race/ethnicity

One of my colleagues, Kate Hahn, sent me a link to an interactive map at The Chronicle of Higher Education website that presents data on the proportion of U.S. adults with a bachelor’s degree over time. In 1940, in the vast majority of counties no more than 10% of the population had graduated from college (the national average was 4.6%):

Now the national average is 27.5%:

You can also compare counties to the national average. Green counties are above the national average, brown ones are below and, not surprisingly, we see clear regional variations in rates of college education, with Colorado and the Northeast doing particularly well and the South and Appalachian regions lagging:

Wealthy counties (those with a median income of $60,000+) in general have higher than average rates of bachelor’s degrees, with the exception of a few counties in the Mountain West, Alaska, and a few scattered areas:

We see the opposite with poor counties (median income under $30,000):

You can break down any of the comparisons by sex or race/ethnicity, and/or look only at  counties with 20% or more Hispanic or Black residents.  You can also select a particular county for more detailed information. For instance, here’s the info on Clark County, Nevada, where I live:

By comparing the maps over time, you can easily track a number of changes: the increase in college degrees overall, of course, but also changes in education such as the dramatic gains women have made in earning college degrees in the past few decades — the gender gap in college degrees was over 7 percentage points in 1980 but only about 1.5 points today.

You know how sometimes you see something and you just cringe and wonder how, how, something made it into the public sphere? Paul Fidalgo, of Near Earth Object, took a photo of this display illustrating the career ladder at McDonald’s. The display provides a rather unintended commentary on race and corporate hierarchies in general:

I suppose I should be happy, as the sky appears to be the limit for White women like me on the Ladder of Whiteness.

I was doing some googling, looking for data on the racial diversity of McDonald’s employees, since the company has touted itself as a leader in providing career opportunities to women and underrepresented minorities. I’m always surprised how corporations that carefully guard their brand in other ways, and talk about diversity issues, often seem to drop the ball when it comes to thinking about the cultural politics of representations of race and ethnicity in their materials.

[UPDATE: A number of commenters argue that McDonald’s has a better record on promoting women and minorities than most corporations. I’m not trying to argue there that they don’t — I was trying to find some data on their employees because I’ve also heard they stand out, as far as corporate America goes. That’s why I found the display surprising, as opposed to perhaps predictable.]

So anyway, my online search led me to 365Black, the website McDonald’s set up to appeal to African Americans:

Ok…uh, sure. Just exactly like the baobab tree.

I’d seen 365Black before — readers have sent it in, and we just couldn’t think of much to say so we’ve never posted about it. But then my googling took me to MeEncanta, the McDonald’s page for the Latino community. They offer this sticker (i.e., instruct you to download the image and print it on sticky-backed paper) to show off your Latin pride:

Alrighty…

And finally I arrived at Myinspirasian, which targets Asian Americans. On the page about Asian Pacific American Heritage Month they include information about contributions by Asian Pacific Americans, such as this:

Multimedia creations inspired by Asian Pacific Americans are the latest rage among kids, teens and young adults of all ages. The multimedia creations offer a variety of the trendiest ways to receive news, information, entertainment and services using the worldwide web.

No specifics are given, so you’ll have to figure out what these mysterious “multimedia creations” are. Also, “they have become household names in a host of sporting activities,” though apparently not the type of household names where McDonald’s could actually name one. The entire section is similarly vapid, completely lacking in anything other than non-specific statements that Asian Pacific Americans have, like, done stuff, and things. It reminded me of some of the very superficial celebrations of Black History Month we’ve seen.

But if you want, you can take the Asian Phrases Challenge, where you can hear various phrases spoken in either Mandarin or Cantonese, Filipino/Taglish, Indian/Hinglish, or Korean:

I’m not sure what the “challenge” aspect is, since it doesn’t do anything but play the phrases.

I just…I don’t know. You decide to make webpages entirely devoted to a particular demographic and this is the best you can do? And do these types of marketing projects actually work?

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For more, see our previous post showing how people of color are subordinated visually in advertising materials.

Last year I wrote about a series of billboards in Atlanta that re-framed the abortion debate as a race issue. The billboards featured a child’s face and read “Black Children are an Endangered Species.” A new billboard, in the same theme, has appeared in New York City and was sent in by Kristy H. and Kelly.  Featuring a young girl, it reads: “The most dangerous place for an African American is in the womb”:

Three points:

(1) People without economic resources —  including, disproportionately, black women — are more likely to end pregnancies in abortion. This is not a trivial matter; many women in the U.S. have abortions because they can’t afford (more) children.  It’s terribly saddening to think that some women abort children they want.  And some members of the Black community do argue that this is a form of genocide.

(2) This ad, however, doesn’t come across to me as sympathetic to Black women.  The language in the ad leaves the aborting woman unstated, but still culpable.  She is simultaneously reduced to a womb and accused of placing her child in danger (of being a murderer?).  As Michael Shaw at BagNewsNotes suggests, this ad appears to happily trigger our thoughts of Black people and Black spaces as violent.  Is this ad appealing to the Black community?  Or is it appealing to stereotypes about Black people as a strategic move in the anti-abortion debate?

(3) Finally, as I wrote in my previous post, and on a different note, the message illustrates something very interesting about social movements and framing.

The fact that abortion is highly politicized in the United States, deeply connected to feminism (but not race or class movements), and framed as a specifically-gendered contest between “life” and “choice” seems natural to most Americans. Indeed, it’s hard for many Americans to imagine a world in which the procedure is less politicized or debated differently.  But the politics of abortion in the U.S. is not the only kind of abortion politics that could exist… [see, for example, Shaping Abortion Discourse].  So, whether you agree or disagree with the claims in these billboards, they nicely jolt us out of our acceptance of abortion politics as is.  How might thinking about abortion as a race issue or a class issue change the debate?

Source: Gawker.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Melissa sent in a trailer for the video game, inFAMOUS2.  The game features a white male protagonist who is advised by a bad influence and a good influence.  Melissa notes that these are a black woman dressed skimpily and a white woman dressed (relatively) modestly, respectively.  So here we have, again, an affirmation that black is bad and white is good.

Screenshot:

Trailer (2 minutes):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Most of the men and women who were brought from Africa by slave traders to the U.S. lost track of what part of Africa they came from.  Africa, don’t forget, is a giant continent, comprising about 25% of the entire global dry land and including six different climate zones.  Pre-colonial Africa consisted of over 10,000 meaningful social tribes and polities.  So while we talk about “Africa” as if it’s a meaningful word, we’re describing a land mass at best and, at worst, erasing the complexity of 15% of the world’s people.  For more, see our post featuring Chimamanda Adichie on the “single story of Africa.”

Meanwhile, American Blacks — slaves and descendants of slaves — had the children of everyone from their white friends and lovers (beginning with indentured servants in early America) to the very men and women who enslaved them.  Many American blacks, then, are often perceived as essentially white when they visit Africa because their skin color is much less black those of “African” groups who never left Africa.

Enter Beyoncé.

Carly M. sent along a story about a fashion shoot for a French fashion magazine, L’Officiel Paris, in which she has her face blackened and wears a dress inspired by her “African roots.”

Beyoncé is born to an African-American father and a Creole mother; though this is not something I can confirm, her specific connection to Africa was likely cut by slave traders.  So, to refer to her African roots is to fetishize this thing-called-Africa that Americans recognize, but is a fiction in our imaginations.  And indeed, while some sort of African roots are no fiction for Beyoncé, her light skin and mixed history (Creole refers to someone of mixed African, Native American, and French ancestry) is far more American than African.

Which makes the blackening of her skin all the more interesting.  In the U.S., blackface has an ugly racist history featuring white men mocking black people, but it’s recently enjoyed a supposedly “edgy” resurgence in the fashion industry.  Yet, Beyoncé is famous in part because U.S. audiences are more tolerant of light-skinned Blacks than dark-skinned Blacks.  So what does it mean that she is appearing in blackface?

Dodai Stewart, at Jezebel, notes:

…Beyoncé’s skin looked a lot lighter in L’Oréal ads, and women like Aishwarya Rai Bachchan and Gabourey Sidibe had their faces lightened for magazine covers, and black models are so rarely seen on designers’ runways, the message we’re getting from the fashionistas is that it’s bad to actually have dark skin, but totally cool to pretend you have it.

So we have a situation in which slave traders ripped African people from their homes, landed them in the U.S., and erased their personal origins.  Then these individuals were mixed (voluntarily and not) with non-Africans, struggling to build a culture unique to American Blacks (one that the rest of us have happily appropriated again and again).  And then, in the year 2011, they appear in “African” garb and painted faces, because they’re just black enough/not black enough?*  I don’t even know.

Coverage of the photoshoot:

* Language changed from “they are dressed in”, in response to commenters, so as to not erase Beyonce’s agency here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The sexual assault of CBS reporter Lara Logan in Tahrir Square last week has resulted in two predictable, but utterly depressing types of commentary.

Muslims are backwards

On the one hand are the anti-Islam culture warriors, eager to find in this incident proof of how degenerate Muslims (and Arabs) are. This, despite the fact that there’s no proof the assailants were Muslims, nor that they had any connection to the overwhelmingly peaceful and harassment-free demonstrations. In fact, there’s reason to believe that Logan’s attackers may have been pro-Mubarak thugs or apolitical opportunists. The right wing response to this story was inevitable, but liberal response was also problematic. Film critic and outspoken liberal Roger Ebert tweeted this today:

“The attack on Lara Logan brings Middle East attitudes toward women into sad focus.”

Oy.

I’d like to call Roger Ebert’s attention to the case of Roman Polanski, who has enjoyed a long and celebrated movie career, in spite of his status as a fugitive child rapist. When Polanski was arrested in September of 2009, while attempting to accept an award at a film festival in Switzerland, supporters circulated a petition on his behalf. Over a hundred people in the film industry signed that petition which gratuitously called Polanski’s crime “a case of morals.” Some weeks later, Gore Vidal went so far as to smear Polanski’s 13 year old victim as “a young hooker.”

Has Ebert ever decried the Polanski case for the way it “brings Hollywood’s attitudes towards women into sad focus?” Has he ever criticized Polanski, Vidal, David Lynch, Wong Kar Wai, Harvey Weinstein or any of the dozens of cinematic luminaries who signed off on this petition? Nope. On the contrary, he gave a big thumbs up to a documentary which argued Polanski should be given a pass for his crime.

I hardly expected Russ Meyers’ former writing pal to be an exemplar of feminist discourse, but his tweet yesterday was especially myopic. Does he really believe that the West is so much more enlightened about rape and sexual violence than those primitive, backwards Middle Easterners?

The opportunistic use of feminism is a common feature of the “liberal” discourse in the culture war against Islam. Just look at how Ayaan Hirsi Ali is trotted out by the media (especially Bill Maher and Steven Colbert) to justify imperialist wars and burqa bans, all in the name of protecting Arab and Muslim women from their own cultures. Meanwhile, many of these same commentators ignore the fact that rape and misogyny are also endemic to our own culture. (And that includes our movies, Roger.)

Rape is sexy

The other type of response to Logan’s assault was the usual victim blaming, made extra creepy by the focus on Logan’s good looks and alleged sexual history. The worst offender was LA Weekly blogger Simone Wilson, who, in an extraordinarily trashy piece of writing had this to say:

Logan was in Tahrir Square with her “60 Minutes” news team when Mubarak’s announcement broke. Then, in a rush of frenzied excitement, some Egyptian protesters apparently consummated their newfound independence by sexually assaulting the blonde reporter.

Wilson conflates the historic Egyptian revolution with gang rape. Classy stuff. But she’s not through. In addition to “blonde reporter” we’re also treated to these descriptors of Logan:

“it girl”
“firecracker”
“shocking good looks”
“Hollywood good looks”
“gutsy stunner”
“homewrecker”
(this courtesy of a NY Post article from 2008)

As has already been noted, focusing on a sexual assault victim’s good looks and allegedly dubious sexual character amounts to victim blaming. But it also does something even more insidious. It makes rape sexy.

This is par for the course at the LA Weekly, where almost anything can be sexed up. LA Weekly‘s cover art department in the last couple of years has managed to make nearly every topic sexy, from murder to toxic mold and overpopulation.

Murder is sexy:

Toxic mold is sexy:

Overpopulation is sexy:

Rarely do the sexy women adorning the covers of the LA Weekly figure as the subjects of these stories. They’re splayed on the cover to boost circulation, because sex sells and, after all, “what’s wrong with being sexy?” (This isn’t even to mention the content of the Weekly– its abundance of ads for plastic surgery, or its routine back page ads from American Apparel– subjects for a longer post.)

Given this particular aesthetic, it is not at all surprising that an LA Weekly blogger would choose to play up the sexy side of the Logan assault story, taking extra pains to emphasize her “Hollywood good looks.” Even an “alternative” newspaper upholds the local value system. Arab Muslim rapists are bad. Sexy women make great victims. And cinematic geniuses should get a pass.

UPDATE, after the jump:

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Duff McDuffee forwarded this clip by Hennessey Youngman. In it, he explains how to be a successful artist. The recipe is simple. Enjoy (language is NSFW):

But what if you can’t help but be black? Youngman has some advice for you too:

Youngman is pointing to the fact that, whereas white men can make unmarked art — art that is just art, not art of a particular kind — the art of people of color and women is always interpreted in light of their race or gender. Accordingly, if members of these groups want to be successful artists, they must make marked art, art that audiences recognize as the kind of art black people or women make. Further, they must perform “black artist” or “female artist” by adopting the identities that art critics expect and desire to see.

For an example of this phenomena, see our post titled What Counts as Indian Art? or our related, more extensive Contexts article by a similar name.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-Posted at BagNewsNotes.

We have posted in the past about how airlines use images of female flight attendants in ads to appeal to customers with promises of caretaking, eye candy, flirtation, and emotion work. Katrin sent in another example. This Cathay Pacific ad, which appeared in the U.K.,  presents Karina Yau, a flight attendant, to customers as the perfect caretaking woman — one who just wants to listen to you, not talk:

Notice also the passive stance — arms pulled into the body, her face turned away and eyes averted, hand fiddling with her coat sleeve. The text reads:

Karina went from fashion model to flight attendant — and still doesn’t think that life has had any real ups and downs. You can meet her and other members of the Cathay Pacific team at www.cathaypacific.co.uk. And while you’re there, check out our great fares to over 110 destinations worldwide. If you see Karina on your next flight, you might recommend a favourite book — she loves to read.

A post on the Cathay Pacific blog about Yau describes her as “modest.” At Cathay’s website you can “meet the team who go the extra mile to make you feel special.” It includes photos and bios of some employees, and I found Yau’s. The text they chose to highlight reinforces the emotion work she engages in for customers — “of course” she “smiled and apologised immediately.”

The ad and the features present customers with the promise of more than just a flight attendant who will do her job well. This flight attendant is the ideal of femininity: she’s beautiful (a former model), she’s submissive (apologizes immediately!), and she’s interested in you — your thoughts, your taste in books — whoever you are.

I wonder to what degree this draws on a specifically racialized femininity — the stereotypical depiction of Asian women as particularly submissive and docile. But since this ad ran in the U.K., I don’t know if that stereotype is as relevant. Readers, what say you?