Lucia M.M. sent in this effort to sell wine to the Monday night football crowd:
Meanwhile, seven of our Readers sent in the new female-branded beer “chick beer” (“just 97 calories and 3.5 carbs”):
Another reader tipped us off that Molson is in on the game too with it’s girly pink brand, Animee:
UPDATE: Several readers suggested that the Monday Night Football wine may actually be aimed at women who like football. There are lots of them.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.