science/technology

David Mayeda at The Grumpy Sociologist discussed a commercial, for Best Buy, encouraging us (men?) to feel embarrassed if we don’t have the most recent technology:

Mayeda sees this as an example of the making of deviance. He writes:

So, as a male, if you don’t have the financial capital to possess a kick ass phone, you are a deviant male, with a low-end job (sharing a cubicle), without technical prowess (can’t stay on top of your e-mail or access the net), and bottom line, you aren’t an attractive mate.

How far “behind” does a person need to “fall” before they are so “out of the loop” that they are not really part of respectable society anymore?

I have only had a cell phone myself for four short years. Yet, when I learn that someone doesn’t have one, the neurons in my brain short out a bit.  How do two people even know each other if one doesn’t have a cell phone?  How do you let someone know you’ve hit traffic?  Find them in a crowded place?  Cell phones have become so ubiquitous that not having one seems deliberately counter-cultural.  Like face tattoos or men in skirts, eschewing a cell phone seems deviant indeed.  So maybe Best Buy isn’t that far off the mark.

UPDATE DEC. 20, 2010: I failed to mention that, at the time of this post, I did not own a smart phone at all. Now I have joined the hip cats of the 21st century: I have a smart phone. Though, I would like to specify, that I was able to attract a mate without one. Then again, I am a chick, so how much money I can spend on a phone is slightly less important, or so I hear.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The phrase “nature/nurture debate” refers to an old competition between those who think that human behavior and psychology is determined by biology (that is, genetics, both evolutionary and individual, hormones, neurology, etc) and those who believe that it is determined by environment (that is, socialization, cultural context, experiences in childhood, etc).  While the nature/nurture debate rages in the mass media, most scholars reject it altogether.  Instead, social scientists and biologists alike recognize that our behavior and psychology is the result of an interaction between nature and nurture (yep, even sociologists like myself).

A recent story on NPR illustrates this beautifully.  James Fallon, a neuroscientist specializing in sociopaths, had been scanning the brains of murderers for 20 years.  His research had demonstrated that sociopath brains have a distinct appearance: dark patches in the orbital cortex, the part of the brain responsible for moral thinking and controlling impulses.

You can see the dark patches in the brain on the right, the brain on the left is a “normal” brain:

At a family gathering one day, Fallon’s mom mentions that there were some pretty violent types in Fallon’s own family history (it apparently didn’t come up anytime in the previous 20 years !!!) and, so, he investigates. It turns out that there were eight proven and alleged murders in his ancestral line, including Lizzy Borden, one of the most famous murderers in history.  Because Fallon knows that the atypical neurology associated with sociopaths runs in families, he decided to scan the brains of all his family members.  No one had the dark patches.

Except him.  Fallon had the dark patches.  In fact, that brain on the right: that’s him.

Not only did he have the neurology of a typical sociopath, he also carried a genetic determinant known to be associated with extreme violence.

Fallon doesn’t have the answer to why he’s not a sociopath, but scientists think that a person needs to have some sort of experiential trigger, like abuse as a child, in addition to a biological predisposition.

Significantly, [Fallon] says this journey through his brain has changed the way he thinks about nature and nurture. He once believed that genes and brain function could determine everything about us. But now he thinks his childhood [and his awesome mom] may have made all the difference.

For related examples, see our posts on the response of testosterone levels to political victories and the historical shift in the average age of menstruation.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Christina W. alerted us to the availability of the first episode of John Berger’s 1972 BBC documentary, Ways of Seeing.  Berger was is a artist, author, and art critic.  In the first episode of the documentary (in four parts below) he asks how the ease of reproduction made possible by the camera (both still and moving) has changed the meaning of art.  The episode is a bit slow (for my taste), but has some interesting ideas.

First he argues that the ability to reproduce works of art in books, on posters, postcards, and television screens means that art is experienced in a decontextualized way (or in the context of, say, your living room). No longer something we pilgrimage to, to consume in a very specific context, they come to us.  This, he argues, has multiplied a work of art’s possible meanings.

As an aside, he makes an interesting argument that the obsession with authenticity — “usually linked with cash value,” he says, “but also invoked in the name of culture and civilization” — is actually “a substitute for what paintings lost when the camera made them reproducible.”

He then talks about how our experience of art is mediated by media (whether it be an art book or a discussion of art in a television program), so that our reaction to it is inevitably shaped by its re-interpretation.  The art critic, for example, tells us what to think about a piece of art. (No doubt, his call for skepticism certainly can be applied to Sociological Images.)

But reproduction and the multiplication of meaning also makes it easier to make connections and have personalized reactions.

(Btw, there is a pretty awesome moment at 4:38 of the third installment.)

Start watching Episode Two here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Joel S. sent in a link to an article by Gonzalo Frasca at Serious Game Source about a management simulation game the U.K. branch of Intel released back in 2004. It was called The Intel IT Manager Game: The Simulation of an IT Department and was a free promotional program:

The player had to hire IT employees, as well as manage a budget and buy computer equipment, the latter of which was either generic or Intel-branded.

When you started out you selected the sex of your IT manager:

But then, when you went to hire employees…they forgot to include an option to hire any women. You could get a guy with a green mohawk, though:

After a few days the game was taken down and Intel said they were making revisions; it re-launched a month later, this time with  female employee options, including this one, whose hair looks like alien antennae to me:

You can see the current version here.

Frasca argues that such oversights are more important than the lack of female avatars in some video games:

The Intel game is not merely an entertainment product: it is a piece of corporate advertising that simulated an IT workplace for an audience of real IT workers. Unlike what happens in the fantasy world of Fable, gender inequality is a very real problem for IT workers.

The post mentions the National Center for Women and Information Technology, so I went over and looked at some of their data. Gender of students who take the SAT and say they plan on choosing computer/IT majors:

If anything, it looks like the gender segregation of computer/IT occupations is increasing:

Broken down by gender and race/ethnicity:

Asian/Asian American women are actually overrepresented compared to their percentage of the U.S. population (all Asian Americans make up just about 5% of the entire U.S. population, obviously Asian American women make up less than that, though I don’t recall the exact proportion). All other racial/ethnic groups listed here are significantly underrepresented in computing jobs.

The percent of patents in various fields invented by women in the early ’80s and the early…’00s (?):

Frasca suggests that one reason for the Intel snafu might be a lack of women working on the project — if there were women, they might have noticed the lack of female employee options. That’s possible. It’s also likely that having more women in a workplace makes their male colleagues more aware, and thus a guy might think, “hey, maybe we should add some women employees to the game.”

This is totally anecdotal, I know, but forgive me. I have a number of female friends who work in computing jobs; almost all of them have generally found themselves to be the only, or one of just a few, women in their office. And with few exceptions, they say that the men they work with aren’t openly hostile or unfriendly. They don’t deviously exclude them from projects or social events or make lots of sexist remarks. But they forget they exist (for instance, inviting everyone else in the office to lunch where they talk about new project possibilities, and then seeming genuinely sorry later when they realize they left out the only woman in the office…but doing it again anyway).

And things like the Intel game reflect and reinforce the invisibility of women in such fields.

Chen and Kristyn both sent in examples of gendered chemistry sets.

Chen found this example at Nemo, a science museum in Amsterdam.  Notice that the kit with boys on it a boy in the foreground and a girl in the background is “Disgusting Science” and the kits with only girls on it are “Perfumery” and “Spa Science”:

Meanwhile Kristyn spotted these Cosmetic Science kits in Auckland, NZ.  There were apparently at least four different kits aimed at making beauty products for girls.

Cleansing Pack 2, featuring Pearly Shampoos and Face and Body Cleanser:

Rejuvenation Pack 3, featuring Soothing Cream and Body Mist:

Enhancing Pack 4, featuring Glitter Hair Gel and Silvery Shimmer Lotion:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Muriel Minnie Mae and an anonymous contributor sent in contrasting examples of cell phone marketing that draws on the idea of nature. The two ad campaigns, side by side, are a great illustration of how we can imagine nature to be either our enemy or our friend.

The campaign for the Motorola Brute portrays nature as aggressive and destructive.  The Brute is designed to beat nature in this battle (anthropomorphized as “mother”) by being able to withstand “extreme temperatures, blowing rain, dust, shock, vibration, pressure and humidity…”  Mother nature is a bitch, indeed!  She does deserve a slap in the face!

In dramatic contrast, this ad for AT&T cellular service portrays nature as the source of grace and beauty.  Cell phones bloom out of flowers and are carried on the wind by dandelion fluff:

The two examples together show us that the nature of nature is socially constructed; humans portray it in multiple ways, using it as a resource to tell stories about ourselves… and cell phones.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This 1937 ad for United Airlines boasts a “miracle” improvement in air travel in just 10 years. In 1927, when commercial flight was initiated, it took 33 hours and 14 stops to fly from coast to coast. By 1937, one could fly the same distance in just 15 and 1/3 hours! With only three stops!

The ad certainly puts into perspective my own frustration at what a time-suck air travel can be.

Source: Vintage Ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Lisabee received an Amazon ad in her inbox for “Father’s Day Kitchen Gifts” that, at first glance, appeared to challenge the stereotype that men don’t cook.  Upon opening it, however, it turns out that it masculinizes cooking activities.  It’s a nice example of the trend of de-feminizing items in order to make them safe for dudes who generally have to stay far away from the stigma of femininity.  What do we have?

Corn peelers with “good grips” for those aggressive peeling sessions;

A blender with a “polycarbonate jar” (how science-y!);

A corkscrew named after a famous magician and a John Wayne-themed tumbler;

Stuff for “Mr Bar B Q”;

A fryer (and what’s more masculine than fried food);

Stuff for meat.

And there’s other stuff, too, but I would bet that cooking items marketed for Mother’s Day would look significantly different.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.