social construction

One of the criticisms sociologists sometimes have of economics is related to the assumption of rational choice. Many economic models assume that individuals will always act to maximize their benefit.

Sociology, however, is premised on the idea that humans make meaning. To begin with, what is “rational” is socially constructed and, further, humans value many things beyond pure strategic economic gain.

The photo below illustrates this concept quite well:

If you had a found iPod touch, which number would you call? Certainly some of you might call for the $51 reward, but many of us would call for the $50 reward. We would sacrifice that extra dollar because we would know that the second person is scamming, while the first is (probably) honest.

The proportion of people that would call the scammer, of course, goes up as his reward gets increasingly large compared to the original reward. But this doesn’t mean that rational choice theory is correct, it just means that we’re rational. That is, many of us are more willing to do the less-right thing when there is more to gain from it (though our tipping points are going to vary tremendously). Pure rational choice theory, though, would have us calling the scammer every time, even if only for a buck, as if nothing else matters.

The High Definite, via MontClair SocioBlog (where Jay first spoke to rational choice theory in his post).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The photo below was submitted to Fail Blog as a failure of communication:

In English adjectives come after before the noun that they modify such that, the way this is written, it reads as if there is a “big black reward” for the finder of the “lost dog” instead of a “reward” for the finder of the “big black dog.”

So this is funny, right?

It’s not simply funny because of the grammar mix up, it’s funny because “big” and “black,” when put together, have a particular connotation. We live in a society in which those words often go together because we stereotype black men as having large penises and being, generally, large.

The fact that the grammar mistake is humorous, then, relies specifically on this stereotype… so it’s nice evidence that the stereotype is real. The sign simply would not have the same impact if it read “Lost Dog Big White Reward” or “Lost Dog Big Yellow Reward.”

Fail Blog, via Dr. Grumpy.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Crossposted at Jezebel.

All my life my Grandfather has used the phrase “cotton pickin'” as a slur, as in “wait a cotton pickin’ minute!” and, if he was mad at you (or the dog), “You cotton pickin’…!”

It is debated as to whether the phrase refers to the act of cotton picking, which is tedious and painful work (because the edges of cotton bolls are prickly and sharp), or the people who picked cotton (highly disadvantaged groups, especially black slaves in the American south).

In light of this, it is fascinating that the cotton industry has decided to try and revamp its image by focusing on the act of cotton picking (as opposed to trying to make it invisible).  In this recent Cotton USA ad campaign, sent in by Katrin, cotton picking is full-on romanticized: beautiful people in beautiful clothes decorated in cotton pick cotton in cottony cotton fields:

The image suggests that cotton is beautiful, natural, relaxing, comforting, and comfortable. Indeed, the new tagline for the campaign was: “Soft, sensual, and sustainable.  It’s Cotton USA!” (source).

Interestingly, the U.K. has banned the language of this campaign, arguing that cotton is a highly destructive crop because it is both insecticide- and pesticide-intensive (i.e., not sustainable at all).

In any case, it’s interesting for me, as an American, to see a company try to romanticize an activity so closely linked with slavery.  The Great Grandmother of my co-blogger, Gwen, picked cotton and she said that it was an absolutely miserable job.  The cotton boll itself was prickly and sharp and she had to put her hand inside of the boll and pull the cotton out, such that it would leave both her hands ripped up.  The harvested cotton was carried on her back under a beating sun.  Agricultural labor is punishing, not pastoral.

Today, of course, most cotton in the U.S. is picked by machine, not beautiful 20-somethings (or Great Grandmas).  Most of us would have no knowledge with which to challenge this images so, I suppose, that’s how Cotton USA gets away with such a ludicrous campaign.

See also romanticizing colonialism and our post on how mommies and daddies are baking Goldfish crackers in their comfy kitchens just for you!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The American Anthropological Association website on race has a great collection of the racial and ethnic categories included on Censuses throughout the world, showing how different countries formalize different racial categories.  They illustrate just how diverse ideas about race are and challenge the notion that there is one “correct” question or set of questions.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Rob D. sent along a commercial, made by the non-profit organization Iranians Be Counted, aimed at encouraging Iranian Americans filling out the U.S. Census to check “Other” and write in “Iranian.” It features a famous Iranian commedian doing a bunch of outrageous personalities, but in between the schtick is an argument that there is power in numbers and, therefore, a benefit to being identified as specifically Iranian:

This type of effort is really interesting and taps into a larger debate about Census categories.  How do we divide up the categories that we count?  Iranians are a much smaller group than, say, Arab American Persian (which is currently not an option on the U.S. Census).  If there is power in numbers, then wouldn’t it be better to write in “Arab American” “Persian”?  But, if you write in Arab Persian instead of Iranian, the resources to be gained from being counted may not benefit your community specifically. [As two commenters have pointed out, Iranian Americans are not Arab, except for a small minority. Iranians are Persian and most speak Farsi, not Arabic.  My mistake.]

The Asian American community in the U.S. is a good example of this conundrum.  “Asian” is a social construction; it is an umbrella label that includes very, very different groups.  There is great power in the social construction because it gives “Asians” a presence in American politics that, for example, the Hmong or the Vietnamese alone could never have.  But counting Asians as a group also means obscuring some very important differences among them.

For example, Asians outearn Whites in income surveys, suggesting that Asians should be excluded from programs trying to help groups escape poverty.  But, in reality, the groups we categorize as Asian vary tremendously in their average socioeconomic status.  Some Asian groups (e.g., the Japanese) outearn Whites; other Asian groups (e.g., the Hmong) have very high poverty rates.  When we look at the data broken out by smaller groups, we see more need, but the group itself is small enough that it can be ignored by politicians.

UPDATE: Roshan, in the comments, corrects me further:

Not all Iranians are Persians… Persians compose only 51 percent of the population. Other groups include the Azeris (24 percent), Gilaki and Mazandaranis (eight percent), Kurds (seven percent), Arabs (three percent), Lurs (two percent), Baluchs (two percent), and Turkmens (two percent) (Hakimzadeh, 2006).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Elle, at Shakesville, writes:

…sometimes I am struck by how many times, in so many little ways, people of color are reminded that “white,” in terms of race, is presumed to be the default or that white people are presumed not to “have” race in the same ways that we are.

Skada sent us another great example of this phenomenon: Netflix genres include “Action and Adventure” and “African-American Action” (“and Adventure” would be too many As I guess).

For more examples of the neutrality of whiteness and the marked nature of blackness, see our two posts on recent descriptions of beige as “flesh-colored” (featuring Michelle Obama and Beyonce et al.) and our posts on bandaids and other “flesh-colored” items and lotion for “normal to darker skin.”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Mary, writer of the fabulous blog Cooking with the Junior League, sent in an episode of the PBS series Faces of America. The episode, titled “Becoming American,” looks at the immigrant origins of various celebrities (Meryl Streep, Stephen Colbert) in the period of massive immigration to the U.S. from about 1820 until 1924.

The segment Mary found interesting is about the grandfather of Queen Noor. An immigrant from Syria, he became a naturalized citizen, which Mary says “was unusual because at the time, only ‘white’ and ‘black’ people could be naturalized…but during this time, Syrians started taking their cases to court to prove that they were white, and could, as a result, become naturalized citizens.” It’s a great example of the social construction of race and the way groups have actively resisted the ways they were categorized.

The segment on Queen Noor’s grandfather starts at 36:23.

Also see our post on suing for whiteness.

Charlotte alerted us to a make-up brand called Primitive that makes and sells natural lips sticks, glosses, and pencils.

The company is drawing on familiar associations of primitiveness with naturalness.  We were natural “for centuries,” but have now somehow graduated from naturalness, such that we need to make a special effort to recapture the simple, intelligent, real, and honest beauty of our foremothers.

So, Primitive romanticizes our primitive past while making a questionable assertion about the relationship between time and naturalness.  In addition, the names of their products locate primitiveness in some parts of the (modern) globe and not others.

The products are named after places that are, almost exclusively, in Africa, Latin America, Asia, and the South Pacific.  In a previous post I introduced the idea of “anachronistic space.”  I wrote: “Catherine MacKinnon coined the term ‘anachronistic space’ to refer to the idea that different parts of the globe represent different historical periods.”  In this case, Primitive is counting on our associating a (romanticized) primitiveness with only some places and not others.  It’s 2010 in Mali and Morocco.  They don’t represent our own past, they represent unique modernities.  And the places left out of these product names — largely North America and Europe — don’t represent the future.  They are not wholly modern societies that have shed their primitive past; they, just like all societies, are a mixture of old and new stitched together to form the present.

For more instances in which anachronistic space appears, see our posts on representing the fashion of the Surma and Mursi tribes and Wild African Cream.

And for more on the social construction of the modern and the primitive, see these posts: “Africans” as props for white femininity, Union Carbide brings modernity to the world, primitive Australia cures modern ills, women as carries of tradition and progress, representing the Middle East, equating modernity with permissiveness, and civilizing the Pueblos.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.