Archive: Aug 2011

Cross-posted at North Atlantic Books Communities.

Edward Said famously argued that the West uses the East as an inverted mirror, imagining them to be everything the West is not.  In a book titled Orientalism, he showed us how this perceived binary separating the Semitic East and the Christian West has traditionally manifested itself in art through romanticized scenes of Eastern cultures presented as alien, exotic, and often dangerous.

European painters of the 19^th century turned to backdrops of harems and baths to invoke an atmosphere of non-European hedonism and tantalizing intrigue. Ingre’s 1814 Grande Odalisque , for example, depicts a concubine languidly lounging about, lightly dusting herself with feathers as she peers over her shoulder at the viewer with absent eyes. The notions of hedonistic and indulgent sex are bolstered by hints to opium-induced pleasure offered by the pipe in the bottom right corner. Images like this prompted viewers to imagine the Middle East as a distant region of sex, inebriants, and exciting exotic experiences.

Orientalism continues to inflect popular culture, but because we see ourselves differently now, we see them differently as well.  The rise of Islamic fundamentalism in the East, and the corollary Islamophobia of the West has shifted the focus to violence coupled with religious fervor. Take for example an image from a February New York Times article entitled “Afghan Official Says Women’s Shelters are Corrupt.”

The story is about the Afghan government’s desire to take over all Western-established shelters which they claim are “more concerned with the budget than the women.” It’s an article about bettering women’s support, community and safe havens, an act many Westerners would deem progressive in a way they wouldn’t usually view the region. However, the photo that was chosen for this article offers all the classic stereotypes held about the Middle East by depicting entirely veiled women who are shut indoors surrounded only by symbols of religion. The viewer sees two women, in both a hijab and niqab, separated onto two beds with looks of utter despondency; one looks down at her hands while the other stares off into the space ahead of her. In the center of the room is a young girl, blurred by the long exposure of the camera which attempted to capture her in the act of seemingly fervent prayer. Behind the praying young woman is an even younger girl sitting on a bed with a baby on her lap. Rather than depicting the officials who are rallying for female empowerment and institutional improvement, the photo that was chosen paints an image of silenced religious females.

Often imagery is more powerful and memorable than words and in some cases the photographs chosen to accompany the news are less than representational of the story at hand. This instance is typical of the Western media’s predilection for reinforcing Western notions about the East through imagery, instead of finding common ground between two regions that many believe are naturally separated by ideology. Thus orientalism lives on, transformed from its roots but maintaining its destructive stereotypes.

Adam Schwartz is an undergraduate at University of California, Berkeley entering his final year in the Media Studies program. He is currently preparing to write his thesis analyzing the gender and racial implications of the American Apparel advertising campaigns. When he isn’t in school he can be found biking along the beautiful California coast or working for the Berkeley Student Cooperative.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Scientopia.

fds sent us a link to a set of “extreme” ads.  One of them was an Italian ad designed to draw attention to the seriousness of child sexual abuse.  I’ve placed it after the jump because it is VERY disconcerting.  My comments may be quite provocative as well.

more...

The “Let’s Move” campaign is Michelle Obama’s initiative to curb the childhood obesity epidemic in the United States.  According to the campaign website, its goals include “creating a healthy start for children” by empowering their parents and caregivers, providing healthy food in schools, improving access to healthy, affordable foods, and increasing physical activity.  Here is an example of the kind of “social marketing” that the campaign is releasing:

This campaign video is particularly notable for 1) its raced, classed, and gendered assumptions about the responsibility for promoting physical activity among young people; 2) the way it emphasizes personal responsibility while ignoring structural determinants of health; and 3) its Foucauldian implications (for the real social science nerds out there).

First, the video portrays a middle-aged white mother (in the kitchen, no less) who encourages her daughter to get exercise by having her running around their (apparently large, middle-class suburban) home in order to find the $1 she asked for.  It ends by stating: “Moms everywhere are finding ways to keep kids healthy.”  Not only does this assume that “moms” (not “parents”) have responsibility for keeping their kids healthy through intensive mothering practices, it fails to account for the fact that the childhood obesity epidemic (itself a social construct in many ways) is greatly stratified by race and socio-economic status.  It is not clear to the viewer how they might encourage their children to exercise if they live, say, in a small apartment or a neighborhood without safe places for kids to play outside.

Second, a growing body of research points to the fact that structural-level inequalities, not individual-level health behaviors, account for the majority of poor health outcomes.  This research illuminates a disconnect in most health promotion initiatives — people have personal responsibility (engage in physical activity) for structural problems (poverty; the high price of nutritious food; safe, well-lit, violence-free places for kids to play).

Finally, the video illustrates what some social scientists have noted about new forms of power in modern public health practice — for example, health promotion campaigns such as this one can be thought of as the exercise of “biopower,” or Foucault’s term for the control of populations through the body: health professionals and/or the government are entitled by scientific knowledge/power to examine, intervene, and prescribe “healthy lifestyles.”  In this example, the campaign uses marketing strategies to remind the (very narrowly defined) audience of their duty to engage with dominant health messages and concerns (i.e., childhood obesity) through the control of bodies (that is, their children’s).

In the “Let’s move” campaign video, then, we see that (white, middle-class) moms have a responsibility for encouraging their children to get physical activity without an acknowledgement of the gendered expectations of caregiving, structural determinants of health that effect childhood obesity, and the implications of top-down control of the body.

————————

Christie Barcelos is a doctoral student in Public Health/Community Health Education at the University of Massachusetts Amherst where she studies social justice and health, critical pedagogy, and epistemology in health promotion.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Cross-posted at Scientopia.

In March we posted a set of greeting cards: a pink and a blue one congratulating new parents on a girl and a blue respectively.  The cards pictured exactly the same baby, revealing the way in which we gender infants before there are any discernable signs of sex (outside of the genitals).  Since then we’ve received two more examples of the phenomenon.  The first, sent in by Christine, is from FailBlog:

The second is for a (pointlessly gendered) hygiene kit at Walmart, sent in by Laura Confer:

The use of exactly the same baby just tickles me.  The marketers know that babies look like, well, babies.  We aren’t “opposite sexes,” especially at six months old.  But the sex of the child is very important to adults.  So they use color cues to make the consumer feel like they’re choosing the “right” or the “cutest” item.  But they can use any child — girl or boy — to sell the item… because that’s not what it’s actually about.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Laura E. sent in a link to the Off the Charts blog by the Center for Budget and Policy Priorities. They posted a set of charts highlighting ongoing unemployment in the U.S. Overall, the private sector has been adding jobs, but at generally very low levels:

But we lost so many jobs relative to the overall working-age population during this recession that the slow job growth simply isn’t enough to significantly alter the unemployment rate, which is still hovering around 9% (though much higher for some groups, particularly young people and racial and ethnic minorities):

The increased labor force participation we saw during the 1990s and 200s have been erased:

The CBPP has a collection of recession-related charts, including this graph of the number of individuals needing a job per each available job opening, a ratio that remains quite discouraging:

In the last few days since the debt ceiling fiasco, a number of economic experts have begun discussing the possibility of a double-dip recession and, as you may have heard, last night Standard & Poor’s downgraded the U.S. debt rating. Overall, it’s not an encouraging picture of our immediate economic future.

Dmitriy T.M. sent in a video put together by the Center for Investigative Reporting about some of the hidden costs of gasoline use in the U.S.:

Also check out our earlier posts on Lisa Margonelli’s TED talk about the political economy of oil in the U.S. as well as the inconsistent relationship between gas prices and how much we drive.

Cross-posted at Scientopia.

As demonstrated by some figures posted at Family Inequality, the U.S. birthrate has dropped during the recession:

But the birth rate hasn’t dropped for all American women equally.  Women who’ve already had two children were most likely to skip having a child during this period, and women who already had one child were more likely to delay or end childbearing than women with no children.   But women who already had three children were relatively ready to plow forward with a fourth, even more ready than childless women.

To make an even stronger case that the recession inhibited childbearing, Philip Cohen correlated birth data by state and state unemployment rates (both from the Bureau of Labor Statistics).  His figure shows that “fertility fell more where the recession hit harder”:

Great stuff, as always, from Family Inequality.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Scientopia.

The U.S. Department of Commerce just released a report on the continuing gender gap in STEM jobs – that is, science, technology, engineering, and math. While women make up roughly half of the total paid workforce, they still held only a quarter of STEM jobs as of 2009:

In fact, we saw no change in the gender make-up of STEM fields between 2000 and 2009.

There is significant variation in the gender composition within the STEM category, however. At the high end, women hold 40% of jobs in the physical and life sciences; the low point is engineering, where only 14% of employees are women. And the proportion of women in computer science and math jobs actually fell between 2000 and 2009, from 30% to 27% of workers.

This isn’t simply because of differences in education, either. Here we see the proportion of both men and women in STEM jobs at various educational levels; while increased education correlates with a higher likelihood of having a STEM job for both groups, women are significantly less likely than men at every educational level to have a STEM job:

The gender disparity in STEM jobs is especially noteworthy because, on average, STEM occupations pay significantly more than other private-sector jobs, and the gender gap in pay is actually lower than in non-STEM sectors:

If we look only at women with bachelor’s degrees, women who earn STEM degrees and work in STEM jobs earn, on average, 29% more than other women.

So the underrepresentation of women in STEM jobs means that women are missing out on some of the best-paying occupations in the U.S.; in fact, this type of gender-segregation of jobs is one of the leading causes of gender gap in yearly and lifetime earnings.

The authors of the report don’t go into detail about potential causes of the gender gap in STEM careers, though they note that among those earning STEM degrees in college, women are significantly less likely than men to hold jobs in related STEM fields. They suggest this might be because STEM jobs are relatively unaccommodating to those who take time off for family obligations (disproportionately women), because of a lack of female role models in STEM fields (including as college professors), or because of gender stereotyping about math or science aptitude (like this, or this if you prefer a t-shirt) that pushes women away from STEM degrees and careers. [UPDATE: Broken links fixed!]

The complex interplay of factors that lead to a gender gap in who holds STEM-sector jobs provides significant challenges to increasing the proportion of women in these occupations — as indicated by the lack of change over the past decade. But particularly as we see increasing economic divergence between well-paid tech and information sector and low-paid service sector jobs, addressing the underrepresentation of women in STEM jobs will be essential as part of any effort to improve women’s lifetime earnings potential and overall economic outlook.