I found this Rolex ad in Metropolitan Home magazine. Pair with this ad series that plays on the idea of “generations” of class. Or this ad for Patek Philippe ads, also using the generations theme. Then compare to this Acura ad that ridicules “trust-fund,” old-money types. It could also lead to an interesting discussion about the ways in which we use the word “class” both as an economic group and as a personal characteristic (i.e., “She has class”) and the way “classiness” is here turned into something you can buy for yourself.

Here is the trailer for Resident Evil 5, which is not yet on the market:

The player is the sole white person in a dismal, threatening city, apparently in Africa. The locals engage in torture (which we see in some detail) and gleefully cheer at a hanging. At one point the hero is accosted by an angry mob, all of whom just make gutteral, animal-like sounds. In a beleagured voice he tells us he just doesn’t know “if it’s all worth fighting for. Who knows?” Oh, the white man’s burden, indeed!

Thanks once again, Patrick C.!

Jeff G. sent in links to several articles about the game, if you’re interested. Here’s one with the director, and here’s an article about a British government censorship agency officially ruling the game isn’t racist.

NEW! Ryan sent in an image of a character from the game:


Ryan points out it’s another example of non-White women being portrayed as exotic or animalistic. Thanks for the image!





Thanks to Jason for sending along the first “then”!

The coining of the term “frankenfood” to refer to genetically-modified (GM)  food is an excellent example of the way in which words matter. As of today, a search for the word in google returns about 57,000 hits. It’s been quite an effective frame for the anti-GM food activists. Here are some examples of their work:

In her dissertation, Abby Kinchy discussed the way in which anti-GM food activists invented and used these frames to build support for their movement.  In reality, though, (1) we’ve been genetically modifying food by other means for centuries (through cultivation) and (2) there is little evidence (yet) that such foods are all that dangerous.

Sources, in order, Green Acres Farm, Monsterzine, and Democratic Underground.

This campaign ad from 1988 is part of the larger politicization of the black underclass. “Willie Horton” and the “welfare queen” both emerged as symbols during this period with which to demonize poor blacks for political clout. Ultimately, using the name Willie Horton became a powerful tool to criticize politicians for being weak on crime and not protecting the innocent white population from the guilty black population.


Ultimately, increasing toughness of the criminal justice system led to a situation, today, where about 1/2 of all black men are in the prison system. See an interesting entry on Willie Horton on wikipedia here.