny instance of both the way we sanitize history and of re-branding. Most of us, raised on images of Laura Ingalls Wilder, can’t imagine early pioneers drinking alcohol all day and happily giving it to their children, or that there might be legitimate reasons for doing so (protecting your kids from getting dysentery from polluted water, for instance). And apples have become such an icon of health that the idea of campaigns against them as sources of liquor is unimaginable.

Originally posted in 2009.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

To many Americans, globalization may mean Americanization but, in China, globalization is Koreanization. This is the impact of Hallyu (the Korean word for “Korean wave”), which began in 1997. Hallyu began with Korean television dramas and today extends throughout Chinese life: k-drama, k-pop, movies, fashion, food, and beauty.  It is argued to be the only example of a cultural power “that threatens the dominance of American culture.”

Its influence is impressive. For example, when a star on a Korean soap opera ordered chicken and beer for dinner — Korea’s chi-mek (or chi-meak) – and claimed it as her favorite food, Chinese audiences went crazy for the combination. Korean beer exports rose by over 200%:

Even the standard of beauty in China has been altered due to Hallyu. During this year’s National Day holiday (10/1-10/7), about 166,000 Chinese visited Korea. They flocked to top shopping districts to purchase a wide range of Korean products like cosmetics, each spending an average of $2,500.  Some of these Chinese tourists visited the Gangnam district (Apgujeng-dong), the capital of plastic surgery in Korea. They want to look like k-drama stars. They want to have Korean actresses’ nose or eyes.

The obsession with Korea has caused Chinese leaders a great deal of angst. It was a major issue at the country’s National People’s Congress where, according to the Washington Post, one committee spent a whole morning pondering why China’s soap operas weren’t as good as those made by Korea. “It is more than just a Korean soap opera. It hurts our culture dignity,” one member of the committee said.

Their concern isn’t trivial; it’s about soft power. This is the kind of power states can exert simply by being popular and well-liked. This enables a country to inflluence transnational politics without force or coercion.

Indeed, the Korean government nurtured Hallyu. The President pushed to develop and export films, pop music, and video games. As The Economist reports:

Tax incentives and government funding for start-ups pepped up the video-game industry. It now accounts for 12 times the national revenue of Korean pop (K-pop). But music too has benefited from state help. In 2005 the government launched a $1 billion investment fund to support the pop industry. Record labels recruit teens who undergo years of grueling [sic] training before their public unveiling.

It’s working. According to the Korea Times, China has made a trade agreement with Korea allowing it an unprecedented degree of access to the Chinese people and its companies, an impressive win for soft power.

Sangyoub Park, PhD is a professor of sociology at Washburn University, where he teaches Social Demography, Generations in the U.S. and Sociology of East Asia. His research interests include social capital, demographic trends, and post-Generation Y.  Lisa Wade, PhD is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Cross-posted at Pacific Standard.