Archive: Aug 2010

Rachel sent in a commercial for Dove chocolate that, as she says, sends “mixed messages…about unrealistic beauty standards for women.” Here’s the video:

Transcript:

We’re only human, but we try to be perfect.
We pretend that high heels are comfortable, and that waxing just takes getting used to.
We pretend we can manage anything that’s thrown at us, and sometimes we can.
And other times, we just have to cut ourselves some slack, and take a moment.
Because although we’re only human, that’s more than enough.
Your moment, your Dove.

The commercial seems to want to have it both ways. On the one hand, trappings of conventional femininity (heels, waxing, as well as being a superwoman who can handle “anything that’s thrown at us”) are accepted as “perfection,” elements of an ideal version of us we aspire to. On the other hand, it’s drawing on the idea that we should just accept ourselves — we’re “more than enough” — but in a way that implies that we have to do this not because there’s something wrong with an ideal of perfection that requires women to put ourselves through painful rituals, but just because sometimes we can’t manage to meet that ideal and have to give ourselves a break and eat some chocolate (of course!) to console ourselves before we get up the energy to throw ourselves back into the search for perfection again. As we often see in advertising, it uses a women’s empowerment message (you’re great the way you are! You can do anything!) in a superficial way that simply suggests consumption as a solution rather than truly challenging the beauty ideals it appears to be critiquing.

Cross-posted at Jezebel.

Sarah P. sent in this stunning video, from the the Wall Street Journal, about how to advise women about investing. The video has a simple message:

Women are women. They’re weird and need their weirdness to be attended to. But they don’t want to think that you’re treating them like women. They want to think that you’re treating them like human beings (whatevs!). So, whatever you do, never let them know that you’re treating them like women. If you do this, you will make gazillions off of them. Go forth!

The video after a short commercial (selected transcription below):

Selected transcription:

We all know women can be a little difficult… no one wants to feel that they are… being treated differently from the men, so what can advisers do to try to connect with women and keep from following that stigma?

In other words, women are different and also more annoying than real people (e.g., men), so you need to treat them accordingly. But they don’t know that they’re different from real people (they’re “difficult,” after all), so you have to work around that.

First… you can’t approach women as women… don’t treat her like a lady, treat her like a person… women need more time, they ask more questions… get to know what motivates her… if you connect with her on that level, not on the basis of her gender, that’s the first mistake most advisers make…

In other words, pretend like you’re treating her like an individual, but know that what you’re really dealing with is a creature named W.O.M.A.N.

Second… she’s gonna triangulate, women seek many sources of opinions… just know she’s gonna do that, why don’t you play along… give her other sources of information that augment the advice that you’re giving her… that’s a good way to play to women’s natural ability and need to triangulate on advice that they’re getting. She’s gonna do it anyway, put that to your advantage.

In other words, the goal here is to manipulate her essential woman-ness to your advantage. Don’t actually help her learn more about investing, just feed her information that confirms what you’re telling her. She’ll never know the difference!

Third… be aware and be prepared to invest. It’s gonna take more to serve her… It takes time, she needs education… she’s gonna ask a lot of tough questions… but if you invest that time up front… she’s a better client… what advisers tell me time and time again: women are more fun.

In other words, women are “better clients,” even though they’re a drag because they’re “more fun”!  Woo hoo!  If women aren’t good for fun, what are they good for!

The conversation just goes on from there… the expert here tries so hard to balance the essentialization of women’s nature and the social construction of gender, but she just really fails because she goes back and forth between both and her interviewer keeps cornering her with questions about how frustrating it is to work with women.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

My friend Matt M. let me know about this video from The Second City Network that nicely sums up some of the disturbing messages about love, dating, and gender in animated movies such as Beauty and the Beast. Enjoy!

Also watch an earlier on on The Little Mermaid.

The Daily Kos highlighted an ad for Summer’s Eve in this month’s Woman’s Day magazine.  Women’s magazines are peppered with douching advertisements, so why did this one prompt nine people — Tony S., Pharmacopaeia, Frank B., Jason W., Tom M., Jesse W., Sarah P., Ilysse W., and Philippa von Z. — to send it to us?  Take a look:

What makes this a remarkable instead of a regular douche ad is the suggestion that Summer’s Eve is interested in women’s empowerment.

This is odd because douching is well understood to be bad for healthy women’s bodies.  The U.S. Department of Health and Human Services, for example, explains:

Most doctors and the American Congress of Obstetricians and Gynecologists (ACOG) recommend that women don’t douche. Douching can change the delicate balance of vaginal flora (organisms that live in the vagina) and acidity in a healthy vagina. One way to look at it is in a healthy vagina there are both good and bad bacteria. The balance of the good and bad bacteria help maintain an acidic environment. Any changes can cause an over growth of bad bacteria which can lead to a yeast infection or bacterial vaginosis. Plus, if you have a vaginal infection, douching can push the bacteria causing the infection up into the uterus, fallopian tubes, and ovaries.

Douching is bad for you, ladies.  So the fact that the C.B. Fleet Co., the company that owns Summer’s Eve, tries to convince all women that they need to regularly douche is not only manipulative, it’s harmful.  If it wants to maximize its profit, however, the company needs healthy women to feel that their vaginas are disgusting.  And so they tell us that it is over and over again.

You see, C.B. Fleet ‘n friends doesn’t give a shit about you.  They don’t care if you get that raise; and they certainly don’t care if their product is unnecessary and potentially harmful in most cases.  They just want to make money.  And if using a feminist-sounding you-go-girl ad will do that, then they’ll slap on a smile and laugh all the way to the bank.

In our more fledgling days we highlighted quite a few examples of marketing that co-opted feminist messages.  See our other examples of ads for bras, cleaning products and contraceptives (see here and here), botox (here and here), diamond rings, moisturizer, makeup, cars, cigarettes, and credit cards, Whirlpool, Philip Morris, Virginia Slims (here and here), and the new Disney princesses.  And none of this is new, see this example of a woman’s magazine marketing to suffragettes in 1910.

See also our collection of vintage douche ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

James O’Byrne and Doug MacCash retrace their steps through the post-katrina devastating, comparing the photos of flooded neighborhoods with photos of those neighborhoods today.

Via www.nola.com.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Allie B. sent us a link to an image at GOOD that presents some pre- and post-Katrina information about New Orleans. The map indicates levels of population recovery; the darker the shade of green, the more the population has rebounded:

A close-up of one section (areas with black shading had over 6 feet of floodwater):

Notice that the Lower Ninth Ward, one of the hardest-hit areas, has among the lowest level of redevelopment.

There’s a much larger version of the map (with a not-too-specific list of sources) here.

Changes in the populations of different parishes:

The income distribution has changed somewhat as well, with a smaller proportion in the lowest income categories (though notice that the dollar range included in each color isn’t consistent as you get into the higher incomes):

Trigger warning: racial violence and racist language.

A disturbing picture of racial slaughter emerges in the days following Katrina, at the hands of private residents and police officers. Racially-motivated murders were carried out in Algiers Point, a predominately white enclave nestled in mostly black Algiers, not far from Gretna. This part of the city is connected to the rest of New Orleans by bridge and ferry only, and it did not experience flooding. After the storm, a band of 15 to 30 white men formed a loose militia targeting anyone whom they deemed “didn’t belong” in their predominately white neighborhood (source). They blocked off streets with downed trees, stockpiled weapons, and ran patrols.

At least eleven black men were shot, although some locals expect that the actual number is much higher. On July 16, 2010, Roland Bourgeois was charged with shooting three black men in Algiers in the days following Katrina (source). He allegedly came back to the militia home base with a bloody baseball cap from Ronald Herrington, a man he shot, and told a witness that “Anything coming up this street darker than a paper bag is getting shot.”

To date, this is the only arrest of militia members, but the FBI is investigating the situation and will likely make more arrests given that two Danish filmmakers interviewed multiple residents who admitted shooting black people. In “Welcome to New Orleans,” militia member Wayne Janak smiles at the camera: “It was great! It was like pheasant season in South Dakota. If it moved, you shot it.” A woman nearby adds “He understands the N-word now… In this neighborhood, we take care of our own.” Many of the victims reported that militia members called them racial epithets during attacks, and a family member of militia members reports that her uncle and cousins considered it a “free-for-all—white against black,” and her cousin was happy they were “shooting niggers.”

Malik Rahim, a long-time Algiers resident and activist who co-founded Common Ground Relief after the storm, took me on a tour of bodies in his neighborhood a week or so after the storm. I only made it through one viewing – a bloated body of a man under a piece of cardboard with a gunshot wound to his back. I assumed that this death was being investigated, but should have known otherwise given that the state had essentially sanctioned these actions with a “shoot to kill” order that allowed civilians to make their own assessments of who should live or die.

One of Many New Orleans Vigilante T-Shirts Slogans:

Cross-posted at Caroline Heldman’s blog.

Caroline Heldman is a professor of politics at Occidental College. You can follow her at her blog and on Twitter and Facebook.

David Mayeda at The Grumpy Sociologist discussed a commercial, for Best Buy, encouraging us (men?) to feel embarrassed if we don’t have the most recent technology:

Mayeda sees this as an example of the making of deviance. He writes:

So, as a male, if you don’t have the financial capital to possess a kick ass phone, you are a deviant male, with a low-end job (sharing a cubicle), without technical prowess (can’t stay on top of your e-mail or access the net), and bottom line, you aren’t an attractive mate.

How far “behind” does a person need to “fall” before they are so “out of the loop” that they are not really part of respectable society anymore?

I have only had a cell phone myself for four short years. Yet, when I learn that someone doesn’t have one, the neurons in my brain short out a bit.  How do two people even know each other if one doesn’t have a cell phone?  How do you let someone know you’ve hit traffic?  Find them in a crowded place?  Cell phones have become so ubiquitous that not having one seems deliberately counter-cultural.  Like face tattoos or men in skirts, eschewing a cell phone seems deviant indeed.  So maybe Best Buy isn’t that far off the mark.

UPDATE DEC. 20, 2010: I failed to mention that, at the time of this post, I did not own a smart phone at all. Now I have joined the hip cats of the 21st century: I have a smart phone. Though, I would like to specify, that I was able to attract a mate without one. Then again, I am a chick, so how much money I can spend on a phone is slightly less important, or so I hear.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.