race/ethnicity

Dmitriy T.M. sent us a link to an AdWeek post reporting that Miller Beer began advertising in Vietnam last week with this commercial:

[youtube]http://www.youtube.com/watch?v=KG9H5_oKVd0[/youtube]

Some sociologists who study international relations apply the idea of the brand to nations.  Nations, they argue, can be seen as a product in a global marketplace. Australia, for example, is marketed as a rough and tumble place where we can get back to nature and find our true selves. Insofar as they can can control their brand, countries can draw tourism and increase demand for their exports (see here and here for Australian examples).

The ad above is an excellent example of Miller capitalizing on the American brand: “It’s American Time. It’s Miller Time.” Notice also that the ad is in English and doesn’t feature anyone that looks Vietnamese. The whiteness of the ad is purposeful. Miller is selling a specific version of “America” characterized by white people, urban life, sex-mixed socializing and, also, really bad music.

UPDATE!  In the comments, Adam linked to this ad which ran in the Phillipines:

You can also think of the California happy cows commercials as a form of state branding.

See here, here, and herefor posts showing the social construction of America as white.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Chrissy Y., Stacey S., and a former student of mine, Kenjus Watson, have all suggested that we post about the controversy over Olympic athlete Caster Semenya’s sex.

A lot of people are talking about whether or not it’s appropriate to be asking about her sex and why we would be so obsessed with knowing the answer. Those are fine questions (and I address them secondarily).  But first I would like to suggest that, even if we were to decide that it is appropriate to want to determine her sex (that we are obsessed with it for a good reason), it would be impossible to actually determine her sex definitively. Let me explain:

If you were to try to decide what qualifies a person as male or female, what quality would you choose?

I can think of eight candidates:

1. Identity (whatever the person says they are, they are)
2. Sexual orientation (boys dig girls, vice versa)
3. Secondary sex characteristics (e.g., boobs/no boobs, pubic hair patterns, distribution of fat on the body)
4. External genitalia (e.g., clitoris, labia, vaginal opening/penis and scrotum)
5. Internal genitalia (e.g., vagina, uterus, and fallopian tubes/epididymis, vas deferens, seminal vesicles, prostate, etc)
6. Hormones (preponderance of estrogens/androgens)
7. Gonads (ovaries/testes)
8. Chromosomes (XX/XY, the SRY gene)

Most of us assume that these criteria all line up. That is, that people with XY chromosomes have testes that make androgens which creates a penis, epididymis, vas deferens etc… all the way up to a male-identified person who wants to have sex with women.  We also assume that these things are binary (e.g., boobs/no boobs), when in reality most of them are on a spectrum (e.g., hormones, also boobs, likely sexual orientation).

But these criteria don’t always line up and sex-linked charactertics aren’t binary.  Examples of “syndromes” that disrupt these trajectories abound (e.g., Klinefelter’s syndrome).  And all kinds of practices, including surgeries, are sometimes used to force a binary when there isn’t one (e.g., intersex surgery to fix the “micropenis” and “obtrustive” clitoris and breast reduction surgery for men).

If these criteria don’t always line up, then we have to pick one as THE determinant of sex.  But any choice would ultimately be arbitrary.  The truth is that none of these criteria could ever actually definitively qualify a person as male or female.

The alternative would be to require that a person qualify as male or female according to ALL of the criteria.  And you might be surprised, then, how many people are neither male or female.

I think the debate over whether we should test Semenya’s sex is getting ahead of itself, given that there is no such test.

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Yet, while we won’t be learning anything definitive about Semenya’s sex, the controversy does teach us something about our obsession with sex difference.  On MSNBC, Dave Zirin explains what the controversy over is really about:

[youtube]http://www.youtube.com/watch?v=eK-w6lDOZ5Q[/youtube]

To me, one of the most interesting things that Zirin says is that sex isn’t actually a good indicator of athletic ability.  He may be a guy, he says, but having a penis doesn’t translate into outrunning anyone.

He is implying that sex segregation in athletics, as a rule, is more about an obsession with sex categories and their affirmation than it is about sports. Remember, Semenya’s sex is being questioned not just because she appears masculine to some (she always has), but because she kicked major ass on the track.

Kenjus, my former student, writes:

…why didn’t they test Usain Bolt?  He did amazingly well… Yet, his otherworldly accomplishments are considered the result of his never-before-seen body structure… Usain, however, is a big, strong, fast Black man. The fact that his times are just as mind-boggling as Caster’s gets lost in the widely accepted narrative that big, strong, fast Black men accomplish amazing athletic feats. It’s what they’re built for.

But this woman has apparently baffled the athletic and scientific experts because her body is not doing what a woman’s body is supposed to do. More specifically, her shape is too muscular, her voice is too deep, and her time is too fast. Essentially, “Semenya-the-woman” CANNOT exist in an exclusively two-gendered (i.e. men and women) society in which men are innately bigger, stronger, more deeply-voiced, and particularly FASTER than women…

Semenya is getting far more media attention than the recent cheating scandals of higher profile athletes. This is precisely because there’s something that separates Caster from an A-Rod, a Marion, a Sosa… The world is captivated by Caster because something that should be certain; unquestionable; medical; pre-ordained, is in flux.  It is regrettable that some athletes take illegal drugs to gain an edge over the competition. It’s entirely unethical, unnatural, and ungodly for an athlete to not fit into our narrow specifications of what constitutes gender or sex.

Indeed.  Our obsession with Semenya’s sex, in addition to being hurtful and invasive, says a great deal more about us, than it does about her.  And perhaps the reason we are so obsessed with proving Semenya’s sex, to bring this post back to its beginnings, is because binary sex doesn’t actually exist.  Me thinks we protest too much.

(Thanks to Mimi Schippers, via the Sociologists for Women in Society listserve, for alerting me to the video. Images found here and here.)

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Clayton W. alerted us to this September’s issue of Harper’s Bazaar. Paul Goude decided to photograph Naomi Campbell as if she were in Africa with animals.  Clayton writes that it “…very nearly turns her into some sort of animal.”  Below are some images from the photo shoot, courtesy of Womanist Musings (via Feministing):

On this cover of Vibe, Lil’ Kim is posed animalistically and, it is asserted, she is “ready to roar”:

NEW! Naomi Campbell, is also put in leopard print in this photo in the December 2008 issue of Russian Vogue (found here):

ALSO NEW! Iman with a cheetah, and with a cheetah print scarf on her head, as photographed by Peter Beard, 1985 (found here):

ALSO ALSO NEW! These two pictures of Grace Jones (from here) involve animalization (explicitly in the second case). These images may not be safe for work, so I’ve put them after the jump, along with another example:

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Associations of black people with monkeys and apes have been used for centuries to make them seem less-than-human and justify hatred and exploitation.  This associations continue to be propagated (e,g., here, here, and here).  This week Costco pulled the black “Lil’ Monkey” baby doll from its shelves, along with its white “Pretty Panda” counterpart, as a result of protests that it was racist.

As you can see, the black doll has on a hat that says “lil’ monkey,” is surrounded by products that have monkeys on them, as well as a stuffed monkey.  A peeled banana points at the child’s mouth.

Here is the white counterpart, the “Pretty Panda” doll:

The manufacturer of the dolls is claiming that there was no intention to be racist.  Specifically, they argued:

We don’t think in that way. We don’t operate in that kind of thinking.

Social psychologists have shown, robustly, that any given member of a society, even those who are the target of negative stereotypes, will hold pre-conscious stereotypical beliefs common in that society.  (If you’d like to test your own unconscious biases, and see aggregate test results of others, I highly recommend Harvard’s Project Implicit.)

The fact that we are all racist already, whether we like it or not, is the point that the manufacturer completely misses.  They do think in that way.  We all do.  Not thinking in that way consciously doesn’t mean that racism didn’t play a role in the manufacturing of a black Lil’ Monkey doll.  In fact, their defense actually makes things worse.  Their refusal to think about racism, in favor of a defensive reaction, is as racist as the doll itself.  We can’t fight racism unless we’re prepared to admit that we hold unconscious biases.

By the way, in my opinion, the proper response should have been: “Oh hell, we messed up bad. You are absolutely right. We are really bleeping sorry,” but with stronger curse words. And also: “Can I say I’m sorry again? In addition to racist, we were profoundly insensitive to centuries of violent hatred… and it is simply not okay.”

UPDATE: Commenters alerted me to alternative media coverage that made it clear that “Pretty Panda” and “Lil’ Monkey” dolls both came in black, white, and “Hispanic”:

I’m not sure why none of the media coverage I came across noted this.

In any case, I think this raises an even more interesting question: Does the history of associating black people with primates, and I will refer you again to this post, actually make any product that does so problematic?  Does the fact that the doll comes in white and Hispanic erase any concerns about the fact that the black doll exists?

As usual, our readers are quick to ask difficult questions and this discussion is already well under way in the comments.  What do you think?

Images from here, here, and here, via Resist Racism.

UPDATE: Comments on this post have been closed.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Jen S. emailed us about the controversy surrounding casting for the movie version of Nickelodeon’s cartoon “Avatar: The Last Airbender.” Jen describes the cartoon:

[It’s] set in a fantasy Asian world that also incorporated the philosophies, cultures, martial arts, and writing of a pan-Asian world. Multiple groups were brought in like the Media Action Network for Asian Americans and a master of Chinese calligraphy to bring an authentic Asian feel to the world and this was the main thing that made the cartoon an award winner. It was non European based and wasn’t afraid to use characters of Asian and Inuit cultures as the lead characters.

Fans of the series protested when it became clear that the cast for the movie was overwhelmingly Caucasian. The “bad” character, Zuko, was originally played by Jesse McCartney, a White actor/musician, but when he pulled out of the movie the role went to Dev Patel:

Jen says that in the cartoon, the “evil” characters were lighter-skinned than the heroes, but the casting has reversed that, and apparently several of the Asian-inspired elements from the cartoon have been removed for the movie because “they wanted to make the world ‘more diverse’ than the show and apparently that means an all white lead cast.”

Commenting in an article, Jackson Rathbone, the actor who plays Sokka, said,

I think it’s one of those things where I pull my hair up, shave the sides, and I definitely need a tan…

It’s unclear to me if he was saying he needs to do those things to look Asian enough to play the role, or was arguing that Sokka isn’t specifically Asian so Rathbone can play him, and either way it misses the point, but I suppose an actor isn’t likely to make an argument that someone else should have gotten their role instead of them.

The animatic editor of the cartoon series expressed disappointment that none of the main “good” protagonists will be played by Asian characters.

This reminded me of the debate about the Pixar movie “Up” that came out earlier this summer. One of the two main characters, and the only child, is Asian-American:

The character was apparently partially based on Pixar animator Pete Sohn:

Before the movie came out, I read an article in a magazine in which industry insiders expressed doubt about whether non-Asian kids would identify with an Asian-American character. The gist of the comments was that the movie might fail because kids might not like watching an Asian-American lead. Of course, the movie went on to gross over $287 million in the U.S. and $367 million worldwide by early August.

In another example, when faced with criticism of casting Whites as the main characters in “21,” a movie based on a book about actual Asian-American college students, the movie’s producer said,

Believe me, I would have loved to cast Asians in the lead roles, but the truth is, we didn’t have access to any bankable Asian American actors that we wanted…If I had known how upset the Asian American community would be about this, I would have picked a different story to film.

There were no bankable Asian American actors…that they “wanted.” None of the men on this page, for instance, are bankable. And the solution to concerns raised by Asian Americans about the lack of roles for Asian American actors isn’t to provide them more leads, or at least seriously engage in a discussion about the issue…it’s to pack up your toys and go film something else.

There are many other examples of movies in which characters that were Asian or Asian American in the source material (book, TV series, etc.) are played by Whites in the movie adaptation; the links above describe many of them. There still seems to be an assumption that male Asian American actors won’t appeal to a general audience, that they aren’t “bankable,” and that it’s therefore preferable to cast relatively unknown White actors over Asian American actors who may be more recognizable. It’ll be interesting to see if the Korean-American actor who plays one of the non-vampire characters in “Twilight” will now get as many opportunities as Jackson Rathbone, who also stars in the movie (but, from what I understand, actually has a less prominent role and smaller speaking part).

In a comment, reader Julian says,

And I have to wonder why no one has pointed out that in the original (animation), though all the characters are non-Caucasian, the only one with “slanted” or upturned eyes is the Bad Guy. Though lighter skinned, he looks like the one least likely to be able to “pass” as white to me. This strikes me as odd, and even weirder that no one has mentioned it, especially among all this talk of erasing/demonizing PoC.

Matt K. adds,

…I do recall that in anime, one shorthand for identifying good vs. evil characters is eyes. Good characters have huge eyes, round faces, and so forth. Evil characters have pointy chins and narrow eyes. Of course, of interest in a lot of anime is how so many of the characters look white…but that’s probably another story.

And Adam says,

I don’t think Up is a good counter-example given that it is narratively structured around colonialism in Latin America. I mean, was there even ONE single Latin American person in the film or even any refrence to the people who must have lived on the land they were tredding across and the sacred species whom they had been hunting/rescuing. No. Not to mention the dogs were racialized via popular physiognomy.

Also see our post on gender in Pixar films.

Tristian B. told us about Jeanswest Australia’s Authentic Japanese Vintage Denim ad campaign, which features images of White people surrounded by groups of kneeling Japanese men or women:

Oddly enough, Andrea J. recently sent us a link to the Palm Pre “Flow” ad, which has a White woman using the Palm Pre while a group of identically-dressed Asians, none shot in a way that presents them as individuals, dancing around her as she discusses how nice it is when everything rearranges itself to do just what you want:

NEW! (Oct. ’09) Macon D. found another example of the use of generic, undifferentiated Asians as props.  This time in a performance by Shakira:

[youtube]http://www.youtube.com/watch?v=6bZxN1Qq9K4[/youtube]

She gives the same performance on Saturday Night Live.

Gwen Stefani’s Harajuku Girls are another great example.

This reminds me a lot of some images from Britain’s Next Top Model that Lisa posted about last year, in which Africans were used as background props in a photo shoot with the contestants. The Asian individuals in these two ads are an undifferentiated mass, strikingly dressed and posed to show off the subjects of the ads–the White people who are foregrounded and depicted as specific, individual human beings rather than an interchangeable member of a group.

For other examples of non-Whites used as props, see our post about a fashion spread in Vogue Italia and this photo from NYLON magazine.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

According to this slide show at Slate (linked from The Color Line), the Frito Bandito was introduced as a mascot for Fritos in 1967.

A “cunning, clever-and sneaky” thief who loved the “cronchy” corn chips, he was targeted by the Mexican American Anti-Defamation Committee (MAADC).

Here’s the Frito Bandito in action:

[youtube]http://www.youtube.com/watch?v=FbYj7ZyqjYY[/youtube]

The Slate notes read:

So, Frito Lay ordered a makeover. An ad firm was told to tidy up the Bandito, fix his teeth, and change his expression from sinister sneer to rascally grin. His guns were holstered, too, a response to the assassination of Robert Kennedy… But the MAADC was unmoved and prompted several television affiliates to ban the Bandito. In 1971, a House subcommittee made him the star of hearings about ethnic defamation on the airwaves. It wasn’t long before Frito Lay pulled the campaign.

The campaign against Frito Bandito is a nice example of how collective action can make a difference. I imagine, also, that the time period (the late ’60s/early ’70s) had something to do with MADDC’s quick success also.

See more racial and ethnic stereotypes in marketing and in these posts: the Chinese (here, here, and here), American Indians (here and here), Black Americans (here and here), and the Irish.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I schedule my posts for mid-morning, but I write most of them between midnight and 5am.  It’s 3:24am right now.

The New York Times developed an interactive graphic, based on data from the Bureau of Labor Statistics, that allows users to see what proportion of Americans are doing what at any given time of the day.

At about 3:24am, 95% of Americans are sleeping:

The interactive graphic allows you to look at the data by race, gender, parental status, education-level, employment, and age. Below are screen shots of the data for each age group.

People aged 15-24:

People aged 25-64:

People 65 and older:

Click overto play with the data. It’s oddly fascinating.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.