The range of human emotion is both vast and deep. We are tortured, elated, and ambivalent; we are bored and antsy and enthralled; we project and introspect and seek solace and seek solitude. Emotions are heavy, except when they’re light. So complex is human affect that artists and poets make careers attempting to capture the allusive sentiments that drive us, incapacitate us, bring us together, and tear us apart. Popular communication media are charged with the overwhelming task of facilitating the expression of human emotion, by humans who are so often unsure how they should—or even do—feel. For a long time, Facebook handled this with a “Like” button.
Last week, the Facebook team finally expanded the available emotional repertoire available to users. “Reactions,” as Facebook calls them, include not only “Like,” but also “Love,” “Haha,” “Wow,” “Sad,” and “Angry.” The “Like” option is still signified by a version of the iconic blue thumbs-up, while the other Reactions are signified by yellow emoji faces.
Ostensibly, Facebook’s Reactions give users the opportunity to more adequately respond to others, given the desire to do so with only the effort of a single click. The available Reaction categories are derived from the most common one-word comments people left on their friends’ posts, combined with sentiments users commonly expressed through “stickers.” At a glance, this looks like greater expressive capacity for users, rooted in the sentimental expressions of users themselves. And this is exactly how Facebook bills the change—it captures the range of users’ emotions and gives those emotions back to users as expressive tools.
However, the notion of greater expressive capacity through the Facebook platform is not only illusory, but masks the way that Reactions actually strengthen Facebook’s affective control. more...