product: alcohol


On the back it says “Formulated to turn 21 to 35 year olds into drunken, energized, sex freaks. –BottleWatch”

The back also has a silhouette of a woman holding a can of Four.

Take a careful look at these two images (you may need to download them to see it). The first is from Cosmo, the second from Maxim. There is one incredibly subtle and important difference: the latter shows a nipple and the former does not. I’ll let you guess which one is in Playboy. This is a great example of how carefully advertisers are planning their images according to their audiences.