Archive: Sep 2008

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The things women have to put up with. Most husbands, nowadays, have stopped beating their wives, but what can be more agonizing to a sensitive soul than a man’s boredom at meals. Yet, lady, there must be a reason. If your cooking and not your conversation is monotonous, that’s easily fixed. [Ed. – Though apparently boring conversation is a life sentence.] Start using soups more often, with lighter, more varied dishes to follow. Heinz makes 18 varieties. You can serve a different one every day for three weeks. Use them in your cooking too, and strike some new flavours that will lift ordinary dishes out of the commonplace.

Vintage ad found here thanks to Laura R.

This is a screen shot of McCain’s appearance on The View. I thought it nicely demonstrated both rules of femininity and the breaking of rules.  Notice how all of the women, with the exception of Whoopi, have beautifully crossed legs aimed towards McCain so as to express interest.  Whoopi, in contrast, is resisting conventional expectations by taking a masculine pose (ankle on knee) aimed away from McCain.  (Of course, Whoopi as been seen taking controversial “positions” before.)  Finally, McCain himself appears to be failing to live up to normative standards of masculinity in matching the leg cross of his female hosts.  (See the second video in this post about anxiety over masculine leg crossing.)

I’ll grant that Whoopi doesn’t hold this pose:

Though she appears to be the only one who appears to pose according to comfort:

Still stolen from videos at Perez.

In this election, no one wants to be “elitist.” You know, the kind of person who went to an Ivy League, speaks perfect English, and avoids processed foods like high-fructose corn syrup.

Ben O. sent us these two ads, made by the Corn Refiners association, in which two historically marginalized groups–women and blacks–get it over on historically privileged groups–men and whites respectively–by exposing their obsessive-health-food-mania. Ben writes:

…the implication is that critics of [high-fructose corn syrup] HFCS are privileged (white and/or male) people who are condescending to inform black and/or female people that HFCS is bad, although they’re not only paternalistic but ignorant. And in both ads, standing up for the supposed virtues of high-fructose corn syrup appears to be an empowering action.

[youtube]https://www.youtube.com/watch?v=gxH[/youtube]

[youtube]https://www.youtube.com/watch?v=lQ-ByUx552s[/youtube]

Nice observation, Ben!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the comments to another post, OTM brought my attention to this segment from Target Women, by the wonderful Sarah Haskins (go here if the video doesn’t show up):

The sexualization of the cleaning products reminds me a lot of the way food is sexualized (search under the Food tag for lots of examples).

I suggest going to the Current TV website and just browsing through every segment of Target Women they have up. They’re all fantastic.

Thanks, OTM!

UPDATE: In another example of cleaning products being portrayed as “special friends,” Swiffer created a YouTube “break-up” channel where people were encouraged to “Show us how you ‘broke up’ with your mop and bucket, broom or feather duster and ‘traded up’ to Swiffer…” by creating videos of themselves singing break-up songs to their old cleaning products. The winner got $15,000.

Swiffer also has a series of ads where women “break up” with their old cleaning products:

NEW! (Nov. ’09) This Lysol commercial (found at BrandFreak) plays on the same theme:

Thorsten S. alerted us to a calendar illustrated with black-and-white nude photographs of Germans who have competed in the Paralympic Games. On the Web site of the photographers, Huenecken & Inselmann [link NSFW!], subjects include people in wheelchairs and people who use lower-limb prostheses.

Compare these portrayals of persons with disabilities to the portrayal of fetish model Viktoria, who was a Bizarre mag cover girl, apparently in part because she has a below-the-knee amputation. Do these calendar photos highlight the German athletes’ disabilities in the same way that the shoot of Viktoria fetishizes her disability? Alternatively, check out our earlier post about Disaboom, a community site whose ads for its dating service feature muscular and attractive people with disabilities. Do these calendar photos challenge the mainstream stereotype that people with disabilities can’t be sexy or strong?

By the way, how do gender expectations and stereotypes play out in these photos? If you go to the gallery linked early in this entry, you can see a man holding a gun in a position that clearly makes it analogous to his penis. You can also see an especially objectified [decapitated = identity erased] woman on horseback, as well as a woman in a stereotypical beach bunny/pinup pose. The tendency of the calendar to revert to dull assumptions of how men and women should be posed and photographed complicates any radical agenda of celebrating the bodies of people with disabilities.

Pictures with artistic NSFW nudity below the cut.

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Shirley Ann M. sent in this picture of a car advertising Skill Maids:

She says,

I was blown away by the blatant sexual stereotyping in this picture: the maid in high heels, bent over with knees together, Jessica Rabbit figure.

Well, Shirley, what you don’t understand, and what I can tell you because my mom cleaned houses for a living when I was a kid, is that there is no more better outfit to wear for efficiently cleaning a large house than a dress and heels. See, the heels make you taller, so it’s easier to dust the top shelves!

Thanks, Shirley!

Stephen W. sent us this picture of the “Hispanic” foods aisle at a Walmart in Sioux Falls, South Dakota:

Why is this odd? 

The word “Hispanic” was actually invented by the U.S. government to mean Spanish-speaking.  The government invented it for the census because they wanted to be able to label and identify all Spanish speakers.  “Hispanic,” then, unlike the terms “Latino” or “Chicano,” is not an identity that originated among those to whom it applies.  Further, though it is sometimes used as a euphemism for “Mexican” or “Latino,” Spanish is only spoken in Latin America because of the conquest of parts of Latin America by Spain.

Given the history and use of this term, what would “Hispanic” food be?!  (According to Walmart, it’s salsa and tacos.)

NEW: Another use of the term “Hispanic.”  This time on a bag of peanuts passed out on a Southwest Airlines flight. 

From a press release by Southwest Airlines about their celebration of Southwest Airlines:

Southwest Airlines shares its passion for Hispanic Heritage Month with our internal and external Customers by hosting celebrations in our Hispanic focus markets. Local Employees kick off the festivities by partnering with local organizations, and at airports, with gate games, Mariachi music, authentic foods, and distributing commemorative T-shirts and lapel pins emblazoned with our Hispanic Heritage Month message “Celebremos Tu Herencia,” “We Celebrate Your Heritage.” Hispanic Heritage month posters also are on display during this month-long celebration. Finally, be on the lookout for Southwest’s Hispanic Heritage Month specialty packaged peanuts! (emphasis mine)

Thanks to Stephen W. for this link, too!

My race and ethnicity class is discussing American Indian team mascots today, so I thought I’d put up some images of a few. There are many, many more than what I have here (think of every high school with teams called the Redskins), but these are some of the most often discussed.

This is the logo (found here) of the University of Illinois’s sports teams, the Fighting Illini, named after the Illini tribe (really a confederation of tribes such as the Peoria) originally inhabiting the area:

Each year a student is chosen to represent Chief Illini at sports events. The student wears what is described as “traditional” Indian clothing and until recently performed dance routines that have nothing whatsoever in common with anything I’ve ever seen at a powwow. Here is a student dressed up as Chief Illini (found here):

I found this video on youtube of Chief Illini’s “last dance,” meaning his last performance at an official NCAA-sponsored sporting event:

Last I heard the University of Illinois bowed to decades of pressure and has retired the embodiment of the mascot. They apparently no longer have a Chief Illini (a man who dresses up like an American Indian and jumps around), but they have retained the “Fighting Illini” language.

UPDATE: Not so fast.  Resist Racism has a great summary of how the University is keeping Chief Illini around even after retiring him.

The University of North Dakota’s mascot is the Fighting Sioux (found here):

Florida State’s teams are the Seminoles; here is a student representing the team at a game (found here):

Here is the Florida State NCAA logo (found here):

This is the original Chief Wahoo, the mascot for the Cleveland Indians (found at Wikipedia). According to Wikipedia, it was used from 1946 to about 1950.

Here is the updated Chief Wahoo (found here):

A quote from the Wikipedia entry on Chief Wahoo:

According to polling results published in Sports Illustrated, “Although most Native American activists and tribal leaders consider Indian team names and mascots offensive, neither Native Americans in general nor a cross section of U.S. sports fans agree.”^[9] According to the article, “There is a near total disconnect between Indian activists and the Native American population on this issue.”^[9]However, the results of the poll have been criticized due to Sport’s Illustrated’s refusal to provide polling information (i.e. how participants were recruited and contacted, if they were concentrated in one region, if one ethnic group is over represented and the exact wording and order of questions).^[10]

Here is a link to an article by King et al. discussing both the discourse in and the methodology of the Sports Illustrated article (in the March 4, 2002 issue).

Here is a website with lots of cartoons related to the issue of American Indian mascots, and the documentary “In Whose Honor?” looks at the protests surrounding Chief Illini.

The February 2004 issue of Journal of Sport & Social Issues (vol. 28 issue 1) has several very good articles about American Indian mascots that I’ve used in both race and sport classes when we talk about the continued use of caricatures and other portrayals of American Indians and why they are viewed differently than, say, an old Mammie-type image of African Americans. We also always discuss discourses surrounding American Indian mascots, particularly the idea that they honor or respect American Indians, and the selective use of certain American Indian voices to invalidate critiques of Indian mascots. Who gets to be Indian for the purposes of speaking about whether or not Indians resent the mascots? Why do non-Indians feel a special attachment to, and often identify with, these images? Does it really matter whether or not most American Indians personally oppose the mascots–is that the issue here?

The Sports Illustrated article could also be good for a discussion of methodology and the scientific method; the fact that the magazine would not release information on their methodology violates the very spirit of scientific inquiry (the ability to replicate others’ work to check its validity, as well as open sharing of information).

For other examples of the use of images of American Indians, see here and here.

This cartoon suggests that the idea that these mascots are a way of honoring American Indians is pretty absurd.

NEW! Brady P. sent in this image that questions why American Indian mascots are acceptable when most people would define the mascots that caricature other groups as patently offensive:

Of course, there is a Dutch soccer team called The Jews.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.