science/technology

Tara C. sent in this video about why big blockbuster video games haven’t tended to appeal to women, and what might need to change to make the (non-casual?) gaming world more interesting to women in general:

Apparently the creators of this trailer for Record of Agarest War, sent in by Goku S., hadn’t seen the video (NSFW):

Nor, presumably, did the creator of the Pocket Girlfriend iPhone app, sent in by Suzanne B.:

You’ll be excited to know that she’s real!

Pocket Girlfriend moves, she’s interactive, and most importantly she’s real. YES SHE’S REAL!!!! She’s not some 3D rendered mannequin. Seriously, why would you want to buy an application of a dancing mannequin?

Looks like Yahoo didn’t get the message either when it hired lap dancers to attend an event to recruit developers to build things for Yahoo.com, and then posted images of the dancers on the Yahoo Developer Network blog:

Yahoo later apologized.

[And for the record, yes, I realize these are just some examples and don’t represent the entire gaming community, especially the Yahoo thing. That’s true of anything we post–they’re specific examples that we try to fit into a larger context.]

On a related tech-and-gender note, Brigid told us that Wired magazine recently described a study that suggested the stereotype of computer scientists as “unwashed nerds” may be off-putting to women and discourage them from going into computer programming:

Cheryan and colleagues tested this idea by alternately decorating a computer science classroom with objects that earlier surveys pegged as stereotypically geeky—Star Trek posters, videogames and comic books — or with objects that the surveys found to be neutral— coffee mugs, plants and art posters. Thirty-nine college students spent a few minutes in the room, then filled out a questionnaire on their attitudes toward computer science.

Women who spent time in the geeky room reported less interest in computer science than women who saw the neutral room. For male students, however, the room’s décor made no difference.

UPDATE: Comments closed. Sorry, but it was turning into a big fight that wasn’t constructive.

UPDATE 2: Upon request that I rethink closing comments, I’ve cleaned out some problematic ones and am reopening the comment thread. Please remember–no personal attacks or insult wars. Play relatively nice.

I’ve got a special treat for you today: an interview with artist Nathan Meltz about his pieces on industrial food production. Nathan has shown his art in group shows around the country.  He received a Master’s degree in Art from the University of Wisconsin-Madison and is currently a graduate student at SUNY-Albany, where he will be graduating this spring with his MFA.  He lives in upstate New York with his wife, Abby Kinchy, and their infant son Aldo. His artistic and musical exploits can be followed at The House of Tomorrow.

I went to grad school with Abby, so that’s how I knew about Nathan’s work. As a sociologist who specialized in food issues and rural communities, I immediately loved these pieces and thought many of our readers would too, so I convinced Nathan to let me post an interview and some of my favorites. (And be forgiving of my amateurish interview questions. I am not a Creative Type, and my general reaction to art I like is “You made a pretty!”)

—————————-

Animal Farm
ANIMALFARMBLUE

What drew you to the issue of food?

I have to give a lot of credit to Abby, who is a sociologist at the Rensselaer Polytechnic Institute, and has done a lot of research on controversies surrounding genetically-modified corn and canola. [She’s currently working on a book about conflicts over genetically modified crops in Canada and Mexico.–Gwen].  A lot of the themes in my art developed from kitchen-table discussions we had while in grad school in Madison.  What was technology doing to agriculture? And then, from my end, what would it look like?

How did you come up with the idea of representing food products as machines?

I wanted a visual metaphor that would reveal tech taking over plants and animals.  Unfortunately, our most current tech can be hard to visualize.  A series of ones and zeros?  Some sort of digital technology?  I decided to combine elements of Dada collage with early modernist German machine aesthetic [Oh, yes, the early modernist German machine aesthetic! Of course!–Gwen]  to create my own visual vocabulary. One that, while not exactly 21st century, would act as a symbol of science and technology for the viewer/audience.

What does your Animal Farm series convey about our modern food system?

Waiting for My Mechanical BullCOWs

Enviropig
enviropig_paper

In my machine world, animals are put on assembly lines, cramped together in feed lots, and, in the case of the chickens in The Chicken Coup animation, reside in an agricultural system designed by sadists.  They all look the same because there is no diversity on the factory farm.

    The Chicken Coup, pt. 1

    The Chicken Coup, pt. 2

Many people have at least some knowledge of slaughterhouses and the treatment of animals, so the Animal Farm series is probably fairly accessible. But O Canola! is, I think, more complex and harder to understand if you’ve never thought much about bioengineering before, or why the song “O Canada” would be particularly meaningful in the context of discussing canola and bioengineering.

O Canola!
Ocanola

O Canola! was a project long in the making, very much piggybacking on the research Abby was doing at the time. I try to tell the story of Canada’s GMO [genetically modified organism] canola contamination* in a visual form. The clever riffing on the Canadian National Anthem (which Abby thought of) is meant to reflect the nationalist tensions inherent in the controversy, where a hybrid plant created by the Canadian government during WWII to produce a mechanical lubricant at the local level would years later be threatened by GMOs produced by agribusiness.

What about Food for Fuel?

Food for Fuel
3

Food for Fuel came after news reports kept coming in about food shortages around the world, particularly in Mexico, because so much edible food was being turned into fuel for vehicles.  The message on this one is pretty straightforward.

Food for Fuel, along with Animal Farm, definitely reflects my interest in Agitprop.  At the time I made these, I was sharing a studio with printmaker/activist Josh MacPhee, a member of the Just Seeds print collective, which promotes socially activist printmaking.  A lot of the work he was doing really influenced me, and I think these two prints reflect my desire to have a clear social message.

How have people reacted to the series? Do you get a sense that people react more forcefully, or emotionally, to the ones about animals than the ones about crops?

Reaction has been positive, or at least the reaction I hear about.  A lot of the prints have traveled around in various shows.  I think the animation The Chicken Coup has maybe received a little more attention than the prints among the art audience.  Static prints on paper have a hard time competing with moving images with sound, music, etc.  And I don’t think people care any less about the crop-based works than the animal ones.  I find people who are really into food/agriculture issues care just as forcefully about what is happening to corn as they do cows.

—————————–

* GMO contamination occurs when genetically modified seeds migrate to fields that were not intentionally planted with them, an increasingly common occurrence. Aside from the problems this can cause farmers who want to sell their products as specifically not GMO, and concerns about the ecological effects that could occur if modified genes spread into other varieties (or even related wild species), it also puts farmers at legal risk. GMO crops such as marketed under the Roundup Ready label and engineered to be immune to the effects of Monsanto’s weedkiller Roundup, are patented. Farmers are not allowed to plant them without buying a license (including saving seeds from their own crop to plant the following year, a traditional practice of many farmers to eliminate the cost of buying seeds each year; so-called “terminator” varieties are even engineered to produce only sterile seeds, thus ensuring farmers must buy fertile seeds from the manufacturer annually). Monsanto has sued farmers for patent infringement in cases where a field was contaminated with Monsanto’s GMO seeds when they blew in from a neighboring field. Conversely, a group of Canadian organic farmers sued Monsanto on the grounds that genetic contamination had made it impossible for them to sell their products as organic.

If you’re interested in the topic, you might try to get a copy of Abby’s new article, “Anti-Genetic Engineering Activism and Scientized Politics in the Case of ‘Contaminated’ Mexican Maize,” Agriculture and Human Values.

Hewlett Packard (HP) recently released face tracking software that allows a webcamera to chase you around as you talk to it. The face recognition software appears to recognize lighter-skinned faces with no problem, but has trouble with darker-skinned faces.  This probably doesn’t mean that HP is anti-black people, but it does suggest that HP didn’t sufficiently test its product on all kinds of faces, which means that it didn’t value black customers very much while doing research and development.

Both Kate W. and Lucy P. sent in this video in which Wanda and Desi, humorously, demonstrate the problem in this youtube clip:

We’ve seen this kind of thing before with a Nikon camera that seemed to think that Asian people were always blinking (though there was some confusion as to whether it did that to everyone) and another version of face recognition software.

Nikon responded to complaints about the program by saying:

We are working with our partners to learn more. The technology we use is built on standard algorithms that measure the difference in intensity of contrast between the eyes and the upper cheek and nose. We believe that the camera might have difficulty “seeing” contrast in conditions where there is insufficient foreground lighting.

Which Kate said is a nice way of saying: it’s not HPs fault that “your face doesn’t have enough contrast and why don’t you turn on a light while you’re at it.”

(By the way, the fact that this video has, as of right now, almost 2 million views is a beautiful example of the democratizing power of the youtubes!!!)

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Leigh snapped this picture of a Toys ‘R Us catalog.  He noticed that, for both microscopes and telescopes, the version coded “girl” (i.e., the pink one) is the least powerful one (600x magnification vs. 900 or 1200x and 90x vs. 250 or 525x).  Coincidence?

photo

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.


In this video, Brenda Laurel discusses her successful computer game for girls.  Detailing extensive research on what girls want, Laurel then shows us a some interviews with girls and a bit of the resulting video game, Rocket, which seems to focus heavily on navigating complicated high school relationships.  Laurel says that all critics love her game except the “male gamer who thinks he knows what games ought to be” and “a certain flavor of feminists who thinks they know what little girls ought to be.”

Laurel clearly sees herself as an advocate for girls and, at the very end of the video, mocks (that certain flavor of) feminist objection to the game.

In general, the video is a fascinating peek into the thinking of video game producers.  And it certainly raises the question of what a feminist video game could look like.

Start at 6:28 if you want to skip the details as to her companies and data collection:

See other posts on girls’ video games here, here, and here.

And, for evidence that the gaming world isn’t particularly welcoming to girls and women, see here, here, here, here, here, and here (NSFW).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Evidence that they’ve been trying to sell us high-technology razors since at least the 1930s (source):

razorgood12011934205

Text:

The Schermack Round Safety Razor is the first really efficient and safe razor for women–because it’s round.  It fits all under-arm curves perfectly–any way you hold it. No sharp points or porjecting edges.  Shaves faster–smooth and clean–yet with no danger of cutting delicate skin.  Just what women have long been looking for.

A Splendid Christmas Gift!

As beautifully finished as a piece of jewelry…

A splendid Christmas gift, indeed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Following up on a previous post about gendered gift giving guides at Lego and Toys R Us, I discovered something interesting.

I was intrigued by the Toys R Us guide because it asked the buyer to specify the gender of the child, but then tended to have more or less the same “personality” and “interests” options.  For example, below are the choices for girls and boys.  You’ll see that they are very similar.

Girl personalities:

girl personalities

Boy personalities (same, sans “Glamour Girl”):

boy personalities

Girl interests:

gints

Boy interests:

bints

So, why even ask about gender, I wondered?  I did a test.  For both boys and girls ages 12-14, I checked “techie” and “building” to see what I would get.

What I got was rather fascinating.  I can’t remember where I originally heard it, but someone somewhere observed that when it came to technology, there was a stereotype that men were  the engineers and designers and women were the consumers and users.  That is, both men and women might like technology, but men were active in producing technology and women just got to benefit from men’s hard, brainy work.

Well, that’s essentially what Toys R Us told me.  Remember, for both boys and girls, I checked “techie” and “building.”  Here is the top 24 gift suggestions for boys:
CaptureB1

CaptureB2

CaptureB3

So that’s 13 building/engineering games (like Lego and KNEX), 3 ipod accessories, 4 portable DVD players, 2 MP3 players, and a few other things.

What do girls get?  Seven ipod accessories, 5 portable DVD players, 4 MP3 players, 3 laptop computers, 3 cameras, and one building/engineering game.  One.
CaptureG1

CaptureG2

CaptureG3

Sure enough, Toys R Us confirms that girls may like technology, but boys build it.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

At least it is according to words referencing happy and unhappy states in our Facebook status updates:

happiness_facebook_4mkip08h4k8wscss8gscsk4wo_8td8r2s3w1cs4kksc4okksgg8_th

It’s probably just an artifact of people using the word “grateful” because they’re supposed to.  Then again, maybe being reminded to be grateful really does make people happy for a day.

Source: Facebook via Flowing Data.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.