race/ethnicity

Women of color rarely grace the covers of fashion magazines like Vogue.  And yet, for the second time this year, the Vogue cover features a woman of color, Beyonce.  Unfortunately, in line with cultural stereotypes, the issue is the “Shape Issue,” contributing to the stereotype of Black women, and Latina women too, as especially “curvy.”  We document the fetishization of black women’s behinds here.

This month, Beyonce’s cover includes stories entitled:

Fashion for Every Figure: Size 0 to Size 20

Real Women Have Curves: Beyonce at Her Best

NIP/TUCK: Designing a Perfect Body

WORK IT! Longer Legs, Leaner Lines, Sexier Silhouette

THE RIGHT SWIMSUIT FOR YOUR BODY TYPE

WEIGHT OBSESSION: One Woman Conquers Her Diet Demons

The magazine sets up, essentially, an impossibility:  “Have curves, but by curves we mean something very specific: boobs and an ass.  You know, like Black women’ve got.  See Beyonce? She’s Black. So she’s got curves.  No matter that she’s extremely thin.  You should be extremely thin, too (‘WORK IT!’); eh em, we mean, ‘conquer your demons,’ we love you ‘from size zero to size 20.’  Just kidding!  We totally don’t.  Design ‘your perfect body’ with cosmetic surgery!  Then you’ll really love yourself… and we will find you acceptable… it’s win win!!!!”

Racism and sexism.  Nice work, Vogue.

(Via Jezebel.)

Singapore Airlines  is known for its “Singapore girls.” Here is a video that shows lots of images of how pretty Asian women, there to serve others, have been used in their advertising (the creator of the video claims to be a Singapore girl):

Apparently the Singapore Girl is such a phenomenon, she’s a figure at Madame Tussaud’s:

I had no idea that when most people think of Singapore, they think of this “pretty, smiling…girl.”

Anyway, I think it’s an interesting example of the way non-White women are often portrayed as exotic (the Singapore girls have become a symbol of Singapore itself) and also of what sociologists refer to as emotion work. The Singapore girls aren’t there just to bring us drinks and make sure we’re buckled in; there’s there to make us feel pampered and to warm our hearts–to do the type of emotion work (constantly smiling, being extremely attentive, being at the passengers’ service and making it seem like a joy) that makes customers feel cared-for and special…and thus willing to pay high prices for those business seats. And clearly these women are part of the decor–pretty, polite, accommodating women for passengers to enjoy while they fly.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Will M. sent us this fascinating clip of Lil’ Wayne on Jimmy Kimmel Live. In the clip, Kimmel asks Wayne about losing his virginity at age 11. Wayne reveals that he did, indeed, lose his virginity at 11. He lost it to a 14-year-old girl who turned out the lights and surprised Wayne into participating, even as he had not intended doing so. What is fascinating is, were Wayne a white female, this narrative would have been considered molestation or rape. As a black male, doubly hypersexualized as a man (who always wants sex) and a black man (who really always wants sex), it’s just considered a joke. This is really nice evidence of the social construction of men, especially Black and Latino men, as hypersexual and, therefore, incapable of being sexually assaulted.

The discussion of his virginity loss begins at about 2:40.

Just one excerpt:

White guy: I didn’t know you could lose your viriginity at 11-years-old.

Other white guy: Well, we can’t, but he did.

Racism is ingrained in the Midwest; we’ve normalized it. Take, for example, my earlier post on Tony Zirkle, the Hoosier Republican congressional candidate who spoke at a dinner honoring Hitler’s birthday. (He also publicly advocated for racial segregation.) Zirkle lost, of course, but the fact that he had no problem publicly stating his racism – without thinking that others would object – shows just how commonplace overt racism can be here.

One of the best examples is the “U-Washee” in Richmond, Indiana. The laundromat is, literally, built on racist stereotypes of Chinese people and no one gives it a passing glance. It’s 1940’s era cartoon stereotype mascot, what Margaret Cho calls “feng shui hong kong fooey font,” and the extra “ee”s at the end of words in the business’s name and posted notices all combine to form one hellish timewarp into a past America most areas have forgotten but we tend to accept as typical – and no one utters a peep.

Bri a sent in this ad, found in Interview Magazine, and we’d like to know what you think of it:

It reminds me, somewhat, of this post featuring a billboard for Playstation with a black and white woman fighting.

In Race, Ethnicity, and Sexuality, Joane Nagel talks about the role that the intersections between ethnicity and sexuality play in nationalist projects–that is, how they are used as groups define who is and isn’t part of the entity defined as “the nation.” Those who are part of the nation are part of “us,” and those outside it are the Other. She brings up the example of Nazi Germany. Clearly ethnicity played a huge part in definitions of nationhood as the Nazis saw it. But as Nagel points out, it went beyond that; individuals were also included or excluded from membership based on other characteristics, including sexuality. Specifically, homosexuals were marked as unworthy of inclusion and were also sent to concentration camps.

This image, found at The Pink Triangle, illustrates the intersection ethnicity and various categories, including sexuality. It shows the various markers Nazis used to identify prisoners.

The bottom row of seven triangles clearly represents different categories of Jews. The fifth column of triangles (they look tan but they were pink) identified homosexuals. The third column (blue) was for immigrants. I believe the first column (red) was for political dissenters, but I’m not certain. We see other specified groups of Jews in the three partly-yellow triangles at the bottom, as well as triangles for Poles and Czechs. I don’t know enough German to figure the others out.

It’s a great example of a nationalist project: we can visibly see here the clear effort to define some groups as Others and the way that both ethnicity and sexuality (and the intersections) can be an important part of that, and even mark individuals as multiply stigmatized.

UPDATE: In comments philoserine and xac offered translations. Here’s xac’s:

[Columns]
red: political
green: professional criminal
blue: emigrant
purple: Jehovah’s Witnesses
pink: homosexual
black: work-shy Reich (not 100% sure wether the meaning here is “rich” or “member of the Third Reich” – more likely the last one though)
black: work-shy
[I thought I read somewhere that black might stand for antisocial, so maybe work-shy was how they defined that?]
[Rows]
1. row (triangles) base colour
2. row: label for reoffenders
3. row: penal camp
4. row: jews
5. row:
yellow triangle/black bordered triangle: jewish race desecrator
red circle with white border: under suspicion to escape
grey ring: ?? prisoner
6. row: left: Example: political jew, reoffender, penal camp
middle: special campaign Wehrmacht (?)
7. row: Pole
Czech

Thanks!

And Zeitzeuge says that “Special campaign Wehrmacht is a deserter from the Wehrmacht.”

Toban B. sent in a link to UkraineDate, a website that lets men find hot Ukrainian women. Two images:

Of course, the site could be targeting men in any part of the world. However, it seems likely that it aims at men in wealthier nations in the West, particularly western Europe, the U.S., and Canada. Incidentally, these are the same regions that are the source of the vast majority of male sex tourists. Immigration from the Ukraine to the U.S. has also increased in the past decade; Ukraine is now in the top 10 nations of origin for immigrants to the U.S., with nearly 23,000 immigrants in 2005. And here in Vegas, the number of women from the Ukraine and Russia found to have been trafficked into the country and forced into prostitution (as well as those who came willingly to work in a range of jobs) is increasing. That’s a bit of rambling, but the point is, women from the former Soviet Union are marketed to men in the West in a number of ways.

As Toban points out, the dating site plays on the exotic qualities often attributed to Ukrainian and Russian women. Toban says, “the Ukranian women are presented as sex objects — and in accordance with certain standards of sex and beauty.” Certainly the site makes it clear that men aren’t supposed to to be interested in these women because of their intellect, personalities, or anything other than their beauty.

It’s a good example of the way that certain nationalities, races, ethnic groups, etc., are exoticized and portrayed as particularly attractive and sexual. In some cases, as with Asian women, part of the attraction is the stereotype that they are submissive and undemanding. I’m not certain, but I don’t think that particular stereotype is applied to Ukrainian and Russian women–in fact, I’ve seen them portrayed as high-maintenance and materialistic…but worth it because they’re hot.

Thanks, Toban!

NEW! Elizabeth C. let us know about a protest against sex tourism in Ukraine, which included slogans such as “Ukraine is not a brothel.”

They did so, however, by adopting PETA’s infamous tactic of using scantily-clad women, which may or may not have helped make their point.

A while back Laura M.D. sent us this image from the March issue of Teen Vogue (found at Jezebel):

Really? This is all it takes to have a cross-cultural experience these days? It’s also interesting to me that this is defined as “African-inspired,” because I’ve seen “Asian-inspired” items that have a very similar look (though not the dark-skinned person in a hammock; maybe that’s the African element). We see this a lot in fashion–the attribution of vaguely “ethnic”-looking things to some part of the world, or specific culture, that may or may not be particularly associated with the supposed traditional fashion or artistic style.

If they wanted to talk about this outfit as a global collision, they might have discussed where all the different items (and the materials for them) were manufactured compared to where they are sold and worn.

See other posts on representing Africa, “ethnic” fashion, and more “ethnic” fashion.

UPDATE: In a comment, jfruh says,

Can I just say that one of my very least favorite adjectives is “tribal” (in the top right corner), which seems to be used indiscriminately to refer to any art with the whiff of the primitive about it? Vaguely Polynesian-looking tattoos, vaguely African-sounding drums, etc. It’s bad enough that the political organizational structures of wildly disparate cultures are lumped together under the word “tribe” just because they’re at a smaller scale than modern nation-states; now any art form that resonates at all with any culture perceived as primitive gets labelled tribal as well.