Take a careful look at these two images (you may need to download them to see it). The first is from Cosmo, the second from Maxim. There is one incredibly subtle and important difference: the latter shows a nipple and the former does not. I’ll let you guess which one is in Playboy. This is a great example of how carefully advertisers are planning their images according to their audiences.
Comments 6
Gwen — July 24, 2007
Ew!
Sociological Images » New Markets, New Media — July 9, 2009
[...] media (Cosmo vs. Maxim, for example). We’ve documented some interesting targeted marketing by gender and sexual orientation (here and here). Camaro has long been marketed as a masculine car; I [...]
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