nation: Japan

I’m back! I was in the middle of moving and just overwhelmed with everything. Anyway. Talking Points Memo posted a link to an article at Slate about income inequality in the U.S., and particularly the increasing proportion of total U.S. income earned by the very rich. Timothy Noah refers to the “great compression” as a time period when income concentration among top earners dropped significantly, and argues that in the past three decades we’ve seen a “great divergence,” with increasing income inequality hitting levels not seen since the Great Depression:

A slideshow accompanies the article, providing more info on the changes Noah discusses. A few examples (the slideshow provides the data source used to create each image):

Even among the very rich, we see increasing divergence, with the super-ultra rich, the top 0.1% of earners, now making 8% of all U.S. income:

A comparison to some other countries (I don’t know why these specific nations were chosen for the comparison):

Keep in mind, this data includes only income. Wealth — the worth of all assets, including retirement and savings accounts, stocks, homes, cars, and anything else of value — is much more unequally distributed.

Congress is about to be embroiled in a major debate about whether to extend the tax cuts on high incomes; as both sides weigh in, here’s some context to keep in mind:

The effective tax rate is what people actually pay, as opposed to what their tax rate theoretically is. While we’ve certainly seen a large drop since the late ’70s, Noah argues that, compared to other economic changes, the effective tax rate hasn’t affected the rise in income inequality much. It plays a role, yes, but changing the tax rate on the very rich doesn’t affect the overall distribution of income a huge amount, in part because the effective rate, what people end up actually paying, generally ends up being smaller than what they theoretically owe based on the stated tax rate, once you take into account deductions, write-offs, loopholes, and so on.

So…happy post-Labor Day!

Sebastian sent in this ad for a used car website that uses the stereotype of the wise Japanese “sensei”:

We’ve got all the elements: the wise older man in a robe, stylized letters similar to what Margaret Cho describes as “feng shui Hong Kong fooey font,” the broken English, the reference to nature (“clean as pebble from stream”).

Related posts: Asian enlightenment used to sell food, and more food.

Lukas B.sent in an advertisement from the February 2010 Hemisphere magazine (the in-flight United Airlines mag). The ad is for ANA airlines’ flights to Japan. The target of the ad appears to be business travelers, represented by a White man. And how to show what a great job the airline will do of taking care of you? Surround said male business traveler with ten Japanese women, there to serve and pamper him:

The ad seems to rely to some degree on the stereotype of the submissive Asian woman, or more specifically, the geisha — a Japanese woman trained in the art of serving and pleasing men. There are many ways ANA could advertise, and even lots of ways they could represent good service.The fact that this ad deals with flights to Japan makes a particular racialized idea of service and comfort useful to the company.

At the same time, I’m fascinated by the fact that there are presumably potential customers to whom the idea of being waited on hand and foot while flying would be a major selling point (as opposed to, say, more comfortable seats or tastier food or something).

And, as Lukas points out, they also make sure to throw in the obligatory blossoms that are required in advertising/images related to China or Japan.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.


How have adults and young people weathered the worldwide economic downturn? This two-minute 12-second video shows that young people have been harder hit by joblessness in almost all OECD countries:

From the OECD Factblog.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Over at Buzzfeed, Peggy posted this photo of a piece of kitsch she found on sale in Japan:

Thanks to Dmitiry for the link!  To clarify…

Uncle Sam, icon of American freedom:

Colonel Sanders, mascot for the fast food restaurant Kentucky Fried Chicken (the suit is the giveaway):

So what does this mean?  Well, perhaps nothing.  But it suggests that America is associated with capitalism and greasy food at least as much as the idea of freedom.  It also means that, at least in this instance, the U.S. has lost control of its brand.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I recently posted about the de-gaying of the movie A Single Man in promotional posters and trailers for different audiences. James H. (of Town Creek Poetry) sent us an example of how the cover of the book Spice & Wolf was changed for the U.S. market (the original is the Japanese version; image found at siliconera):

spice_wolf_covers1

So we move from a fully-clothed manga character to a cover with a photo of a naked woman with her head cut out of the image, removing all subjectivity. The publisher says they did so in order to try to draw in a wider audience than people who are already interested in manga, and apparently they decided that a naked woman is the way to draw the interest of U.S. readers.

I wish I could say they’re totally wrong and it would never work. But clearly Evony also thought it would be effective. I wish I knew how their sales have changed as their advertising became more boob-centric.

FiveThirtyEight has up an interesting article about the proportion of Republicans in the U.S. Congress who are women, as well as comparisons to conservative parties in several other countries. The U.S. data (note that, contrary to the usual color-coding, in these tables red = left and blue = right, and an * indicates it is the party in power):

women1

Now, one obvious explanation for this data would be that there aren’t that many women in the Republican party compared to the Democratic party, so there are accordingly fewer women in Congress (anyone have data on the gender breakdown by party, as opposed to voting in particular elections?). Or maybe they just can’t get elected. Another would be that parties on the right often encourage gender roles that are more “traditional,” with the idea that public life (particularly politics) is more appropriate for men, while women focus more on the private sphere of home life and extensions of it (say, education).

There may very well be some truth there, but that’s not the whole story. For one thing, the U.S. lags behind many other nations in terms of the percent of female legislators (a pattern that holds in the U.S. whether Republicans or Democrats control Congress, though the % changes somewhat):

women2

The FiveThirtyEight post also compares parties in Sweden, Japan, Germany, and the U.S. in terms of the representation of women in left- and right-leaning parties, based on data for the parties holding seats in the legislative bodies in each country.  In Sweden a center/right coalition is currently in power, while in Germany a left-leaning and right-leaning party have formed a coalition. A party on the left recently took power from a party on the left in Japan. A comparison of the four countries, broken down by political orientation:

women6

Of course, parties on the right and left in each nation have different platforms, policy emphases, bases of support, and gender ideologies, so they aren’t directly comparable. But the “proportion” column above compares left and right parties within each country; it reflects the % of right party legislators that is female compared to the % in more left-leaning parties. That is, if the parties on the political right had the same % of female legislators as parties on the political left in that country, the proportion would be 100.0%. The lower the proportion, the lower the % of female legislators on the right compared to their representation on the left.

As we see, there are clear differences by political orientation in all countries, but there is an enormous range. The U.S. stands out with a particularly low proportion, indicating the largest gap between right and left parties.

Of course, the other story here is that both the U.S. and Japan stand out with extremely low percentages of legislators who are women in either party, with Germany doing better but still lagging compared to the proportion of women in the population. On the other hand, both left and right parties in Sweden seem to be capable of recruiting women who run for national office and win.

It’s always fun for me to have my own gastronomical assumptions revealed. Earlier we posted a cross-cultural example (soup for breakfast in South Korea) and historical examples (mmm aspic, 7-Up with milk, and prunes are for kids!).  On Shakesville, Deeky posted this photograph of ice cucumber-flavored Pepsi being sold in Japan:

pepsicucumber

UPDATE (June ’10)! In another flavor-shake-up, BoingBoing posted these Pringles from Singapore in Seaweed, Soft-Shell Crab, and Grilled Shrimp:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.