Yesterday President Obama issued an Executive Order, “Using Behavioral Science Insights to Better Serve the American People.”  The first paragraph:

A growing body of evidence demonstrates that behavioral science insights — research findings from fields such as behavioral economics and psychology about how people make decisions and act on them — can be used to design government policies to better serve the American people.

Economics and psychology are both in the SJSU College of Social Sciences, along with ten other disciplinary or interdisciplinary departments, so we’ll definitely answer the call of using behavioral sciences in service of the American people. As I discussed in a July post, the social sciences are important!