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Prompted by Gwen’s recent post on adoption announcement cards, Carmen from the excellent blog Racialicious sent us this link to a post about onesies for transnationally adopted infants by iBastard.  As iBastard says

…when people go out of their way to say something, there’s usually more to it than the literal message. There’s a metamessage (the message behind the message itself) or subtext of some kind.

These first two onesies (found at Racialicious and here respectively) are from children adopted from Guatemala:

And this one, also found at Racialicious, is for babies adopted from China:

The first and last one associate babies with goods (“special delivery” and “imported”) that can be bought.  Those with superior resources (i.e., Americans?) can buy these goods. 

The middle one de-humanizes Guatamalans.  As Resistance notes: What is a Guatling?  “Is it like an earthling? A foundling? An underling? A gosling? A yearling?” 

All advertise for others that these children are adopted transnationally.  And why might an adoptive parent want to advertise such things?  Without trivializing how much such parents love their children, we do seem to have a phenomenon in which a transnational adoption is considered a humanitarian good that proves you are not racist, into multiculturalism, and a card-carrying liberal good person (the discourse around Angelina Jolie’s adopted children is part of this).

What do you think the meta-messages are here?  iBastard offers a translation over at Racialicious

Oh and, in the spirit of resistance, check out this parody t-shirt made by iBastard:

Also in dressing your kids and meta-messages: leftish t-shirts for kids, “future M.I.L.F.” t-shirts and the like, “God Hates Fags” t-shirts, sexist t-shirts for kids, trucker girl booties, and more.

Other posts on advertising your politics on your metaphorical sleeve: “I’m Saving The Planet – What Are You Doing?”, “Tough Guys Wear Pink”, “Real Girls Eat Meat”, “True Love Waits”, “I Love My Big Tatas”, and “Use Your Period For Good”.


Shoshannah F. sent in this video of a group singing what is titled “Eid Mubarak India Song.” Shoshannah says,

“Eid mubarak” is a traditional Muslim greeting reserved for use on the festivals of Eid ul-Adha and Eid ul-Fitr.

Eid al Fitr, by the way, is the festival celebrating the end of Ramadan; it was celebrated last week.

There are several things in the video I think are interesting. First, it might be a good example of the diversity that exists in the Muslim world. As we’ve talked about before on Soc Images (see here and here) , in the U.S. Islam is often associated very strongly with “the veil” or even “the burqa.” This is used as evidence that Islam is automatically and uniquely oppressive to women. Yet in this video we see some women wearing scarves that cover some of their hair and other women whose heads are completely uncovered. It might be a useful video to show (at least a bit of it) if you’re talking about stereotypes of Islam and the idea that all Muslim women have to wear head coverings.

I can also imagine using a short clip from it to illustrate the fact that students’ frequent belief that Muslim = Arab = Middle Easterner is actually inaccurate. I assign a reading in my race class by Nadine Naber titled “Ambiguous Insiders: An Investigation of Arab American Invisibility” (2000, Journal of Ethnic and Racial Studies vol 23, number 1, p. 37-62). She argues that Islam has been racialized in the U.S., such that most Americans assume all Arabs are Muslims and all Muslims are Arabs, and negative stereotypes of Arabs and Arab Americans are extended to Muslims in general. On a global basis, only a minority of Muslims live in the Arab-speaking world (which is, by the way, the definition of “Arab”); the largest Muslim population lives in Indonesia, and though they are predominantly Muslim countries, neither Turkey, Iran, Pakistan, nor Afghanistan are Arab countries. I might show a small portion of this video as part of a lecture on the inaccuracy of equating Muslims with Arabs.

Another element that really struck me was how certain aspects of the type of masculinity on display here differ from our ideas of how men should act in the U.S. The men are wearing pastel colors that are generally only worn by women in the U.S. (though as this post shows, men are, under certain circumstances, allowed to wear pink). The men also dance closely and hug in ways that would not be acceptable between straight men in the U.S. The video could be used as an example of the social construction of gender, and how the things considered appropriate for men or women to do in one culture may not be viewed the same in others.

Now, I have no idea what the meaning of the guys looking all aghast at the guy in the business suit (at about 3:45) until he starts dancing is. I don’t know what that is supposed to signify–that he’s Westernized and might not take part in the festival? If any readers have any insights on what the meaning of that exchange is, I’d love to hear them.

Thanks, Shoshannah!

UPDATE: Commenter Silviu G. makes a good point:

What struck me was that, in commenting the video, the blogger didn’t emphasize the strict segregation of women and men.

Indeed I didn’t…thanks for pointing out the oversight in my analysis, Silviu! That might add to an interesting discussion of how, in the U.S., we would view men who interacted primarily with one another, hugging and dancing together, and remained entirely separate from one another. In the U.S., such behavior would almost certainly lead to the men being defined as gay; however, I don’t think that is in any way implied in this video, which again points to the variation in norms of gender behavior.

Also, just to clarify…Silviu suggests that I was “praising” Muslim TV for showing women with uncovered hair. That was not my intention–in fact, it would be terribly condescending of me to be all “Hey, look! How nice! They let some women be in public with no headscarves!” My point in mentioning that the women’s heads aren’t covered was just that, at least among my students, there’s often a belief that all Muslim women cover their hair all the time (I’ve had them ask if they have to cover their hair while they sleep), and that this video might be used just to get the point across that there’s no single way that Muslim women dress, any more than all Christian women dress the same, which many of my students found very surprising.


Last week, in my Race and Ethnicity class, I was talking about how race was used by white elites in early American history to divide and conquer the poor who, black or white, had a joint interest in undermining the class structure from which those elites benefited.  I then show them this video by Tim Wise making this same argument and suggesting that using race to divide and conquer is still ongoing.  One student said: “No offense, but Tim Wise said it better than you.”  It’s true.

Anyway, I bring up this argument–that race is used to divide and conquer the poor and working class for the benefit of economic elites–because of a recent speech made by AFL-CIO Secretary/Treasurer Richard Trumka.  In this speech, below, Trumka argues in favor of bridging racial (and gender) divides in the labor movement specifically because of the phenomena that Wise describes.  In other words, Trumka calls for a join and resist strategy.  I think the two speeches nicely illustrate two sides of one conflict coin.

Don’t miss Tim Wise.

And here’s Richard Trumka:

You might also see this post on the way in which lefty movements and companies tend to focus only on one axis of inequality at a time, such that they are all undermining each other and, thus, the entire left agenda.

Hat tip to Peter D.

During WWII, many companies stopped producing the civilian goods that they were best known for. Instead, these companies contributed to the war effort by making products necessary for American soldiers. Scranton Craftspun Curtains, for example, switched from making lace curtains to camouflage covers, mosquito nets and parachutes. By touting their wartime conversions, companies kept their brands in the public’s mind, while achieving patriotic cachet.

Here’s a WWII-era ad for Scranton Craftspun Curtains. Click on the thumbnail to see it larger and read the narrative.

Scranton Craftspun curtains.
Scranton Craftspun curtains. Ad from Better Homes and Gardens, October, 1943.

The copy is written from the point of view of a trench soldier somewhere in Japan:

“Have you ever sat, inches from death, not daring to move a muscle, while Zeros zoomed overhead — looking for you — personally?

“Well — that’s my act out here. And it might be a whole lot worse, ’cause, you see, in between Tojo and me there’s a magic veil that even those dirty little squint-eyes can’t penetrate — a couple of yards of lace net that remind me of —

“Say, isn’t it the darndest thing what a fellow thinks of out here? Lace Curtains! Female stuff!

“Maybe. But, to me, Mom’s lace net curtains always spell home. Whenever it was curtain-washing time, round our house, it was like being caught with your camouflage down!

“And Mom loved her net curtains, too. Never forget her working on Pop for new ones for the living room. She, allowing that hers were five years old and completely out of style … and Pop telling her they were as good as new! That made her boil! She’d claim she’d never buy Scranton Craftspun ones again — they lasted too long, with their tied-in-place weave.

“I don’t guess Mom’s think much of my new net ‘curtains’ — and I’m sure she’d never go for swapping her window screens for my Scranton mosquito netting. But I have a hunch that this year she’ll be humming as she washes those old Scranton jobs — happy she’s helping keep that little extra something between Tojo and me.”
* * *

Right now, the great looms that gave you exquisite Scranton Craftspun* Curtains and Lace Dinner Cloths are weaving weapons of war for the boys out there … camouflage nets and mosquito netting. Skilled workers, who sewed in hems and headings, are building parachutes. For, Scranton’s new line is the front line. So why not hang up a couple of Bonds instead — just between Tojo and you.

You could spend a few hours talking about all the subjects and rhetorical devices brought up by this ad. The phenomenon of advertising without a product to sell is interesting, but you could go beyond that. You could talk about the gendering of war vs. housework, the racist characterization of the Japanese, the appeals to patriotism, the construction of a personalized, in-your-face theater of battle where homefront=front line, etc.

A couple of weeks ago I posted about American Indian sports mascots. An interesting comparison to spark discussion, and an example students often bring up, is the University of Notre Dame’s mascot. The name of the Notre Dame athletic teams is the Fighting Irish, and the official mascot is the leprechaun (image found at Wikipedia):

Each year a student is chosen to be the leprechaun. Here is an image (found here) of the Notre Dame leprechaun performing at a game:

According to the Notre Dame website, the leprechaun did not become the official mascot until 1965; before that, the university was represented by Irish terrier dogs.

You might compare this to the Chief Illini logo, as well as the University of Illinois student performing as Chief Illini, both in the original mascots post. It brings up some interesting issues for discussion. Is there any difference between the the Fighting Irish and the Fighting Illini (or the Fighting Sioux, the Redskins, etc.)? Does the existence of the Fighting Irish invalidate opposition to American Indian mascots? Opponents to Indian mascots often argue that they objectify American Indians in a way that would not be allowed if used against African Americans or Asians–that this modern form of blackface is acceptable only when used to mimic Native American groups or cultural traditions. Those who support American Indian mascots often use the Fighting Irish to try to invalidate that criticism–to argue that Whites are also used as mascots and don’t seem to mind (to my knowledge, there is no movement against the Notre Dame mascot based on the idea that it is offensive to the Irish), and thus that critics of American Indian mascots are over-sensitive whiners.

Opponents of American Indian mascots respond that, first, this is one example, compared to the many, many American Indian mascots found throughout the U.S., and second, whereas Americans of Irish descent face no systematic ethnicity-based discrimination in the U.S. today (and haven’t for several decades), Native Americans still do. In addition, they argue that many American Indian groups openly oppose Indian mascots, and that their voices deserve to be heard; presumably, if Irish-Americans began to protest the Fighting Irish mascot, the same logic would hold and, indeed, those opposing American Indian mascots would oppose the Fighting Irish as well.

This might be useful not just for a discussion of sports mascots, but more generally for a discussion of the idea of equivalency in discrimination. I see this a lot with students–if, for instance, we’re discussing sexual harassment and they can point to an example when a man was sexually harassed by a woman, then they argue that men are affected just like women, and thus it has nothing to do with gender inequality or power. I suspect those who bring up Notre Dame in an effort to invalidate arguments against Indian mascots are doing the same thing–if a White ethnic mascot exists, then charges that Indian mascots are racist can be dismissed. It’s a false form of equalizing because it ignores the lop-sidedness of the “equality” (the tiny number of non-Indian racialized mascots compared to the number of Indian ones) and the role of systemic inequality (that American Indians are underrepresented at colleges and universities and face racial discrimination in a way that Irish-Americans do not). And it also serves to discount opponents’ voices by saying that if any social group wouldn’t be opposed to a particular type of portrayal or treatment, then no one else has any right to be offended by it, either, regardless of their different histories, treatment, or social positions.

I use TV dinners to show my students that nearly everything, even things they’d never expect, are awash in race, gender, and class meaning.

Hungry-Man is probably the most obviously meaning-laden of the TV dinners.  It is aimed directly at men, of course, with one and a half pounds of food, an excellent blue box, and a strong font in all capital letters.  But it also advertises a particularly working-class masculinity.  In these two boxes, notice the references to “backyard barbeque” and “sports” (XXL).  The food itself, barbeque chicken and pork, mashed potatoes, and beer battered chicken, reinforces this class message.  But this is also about race, as the working-class masculinity is implicitly white.

Stouffer’s, in contrast, is more moderate.  The font for the brand is cursive, for the meal in lower-case.  Without being over the top, it still passes as masculine.

Stouffer’s bistro, in contrast, is a feminine version.  References to a “bistro” makes you think of France (a notoriously feminized country) and the meal here is a “crustini” (something a “real” man would never eat).

Healthy Choice seems to go further towards neutralizing its brand.  The green color is neutral and using the term “healthy,” instead of “diet” or a similar word, keeps the brand from being too feminine.  Plus, there’s a running MAN in the logo.  Still, there’s a feminine feel to the food choices.  The first meal is “Roasted Chicken Marsala… in Wine Sauce with Penne Pasta [and] Green Bean and Red Pepper Medley.”  The second includes “Caramel Apple Crisp” and “Broccoli Florets.”  Descriptions of truly manly food would not include “wine,” “medley,” “crisp,” or “florets.”

The Cafe Steamers sub-brand further feminizes Healthy Choice.  Notice the cursive font and the double reference to “merlot.”

Lean Cuisine is the most feminized brand.  Between the turqoise and orange color scheme, the reference to slimness with the word “lean,” and the delicate all lower-case font on the boxes, the fact that the product is aimed at women is clear.  There is also a class message.  Who eats “Szechuan Style Stir Fry with Shrimp”?  Not the same guy that eats “Backyard Barbeque.”

In our comments on this post featuring a “Future Trophy Wife” and “Future M.I.L.F.” t-shirts for very young girls, Penny linked to some lefty stores that carry these leftist t-shirts for babies and kids (found here and here).

“Future Feminist”

“Homeland Security: Fighting Terrorism since 1492”

“Hate is not a family value”

There was interesting discussion in the comments as to whether having your child wear ANY idea that attributed characteristics to them was okay.  An anonymous commenter wrote:

As much as I would love to have a child wearing a “future feminist” or “future president” shirt, I think forcing any sort of rules on them as to what they should be is wrong. Sure, I’d love to have a son or daughter grow up to be a feminist, or even the president, but I would want them to know that I support them in whatever decisions they make for themselves.

To which Penny replied:

I’m not sure a t-shirt is “forcing any sort of rules” on a baby (who are notoriously oblivious to any kind of written propaganda). Honest, an 18-month-old will never feel bound to the politics of her t-shirt. She’ll mostly just feel bound to dribble strawberry stains into it, message or no message. Even if it’s 100% organic sweatshop-free cotton, the stains will soon detract from the message somewhat. All babies’ clothes reflect their parents’ ideas, whether subtly or blatantly. There’s no way around that–even letting them run naked is a statement, and one they may come to detest later, when they see the videos.

I thought this was an interesting discussion.  What’s your take?  If you are for the shirts above, must you also be for “God Hates Fags” t-shirts and their ilk?  Is it not okay to place any characteristics on your child?  If it’s not, do you also have to keep them out of pro-gay marriage and Fred Phelps rallies?

For another example of politicizing kids, see this post.

p.j. sent me two images that she received in an email forwarded to her. The subject line of the email was “Harley…Any questions?” and the text said,

Food for thought.  I’m telling you folks, this should be all you need to know to make the right choice.

Here is the first image, of Sarah Palin sitting on a Harley:

The second image showed Barack Obama on a bicycle:

The email also said,

Note:  Her Harley is made in the US and his bike is made in China…..

There are a couple of things going on here. Clearly we’re supposed to take from this that because Palin once sat on an American-made form of transportation and Obama once sat on a form of transportation made in China, that Obama is unAmerican and, thus, unworthy of the presidency. Because trying to use less imported oil and reduce pollution by riding a bike totally makes you unworthy of running the country.

But there’s also a clear gender message here. We are supposed to take from the first image that, because she leans on American-made tough motorcycles, Palin is tough and strong. On the other hand, the picture of Obama riding a bike (in a bike helmet, no less) is, I believe, meant to imply that he is a weak, effete city boy who wouldn’t know how to shoot a moose if the need arose. The effect is that Palin, a woman, is depicted as more masculine than Obama. It’s a good example of how masculinity and femininity are characteristics of not just people, but also things, and that both men and women can adopt symbols of masculinity and femininity. However, because masculinity is more valued in our culture, women usually benefit from associating themselves with aspects of masculinity, whereas men are usually ridiculed for appearing feminine in any way. In this case, Palin’s connection to the hyper-masculine Harley makes her seem, to those forwarding this email around, tough and cool. Obama, on the other hand, can’t benefit from appearing more feminine in the way that Palin can benefit from appearing more masculine, because being feminine is stigmatized.

Of course, you might also discuss how big motorized machines are associated with masculinity, while caring about the environment (including things such as riding a bike to work) is often associated with femininity.

Thanks, p.j.!

UPDATE: Lea R. made a good point in a comment:

I’m not entirely convinced that what’s going on here is the “masculinization” of Sarah Palin. The “Harley babe” is a pretty standard trope of advertising those bikes, particularly when it comes to staking the objects out as masculine in themselves. Palin isn’t riding the motorcycle, after all– she’s posing with it. Pretty women posing with motorcycles aren’t really being presented as “masculine;” they set off the implied masculinity of the motorcycle, and reinforce it as a heterosexual accessory.

I think that’s an excellent point, and well said. I do think the Harley pic plays into Palin’s image as a rough, outdoorsy type of woman who engages in other masculine activities, like hunting, which have been been used to make her seem cool, strong, and “authentic.” But at the same time, she reinforces her femininity with her clothes and make-up, so she’s not in danger of being too masculinized, to where she’s threatening or stereotyped as a lesbian.

JT, in another comment, pointed out:

It looks like Obama might have a child on a trailer bike behind him — see the front of the trailer?  Another piece of info that might contribute to the gender roles discussion.

Thanks for the excellent commentary!

UPDATE 2: In another comment, Will asked if the bike Obama was riding is actually manufactured in China, as the email claims. It is a Trek, a very popular brand. According to Wikipedia, there is some “high-end” domestic production and “assembly,” and “Trek also imports bicycles manufactured in Taiwan and mainland China.” I suspect this means that some of the expensive models are made in the U.S., and some cheaper models have the parts imported and put together here, but that most of the cheaper, regular-use bikes, like the one in the picture, are imported. I suppose the type of reader who would make a decision about voting based on these images would not care that Taiwan is not, in fact, China, and so if the bike was manufactured in Taiwan, the statement is technically incorrect.