Nadya at Coilhouse sent in this ad campaign for Kiwi Kleen Toilet Cleaner.  In order to disgust you, the ads suggest that sharing a toilet seat is like sitting directly on someone else’s ass and, to disgust you further, they suggest that that someone else could be a Mexican wrestler, a fat pig, and a transsexual.  Keep it classy, Kiwi Kleen.  (Images found at Coilhouse and Coloribus.)

Apparently for the last several presidential elections 7-11 has had a “7-Election” marketing campaign, in which they offer blue and red coffee cups and customers “vote” by choosing one or the other. Here is a screenshot from the 7-Election 2008 website:

You can go to the website and see the “voting” results map (current as of this morning), which shows two states at 50/50 and every other state going for Obama:

If you go to the actual website, you can hover over each state and see what the % breakdown is.

Now, in and of itself, I just thought this was slightly interesting as an example of the commodification of political choice (“express your voting preference through a coffee cup!”), and I thought it could be used as an example of made-up statistics that are entirely meaningless. For instance, at the 7-11 near my house, I noticed they only have blue cups available, so it would be impossible to “vote” for McCain. Anyone with just some basic common sense could think of tons of problems with this as a real methodology–it didn’t even really seem worth my time to go into much detail about why a poll based on sale of coffee cups is unscientific and stupid.

But then I noticed something on the website: according to the website, results are reported weekly in USA Today (although I wasn’t able to find links to any weekly reports, which seemed odd). I know USA Today isn’t considered a high-quality newspaper by a lot of people, but still, it’s at least ostensibly reporting news. The 7-Election website also has a link to CNN, so perhaps they are partnering with them, too. Editor & Publisher ran a story on it. The results of a marketing scheme to sell coffee is being treated as news. I’m going to try to use it in class to discuss how things get defined as “newsworthy,” and who sets the agenda for what we’re going to talk about. Here we have a company getting free publicity for its marketing promotion because that marketing promotion has been declared “news.” What important information about the world is being ignored in favor of this? How does treating this as newsworthy legitimize it, as though these statistics are meaningful or accurate? Does that increase sales for 7-11?

I found a lot of comments on blogs where people claimed that after hearing about this campaign, they went out and bought coffee just to “vote” for their preferred candidate, and a few who said they refused to buy coffee because the store was out of the cups they wanted. I find this entire thing incredibly bizarre, and I don’t see why news outlets and individuals are buying into the idea that this is anything other than a way to convince more people to buy 7-11 coffee.

NEW!  In our comments, Penny pointed out that Baskin Robbins does the same thing.  Here are the results from this suspicously delicious poll as of the morning of Nov. 4th:

Hello Readers! 

Please enjoy this collection of posts that we’ve enhanced while you’ve been busy reading our new stuff and, um, all the election coverage you can stomach.  There will be more new material in our Special Election Round-Up!  Look for it on the morning of Nov. 4th.  But for now, click on these links and look for the bright red NEW!

Tini Puppini is a hyper-sexualized fake pet dog that combines sexualization with anthropomorphization in a super creepy way.  Just scroll past the sexualized equines in this post to the sexualized canines. It’s weird, I promise.

Single? Are the odds in your favor? We can tell you. We’d put up a map showing where single men outnumber single women and vice versa. And now we’ve added a link to an interactive map where you can choose particular age ranges and a screen shot of the map for the 30-45 and the 50-65 range.

Promoting smoking with doctors and Santa Claus? Oh yes! See some more vintage cigarette ads here.

miz_geek, in the comments to this post, pointed us to a commercial for Korean Air with truly blatant ejaculation imagery. Watch it here in our post where we collect, um, ejaculation imagery (scroll to the bottom).

Commenters Eoin and T.B. pointed us to another World War II carpool propaganda poster. 

In a hospital waiting room, we saw another sign instructing employees to do emotion work.  We added the images and further discussion on the topic to this post.

We added another instance of the use of the government-invented term “Hispanic.” This time it involves peanuts!

By “traditional marriage” do you mean polygamy?  We added two more examples of the satirical treatment of the traditional marriage.  The satiricist makes a pro-gay marriage argument by pointing to the trouble with the idea of “tradition.”

Scott W. sent us a great example of the use of the implicit promise of sex with a hot chick to sell, um, condominiums.  We added it to our post along that theme.

Our post featuring the sexualization of food is getting ridiculously extensive.  But when Denia sent us in a picture of hotdogs that said “Undress me,” we couldn’t resist adding them.  Click here and scroll all the way down.

NEW SAMPLE ASSIGNMENT

Karryn Lintelman generously allowed us to reproduce her assignment, The Rhetoric of Pop Culture, using Sociological Images and other resources.  Check it out here.

Elizabeth Dole (R) is running for Senate against Kay Hagen (D) in North Carolina. In the campaign ad below, Dole’s argument against electing Hagen is that she is supported by “Godless Americans” who believe in the separation of church and state. It is a nice example of the demonization of athiests (which, as we have seen, exceeds even the demonization of Muslims these days). (If the video doesn’t embed, click here.)

Found at The Daily Dish.

Click here for a nice gender and race analysis of a range of Halloween costumes for adults and kids by our blogger, Wendy.  We’ve also highlighted two costumes in particular: the Sexy Scholar and Anna-Rexia.  And, of course, just a few days ago, we posted about the Halloween display that includes a lynched Sarah Palin and a screenshot of an Obama mask found by searching for “terrorist costume.”  And don’t miss our jack-o’-lantern tribute to Max Weber.  See also, if you like, my Huffington Post about the race, class, and gender politics of Halloween.

To our newest Halloween material:

Andrea G. scanned in an entire Halloween costume catalog and offers some global observations about the breadth of costumes made available.  You can check out her flickr account here or scroll down for the images and some of Andrea’s commentary.

The Cover and Back:

Boys’ costumes:

Boys’ costumes (continued) and girls’ costumes:

Girls’ costumes (continued):

Women’s costumes:

Plus women’s costumes:

Plus women’s costumes (continued) and adult men’s costumes:

Plus men’s costumes:

First, Andrea notes how gendered the costumes are.  Women overwhelmingly are supposed to look sexy, while men are supposed to look funny or scary.  Note that this doesn’t vary much by age.  The costumes for adults and children are strikingly similar.

Second, Andrea points to how often men’s faces are covered by masks and how infrequently women’s are.  She writes that “5 out of the 198 costumes categorized under “female” or “girls” were masked (2.5%)” and “96 of the 180 costumes categorized under “male” or “boys” were masked  (53.3%).”  Andrea thinks: “I think this touches on the double standard American society holds for females/girls to be attractive and beautiful, while males/boys do not have to cater to this social rule, for the most part.”

Third, Andrea notes that there are costumes designed to make men look fat, but not women.  For example, this “Freshman 15” costume:

Thanks Andrea!

As Melissa at Shakesville writes:

…Subway reminds women that the only reason they have to feel good about themselves is being thin, that their self-worth is predicated on their looks, that psychological health is evidently dependent on being pretty, that fat axiomatically equals ugly, and that no man would ever love a fat girl.

English First is an organization advocating the adoption of English-only laws in the U.S., which would mean government agencies and officials would not be allowed to conduct any type of business in a language other than English. They also oppose bilingual education and bilingual ballots. Here is a screenshot of their homepage’s banner; perhaps you will note a small irony, coming from an organization concerned about people being unable to use the English language:

There is a very clear anti-immigrant stance, which in some cases bleeds over into a general anti-Latino perspective. For instance, the website has a link to a letter sent to Attorney General Mukasey, expressing concern over Department of Justice statements about plans to crack down on voter intimidation:

Yet under the new DOJ policies as we understand them, anyone who dares complain when they see a busload of illegal aliens pulling up to a polling place could be arrested on the spot by agents of their own government.

What’s interesting here is the idea that you could immediately spot “a busload of illegal aliens.” I could be wrong here, but I’m guessing that to at least some members of the organization, any vehicle with Latinos (or other brown-skinned people) in it might be targeted as full of “illegal aliens.”

The organization also blames Hispanic legislators for the failure of the original financial bailout bill.

One of English First’s projects is No Statehood for Puerto Rico. Technically speaking, the population of Puerto Rico has the right to become a state, should a majority ever vote to do so. All Puerto Ricans are U.S. citizens and can travel freely between the island and the mainland, with no need for a passport or visa. Here are some images from the homepage:

I think the hand at the bottom of that last image is supposed to be begging for a handout.

All of these images portray Puerto Rico as a money-sucking burden on the rest of the U.S. The website questions Puerto Ricans’ patriotism (because they protest military training at Vieques, unlike the good people of Oklahoma, who do not protest military training at Ft. Sill), links Puerto Rico to terrorism, and argues that Puerto Rico is a “proud, Spanish-speaking nation” and thus wouldn’t want to be a state anyway (leading to questions of why any of this is an issue, since the population would presumably never vote for statehood anyway). I am unclear whether English First advocates total Puerto Rican independence from the U.S., or just keeping it from becoming a state.

English First has a handy list of states that have English-Only laws, as well as which ones have been overturned.

You might also check out Lisa’s recent post on an organization that linked anti-immigration and pro-environment stances.

First, the commercial (found here):

I love and hate this commercial because of androcentrism.  Androcentrism is the idea that we value masculinity over femininity such that we admire both men and women for performing masculinity.  Androcentrism explains why we tend to like it when women drink beer, play sports, and become lawyers, but do not typically think it’s equally awesome when men cry, wear skirts, learn to knit, or become interior designers.   Here is my crash course on androcentrism.

In any case, I kinda love the fact that the hot chick in this commercial represents strength and we’re obviously supposed to think she’s awesome.  But the guy in the commercial, who is supposed to represent sissy hippy environmentalism, doesn’t exactly come off as awesome.  He is funny, stupid, ridiculous.  And I kind of hate that.  In a perfect world, men would be allowed to do things associated with femininity without being considered uncool.