Facebook announced this week that it will add a new search feature to the platform. This search feature will, for the first time, allow users to type in keywords and bring up specific network content. Previously, keyword searches lead to pages and advertisements. Now, it will bring up images and text from users’ News Feeds. Although search results currently include only content shared with users by their Friends, I imagine including public posts in the results will be a forthcoming next step.
Facebook, as a documentation-heavy platform, has always affected both how we remember, and how we perform. It is the keeper of our photo albums, events attended, locations visited, and connections established, maintained, and broken. It recasts our history into linear stories, solidifying that which we share into the truest version of ourselves. And of course, the new search feature amplifies this, stripping users of the privacy-by-obscurity that tempered (though certainly did not eliminate) the effects of recorded and documented lives.
The search feature also does something interesting and new. It aggregates. For the first time, users can take the temperature of their networks on any variety of topics. Music, movies, news events and recipes can be called up, unburied from the content rubble and grouped in a systematic way.
Perhaps because I’ve been able to think of little else lately, I immediately considered what this new feature means for how we will remember the events of Ferguson, Staten Island, and the parade of police violence against young men of color. And relatedly, I considered how we will remember ourselves and each other in regard to these events. (more…)
Prosumption is something of a buzzword here at Cyborgology. It refers to the blurring of production and consumption, such that consumers are entwined in the production process. Identity prosumption is a spin-off of this concept, and refers to the ways prosumptive activities act back upon the prosuming self. Identity prosumption is a neat and simple analytic tool, particularly useful in explaining the relationship between social media users and the content they create and share.
If you’ll stick with me through some geekery, I would like to think through some of the nuances of this humble bit of theory. (more…)
A Budnitz Bike in its natural habitat. Source.
Paul Budnitz describes himself as a “serial entrepreneur” having created other companies that make artisanal toys and luxury bicycles. He’s also the creator/founder/president/charismatic leader of Ello. And when a social network launches with a manifesto that proudly proclaims “You are not a product”, there’s more on the line than embedded video support. Despite the radical overtures of the initial launch, we shouldn’t expect any more from Ello than we would from a luxury bicycle. (more…)
Imagine you live at the end of a cul-de-sac in a subdevelopment that is only accessible by a single gate that leads out to a large, high-speed arterial road. Your friends, your job, your kids’ school are all outside of this development which means life is lived through and on the road that connects your subdevelopment to the rest of the world. Now imagine that, without warning or any kind of democratic process, the company that maintains that road (private companies are subcontracted to do regular maintenance on public roads all the time) decides to add trees on either side of the road to reduce car speed. It’s a relatively benign design intervention and it works. In fact the trees work so well that the company’s engineers publish in a few journals which directly benefits the company financially, through prominence within the truly boring world of road maintenance. When the residents get wind of this experiment, and demand to know why they weren’t even notified, the owner of the road maintenance company says, “if you don’t like it use a different road.” That mind-bending response actually makes more sense than what has been coming out of OKCupid and Facebook these last few weeks. (more…)
I was scrolling through Tumblr the other morning (like I do) when I came across “the world’s tallest slum.” Located in downtown Caracas, an unfinished 45-story skyscraper that was supposed to host Venezuela’s business elite is now home to an estimated 3,000 squatters. The “Tower of David” (named after finance tycoon that started and abandoned the project) is now owned by the state but there are no government-provided utilities. The building is, in essence, not much more than an immense concrete frame, upon which the residents have begun to build a community. They pool money to pay for building security, there are bodegas on every floor, and water and electricity reach as high as the 22nd floor. This is no small feat of engineering or human organization, but it isn’t comfortable living either. I don’t think it would be romanticizing the living conditions of these people to say that they (and no one else) have made something that is both modest and remarkable for themselves. Abandoned by both private industry and the government, some people pooled their limited resources and made their lives a little more livable. Zulma Bolivar, a Caracas City planning official in an interview with the New York Times described the situation in one sentence: “This tower is a perfect example of anarchy.” (more…)
Ugh. I hate the new Facebook. I liked it better without the massive psychological experiments.
Facebook experimented on us in a way that we really didn’t like. Its important to frame it that way because, as Jenny Davis pointed out earlier this week, they experiment on us all the time and in much more invasive ways. The ever-changing affordances of Facebook are a relatively large intervention in the lives of millions of people and yet the outrage over these undemocratic changes never really go beyond a complaint about the new font or the increased visibility of your favorite movies (mine have been and always will be True Stories and Die Hard). To date no organization, as Zeynep Tufekci observed, has had the “stealth methods to quietly model our personality, our vulnerabilities, identify our networks, and effectively nudge and shape our ideas, desires and dreams.” When we do get mad at Facebook, it always seems to be a matter of unintended consequences or unavoidable external forces: There was justified outrage over changes in privacy settings that initiated unwanted context collapse, and we didn’t like the hard truth that Facebook had been releasing its data to governments. Until this week, it was never quite so clear just how much unchecked power Facebook has over its 1.01 billion monthly active users. What would governing such a massive sociotechnical system even look like? (more…)
Emotional Contagion is the idea that emotions spread throughout networks. If you are around happy people, you are more likely to be happy. If you are around gloomy people, you are likely to be glum.
The data scientists at Facebook set out to learn if text-based, nonverbal/non-face-to-face interactions had similar effects. They asked: Do emotions remain contagious within digitally mediated settings? They worked to answer this question experimentally by manipulating the emotional tenor of users’ News Feeds, and recording the results.
Public reaction was such that many expressed dismay that Facebook would 1) collect their data without asking and 2) manipulate their emotions.
No doubt of interest to sociologists, Facebook is throwing a sociology pre-conference on its campus ahead of the annual American Sociological Association meetings this fall. When the company is interested in recruiting sociologists and the work we do –research of the social world in all of its complexity– their focus, as shown in the event’s program, is heavily, heavily focused on quantitative demography. Critical, historical, theoretical, ethnographic research makes up a great deal of the sociological discipline, but isn’t the kind of sociology Facebook has ever seemed to be after. Facebook’s focus on quantitative sociology says much about what they take “social” to mean.
My background is in stats, I taught inferential statistics to sociology undergrads for a few years, I dig stats and respect their place in a rich sociological discourse. So, then, I also understand the dangers of statistical sociology done without a heavy dose of qualitative and theoretical work. Facebook and other social media companies have made mistake after mistake with their products that reflect a massive deficit of sociological imagination. The scope of their research should reflect and respect the fact that their products reach the near entirety of the social world. (more…)
Today, Facebook announced some significant changes in its approach to privacy: New users now start with “friends only” as their default share setting and a new “Privacy Checkup” will remind users to select audiences for their posts (if they don’t, it will also default to “friends only”).
This announcement is significant in that it is the first time that Facebook has ever stepped back its privacy settings to be less open by default. This appears to contradict a widely held assumption that Facebook is on a linear trajectory to encourage ever more sharing with ever more people. Media reports have pitched this as a victory for users, who are supposed to have forced the company to “respond to business pressures and longstanding concerns” or “bow to pressure.” (more…)
Last week, The Verge’s Adrianne Jeffries (@adrjeffries) asked a really provocative titular question: “If you back a Kickstarter Project that sells for $2 billion, do you deserve to get rich?” After interviewing venture capitalists and the like she concludes that the answer isn’t even “no” it’s “that’s ridiculous.” After speaking to Spark Capital’s Mo Koyfman Jeffries writes, “Oculus raised money on Kickstarter because it wanted to see if people wanted and would buy the product, and whether developers wanted it and would build games for it. The wildly successful campaign validated that premise, and made it much easier for Oculus to raise money from venture capitalists.”
Kickstarter’s biggest innovation is its ability to cut two time-consuming tasks –market research and startup funds– down to a 90 day fundraising window. Companies that choose to use Kickstarter usually aren’t ready to offer equity because that comes after the two steps that Kickstarter is so useful in accelerating. Or, perhaps more honestly, companies opt to use Kickstarter precisely because they want to avoid selling off shares of their company as much as possible. Jeffries gives us a good financial and legal (juridical, if we want to be Foucauldian about it) but that seems like a wholly unfulfilling argument for someone who spent $25 on an Oculus-branded t-shirt. Let’s forget for a moment about what’s legal and normal –those things are rarely moral or fair– and start to compare what happens on Kickstarter to similar (and much older) social arrangements. To start, let’s go way back to the early 1990s. (more…)