Lucia M.M. sent in this effort to sell wine to the Monday night football crowd:
Meanwhile, seven of our Readers sent in the new female-branded beer “chick beer” (“just 97 calories and 3.5 carbs”):
Another reader tipped us off that Molson is in on the game too with it’s girly pink brand, Animee:
UPDATE: Several readers suggested that the Monday Night Football wine may actually be aimed at women who like football. There are lots of them.Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.