I recently posted about the de-gaying of the movie A Single Man in promotional posters and trailers for different audiences. James H. (of Town Creek Poetry) sent us an example of how the cover of the book Spice & Wolf was changed for the U.S. market (the original is the Japanese version; image found at siliconera):
So we move from a fully-clothed manga character to a cover with a photo of a naked woman with her head cut out of the image, removing all subjectivity. The publisher says they did so in order to try to draw in a wider audience than people who are already interested in manga, and apparently they decided that a naked woman is the way to draw the interest of U.S. readers.
I wish I could say they’re totally wrong and it would never work. But clearly Evony also thought it would be effective. I wish I knew how their sales have changed as their advertising became more boob-centric.