In early 20th century America, eugenics was promoted as a new way to scientifically shape the human race. The idea was to change the human population for the better through selective breeding and sterilization. As you can imagine, this led to serious abuses. People of color, the poor, and those deemed otherwise unfit for reproduction were disproportionately targeted, and usually the sterilization was accomplished by targeting women’s bodies in particular.

One interesting facet of the effort to promote eugenics is the language used, or the framing of the issue. Indeed, just last week I introduced my students to the notion of “Birthright.”  The term birthright suggested that all children have the right to be born into a sound mind and body.  Why was it important to sterilize individuals deemed morally, culturally, or biologically inferior?  Why, we must do it for the children, of course!

I was reminded of the idea of children having such a birthright by a vintage ad (posted at, predictably, Vintage Ads).  The ad is for a school designed to improve the future of the human race by improving parenting.  The school would, therefore, teach parents how to engage in civilized “intelligent” “parenthood.”  The idea that such parenting can be taught points to the way that eugenics evolved from a biological to a cultural basis.  And in several places you see the term “birthright” (excerpted below).

Excerpts:

For a time, pro-sterilization laws were very popular.  The U.S. map below, for example, shows which states had pro-sterilization laws in 1935 (striped) and states with laws pending (black). As you can see, most of the United States was on board at this time.  Later, condemnation of the practices in Nazi Germany would take the blush off of the eugenics rose.

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For a wonderful book on the history of eugenics, read Wendy Kline’s Building a Better Race: Gender, Sexuality, and Eugenics from the Turn of the Century to the Baby Boom.

For more on eugenics and sterilization, see our post with additional pro-eugenics propaganda and two contemporary examples of coercive sterilization campaigns by your health insurance carrier and politician who’ll pay the “unfit” to get tied.

Sarah Glassman, a graduate student at Michigan State University spotted this sign in a campus dining hall restroom.  It’s a neat example of how a sign can avoid centering whiteness and instead be inclusive of people with different skin tones.

Thanks Sarah!

Cross-posted at Jezebel.

There was a time when the idea of sticking needles into one’s face was something that was to be avoided at all costs.  Then there was botox.  And it didn’t take long before certain segments of society were flocking to the needlers, begging to be stuck.  Face needling has become so commonplace — so desirable, even — that non-needly products have been disguising themselves as needles, so as to attract consumer dollars.

Of what am I speaking?  A product sent in by Ella Dilkes-Frayne.  Ella saw posters in a mall in Melbourne, Australia for non-injectable beauty products sold in containers that mimicked syringes.   The product, hoping to capitalize on the new acceptance of and desire for botox, is a great example of how socially and personally acceptable bodily intervention is always changing.

Allison K. sent in another example of the sexualization of young girls.  Abercrombie Kids is selling bikinis with “push-up” tops.  According to Wikipedia, the company markets its products at kids age 7-14. The average age of puberty is 12.   So, at what age should girls start trying to enhance their cleavage?  How old is too young?

UPDATE: In the last week this post was shared and tweeted by many of you.  News outlets took up the issue and, in response to the public pressure, Abercrombie first changed the language (taking out the phrase “push up” and just leaving “triangle”), then took the product off the site altogether.  On their Facebook page, they wrote that “We agree with those who say it is best ‘suited’ for girls age 12 and older.”

For more on the sexualization of young girls, see our posts on sexually suggestive teen brands, adultifying children of color, “trucker girl” baby booties, “future trophy wife” kids’ tee, House of Dereón’s girls’ collection, 6-year-olds in French Vogue, “is modesty making a comeback?“, more sexualized clothes and toys, sexist kids’ tees, a trifecta of sexualizing girls, a zebra-striped string bikini for infants, a nipple tassle t-shirt for girls, even more icky kids’ t-shirts, “are you tighter than a 5th grader?” t-shirt, the totally gross “I’m tight like spandex” girls’ t-shirt, a Halloween costume post, Toddlers and Tiaras, and girls in the World of Dance tour.

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Many of you have probably seen the recent anti-Asian rant released by UCLA student Alexandra Wallace. In it, she says that “hordes” of Asians who are admitted to UCLA inappropriately bring their parents along and obnoxiously speak foreign languages in the library (“Oooooooh! Ching chong, ling long, ting tong!? Ooooooh!”). And she compares them to herself, the “polite, nice, American girl that my momma raised me to be.”

Okay so yes, this is what racism looks like. It’s also what sexism looks like. People who objected to Wallace’s video (as they should), often did so with sexist language, including these examples collected by Caroline Heldman for Ms. magazine:

• “I bet her grades match her cup size.”
• “i have big tits and gave the dean a blowjob to get into UCLA is all I hear.”
• “EXCUSE ME WHILE I WHIP MY DICK OUT AND JERK IT TO THOSE TITS.”

But the most interesting thing I’ve heard about Wallace’s video and the response came from What Tami Said.  Tami suggested that all the shock and outrage regarding Wallace’s racism was naive, at best, and delusional, at worst.  Expressing shock, she said, may be a way to spice up a headline.  Or, it might be reflective of a belief among some that this sort of racism doesn’t exist anymore.  Or, she speculates, expressing shock may be a way for people to distance themselves from people like Wallace, a way for them to advertise the notion that they aren’t racist.

Tami’s insight is that the language of shock deserves analysis in itself.  What does it mean that we’re expressing shock when events like this on college campuses are rather routine (e.g., see “Conquistabros and Navajos,” “Compton Cookouts,” and other race-mocking parties).

In any case, she doesn’t think it’s helpful:

I get that few understand “isms” like marginalized people… But, for God’s sake pay attention! You needn’t be victim to oppression to know it exists. I submit that if you are truly shocked in the face of racism and sexism and homophobia and transphobia and other injustices, then you are as big a problem as the perpetrators of same. Because people who persist in being unaware of “isms” create an environment where ridiculous people like Amanda Wallace and, more importantly, people with far greater power and influence can conduct their bigotry unchallenged.

 

Dolores R. sent along an illustration of the nature of spurious relationships. A spurious relationship is one in which two variables appear to be related, but are in fact both caused by a third, “confounding” variable. Drawing on Andrew Sullivan’s map of passport ownership and data on Type 2 diabetes posted at the US News and World Report, Mark Frauenfelder at BoingBoing suggested, with tongue-in-cheek, that owning a passport prevents Type 2 diabetes.  In fact, both are probably related to a third variable, class: having the money to travel also usually means having access to healthy foods and sufficient health insurance.

A Guinness commercial borrows from the rules of masculinity to advertise its dark beer for St. Patrick’s Day:

It’s okay, but VideoJug does the man hug better.

One form of advertising I am excited and interested in “reading” is the emerging practice of ambient advertising.  Where traditional outdoor advertising may be placed on a billboard with a particular message and/or images, ambient advertising may have that same message and/or images but it seeks to have interaction with its environment or given location.

Given ambient advertising’s special characteristics, it provides a great opportunity to “read” what is said on those advertisements culturally when the male and female body is the focal point of the ad.  Consistent with non-ambient advertising, we tend to see representations that ‘naturally’ give the male body strength and power and one which gives the female body as much strength and power as only in relation to how much the male body allows.

When looking at this dynamic realized in ambient advertising we see the female body as one that is to be gazed upon and scrutinized. Furthermore, the female body is not only just scrutinized and gazed upon in these advertisements but also provides its spectators (male or female) authority over that female body; that authority is usually sexually charged. The following are some examples:

This is not to say that the male body is also not put on display in ambient advertisements. However, those bodies are generally treated with sexual ambiguity and where they are displayed sexually the themes are generally different than where they are when a female body is displayed. The following are some examples:

Understanding that advertising, as an institution, has a function of reflecting our societal norms and considering the body as cultural text (a la Susan Bordo) what we can then “read” in ambient advertising is that culturally the male body has a certain power that the female body does not. This then materializes into a reality where the female body is seen as compliant which continues to enforce an environment where a woman’s body is not hers.

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Steve Grimes has his Master of Arts degree in sociology from St. John’s University in New York, is currently seeking a Master of Science degree in media studies from CUNY Brooklyn College, and plans to be enrolled in a Ph.D. program within the next two years.  He is, at the moment, engrossed in all things cultural studies and his blog, TimelyDonut, is an avenue to express that.

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