@zeyneparsel and Stephanie S. both sent in a link to a new craze in China: peach panties.  I totally made the craze part up — I have no idea about that — but the peach panties are real and there is a patent pending.

I thought they were a great excuse to make a new Pinterest board featuring examples of marketing that uses sex to sell decidely unsexy — or truly sex-irrelevant — things.  It’s called Sexy What!? and I describe it as follows:

This board is a collection of totally random stuff being made weirdly and unnecessarily sexual by marketers who — I’m gonna say it — have run out of ideas.

My favorites are the ads for organ donation, hearing aids, CPR, and sea monkeys.  Enjoy!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I came across this ad for bathing suits from the 1920s and was struck by how similar the men’s and women’s suits were designed.  Hers might have some extra coverage up top and feature a tight skirt over shorts instead of just shorts but, compared to what you see on beaches today, they are essentially the same bathing suit.

So, why are the designs for men’s and women’s bathing suits so different today? Honestly, either one could be gender-neutral. Male swimmers already wear Speedos; the fact that the man in the ad above is covering his chest is evidence that there is a possible world in which men do so. I can see men in bikinis. Likewise, women go topless on some beaches and in some countries and it can’t be any more ridiculous for them to swim in baggy knee-length shorts than it is for men to do so.

But, that’s not how it is.  Efforts to differentiate men and women through fashion have varied over time.  It can be a response to a collective desire to emphasize or minimize difference, like these unisex pants marketed in the 1960s and 70s.  It can also be, however, a backlash to those same impulses.  When differences between men and women in education, leisure, and work start to disappear – as they are right now – some might cling even tighter to the few arenas in which men and women can be made to seem very different.

Cross-posted at Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the aftermath of the revelation that Facebook has been manipulating our emotions – the one that prompted Jenny Davis to write a post titled Newsflash: Facebook Has Always Been Manipulating Your Emotions – the folks at OkCupid admitted that they been doing it, too.

I’ll let you debate the ethics. Here’s what Christian Rudder and his team found out about attractiveness. Let me warn you, it’s not pretty.

OkCupid originally gave users the opportunity to rate each other twice: once for personality and once for score.  The two were strikingly correlated.

Do better looking people have more fabulous personalities?  No. Here’s a hint: a woman with a personality rating in the 99th percentile whose profile contained no text at all.

Perhaps people were judging both looks and personality by looks alone.  They ran a test. Some people got to see a user’s profile picture and the text and others just saw the picture. Their ratings correlated which means, as Rudder put it: “Your picture is worth that fabled thousand words, but your actual words are worth… almost nothing.”

Their second “experiment” involved removing all of the pictures from the site for one full workday.  In response, users said something to the effect of hell no.  Here’s a graph showing the traffic on that day (in red) compared to a normal Tuesday (the dotted line):

When they put the pictures back up, the conversations that had started petered out much more aggressively than usual. As Rudder put it:  “It was like we’d turned on the bright lights at the bar at midnight.”  This graph shows that conversations started during the blackout had a shorter life expectancy than conversations normally did.

It’s too bad the people are putting such an emphasis on looks, because other data that OkCupid collected suggests that they aren’t as important as we think they are.  This figure shows the odds that a woman reported having a good time with someone she was set up with blind.  The odds are pretty even whether she and the guy are equally good looking, he’s much better looking, or she is.  Rudder says that the results for men are similar.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

What do you see?

While it hasn’t always been the case, most well-funded zoos today feature pleasant-enough looking habitats for their animals.  They are typically species-appropriate, roomy enough to look less-than-totally miserable, and include trees and shrubs and other such natural features that make them attractive.

How, though, a friend of mine recently asked “does that landscaping stay nice? Why don’t [the animals] eat it, lie down on it, rip it to shreds for fun, or poop all over it?”

Because, she told me, some of it is hot-wired to give them a shock if they touch it. These images are taken from the website Total Habitat, a source of electrified grasses and vines.  

Laurel Braitman writes about these products in her book, Animal Madness.  When she goes to zoos, she says, she doesn’t “marvel at the gorilla… but instead at the mastery of the exhibit itself.”  She writes:

The more naturalistic the cages, the more depressing they can be because they are that much more deceptive. To the mandrill on the other side of the glass, the realistic foliage that frames his favorite perch doesn’t help him one bit if it has been hot-wired so that he doesn’t destroy it… Some of the new natural looking exhibits may be even worse for their inhabitants than the old cement ones, as the new plants and other features can shrink the animals’ usable space.

The take-home message is that these attractive, naturalistic environments are more for us than they are for the animal.  They teach us what the animal’s natural habitat might look like and they soothe us emotionally, reassuring us that the animal must be living a nice life.

I don’t know the extent to which zoos use electrified grasses and vines, but next time you visit one you might be inspired to look a little more closely.

Photo of elephants from wikimedia commons.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Citing the immigration scholar, Francesca Pizzutelli, Fabio Rojas explains that the phrase “illegal immigrant” wasn’t a part of the English language before the 1930s.  More often, people used the phrase “irregular immigrant.”   Instead of an evaluative term, it was a descriptive one referring to people who moved around and often crossed borders for work.

Rojas points out that the language began to change after anti-immigration laws were passed by Congress in the 1920s.  The graph above also reveals a steep climb in both “illegal immigrant” and “illegal alien” beginning in the ’70s.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

The term “Cajun” refers to a group of people who settled in Southern Louisiana after being exiled from Acadia (now Nova Scotia, New Brunswick, and Prince Edward Island) in the mid 1700s.  For a very long time, being Cajun meant living, humbly, off the land and bayou (small-scale agriculture, hunting, fishing, and trapping).  Unique cuisine and music developed among these communities.

In Blue Collar Bayou, Jaques Henry and Carl Bankston III explain that today more than 70% live in urban areas and most work in blue collar jobs in service industries, factories, or the oil industry. “Like other working-class and middle-class Americans,’ they write, “the Southwestern Louisianan of today is much more likely to buy dinner at the Super Kmart than to trap it in the bayou” (p. 188).

But they don’t argue that young Cajuns who live urban lifestyles and work in factories are no longer authentically Cajun.  Instead, they suggest that the whole notion of ethnic authenticity is dependent on economic change.

When our economy was a production economy (that is, who you are is what you make), it made sense that Cajun-ness was linked to how one made a living.  But, today, in a consumption economy (when our identities are tied up with what we buy), it makes sense that Cajun-ness involves consumption of products like food and music.

Of course, commodifying Cajun-ness (making it something that you can buy) means that, now, anyone can purchase and consume it.  Henry and Bankston see this more as a paradox than a problem, arguing that the objectification and marketing of “Cajun” certainly makes it sellable to non-Cajuns, but does not take away from its meaningfulness to Cajuns themselves.  Tourism, they argue, “encourages Cajuns to act out their culture both for commercial gain and cultural preservation” (p. 187).

Originally posted in 2009.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This has been a hard week.  Another young, unarmed black man was killed by police. The Root added Michael Brown’s face to a slideshow of such incidents, started after a black man named Eric Garner died after being put in a chokehold by officers less than one month ago.  This week’s guilty verdict in the trial of the man who shot Renisha McBride left me feeling numb.  Nothing good could come of it, but at least I didn’t feel worse.

The shooting of Michael Brown, however, is still undergoing trial by media and the verdict is swayed by the choices made by producers and directors as to how to portray him. When Marc Duggan was killed by police earlier this year, they often featured pictures in which he looked menacing, including ones that had been cropped in ways that enhanced that impression.

Left: Photo of Duggan frequently used by media; right: uncropped photo in which he holds a plaque commemorating his deceased daughter.

As the media coverage of Brown’s death heated up, the image that first circulated of Brown was this:

Reports state that this was his current Facebook profile picture, with the implication that media actors just picked the first or most prominent picture they saw.  Or, even, that somehow it’s Brown’s fault that this is the image they used.

Using the image above, though, is not neutrality.  At best, it’s laziness; they simply decided not to make a conscious, careful choice.  It’s their job to pick a photograph and I don’t know exactly what the guidelines are but “pick the first one you see” or “whatever his Facebook profile pic was on the day he died” is probably not among them.

There are consequential choices to be made.  As an example, here are two photos that have circulated since criticism of his portrayal began — the top more obviously sympathetic and the bottom more neutral:

Commenting on this phenomenon, Twitter user @CJ_musick_lawya released two photos of himself, hashtagged with #iftheygunnedmedown, and asked readers which photo they thought media actors would choose.

Top: Wearing a cap and gown with former President Clinton; bottom: in sunglasses posing with a bottle and a microphone.

The juxtaposition brilliantly revealed how easy it is to demonize a person, especially if they are a member of a social group stereotyped as violence-prone, and how important representation is.  It caught on and the imagery was repeated to powerful effect. A summary at The Root featured examples like these:

The New York Times reports that the hashtag has been used more than 168,000 times as of  August 12th.  I want to believe that conversations like these will educate and put pressure on those with the power to represent black men and all marginalized peoples to make more responsible and thoughtful decisions.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Ross Douthat is puzzled. He seems to sense that a liberal policy might actually help, but his high conservative principles and morality keep him from taking that step. It’s a political version of Freudian repression – the conservative superego forcing tempting ideas to remain out of awareness.

In his column, Douthat recounts several anecdotes of criminal charges brought against parents whose children were unsupervised for short periods of time.  The best-known of these criminals of late is Debra Harrell, the mother in South Carolina who let her 9-year-old daughter go to a nearby playground while she (Debra) worked at her job at McDonald’s. The details of the case make it clear that this was not a bad mom – not cruel, not negligent. The playground was the best child care she could afford.

One solution should be obvious – affordable child care.  But the U.S. is rather stingy when it comes to kids. Other countries are way ahead of us on public spending for children.

Conservatives will argue that child care should be private not public and that local charities and churches do a better job than do state-run programs. Maybe so. The trouble is that those private programs are not accessible to everyone. If Debra Harrell had been in France or Denmark, the problem would never have arisen.

The other conservative U.S. policy that put Debra Harrell in the arms of the law is “welfare reform.”  As Douthat explains, in the U.S., thanks to changes in the welfare system much lauded by conservatives, the U.S. now has “a welfare system whose work requirements can put a single mother behind a fast-food counter while her kid is out of school.”

That’s the part that perplexes Douthat. He thinks that it’s a good thing for the government to force poor women to work, but it’s a bad thing for those women not to have the time to be good mothers. The two obvious solutions – affordable day care or support for women who stay home to take care of kids – conflict with the cherished conservative ideas: government bad, work good.

This last issue presents a distinctive challenge to conservatives like me, who believe such work requirements are essential. If we want women like Debra Harrell to take jobs instead of welfare, we have to also find a way to defend their liberty as parents, instead of expecting them to hover like helicopters and then literally arresting them if they don’t.

As he says, it’s a distinctive challenge, but only if you cling so tightly to conservative principles that you reject solutions – solutions that seem to be working quite well in other countries – just because they involve the government or allow poor parents not to work.

Conservatives love to decry “the nanny state.”  That means things like government efforts to improve kids’ health and nutrition. (Right wingers make fun of the first lady for trying to get kids to eat sensibly and get some exercise.)

A nanny is a person who is paid to look after someone else’s kids. Well-off people hire them privately (though they still prefer to call them au pairs). But for the childcare problems of low-income parents, what we need is more of a nanny state, or more accurately, state-paid nannies.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.