media: social media

One of the goals of this blog is to help get sociology to the public by offering short, interesting comments on what our discipline looks like out in the world.

A sociologist can unpack this!
Photo Credit: Mario A. P., Flickr CC

We live sociology every day, because it is the science of relationships among people and groups. But because the name of our discipline is kind of a buzzword itself, I often find excellent examples of books in the nonfiction world that are deeply sociological, even if that isn’t how their authors or publishers would describe them.

Last year, I had the good fortune to help a friend as he was working on one of these books. Now that the release date is coming up, I want to tell our readers about the project because I think it is an excellent example of what happens when ideas from our discipline make it out into the “real” world beyond academia. In fact, the book is about breaking down that idea of the “real world” itself. It is called IRL: Finding realness, meaning, and belonging in our digital lives, by Chris Stedman.

In IRL, Chris tackles big questions about what it means to be authentic in a world where so much of our social interaction is now taking place online. The book goes to deep places, but it doesn’t burden the reader with an overly-serious tone. Instead, Chris brings a lightness by blending memoir, interviews, and social science, all arranged in vignettes so that reading feels like scrolling through a carefully curated Instagram feed.

What makes this book stand out to me is that Chris really brings the sociology here. In the pages of IRL I spotted Zeynep Tufekci’s Twitter and Tear Gas, Mario Small’s Someone to Talk To, Nathan Jurgenson’s work on digital dualism, Jacqui Frost’s work on navigating uncertainty, Paul McClure on technology and religion, and a nod to some work with yours truly about nonreligious folks. To see Chris citing so many sociologists, among the other essayists and philosophers that inform his work, really gives you a sense of the intellectual grounding here and what it looks like to put our field’s ideas into practice.

Above all, I think the book is worth your time because it is a glowing example of what it means to think relationally about our own lives and the lives of others. That makes Chris’ writing a model for the kind of reflections many of us have in mind when we assign personal essays to our students in Sociology 101—not because it is basic, but because it is willing to deeply consider how we navigate our relationships today and how those relationships shape us, in turn.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

It is a strange sight to watch politicians working to go viral. Check out this video from the political nonprofit ACRONYM, where Alexis Magnan-Callaway — the Digital Mobilization Director of Kirsten Gillibrand’s presidential campaign — talks us through some key moments on social media. 

Social media content has changed the rules of the game for getting attention in the political world. An entire industry has sprung up around going viral professionally, and politicians are putting these new rules to use for everything from promoting the Affordable Care Act to breaking Twitter’s use policy

In a new paper out at Sociological Theory with Doug Hartmann, I (Evan) argue that part of the reason this is happening is due to new structural transformations in the public sphere. Recent changes in communication technology have created a situation where the social fields for media, politics, academia, and the economy are now much closer together. It is much easier for people who are skilled in any one of these fields to get more public attention by mixing up norms and behaviors from the other three. Thomas Medvetz called people who do this in the policy world “jugglers,” and we argue that many more people have started juggling as well. 

Arm-wrestling a constituent is a long way from the Nixon-Kennedy debates, but there are institutional reasons why this shouldn’t surprise us. Juggling social capital from many fields means that social changes start to accelerate, as people can suddenly be much more successful by breaking the norms in their home fields. Politicians can get electoral gains by going viral, podcasts take off by talking to academics, and ex-policy wonks suddenly land coveted academic positions.


Another good example of this new structural transformation in action is Ziad Ahmed, a Yale undergraduate, business leader, and activist. At the core of his public persona is an interesting mix of both norm-breaking behavior and carefully curated status markers for many different social fields. 

In 2017, Ahmed was accepted to Yale after writing “#BlackLivesMatter” 100 times; this was contemporaneously reported by outlets such as NBC NewsCNNTimeThe Washington PostBusiness InsiderHuffPost, and Mashable

A screenshot excerpt of Ahmed’s bio statement from his personal website

Since then, Ahmed has cultivated a long biography featuring many different meaningful status markers: his educational institution; work as the CEO of a consulting firm; founding of a diversity and inclusion organization; a Forbes “30 Under 30” recognition; Ted Talks; and more. The combination of these symbols paints a complex picture of an elite student, activist, business leader, and everyday person on social media. 

Critics have called this mixture “a super-engineered avatar of corporate progressivism that would make even Mayor Pete blush.” We would say that, for better or worse, this is a new way of doing activism and advocacy that comes out of different institutional conditions in the public sphere. As different media, political, and academic fields move closer together, activists like Ahmed and viral moments like those in the Gillibrand campaign show how a much more complicated set of social institutions and practices are shaping the way we wield public influence today.

Bob Rice is a PhD student in sociology at UMass Boston. They’re interested in perceptions of authority, social movements, culture, stratification, mental health, and digital methods. 

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

As the primary season heats up, the spotlight is back on political advertising and social media. Recent controversies over “fake” ads on Facebook raises questions about the ethics of campaign strategies that target voters with misinformation. It doesn’t help that many of these tech companies are not exactly transparent about processes for addressing biased or misleading content on their platforms.

But now we can take little peak behind the digital curtain, because these sites are providing more information about who buys political ads. For example, Snapchat releases a public, full data file on their political advertising. Kudos to them! I took a look at the 2019 data to see where campaigns sit among the top fifty Snapchat spenders:

Some of the results are surprising. What on earth is General Mills doing buying political ads? It turns out they were part of a charity campaign partnership with groups like HRC. Other top spenders include public service announcements from advocacy groups like truth and Every Town for Gun Safety.

It looks like the Trump campaign has spent the most on Snapchat this year across two organizations: the MAGA Committee and Donald J. Trump for President. Among the Democrats, Elizabeth Warren sits at the top, followed by Pete Buttigieg, Kamala Harris, and way down at the #50 spot, Joe Biden.

I also looked at how these ads break down for each of the major campaign groups. Snapchat provides the number of impressions each ad got, as well as how much it cost. Dividing the two lets us measure “virality” by looking at how many views each campaign gets for every dollar they spend on the platform.

These patterns follow the conventional wisdom that the Trump campaign gets a lot of “free” media for stirring the pot, because strong emotions (both positive and negative) drive higher attention. Lots of research in political sociology on the media shows why this happens. The patterns among Democrats also tell us a lot about who is investing in new media and targeting a younger audience through new platforms, as well as who is actually turning that investment into attention.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

Originally Posted at TSP Discoveries

Social media serves as a space where users can react to events (like the Parkland school shooting) in real time. While these conversations can be constructive, social media can also be a haven for anger and discrimination. In a recent study published in American Journal of SociologyRené Flores examined what drives online bigotry, specifically in response to new laws. Flores focuses on Arizona’s SB 1070 law, which allowed authorities to demand immigration papers from individuals they thought may be undocumented. While a strong anti-immigrant response after the law may seem to demonstrate a change in attitudes toward immigrants, Flores argues that the law spurred changes in behavior — in this case, mobilizing those with anti-immigrant attitudes to post more negative content more often.

Photo Credit: Alex Ingram, Flickr CC

Flores analyzed over 250,000 tweets posted between three months before and three months after the passage of SB 1070. Rather than sorting the tweets as positive or negative, Flores created a metric to rate the strength of sentiment in the tweets. He compared Arizona tweets to those in Nevada to measure changes specifically related to SB 1070, rather than other national or regional dynamics. After SB 1070, not only were there more anti-immigrant tweets in Arizona, but the tweets themselves were more negative. And further, Twitter users also directed negative sentiments toward non-immigrant Latinos, showing that the effect of SB 1070 was not limited to those targeted by the law.

Flores did not find evidence that neutral or pro-immigrant users changed their attitudes. Instead, users who already expressed anti-immigrant or anti-Latino biases drove the uptick in negativity. In other words, users who previously held an anti-immigrant stance posted tweets with greater negative content more frequently, at least in the immediate aftermath of the bill’s passing. This finding questions the possibility for laws to change attitudes in the short term, but demonstrates that laws can mobilize groups who already believe in the law’s sentiments.

Brooke Chambers is a PhD student in the University of Minnesota’s Sociology Department. She is interested in genocide (with a particular focus on the 1994 genocide in Rwanda), human rights, and policy formation in response to genocide and mass atrocity.

Screenshot used with permission

As I was scrolling through Facebook a few weeks ago, I noticed a new trend: Several friends posted pictures (via an app) of what they would look like as “the opposite sex.” Some of them were quite funny—my female-identified friends sported mustaches, while my male-identified friends revealed long flowing locks. But my sociologist-brain was curious: What makes this app so appealing? How does it decide what the “opposite sex” looks like? Assuming it grabs the users’ gender from their profiles, what would it do with users who listed their genders as non-binary, trans, or genderqueer? Would it assign them male or female? Would it crash? And, on a basic level, why are my friends partaking in this “game?”

Gender is deeply meaningful for our social world and for our identities—knowing someone’s gender gives us “cues” about how to categorize and connect with that person. Further, gender is an important way our social world is organizedfor better or worse. Those who use the app engage with a part of their own identities and the world around them that is extremely significant and meaningful.

Gender is also performative. We “do” gender through the way we dress, talk, and take up space. In the same way, we read gender on people’s bodies and in how they interact with us. The app “changes people’s gender” by changing their gender performance; it alters their hair, face shape, eyes, and eyebrows. The app is thus a outlet to “play” with gender performance. In other words, it’s a way of doing digital drag. Drag is a term that is often used to refer to male-bodied people dressing in a feminine way (“drag queens”) or female-bodied people dressing in a masculine way (“drag kings”), but all people who do drag do not necessarily fit in this definition. Drag is ultimately about assuming and performing a gender. Drag is increasingly coming into the mainstream, as the popular reality TV series RuPaul’s Drag Race has been running for almost a decade now. As more people are exposed to the idea of playing with gender, we might see more of them trying it out in semi-public spaces like Facebook.

While playing with gender may be more common, it’s not all fun and games. The Facebook app in particular assumes a gender binary with clear distinctions between men and women, and this leaves many people out. While data on individuals outside of the gender binary is limited, a 2016 report from The Williams Institute estimated that 0.6% of the U.S. adult population — 1.4 million people — identify as transgender. Further, a Minnesota study of high schoolers found about 3% of the student population identify as transgender or gender nonconforming, and researchers in California estimate that 6% of adolescents are highly gender nonconforming and 20% are androgynous (equally masculine and feminine) in their gender performances.

The problem is that the stakes for challenging the gender binary are still quite high. Research shows people who do not fit neatly into the gender binary can face serious negative consequences, like discrimination and violence (including at least 28 killings of transgender individuals in 2017 and 4 already in 2018).  And transgender individuals who are perceived as gender nonconforming by others tend to face more discrimination and negative health outcomes.

So, let’s all play with gender. Gender is messy and weird and mucking it up can be super fun. Let’s make a digital drag app that lets us play with gender in whatever way we please. But if we stick within the binary of male/female or man/woman, there are real consequences for those who live outside of the gender binary.

Recommended Readings:

Allison Nobles is a PhD candidate in sociology at the University of Minnesota and Graduate Editor at The Society Pages. Her research primarily focuses on sexuality and gender, and their intersections with race, immigration, and law.

A new study tackles the media landscape building up to the election. The lead investigator, Rob Faris, runs a center at Harvard that specializes in the internet and society. He and his co-authors asked what role partisanship and disinformation might have played in the 2016 U.S. election. The study looked at links between internet news sites and also the behavior of Twitter and Facebook users, so it paints a picture of how news and opinion is being produced by media conglomerates and also how individuals are using and sharing this information.

They found severe ideological polarization, something we’ve known for some time, but also asymmetry in how media production and consumption works on either side. That is, journalists and readers on the left are behaving differently from those on the right.

The right is more insular and more partisan than the left: conservatives consume less neutral and “other side” news than liberals do and their outlets are more aggressively partisan. Breitbart News now sits neatly at the center. Measured by inlinks, it’s as influential as FOX News and, on social media, substantially more. Here’s the  network map for Twitter:

Breitbart’s centrality on the right is a symptom of how extreme the Republican base has become. Breitbart’s Executive Chairman, Steve Bannon — former White House Chief Strategist — calls it “home of the alt-right,” a group that shows “extreme” bias against racial minorities and other out-groups. 

The insularity and lack of interest in balanced reporting made right-leaning readers susceptible to fake stories. Faris and his colleagues write:

The more insulated right-wing media ecosystem was susceptible to sustained network propaganda and disinformation, particularly misleading negative claims about Hillary Clinton. Traditional media accountability mechanisms — for example, fact-checking sites, media watchdog groups, and cross-media criticism — appear to have wielded little influence on the insular conservative media sphere.

There is insularity and partisanship on the left as well, but it is mediated by commitments to traditional journalistic norms — e.g., covering “both sides” — and so, on the whole, the left got more balance in their media diet and less “fake news” because they were more friendly to fact checkers.

The interest in balance, however, perhaps wasn’t entirely good. Faris and his co-authors found that the right exploited the left’s journalistic principles, pushing left-leaning and neutral media outlets to cover negative stories about Clinton by claiming that not doing so was biased. Centrist media outlets responded with coverage, but didn’t ask the same of the right (it is possible this shaming tactic wouldn’t have worked the other way).

The take home message is: During the 2016 election season, right-leaning media consumers got rabid, un-fact checked, and sometimes false anti-Clinton and pro-Trump material and little else, while left-leaning media consumers got relatively balanced coverage of Clinton: both good stories and bad ones, but more bad ones than they would have gotten (for better or worse) if the right hadn’t been yanking their chain about being “fair.”

We should be worried about how polarization, “fake news,” horse-race journalism, and infotainment are influencing the ability of voters to gather meaningful information with which to make voting decisions, but the asymmetry between the left and the right media sphere — particularly how it makes the right vulnerable to propagandists and the left vulnerable to ideological bullying by the right — should leave us even more worried. These are powerful forces, held up both by the institutions and the individuals, that are dramatically skewing election coverage, undermining democracy, and throwing elections, and governance itself, to the right.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

“Fake news” has emerged as a substantial problem for democracy. The circulation of false narratives, lies, and conspiracy theories on self-described “alternative news” sites undercuts the knowledge voters rely on to make political decisions. Sometimes the spread of this misinformation is deliberate, spread by hate groups, foreign governments, or individuals bent on harming the US.

A new study offers information as to the content, connectedness, and use of these websites. Information scholar Kate Starbird performed a network analysis of twitter users responding to mass shootings. These users denied the mainstream narrative about the shooting (arguing, for example, that the real story was being hidden from the public or that the shooting never happened at all). Since most of the fake news sites cross-promote conspiracy theories across the board, focusing on this one type of story was sufficient for mapping the networks. Here is some of what she found:

  • The sites do not share a political point of view. They are dominated by the far right, but they also include the far left, hate groups, nationalists, and Russian propaganda sites. They did strongly overlap in being anti-globalist, anti-science, and anti-mainstream media.

  • Fake news sites are highly repetitive, spreading the same conspiracies and lies, often re-posting identical content on multiple sites.
  • Users, then, aren’t necessarily being careless or undisciplined in their information gathering. They often tweet overlapping content from several different fake news sites, suggesting that they are obeying a hallmark of media literacy: seeking out multiple sources. You can see the dense network created by this use of multiple data sources in the upper left.

  • One of the main conspiracy stories promulgated by fake news sites is that the real news is fake.
  • Believing this, Twitter users who share links to fake news sites often also share links to traditional news outlets (see the connections in the network to the Washington Post, for example), but they do so primarily as evidence that their false belief was true. When the New York Times reports the mainstream story about the mass shooting, for instance, it is argued to be proof of a cover up. This is consistent with the backfire effect: exposure to facts tends to strengthen belief in misinformation rather than undermine it.

In an interview with the Seattle Times, Starbird expresses distress at her findings. “I used to be a techno-utopian,” she explained, but she is now deeply worried about the “menace of unreality.” Emerging research suggests that believing in one conspiracy theory is a risk factor for believing in another. Individuals drawn to these sites out of a concern with the safety of vaccines, for example, may come out with a belief in a Clinton-backed pedophilia ring, a global order controlled by Jews, and an aversion to the only cure for misinformation: truth. “There really is an information war for your mind,” Starbird concluded. “And we’re losing it.”Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

1Originally posted at Montclair Socioblog.

A girl takes a selfie, posts it to Instagram, and waits. She doesn’t have to wait long – a minute or two – before the likes and comments start rolling in. “Gorgeous,” “So pretty OMG,” “Stunning,” “Cutest.”

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You can see why people might look at this and think: narcissism. You can see why they might think that new technologies – Instagram, cell phones (self-phones?) – have made kids today the most narcissistic generation in history.  In an earlier post, I expressed my skepticism about that claim. And, if we can generalize from an episode of This American Life last November, the selfie-Instagram-comments syndrome is not about narcissism – seeing yourself as standing shiningly above everyone else. It’s about fitting in – reading the social map, finding where you stand, and maybe changing that place.

Here is a slightly edited-down excerpt of the first part of the show. As Ira Glass says, if you have teenage girls in your life, you’re probably familiar with this. I don’t and I’m not, so I found it fascinating listening. (When the girls were reading their comments, I thought one of the girls, Jane, was saying “Hard eyes,” and I couldn’t imagine why that was a compliment. Turns out, she was saying “Heart eyes.”) Here’s Ira Glass’s distillation:

They want comments from other girls. This is not about sex. It’s not about boys. It’s about girls, and friendship. And it’s very repetitive – the same phrases, over and over.

All these moves – the posting, the commenting and liking – have a meaning that girls know intuitively but that must be decoded for outsiders like me and Ira.


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Transcript:

Ira Glass: These comments are a very specific language that tells the girls all kinds of things.  And a lot of the meaning in the comments has nothing to do with the actual words. . .  It’s about who is doing the commenting . . .  Liking a photo means something totally different from commenting. You comment with someone you’re close to or someone you want to get close to.

Ella: It’s definitely a social obligation, because you want to let them know, and also let people who are seeing those, that I have a close relationship with this person, so close that I can comment on their pictures, like, this is so cute, or, you look so great here.

Jane:  Especially because we, like, just started high school, so we’re meeting a lot of new people. So you would comment on someone’s photo who you’re not really super close with or that you don’t know really well. And it’s sort of a statement, like, I want to be friends with you, or I want to get to know you, or like, I think you’re cool.

If someone that you don’t know very well commented on your photo, you – it’s sort of like an unspoken agreement that you have to comment back on their photo. Like when you’re making new friends, if they comment on your photo, you comment on their photo.

It’s hard to find narcissism or vanity in any of this. The girls are not preening, not basking in their triumphs, not nursing an ego wounded from some social slight. They are reading a constantly changing sociogram or network model of their world.

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Transcript:

Ira Glass:  They’re only three months into high school, so there is a lot at stake right now.

Julia:  One of my, like, best friends posts a selfie. Maybe this isn’t, like, healthy. But I might go through the comments and see who she’s, like, really good friends with, just ’cause we’re in high school and there’’s that sense of jealousy between everyone.

Ira Glass:  Do you have people who you’re jealous of?

Jane: Yeah.

Julia:  Yeah. I definitely would. I go through, like, the comments that people see– like that people say, and like, I see what other people have said to other people.

Jane:  Yeah.

Julia:  Just to see, like, the whole– like, the whole social like map.

Jane:  Looking, mapping out your social world, seeing who’s with who, who’s hanging out with who, who is best friends with who.

Julia:  If you didn’t have it, like, I feel like I’d be missing so much. And it would just –

Jane:    Because you wouldn’t see what other people were saying. A lot goes on.

Ira Glass:  Well, no, that’s, I feel like, the thing that I’m understanding from this conversation, is like – it’s actually like, you’re getting a picture of your entire social world and who’s up and who’s down and who’s close to who, and it’s like you’re getting a diagram of where everybody stands with everybody else.

Jane:  Yeah.

Ella:  Yeah.

Jane:  Definitely. Definitely.

Ira Glass: As it changes in real time, every day, every 10 minutes.

Ella: Yeah.

Jane:  Yeah. Everyone can see it.

Julia:  It’s crazy.

If you look at the individual –a girl posting a selfie and reading the laudatory comments – you see a personality trait, narcissism. But the behavior that looks like narcissism is really an aspect of the social structure (girls’ friendships networks) and the institution those networks are embedded in (school). Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.