This 3-page ad for Brooks Brothers uses the tagline “Generations of Style.” I think it’s useful because the ad naturalizes the passing down of class (both economic class and classiness) from generation to generation, thus justifying class inequality. Also notice the racial segregation in the images.
Comments 2
. — June 10, 2017
Oh fuck you
Fareya — March 24, 2026
Really interesting how each generation shapes style as a form of identity and self-expression. You can actually see a similar pattern online today, especially with usernames and profiles evolving visually. I’ve noticed tools like https://stylishnamees.com/ reflect this shift people experiment with symbols, fonts, and aesthetics to stand out digitally, just like fashion did in earlier eras. It’s a modern extension of the same idea: using style to communicate who you are.