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Lester Andrist (of The Sociological Cinema) sent in a clip by Feminist Frequency’s Anita Sarkeesian. She looks at the way that the movies that are rewarded with Oscars tend to be highly centered around male characters and male-dominated plots. It seemed appropriate for Oscars day:

(Transcript after the jump below.)

Lester also pointed out The Girls on Film, a group that recreates male-centered scenes from movies with a female cast. They’re fun and also highlight the types of roles we do and don’t expect to see women in. Here’s Lester’s favorite, a recreation of a scene from J. J. Abrams’s Star Trek:

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Squee sent in some rather odd commercials put together by the Norwegian Association of the Blind. The commercials encourage companies to hire blind individuals…by arguing that you can get away with doing things in front of, or to, blind workers because, you know, they won’t be able to tell anyway:

The message is a little strange, I think — trying to provide more employment opportunities for a group that may suffer from job discrimination by reinforcing the idea that if if someone is blind, they are completely clueless about what’s going on around them and, thus, their non-blind coworkers can act in ways that would be totally inappropriate if done to/around any other colleague.

Does that seem like an effective strategy to you?

Most of the men and women who were brought from Africa by slave traders to the U.S. lost track of what part of Africa they came from.  Africa, don’t forget, is a giant continent, comprising about 25% of the entire global dry land and including six different climate zones.  Pre-colonial Africa consisted of over 10,000 meaningful social tribes and polities.  So while we talk about “Africa” as if it’s a meaningful word, we’re describing a land mass at best and, at worst, erasing the complexity of 15% of the world’s people.  For more, see our post featuring Chimamanda Adichie on the “single story of Africa.”

Meanwhile, American Blacks — slaves and descendants of slaves — had the children of everyone from their white friends and lovers (beginning with indentured servants in early America) to the very men and women who enslaved them.  Many American blacks, then, are often perceived as essentially white when they visit Africa because their skin color is much less black those of “African” groups who never left Africa.

Enter Beyoncé.

Carly M. sent along a story about a fashion shoot for a French fashion magazine, L’Officiel Paris, in which she has her face blackened and wears a dress inspired by her “African roots.”

Beyoncé is born to an African-American father and a Creole mother; though this is not something I can confirm, her specific connection to Africa was likely cut by slave traders.  So, to refer to her African roots is to fetishize this thing-called-Africa that Americans recognize, but is a fiction in our imaginations.  And indeed, while some sort of African roots are no fiction for Beyoncé, her light skin and mixed history (Creole refers to someone of mixed African, Native American, and French ancestry) is far more American than African.

Which makes the blackening of her skin all the more interesting.  In the U.S., blackface has an ugly racist history featuring white men mocking black people, but it’s recently enjoyed a supposedly “edgy” resurgence in the fashion industry.  Yet, Beyoncé is famous in part because U.S. audiences are more tolerant of light-skinned Blacks than dark-skinned Blacks.  So what does it mean that she is appearing in blackface?

Dodai Stewart, at Jezebel, notes:

…Beyoncé’s skin looked a lot lighter in L’Oréal ads, and women like Aishwarya Rai Bachchan and Gabourey Sidibe had their faces lightened for magazine covers, and black models are so rarely seen on designers’ runways, the message we’re getting from the fashionistas is that it’s bad to actually have dark skin, but totally cool to pretend you have it.

So we have a situation in which slave traders ripped African people from their homes, landed them in the U.S., and erased their personal origins.  Then these individuals were mixed (voluntarily and not) with non-Africans, struggling to build a culture unique to American Blacks (one that the rest of us have happily appropriated again and again).  And then, in the year 2011, they appear in “African” garb and painted faces, because they’re just black enough/not black enough?*  I don’t even know.

Coverage of the photoshoot:

* Language changed from “they are dressed in”, in response to commenters, so as to not erase Beyonce’s agency here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Duff McDuffee forwarded this clip by Hennessey Youngman. In it, he explains how to be a successful artist. The recipe is simple. Enjoy (language is NSFW):

But what if you can’t help but be black? Youngman has some advice for you too:

Youngman is pointing to the fact that, whereas white men can make unmarked art — art that is just art, not art of a particular kind — the art of people of color and women is always interpreted in light of their race or gender. Accordingly, if members of these groups want to be successful artists, they must make marked art, art that audiences recognize as the kind of art black people or women make. Further, they must perform “black artist” or “female artist” by adopting the identities that art critics expect and desire to see.

For an example of this phenomena, see our post titled What Counts as Indian Art? or our related, more extensive Contexts article by a similar name.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dan Dickerman sent in two great videos that juxtapose nicely. The first is an advertisement for Chrysler, featuring Eminem, that focuses on how Detroit is the “Motor City,” a place that knows cars, now and always. To contrast is a Daily Show interview with Paul Clemens about his book covering the disassembling of car plants in Detroit and the moving of car and car part production from American to elsewhere and out of the hands of American companies into the hands of companies owned by citizens of other countries. Together, they show the often vast discrepancy between the simple public brand and the complex corporate reality of many car companies.

The commercial:

Clemens on The Daily Show:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I enjoy opportunities to link back to my dog person/cat person rant.  In it, I point out how pet ownership can be gendered.  In this case, owning a dog is masculine and owning a cat is feminine. Anna sent in an image demonstrating just this, noting that the dog products at her vet are blue and the cat products pink:

More, and importantly, because we also tend to value men and masculinity over women and femininity, it is somehow “cool” to own a dog, especially a big dog.  This is true for both men and women.  But it isn’t really cool to own a cat.  We accept it in women because cats enhance her femininity (for better or worse), but when men do it.  Well, as I say in my previous post on the topic, “we think men with cats are a little femmy or, at minimum, sweeter than most… even, maybe, gay.”

This was not lost on the folks at Much Love Animal Rescue.  Visiting the site, Squee noticed that they had a page aimed at men that attempted to convince them that owning a cat could be manly indeed. Their commercials feature extra-super-manly-men with grease ‘n stuff talking about punching things and loving their cat. This is nice in that it challenges the social construction that owning cats is feminine, but notice that it leaves intact the idea that men-should-be-men and avoid all things feminine.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Mark Fiore suggests that the celebration of Valentine’s Day is, um, complicated:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Sarah Haskins, always entertaining, mocks the imperative that men buy women jewelry to show them they love them:

I’ve always wondered how women who share bank accounts with their partners feel about this.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.