McDonald’s has distributed a pamphlet showing employees how to make a budget and stick to it.  As you can see, the pamphlet is a joint effort by McDonald’s, VISA, and (apparently said with a straight face), Wealth Watchers International.  The “key to your financial freedom,” they say, is keeping a budget journal.

Here’s the sample budget McDonald’s uses:

The budget is encouraging, to say the least.  With an income of $2060 a month, a 2-earner family can save $100 each month.

But do you notice anything missing?  Food, for example. Presumably, that comes out of the $27 a day in spending money.  Transportation costs? Car payments are included, but not gasoline or upkeep. On an income of $24,000 a year, will this family have a car that needs no maintenance?  And if the two earners have only one car, it’s likely someone will have to take public transportation to work.  Oh, wait  – maybe they both work at the same McDonald’s. And they never buy clothes.

I’m not sure how McDonald’s employees get health insurance for $20.  Or home heating for free.

I compared this budget with those found at the The Economic Policy Institute, which has a “Family Budget Calculator.”  You enter the location and the number of adults and children, and it shows the budget for “a secure yet modest living standard.”  Since McDonald’s used a 2-earner family, I imagined a family with two adults and one child.  Here’s what they would need in San Antonio.

Here’s a northern city, Akron.

Both cities require a monthly income of $4400 for a modest living, more than double what McDonald’s envisions for its employees.  The big difference is health care – $1200 a month is a lot more than $20.  Then comes transportation ($600 vs. $0).  Then there’s the $580 for childcare, an item that is also absent from the McDonald’s budget.  (Apparently, workers at Golden Arches are part of that low-fertility problem that some observers in the Wall Street Journal worry about – here for example).

As for daily spending, food alone, at $600, more than wipes out what the McDonald’s budget suggests. Perhaps McDonald’s assumes that the family eats most of their meals on site, taking advantage of the 50% employee discount.

So much for the spending part of the McDonald’s budget.  What about the income part?  The Glass Door  posted these pay ranges for various positions.

Workers might get as little as $6 or even $5 per hour.  The average seems closer to $7.  Fast food is not covered by federal minimum wage, but let’s use that $7.25 as a default estimate.  A forty-hour week, four weeks a month, comes in at $1160 – very close to the $1105 in the McDonald’s sample budget. So that side of the balance sheet is fairly realistic.

That annual income of just under $24,720 is above the official poverty line – $19,530 – but not by all that much.  Given the omissions in the expense column, I would think that a family would find it very hard to live on that little.  And I doubt they could sock away $100 in savings, no matter how much “journaling” they did.

Cross-posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

A single event can take on great symbolic importance and change people’s perceptions of reality, especially when the media devote nearly constant attention to that event.  The big media story of the killing of Trayvon Martin and the trial of George Zimmerman probably does not change the objective economic, social, and political circumstances of Blacks and Whites in the U.S.  But it changed people’s perceptions of race relations.

A recent NBC/WSJ poll shows that between November of 2011 and July 2013, both Whites and Blacks became more pessimistic about race relations.

The change was predictable, given the obsessive media coverage of the case and the dominant reactions to it.  On one side, the story was that White people were shooting innocent Black people and getting away with it.  The opposing story was that even harmless looking Blacks might unleash potentially fatal assaults on Whites who are merely trying to protect their communities.  In both versions, members of one race are out to kill members of the other — not a happy picture of relations between the races.

My guess is that Zimmerman/Martin effect will have a short life, perhaps more so for Whites than Blacks. In a few months, some will ascend from the depths of pessimism. Consider that after the verdict in Florida there were no major riots, no burning of neighborhoods to leave permanent scars — just rallies that were for the most part peaceful outcries of anger and anguish.  I also, however, doubt that we will see the optimism of 2009 for a long while, especially if the employment remains at its current dismal levels.

Cross-posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

Trayvon Martin was a black teenage boy. He was walking home from the convenience store when he caught the attention and ire of George Zimmerman. Perceived as a “punk” and a threat, Martin was accosted by the older man, and a physical altercation ensued. Trayvon Martin died when he was shot through the heart at close range. Though Florida’s expansive “Stand Your Ground” laws were invoked in media conversations, that defense never even entered into the trial. Zimmerman was acquitted when a jury decided he’d killed Martin in self-defense. Zimmerman has since said Martin’s death was “God’s plan.”

Some Americans believe that race was not central to this killing or to the case that followed—they have believed it from February 2012 right up until today. But ask yourself: How many times you have been stopped and harassed because you looked threatening or suspicious wearing a hooded sweatshirt? For me, an Asian American female, that number is zero.

Yes, my gender alone distinguishes me from Trayvon Martin, but my partner Mike is a white male, and he, too, can only say “Zero.” We have never been stopped nor questioned, no matter how many times we’ve pulled on our hooded sweatshirts for warmth (and, in my case, to hide sea-tangled hair) after early morning surfing.

Stopping for breakfast or to run errands, Mike and I may not look polished in our hoodies, but we’ve also never had to worry that our appearance would cause suspicion. That’s privilege. It’s such a privilege, this presumed innocence of ours, that the morning after Zimmerman was acquitted, we went ignored even while acting suspiciously. Hoodies up, we casually stopped to look at a condo for rent in an affluent beach community in southern California. We knew from the online ad that the condo was vacant, so we parked outside, walked up the stairs to the unit, and peered into its windows. We sauntered around the grounds and walked into the unlocked community laundry room and garage. Several neighbors saw us, and they smiled.

I couldn’t help but think that the scenario would have been very different if Mike and I were black. Mike and I don’t have to wear our class in order to obviate being treated like threats or criminals; we can wear hoodies and board shorts without worrying that others will be suspicious, fearful, or make assumptions about our class status. Just being “not black” affords us this benefit of the doubt. It is a privilege because it is not something we have earned, but it is gifted to us every day regardless. I have always known about my privilege intellectually, but I felt it keenly last Saturday.

That some are afforded this privilege while others are systematically denied should make us all more empathetic. People perceive and experience the same event differently, depending on visible status markers such as race, gender, age, and class. Such status markers are more than just categories, they form a “system of social practices” that organize social relations. Status markers presume difference, and so people will react to and engage with Mike or with me differently than they would with someone like Trayvon Martin, even when we’re dressed the same.

We would like to believe that we don’t make assumptions based on race or gender, but evidence proves otherwise, as this social experiment of three individuals (a white male, a black male, and white female) trying to steal a bike clearly reveals:

As the sociologist Robert K. Merton insightfully observed nearly three-quarters of a century ago, “The very same behavior undergoes a complete change in evaluation in its transition from the in-group to the out-group.” As the video above indicates, the behavior of a black male (an out-group member) is regarded entirely differently than the same behavior of a white male and white female (in-group members).

The in-group/out-group divide goes further, with grave consequences in our criminal justice system. For example, Jennifer Eberhardt’s research has shown that race affects the severity of sentences that juvenile offenders receive, even for the same crime. Just the idea of a black juvenile offender leads people to imagine juveniles more like adults. Even liberal white Americans who claim low levels of prejudice project more blame onto black boys and sentence them more harshly. As Eberhardt has shown, “race has the power to dampen our desire to be merciful.”

I don’t have children, but if I did, I don’t know how I would explain Trayvon Martin’s death or the acquittal of his killer. But even just imagining being a parent to a black son makes me feel immense empathy for the parents of young black men. Can just that simple exercise make others more aware of race and class privilege, more aware of the power they have to recognize and even challenge that privilege and its consequences? As Henry David Thoreau asked, “Could a greater miracle take place than for us to look through each other’s eyes for an instant?”

References:

Jennifer Eberhardt and Aneeta Rattan, “The Race Factor,” New York Times, June 12, 2012.

Robert K. Merton. 1968 [1948]. “Self-fulfilling Prophecy,” in Robert K. Merton, Social Theory and Social Structure, 2^nd edition. New York: Free Press.

Cecilia L. Ridgeway. 2011. Framed by Gender. New York: Oxford University Press.

Cross-posted at The Society Pages.

Jennifer Lee is a sociologist at the University of California, Irvine. Her book, The Diversity Paradox, examines patterns of intermarriage and multiracial identification among Asians, Latinos, and African Americans.

Six years ago today we posted our very first images: a re-touched magazine cover featuring Faith Hill and two almost identical Skyy Vodka ads that appeared in Maxim and Cosmo (hint: it’s in the nipples).

While people often congratulate Gwen and I for coming up with the idea for the blog, we never actually intended the public to read it.  We initially started the site as a place for the two of us to share images that we used in teaching.  The rest is history.

Thanks to everyone who has visited over the last six years!  Almost 5,000 posts later, you’ve changed our lives and careers in unexpected and delightful ways!

Here are some highlights from the year! All deserving exclamation points!

• Gwen got tenure!
• We got a home page (thanks Jon Smadja)!
• We reached 12,000 Twitter and 25,000 Facebook followers!
• We added 8 new Pinterest Boards!
• One post was “liked” by over 30,000 readers!
• Shankar Vedantam started tweeting us!
• We learned that otters LOVE us!
• We made new relationships with Alternet, PolicyMic, and Pacific Standard!
• We got an email from fashion designer Paul Frank!
• We took an exercise class from Richard Simmons!
• We added two more Image Guides!
• We were quoted at CNN, NPR, BBC, The Wall Street Journal, Bloomberg, Business Insider, USA Today, and Slate, among others, and were featured at the Los Angeles Times, Slate, and Alternet!

Here’s to you and here’s to another great year!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The world’s first flight attendant was a man. He was a German named Heinrich Kubis and he was a steward on LZ-10 Schwaben zeppelin, a rigid blimp like aircraft that began ferrying passengers in 1912.  Here’s Kubis at work:

The first flight attendant to serve on an airplane was a 14-year-old boy named Jack Sanderson. It was 1922 and he was hired by The Daimler Airway (later part of British Airways):

When commercial airlines took to the sky in the U.S., it was with an all-male staff.  A 19-year-old Cuban American named Amaury Sanchez was the steward for Pan American’s inaugural flight in 1928.  Pan Am maintained an all-male steward workforce for 16 years.

Unnamed steward, 1920s (source):

Like Kubis’ suit and bow tie, Sanderson’s military-style jacket, and our anonymous steward’s white coat reveal, the steward role was taken very seriously: they played an important role in an elite world.  This would change with the democratization of air travel and the introduction of the female flight attendant during World War II.  By the ’50s, many airlines would only hire women and the occupation would become increasingly feminized and trivialized, just like the once all-male activity of cheerleading.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

New research is discovering that the “ambient environment,” the passive context in which activities and decisions occur, can have a big impact.  In a paper by psychologist Sapna Cheryan and three colleagues, they recount how the ambient environment affected men’s and women’s interest in majoring in computer science and their sense that they were capable of doing so.

To test this, they invited some of the respondents into a neutral room, while others entered a room covered in “computer geeky” things: a Star Trek poster, comic books, video game boxes, empty soda cans and junk food, technical magazines, and computer software and hardware.   (Don’t kill the messenger; these were items that other college students had agreed were typical of a “computer science geek.”)

Cheryan and colleagues found that men (the dark bars in the graph below) were unfazed by the geekery (they were slightly more likely to be interested if the environment was stereotypical, but the difference is within the margin of error). Women who encountered the geeked up room, however, were much less likely to say that they were considering a computer science major (the light bars).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

@hanhaiwen generously remembered the most popular SocImages post of all time when coming across this insightful observation at 9Gag.  Thanks Helga!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Reports from the Economic Front.

Wealth data is not easy to get.  Still for three years now, Credit Suisse Research Institute has published an annual Global Wealth Databook which attempts to estimate global wealth holdings.  The most recent issue includes data covering 2012.  According to Credit Suisse, the goal “is to provide the best available estimates of the wealth holdings of households around the world for the period since the year 2000.”

According to the publication, global household wealth was $222.7 trillion in mid-2012, equal to $48,500 for each of the 4.6 billion adults in the world.  Wealth is defined as “the marketable value of financial assets plus non-financial assets (principally housing and land) less debts.”

Not surprisingly, as the figure below shows, average global wealth varies considerably across countries and regions.

Also significant are the values of the mean vs the median wealth in each of the countries.  Mean or average wealth is calculated by dividing the total wealth of a country by its adult population.   Median wealth is the wealth holdings of the adult in the middle of the wealth distribution. The median is generally considered a far more reliable indicator of wealth because it is less sensitive to extremes at the top or bottom of the distribution.  The greater the divergence of mean and median wealth, the greater is the wealth inequality.

The table below provides mean and median wealth estimates for those countries with generally reliable data. As you can see, the U.S. ranks high in terms of mean wealth, trailing only 5 countries.  Things are quite different when it comes to median wealth; the U.S. trails 26 countries!  Not surprisingly, then, the U.S. is No. 1 when it comes to the mean/median wealth ratio, or wealth inequality.

We clearly dominate in the number of millionaires and the upper global wealth categories.  Are we a wealthy country? Definitely.  Is that wealth concentrated in relatively few hands?  Definitely.

Martin Hart-Landsberg is a professor of economics at Lewis and Clark College. You can follow him at Reports from the Economic Front.