Emily J. sent us a link to a segment of “That’s Gay” from the TV show Infomania. In this piece, Bryan Safi takes a look at a number of recent commercials that ridicule men for being insufficiently hetero-masculine:

For other examples, see homophobia as gender policing, Brut lets you slap the Old Spice guy, mocking a hockey player with femininity, lite beer makes you girly, McCoys crisps give lessons on being a real man, Cosmo warns against turning your guy into a girlie man, Dockers issues guys a man-ifesto, are you manly enough to wear BVDs?, and a whole bunch of stereotypes about masculinity in advertising.

Malia Green, taking a writing diagnostic test while enrolled in Junior College, came across the following question:

The question was part of Pearson’s MyWritingLab, self-described as “a complete online learning program [that] provides better practice exercises to developing writers.”

I have heard rumor that young people have been adopting shorthand tweet-type language as “standard English,” using it in communications with professors and in their academic papers.  The inclusion of this question in Pearson’s test suggests that this may, indeed, be a widespread phenomenon and that young adults may not necessarily know the difference between the English most of their parents grew up with and the English they have encountered in this brave new world.

Despite the fact that each of the answers will make sense to anyone familiar with text-ese, the correct answer on the Pearon’s test is clearly d).  So, are the answers a) through c) actually wrong?  Who gets to decide what “standard English” is anyway?

The whole thing reminds me of the controversies over African American Vernacular English, better known as “ebonics,” in the 1990s.  The idea that some people “talk right” and some people do not is an excellent way to justify prejudice.  Perhaps an employer largely chooses not to hire black people, not because they’re black, of course, but because they don’t “talk right.”  Is the outcome significantly different?  And who decides what “talking right” sounds like anyway? Well, the people who have the power to do so… and they typically side with themselves.

So, is text-ese wrong?  Only according to those who are making the rules (and Pearson’s tests).  And what do you want to bet that those young people who are taught to differentiate between the kind of English they are allowed to use in texts and the kind they are allowed to use in “proper” communication are class privileged, on average?  And disproportionately white, accordingly?

So, who decides the future of English?  And will “2” and “u” be words in it, or not?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

NEWS:

Please welcome our new Intern!  Norma Morella is currently in her third year at Occidental College studying biology and Spanish.  She plans to pursue a Masters in Speech Language Pathology, possibly specializing in bilingualism. Though being involved with Sociological Images is one of her first experiences in sociology, she is highly intrigued by the multitude of academic and social questions that the diverse field provokes, and she looks forward to her continued interest in the subject.

We’re honored to have been nominated for the 2010 Pop Culture/American Culture Association Award for Best Electronic Reference Cite.  Thanks to Pete La Chapelle for thinking of us and putting in the work to make the nomination happen!

Sociological Images was listed in Regator’s Top 50 Blogs of 2010!  Regator is a blog aggregator, looking for all the best blog material on the web, so we’re thrilled to be noticed!  Thanks so much to cofounder, Kimberly Turner.

Finally, this is your monthly reminder that we’re on Twitter and Facebook.

Happy February!

Cross-posted at Jezebel.

We have posted previously about how desserts, particularly chocolate ones, are often advertised to women as indulgences they can use to overcome romantic disappointments, or even as substitute sources of love. L. Ellis sent in an example of this, an ad found in Bon Appetit for Sugar in the Raw that tells women to make brownies to deal with breakup:

Indeed, you can calculate how much dessert you’re going to need by how much time you invested in the guy (“Count the years you dated. If it exceeds 5, double the recipe.”). The ad is also a great example of the contradictory messages women get to be thin but also indulge — today you can “devour that pan of chocolaty goodness,” full of butter and sugar, while you cry over your lost love, but it’s a short-lived reprieve. Inevitably, you now being single and all, the “diet starts tomorrow.”

The figure below contrasts the average U.S. response to various questions measuring perceptions of mobility and inequality with the average response of 27 comparison countries (from the International Social Survey Programme).  In other words, how far from the mean are U.S. citizens’ beliefs about life chances and the value of social inequality?  The pink triangle is the U.S. and the orange line is everyone else.  It’s a bit difficult to read (click to enlarge), so I’ll describe the data below.

• About 62% of Americans think that “people get rewarded for their effort,” compared to about 35% of citizens in our national comparison group.
• About 70% of Americans think that “people get rewarded for their intelligence and skills,” compared to about 40% of citizens in our national comparison group.
• About 19% of Americans think that “coming from a wealthy family is essential/very important to getting ahead,” compared to about 29% of citizens in our national comparison group.
• About 62% of Americans think that “differences in income in their country are too large,” compared to about 87% of citizens in our national comparison group.
• And about 33% of Americans think that “it is the responsibility of the government to reduce the differences in income,” compared to about 69% of citizens in our national comparison group.

Americans, then, are much more likely than the average citizen in our comparison countries to believe that individual characteristics determine success, wide gaps in income are acceptable, and the government should let them be.   No wonder Americans tend to vote to cut taxes and services, tolerate unequal educational opportunity, and resist top-down solutions to inequality.  They think inequality is good and that individuals will always get what they deserve.

Like I said, “stunning,” given the depth of our income inequality and the data on class mobility.  Though it makes perfect sense in light of our deep and abiding patriotism.

Via the MontClair SocioBlog.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

…asks Bryant Gumbel as he, Katie Couric, and an unnamed co-host try to decipher the @ symbol and figure out what “email” is in the aftermath of an earthquake in 1994.  It’s a precious and hilarious peek into a moment that changed the world forever.

Found at Buzzfeed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The New York Times has made available a digital copy of The Gentleman’s Directory, a guide to New York City published in 1870. The guidebook informs travelers of a particular type of local attraction: brothels. Of course, the information was for curiosity’s sake only:

Not that we imagine the reader will ever desire to visit these houses. Certainly not; he is, we do not doubt, a member of the Bible Society, a bright and shining light…But we point out the location of these places in order that the reader may know how to avoid them… (p. 6-7)

Certainly passages like this, from p. 13, make it clear that such establishments are to be avoided:

It also included pages that were simply ads for particular brothels:

Interestingly, the NYT checked the 1870 Census for the houses listed in the guide. In general, the women living there were described by Census workers as domestic servants or women who “kept house.” However, they found a few cases where the Census openly listed them as working at a “house of prostitution” or “house of assignation.”

A doctor advertised “imported male safes,” i.e., condoms:

His ad also describes an unspecified cure for women that may very well refer to abortions (at the time, products that caused abortion were often advertised as helping with menstrual regulation or any type of “menstrual stoppage”):

In addition to an article about the directory, the NYT put together a map showing the locations of the establishments it mentions (which were a small proportion of all brothels in NYC, where prostitution was illegal but widely available at the time):

Benedict Anderson coined the phrase “imagined communities” to point to the way that humans believe they are meaningfully connected, by virtue of some commonality, to people they will never know, and may have very little in common with.  He applied the idea to the nation.  Why do all of the citizens of China, for example, have in common with other citizens of China?  In some cases little, other than their citizenship.  Yet, the fact that “we are all Chinese” can motivate many people to do and feel things.

In an RSA video featuring Jeremy Rifkin, sent in by Dmitriy T.M., it is argued that the human ability to imagine a community is a neurological capacity for empathy that has evolved, both neurologically and socially, throughout human existence.  First, he argues, we identified with close relatives, then with our religious community, and later with our nation-state.  Our future, then, he argues, is dependent on our ability to imagine the whole world as a community.  New technologies may very well enable this and Rifkin has his fingers crossed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.