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As a sociologist who happens to DJ — or is that the other way around? — I’m always curious to see how DJing is depicted in popular culture and advertising. Ever since the 1970s, when the disco craze helped push the prominence of DJs into the public realm, disc jockeys have become iconic symbols of nightlife culture. Within the milieu of the dance floor, DJs serve as what Sarah Thornton once described as “orchestrators of a ‘living’ communal experience.”

As such, the image of the DJ standing behind a pair of turntables has become ripe for appropriation by liquor and cigarette companies in particular. For them, especially in print ads, the DJ serves as a visual shorthand for any number of values they want their product associated with: culturally hip/cool, entertainment/musical mavens, the source of good times, etc. However, when it comes to that shorthand, this Smirnoff ad from last summer may have come up just a little too short.

At first glance, this image of a DJ working the turntables, with a cleavage-baring admirer looking on, seems uncomplicated: Smirnoff promises a fun, sexy time. However, a closer examination of the mise en scéne yields some instant problems.

  • There are no records on the turntables.
  • There’s not a mat on the turntables. Especially in a nightclub setting, DJs always use felt mats that sit between the platter and record. This not only protects the vinyl surface from the platter but by reducing friction between the record and platter, the DJ can “slip” a record into play at just the right moment. Hence, felt mats are called “slip mats.” In short, it’s very strange to see a turntable without a slip mat.
  • There’s no needle on the turntable arm. Therefore, even if they had bothered to put records on the turntables, Mr. Hip DJ wouldn’t have been able to actually play them.
  • There’s no visible DJ mixer. The mixer is absolutely crucial, allowing the DJ to switch between two audio sources, i.e. what makes “disc jockeying” possible to begin with. Normally, the mixer would sit between the two turntables so its absence in the image is conspicuous.
  • The gesture — hands posed over both turntables — doesn’t make sense; it’s not a pose that any DJ would ever employ. Normally, you would have one hand on a turntable, the other hand working the mixer but no nightclub DJ would  be manipulating both turntables, simultaneously. He looks like he’s trying to play bongos. (A scratch DJ, aka turntablist, may work both turntables for certain techniques but scratch DJs aren’t typically nightclub DJs – hard to dance to someone scratching).

When this ad made its rounds on social media, theories were bandied about to explain just what went wrong in this ad. The most plausible explanation is that the Smirnoff campaign selected a stock image hastily but that still opens up the question of how no one, from the original photographer, to the people in the image, to the people working on the Smirnoff ad itself, seemed to realize just how ridiculous this image was. It’d be akin to a car ad where someone is pretending to drive a car… from the backseat. With the wheels missing. And facing the wrong direction.

Of course, the vast majority of people know what driving a car is supposed to look like. One conclusion one might draw from the Smirnoff ad is that while the basic image of a DJ has some resonance in the public imagination, as a practice/craft, DJing isn’t actually well-understood at all.

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Dr. Oliver Wang is an associate professor of sociology at Cal State Long Beach. He contributes regularly on music and culture for NPR’s All Things Considered, KPCC’s Take Two, the LA Times, and KCET’s ArtBound. He also writes the audioblog Soul-Sides.com.

As politicians negotiated regarding the fiscal cliff, they debated whether to cut social programs aimed at alleviating poverty and deprivation.  Most of us imagine that these programs help a minority of the population.  In fact, the Pew Research Center reports that more than half of the population has received government benefits from one of the six most well-known programs:

This isn’t the so-called 47% that Romney claimed would vote for a Democrat no matter what.  In fact, people who received one of these six benefits were only slightly more likely to vote Democratic:

In fact, receiving benefits is pretty well spread out among the population. Except for people over 65, there seems to be significant consistency in the receipt of at least one benefit:

Notably, these programs also go to help the poor, women (largely because they end up single with young children), and people in rural areas.

Interestingly, many of us who have benefited from targeted government programs (“targeted” because we all benefit from programs like, oh, transportation initiatives and environmental protection and [insert dozens more here]) don’t know that we do.  In a previous post, we showed that large proportions of people who’ve benefited from social programs don’t recognize that they have unless their thinking is sparked by asking them about specific programs.  (It’s kind of like responding “No I don’t do drugs” and then being asked specifically about marijuana and saying, “Oh yeah, well that one I guess!”).

Since it is indeed the majority of Americans who benefit from targeted programs, it shouldn’t be too hard for politicians to find it in their hearts to support these programs.  That 57% of conservatives and 52% of Republicans have used them suggests that the political right is more interested in purporting an ideology than serving its constituency.

Alternatively, they realize that a certain proportion of benefit recipients also believe that the government “does not have the responsibility to care for those who cannot care or themselves.” About a third of people who hold onto this principle have used benefits:

It seems that data like this might be very useful for what we really need: an educational campaign designed to help Americans understand what social programs do and who benefits from them.   Maybe then we could have sensible policy discussions.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2012.

In an effort to map the shape of the dual career challenge, the Clayman Institute for Research on Gender at Stanford University did a survey of 30,000 faculty at 13 universities. The study was headed by Londa Schiebinger, Andrea Henderson, and Shannon Gilmartin.

When academics use the phrase “dual career,” they’re referring to the tendency of academics to marry other academics, making the job hunt fraught with trouble.  Most institutions are not keen to hire someone’s partner just because they exist.  Meanwhile, the academic job market is tough; it’s difficult to get just one job, let alone two within a reasonable commute of one another.

So, what did the researchers find?

More than a third of professors are partnered with another professor:

When we break this data down by gender, we see some interesting trends.  Female professors are somewhat more likely to be married to an academic partner (40% of women versus 34% of men), they are twice as likely to be single (21% are single versus 10% of men; racial minority women are even more likely), and they are only 1/4th as likely to have a stay-at-home partner:

On the one hand, since women are more likely to have an academic partner, the problem of finding a job for a pair of academics hits women harder.  On the other hand, the fact that they are more often single makes choosing a job simpler for a larger proportion of women than men.  (On anther note, if you’ve ever wondered why fewer female than male academics have children, there are several answers in the pie charts above.)

For women who are partnered with another academic, the data is starker than the 6 point difference above would suggest.  The researchers asked members of dual-career academic couples, whose job comes first?  Half of men said that theirs did, compared to only 20% of women.  When it comes to balancing competing career demands, then, women may be more willing to compromise than men.

There is a lot more detailed information on academic couples and what institutions think of them in the report. Or, listen to Londa Schiebinger and the other researchers describe their findings:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2012.

Today, most people in the U.S. see childhood as a stage distinct from adulthood, and even from adolescence. We think children are more vulnerable and innocent than adults and should be protected from many of the burdens and responsibilities that adult life requires. But as Sidney Mintz explains in Huck’s Raft: A History of American Childhood, “…childhood is not an unchanging biological stage of life but is, rather, a social and cultural construct…Nor is childhood an uncontested concept” (p. viii). Indeed,

We cling to a fantasy that once upon a time childhood and youth were years of carefree adventure…The notion of a long childhood, devoted to education and free from adult responsibilities, is a very recent invention, and one that became a reality for a majority of children only after World War II. (p. 2)

Our ideas about what is appropriate for children to do has changed radically over time, often as a result of political and cultural battles between groups with different ideas about the best way to treat children. Most of us would be shocked by the level of adult responsibilities children were routinely expected to shoulder a century ago.

Reader RunTraveler let us know that the Library of Congress has posted a collection of photos by Lewis Hine, all depicting child labor in the early 1900s in the U.S. The photos are a great illustration of our changing ideas about childhood, showing the range of jobs, many requiring very long hours in often dangerous or extremely unpleasant conditions, that children did. I picked out a few (with some of Hine’s comments on each one below each photo), but I suggest looking through the full Flikr set or the full collection of over 5,000 photos of child laborers from the National Child Labor Committee:

“John Howell, an Indianapolis newsboy, makes $.75 some days. Begins at 6 a.m., Sundays.” 1908. Source.

Interior of tobacco shed, Hawthorn Farm. Girls in foreground are 8, 9, and 10 years old. The 10 yr. old makes 50 cents a day. 12 workers on this farm are 8 to 14 years old, and about 15 are over 15 yrs. (LOC)“Interior of tobacco shed, Hawthorn Farm. Girls in foreground are 8, 9, and 10 years old. The 10 yr. old makes 50 cents a day.” 1917. Source.

Eagle and Phoenix Mill. "Dinner-toters" waiting for the gate to open. This is carried on more in Columbus than in any other city I know, and by smaller children... (LOC)“Eagle and Phoenix Mill. ‘Dinner-toters’ waiting for the gate to open.” 1913. Source.

Vance, a Trapper Boy, 15 years old. Has trapped for several years in a West Va. Coal mine. $.75 a day for 10 hours work...(LOC)“Vance, a Trapper Boy, 15 years old. Has trapped for several years in a West Va. Coal mine. $.75 a day for 10 hours work. All he does is to open and shut this door: most of the time he sits here idle, waiting for the cars to come. On account of the intense darkness in the mine, the hieroglyphics on the door were not visible until plate was developed.” 1908. Source.

“Rose Biodo…10 years old. Working 3 summers. Minds baby and carries berries, two pecks at a time. Whites Bog, Brown Mills, N.J. This is the fourth week of school and the people here expect to remain two weeks more.” 1910. Source.

Hine’s photos make it clear how common child labor was, but their very existence also documents the cultural battle over the meaning of childhood taking place in the 1900s. Hine worked for the National Child Labor Committee, and his photos and especially his accompanying commentary express concern that children were doing work that was dangerous, difficult, poorly-paid, and that interfered with their school attendance.

In fact, the NCLC’s efforts contributed to the passage of the Keating-Owen Child Labor Act in 1916, the first law to regulate the use of child workers (limiting hours and forbidding interstate commerce in items produced by children under various ages, depending on the product). The law was ruled unconstitutional by the Supreme Court in 1918. This resulted in an extended battle between supporters and opponents of child labor laws, as another law was passed and then struck down by the courts, followed by successful efforts to stall any more legislation in the 1920s based on states-rights and anti-Communist arguments. Only in 1938, with the passage of the Fair Labor Standards Act as part of the New Deal, did child workers receive specific protections.

Even then, we had loopholes. While children working in factories or mines was redefined as inappropriate and even exploitative and cruel, a child babysitting or delivering newspapers for money was often interpreted as character-building. Today, the cultural battle over the use of children as workers continues. This year, the Labor Department retracted suggested changes that would restrict the type of farmwork children could be hired to do after it received significant push-back from farmers and legislators afraid it would apply to kids working on their own family’s farms.

As Mintz said, childhood is a contested concept, and the struggle to decide what kind of work, if any, is appropriate for any child to do continues.

For more examples, see Lisa’s 2009 post about child labor.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

‘Tis the season where women’s workloads expand because they are held disproportionately responsible for the cleaning, decorating, cooking, card sending, gift buying, and gift wrapping involved with the holidays (e.g., you need 12 mums and 6 arms to make it all happen).

In light of that, this “survival tip” from Ace Hardware encouraging men to buy things for themselves is especially obnoxious.  Thanks to Martha J. for sending it to us!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Pew Research Center reports that, as of 2010, women make up about 15% of enlisted soldiers and commissioned officers:

Not all types of women are entering the military at the same rate.  Nearly a third of women in the military are Black, about twice their proportion in the general population.  In contrast, about half are white, about 2/3rds their proportion among civilian women.

A larger proportion of women, compared to men, said that they joined the military because it was difficult to find a good civilian job:

They were just as likely as men, however, to report other more common reasons for joining:

Interestingly, women reported high levels of strain re-entering the civilian population and the majority believe that the wars in Afghanistan and Iraq are not worth fighting:

Nevertheless, a large majority felt that entering the military was good for their personal growth and career opportunities:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The following two charts taken from a Center for Economic Policy and Research Center study by John Schmitt and Janelle Jones highlight the distressed nature of the U.S. labor market and the need for raising the minimum wage and strengthening union organizing.

Schmitt and Jones define low wage work as that work paying $10.00 an hour or less in 2011 dollars.  As the charts show, low wage workers are far more educated and older in 2011 than in 1979.

 

Education and experience are not sufficient to ensure a living wage.

Not surprisingly, growing numbers of low wage workers at Walmart and at chain fast food restaurants have begun engaging in direct action for higher wages and better working conditions.   They deserve our support.

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Martin Hart-Landsberg is a professor of Economics and Director of the Political Economy Program at Lewis and Clark College.  You can follow him at Reports from the Economic Front.

I was finishing up my dissertation in 2006.  The Great Recession was still two years away.  Nevertheless, there was talk about it being a tough job market for newly-minted sociologists and, like most everybody in my shoes, I was scared sh*tless about getting a job.

It’s obvious now that I was extremely lucky to get out of grad school when I did.  A few years later the American Sociological Association (ASA) would report that the number of jobs for new PhDs fell 40% from ’06/’07 to ’08/’09 (sociologists have a job “season” that straddles the New Year).

Neal Caren, a (gloriously employed) sociologist at UNC Chapel Hill, has been tracking the job market himself ever since.  His data, posted at Scatterplot, shows that the discipline has yet to recover from the Great Recession (if that’s the sole cause of the decline in job openings).  The yellow and green line represent the drop captured in the ASA report.  The purple line represents the devastating next year and the two blue-ish lines represent a slight recovery.

This year, however, the thick orange line, reveals that this year’s market is not signalling a recovery to the job market of my own debut.  It’s up 5% from last year, Caren explains,  15% from 2010, and “a whopping 73% from 2009.”  Extrapolating from the ASA data, we’re still down 33% from ’06/’07.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.