Fannar Þór Guðmundsson sent in a photograph that he took a few years back in his hometown of Reykjavík, Iceland. The simple street, the mundane household items for sale, and the elderly couple contrast starkly with the lingerie-clad models with their come hither looks. They contrast starkly, that is, if you are not already inured to the fact that such images are absolutely everywhere.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.