Fannar Þór Guðmundsson sent in a photograph that he took a few years back in his hometown of Reykjavík, Iceland. The simple street, the mundane household items for sale, and the elderly couple contrast starkly with the lingerie-clad models with their come hither looks. They contrast starkly, that is, if you are not already inured to the fact that such images are absolutely everywhere.Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and Gender, a textbook. You can follow her on Twitter, Facebook, and Instagram.