Today marks a celebration of the momentous 1963 march on Washington for Civil Rights.  We’ve linked to a few Civil Rights movement-related posts here and have embedded Martin Luther King’s famous “I Have a Dream” speech below.

• “The Protest Psychosis”: How African American Civil Rights Activism Was Framed as Mental Illness
• African American Travel During Jim Crow Segregation
• “Black Power” in Playboy and “Slack Power” in an Ad for Pants
• Media Coverage of Occupy Wall Street: Lessons from the Civil Rights Movement
• “I Am a Man”: Black Men’s Claims to Humanity
• How the Kindness of a Black Man Changed the Mind of a KKK Kingpin

Let us remember:

Sociology major, by the way.

New interest in the virgjinesha inspires us to re-post our coverage from 2012.

Rigid gender roles often inspire creative solutions.  Families in Afghanistan, for example, when they have all girls, often pick a daughter to pretend to be a boy until puberty.  The child can then run errands, get a job, and chaperone “his” sisters in public (all things girls aren’t allowed to do).  The transition is sudden and doesn’t involve relocation, so the entire community knows that the child is a girl.  They just pretend nothing at all strange is going on.  In fact, it’s not strange.  It happens quite routinely.

A similar phenomenon emerged in Albania in the 1400s.  Inter-group warfare had left a dearth of men in many communities.  Since rights and responsibilities were strongly sex-typed, some families needed a “man” to accomplish certain things like buy land and pass down wealth.

In response, some girls became “virgjinesha,” or sworn virgins. A sworn virgin was a socially-recognized man for the rest of “his” life (so long as the oath was kept).  Many girls would take the oath after their father died.

There are only about forty sworn virgins left; as women were granted more and more rights, fewer and fewer girls felt the need to adopt a male identity for themselves or their families.

Some of the remaining virgjinesha were featured in a New York Times slideshow.  Quotes from two individuals:

After becoming a man, Qamile Stema [below] said she could leave the house and chop wood with other men. She also carried a gun. At wedding parties, she sat with men. When she talked to women, she recalled, they recoiled in shyness.

Qamile Stema said she would die a virgin. Had she married, she joked, it would have been to a traditional Albanian woman. “I guess you could say I was partly a woman and partly a man, but of course I never did everything a man does,” she said. “I liked my life as a man. I have no regrets.”

Photographer Jill Peters has also captured images of sworn virgins.

This is the second post in a four part series. Start at the beginning with: Whimsical Branding Obscures Apple’s Troubled Supply Chain.

In a recent post on the Apple brand and its cultural significance, I drew on my study with Gabriela Hybel of over 200 Apple television commercials aired between 1984 and the present to argue that Apple excels at what branding experts refer to as “emotional branding.” I pointed out that Apple commercials cultivate happiness through whimsical depictions of products and their users. In this post I focus on another key finding from this research, which is the prominence of sentimentality in Apple commercials. Both of these things — whimsicality and sentimentality — are key parts of the promise that Apple makes to its customers.

To this end, an important part of the promise that Apple makes to its customers is that using their products will strengthen the customer’s relationships with loved ones, and that the customer will experience positive emotions because of this. This trend, like playfulness, can be traced back to a commercial for the iMac and iMovie that aired in 2000.

Sentimentality features heavily in commercials for iPads and iPhones that have aired over the last few years. In the “I’ll be home for Christmas” ad for the iPad and iPad Mini, which aired in 2012, Apple technology provides the platform for the development of a seemingly long-distance relationship between a young girl and her grandfather.

A commercial that debuted just a month ago drips of sentimentality as it illustrates how Apple products strengthen our relationships with loved ones, near and far. But, also, and importantly, the commercial emphasizes the experiential aspect of the brand in a way that appeals to our desire to feel positive emotions.

With its subtly slowed motion, time and experience are stretched out in this commercial.  Regarding the company signature that appears on products, the narrator states, “You may rarely look at it, but you’ll always feel it. This is our signature. And it means everything” (emphasis added).

Apple product users are living in the moment, soaking up all the sentimental experiences of pleasure, love, satisfaction, and jubilation that the brand promises, and that the products appear to deliver upon. This promise is what sells Apple products. It shows us what we can have if we make the purchase, and in doing so, convinces us to turn a blind eye to the labor and environmental abuses in the company’s Chinese supply chain.

Next:  Be Young, Be Cool, Be Happy…as an Apple Consumer.

Nicki Lisa Cole, Ph.D. is a lecturer in sociology at Pomona College. She studies the connections between consumer culture, labor, and environmental issues in global supply chains. You can follwer her at 21 Century Nomad, visit her website, and learn more about her research into Apple here.

Fun fact: because the right side of the brain is more involved in processing emotions than the left and each side of the brain controls the opposite side of the body, the left side of the face is generally more expressive.

We humans must know this on some unconscious level, because self-portraits (or “selfies“) tend to feature the left side of the face more often than the right. In fact, real portraits — you know, painted by artists — show the same bias going all the way back to the 16th century.

I borrow these fascinating insights from a blog post by Owen Churches, a psychologist who wanted to know if all types of people leaned towards showing their emotional side, or if there were exceptions.  He and his colleagues decided to look at academics, collecting 5,829 head shots appearing on professors’ faculty pages.  He found that English and Psychology professors were most likely to pose in ways that drew attention to the left side of their face, but Engineering professors did not.  This, Churches writes, “suggests that these hard scientists seek to display themselves to the world as the unemotional clichés of popular myth.”

So, I thought I’d do a little experiment.  I collected the head shots of everyone in the sociology department at my college, Occidental, and everyone in the physics department (we don’t have engineering, alas). Trend holds!

When the airline industry first tried to go commercial after World War I, it needed to convince skeptical customers that air travel was safe.  One strategy was to make passengers feel that the entire crew was able and willing to see to their safety. This included the stewards, the all-male precursors to the stewardess. But which men to hire?

The default employee should have been an African American.  Ocean liners and train cars, air travel’s main competitors and the model on which they built their business, largely employed Black porters and stewards.  But the airlines believed that the overwhelmingly White passengers would not have felt comfortable placing their lives in the hands of Black men.  So they hired White men instead.  Kathleen Barry, who discusses this in her book Femininity in Flight, explains:

Equanimity on aircraft circa 1930 was a tall order for anyone, but stereotypes dictated that it would most likely come from white male attendants. With uniforms that echoed the naval-style garb of pilots, stewards reassured passengers that the white men in the cabin as well as the cockpit were competent and in control.

If stewards were so capable and appreciated, why not offer one’s appreciation in cash?  The answer is, in short, because tips were for Black people.  Black porters on trains and boats were tipped as a matter of course but, according to Barry, tipping a White person would have been equivalent to an insult. A journalist, writing in 1902, captured the thinking of the time when he expressed shock and dismay that “any native-born American could consent” to accepting a tip.  “Tips go with servility,” he said. Accepting one was equivalent to affirming “I am less than you.” This interpretation of the meaning of a gratuity, alongside airlines’ need to inspire confidence and simple racism, is why we don’t tip flight attendants today.

We all know — because we are being constantly reminded — that we are, collectively, getting fat.  Americans are at the forefront of the trend, but it is a transnational one. Apparently, it is also transspecies: pets, wild animals, and laboratory animals are also gaining weight.  Here’s some country-level data from the New York Times:

In an excellent review of the existing literature, David Berreby at Aeon skewers the idea that a simple, victim-blaming “calories in, calories out” model can explain this extraordinary transnational, transspecies rise in overweight and obese individuals.  I won’t summarize his argument here, except to simply list the casual contenders for which there is good evidence:

• Sleeplessness
• Stress
• Viruses
• Bacteria
• Industrial chemicals
• Heavy metals
• Electric lights
• Air conditioning
• Famine in previous generations

If you ever want to have an opinion on fat again, read Berreby now.

All In with Chris Hays does a great job mocking the “What’s wrong with Black culture?” question.  He and his “guest,” Gawker’s Cord Jefferson, straight-face skewer news programs that take every instance of African American law breaking as an opportunity to castigate the group writ large.  It’s great satire:

Via Todd Krohn at The Power Elite.

Our favorite economist, Martin Hart-Landsberg, has written a detailed account of what is causing the rise of income inequality around the world.  Here I’d like to highlight just one of his really interesting observations.

While we usually think that rising income inequality is caused by the rich getting richer and the poor getting poorer, a more complex picture is emerging.  The graph below plots the hourly wages of the 90th percentile (Americans who make more than 89% of the population) relative to the wages of the 50th percentile (the purple line) and the wages of the 50th compared to the 10th percentile (the dotted blue line).

In English: it asks how quickly the richest people (90th) are pulling away from the average person (50th) and how quickly the average person is pulling away from the poorest (10th).  The answer?  Income inequality has been increasing since the 70s but, since the late ’80s, rich people have continued pulling ahead of the average American, but the average American has not been gaining on the poor.

Another indicator that the middle class is shrinking is changes in the share of jobs that are low-, middle-, or high-paid.  The next graph shows that, across a wide range of countries, high- and low-paying jobs are on the rise, but middle-paying jobs are on the decline.  So, middle income jobs are disappearing, but there are more of both high- and low-income jobs.

Hart-Landsberg suggests that the reason for this shift in the economy involves the globalization of production.  For more, visit Reports from the Economic Front.