science/technology: internet

Emotional Contagion is the idea that emotions spread throughout networks. If you are around happy people, you are more likely to be happy. If you are around gloomy people, you are likely to be glum.

The data scientists at Facebook set out to learn if text-based, nonverbal/non-face-to-face interactions had similar effects.  They asked: Do emotions remain contagious within digitally mediated settings? They worked to answer this question experimentally by manipulating the emotional tenor of users’ News Feeds, and recording the results.

Public reaction was such that many expressed dismay that Facebook would 1) collect their data without asking and 2) manipulate their emotions.

I’m going to leave aside the ethics of Facebook’s data collection. It hits on an important but blurry issue of informed consent in light of Terms of Use agreements, and deserves a post all its own. Instead, I focus on the emotional manipulation, arguing that Facebook was already manipulating your emotions, and likely in ways far more effectual than algorithmically altering the emotional tenor of your News Feed.

First, here is an excerpt from their findings:

In an experiment with people who use Facebook, we test whether emotional contagion occurs outside of in-person interaction between individuals by reducing the amount of emotional content in the News Feed. When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred.

In brief, Facebook made either negative or positive emotions more prevalent in users’ News Feeds, and measured how this affected users’ emotionally expressive behaviors, as indicated by users’ own posts. In line with Emotional Contagion Theory, and in contrast to “technology disconnects us and makes us sad through comparison” hypotheses, they found that indeed, those exposed to happier content expressed higher rates of positive emotion, while those exposed to sadder content expressed higher rates of negative emotion.

Looking at the data, there are three points of particular interest:

• When positive posts were reduced in the News Feed, people used .01% fewer positive words in their own posts, while increasing the number of negative words they used by .04%.
• When negative posts were reduced in the News Feed, people used .07% fewer negative words in their own posts, while increasing the number of positive words by.06%.
•  Prior to manipulation, 22.4% of posts contained negative words, as compared to 46.8% which contained positive words.

Let’s first look at points 1 and 2 — the effects of positive and negative content in users’ News Feeds. These effects, though significant and in the predicted direction, are really really tiny. None of the effects even approach 1%. In fact, the effects are all below .1%. That’s so little! The authors acknowledge the small effects, but defend them by translating these effects into raw numbers, reflecting “hundreds of thousands” of emotion-laden status updates per day. They don’t, however, acknowledge how their (and I quote) “massive” sample size of 689,003 increases the likelihood of finding significant results.

So what’s up with the tiny effects?

The answer, I argue, is that the structural affordances of Facebook are such users are far more likely to post positive content anyway. For instance, there is no dislike button, and emoticons are the primary means of visually expressing emotion. Concretely, when someone posts something sad, there is no canned way to respond, nor an adequate visual representation. Nobody wants to “Like” the death of someone’s grandmother, and a Frownie-Face emoticon seems decidedly out of place.

The emotional tenor of your News Feed is small potatoes compared to the effects of structural affordances. The affordances of Facebook buffer against variations in content. This is clear in point 3 above, in which positive posts far outnumbered negative posts, prior to any manipulation. The very small effects of experimental manipulations indicates that  the overall emotional makeup of posts changed little after the study, even when positive content was artificially decreased.

So Facebook was already manipulating your emotions — our emotions — and our logical lines of action. We come to know ourselves by seeing what we do, and the selves we perform through social media become important mirrors with which we glean personal reflections. The affordances of Facebook therefore affect not just emotive expressions, but reflect back to users that they are the kind of people who express positive emotions.

Positive psychologists would say this is good; it’s a way in which Facebook helps its users achieve personal happiness. Critical theorists would disagree, arguing that Facebook’s emotional guidance is a capitalist tool which stifles rightful anger, indignation, and mobilization towards social justice. In any case, Facebook is not, nor ever was, emotionally neutral.

Jenny Davis is an Assistant Professor of Sociology at James Madison University and a weekly contributor to Cyborgology, where this post originally appeared. You can follow her on Twitter.

Last week the internet chuckled at the visual below.  It shows that, since Godzilla made his first movie appearance in 1954, he has tripled in size.

Kris Holt, at PolicyMic, suggests that his enlargement is in response to growing skylines. She writes:

As time has passed, buildings have grown ever taller too. If Godzilla had stayed the same height throughout its entire existence, it would be much less imposing on a modern cityscape.

This seems plausible.  Buildings have gotten taller and so, to preserve the original feel, Godzilla would have to grow too.

But rising buildings can’t be the only explanation.  According to this graphic, the tallest building at the time of Gozilla’s debut was the Empire State Building, rising to 381 meters.   The tallest building in the world today is (still) the Burj Khalifa.  At 828 meters, it’s more than twice as tall as the Empire State Building, but it’s far from three times as tall, or 1,143 meters.

Is there an alternate explanation? Here’s one hypothesis.

In 1971, the average American was exposed to about 500 advertisements per day. Today, because of the internet, they are exposed to over 5,000.  Every. Day.

Media critic Sut Jhally argues that the flood of advertising has forced marketers to shift strategies.  Specifically, he says

So overwhelming has the commercial takeover of culture become, that it has now become a problem for advertisers who now worry about clutter and noise.  That is, how do you make your ads stand out from the commercial impressions that people are exposed to.

One strategy has been to ratchet up shock value.  “You need to get eyeballs. You need to be loud,” said Kevin Kay, Spike’s programming chief.

So, to increase shock value, everything is being made more extreme. Compared to the early ’90s, before the internet was a fixture in most homes and businesses, advertising — and I’m guessing media in general — has gotten more extreme in lots of ways. Things are sexier, more violent, more gorgeous, more satirical, and weirder.

So, Godzilla because, eyeballs.

Cross-posted at Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

New research is discovering that the “ambient environment,” the passive context in which activities and decisions occur, can have a big impact.  In a paper by psychologist Sapna Cheryan and three colleagues, they recount how the ambient environment affected men’s and women’s interest in majoring in computer science and their sense that they were capable of doing so.

To test this, they invited some of the respondents into a neutral room, while others entered a room covered in “computer geeky” things: a Star Trek poster, comic books, video game boxes, empty soda cans and junk food, technical magazines, and computer software and hardware.   (Don’t kill the messenger; these were items that other college students had agreed were typical of a “computer science geek.”)

Cheryan and colleagues found that men (the dark bars in the graph below) were unfazed by the geekery (they were slightly more likely to be interested if the environment was stereotypical, but the difference is within the margin of error). Women who encountered the geeked up room, however, were much less likely to say that they were considering a computer science major (the light bars).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Montclair SocioBlog.

According to an op-ed in the Times, America is the global leader in broadband, with high speeds and great service. And it’s all because the government restrained “onerous” regulation and let companies like Verizon do what they want and charge what they want.

It was written by the CEO of Verizon, Lowell McAdam.

I pay Mr. McAdam’s company about $115 each month for my land line, wi-fi, and cable (all FIOS).  Mr. McAdam compares the U.S. favorably with Europe, “where innovation and investment in advanced networks have stagnated under an onerous regulatory regime.”  I asked a friend who lives in Paris what he pays for his FIOS phone, wi-fi, and cable.  The monthly bill:  39.90€ ($52) or half of what I pay Verizon.  Maybe there’s an upside to stagnant and onerous.

There’s nothing wrong with getting what you can afford, and it occurred to me that U.S. broadband is the best because we can afford more.  Onerous regulations or no, most other countries are not as rich as the U.S.  What if you looked at broadband and per capita GDP?

The OECD did just that with data from June 2012 (their several spreadsheets on this are here). The purple bars are broadband penetration and the bumpy red line is GDP per capita. Do you see a correlation?

Consider France: As of a year ago, the country had greater broadband penetration despite a lower per capita GDP than the U.S. ($35,133 vs. $46,588); that’s 25% more broadband on 33% less income and at half the cost to consumers.

If you re-rank the OECD countries factoring in per capita GDP, the line-up changes.  Notably, the U.S. and Luxembourg drop well below the OECD average, despite being among the wealthiest countries.

Of course, not all broadbands are equally broad.  Verizon sold me on fiber-optic with their assurance that it was dazzlingly faster than their DSL that I had been clunking along on. This graph breaks down broadband into its various incarnations.

The U.S. is slightly above average on all broadband, but when it comes to a high fibre diet, we are ahead of several other countries that have greater total penetration.  On the other hand, the Scandinavian countries are ahead of us, as are, impressively, the Asian countries.

This is not to deny U.S. advances.  TechCrunch summarizes more recent data from Akamai on these changes:

the U.S. is currently second in the price of broadband for entry-level users. The nation is also third in network-based competition, second in the fiber-optic installation rate, first in the adoption of next-generation LTE, ahead of Europe in broadband adoption, and doing quite well in Internet-based services.

Still, the U.S. lags behind other, less wealthy countries.  InnovationFiles, using Akamai data for different variables, has a less congratulatory view.

• The U. S. has picked up one place in the “Average Peak Connection Speed” that’s the best measurement of network capacity, rising from 14th to 13th as the measured peak connection speed increased from 29.6 Mbps to 31.5 Mbps.
• In terms of the “Average Connection Speed,” widely cited by analysts who don’t know what it means, the U. S. remains in 8th place world-wide. but we’re no longer tied for it as we were in the previous quarter; Sweden is right behind us on this one.
• In terms of “High Speed Broadband Adoption”, the proportion of IP addresses with an Average Connection Speed greater than 10 Mbps, we remain in 7th place, but now we’re tied with  Sweden.

The title of CEO McAdam’s op-ed is “How the US Got Broadband Right.”  Given the content, I  guess “We’re Number 13!” wouldn’t have been appropriate.  Even “We’re Number Seven (Tied With Socialist Sweden)!” doesn’t quite have that affirmative zing.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

As our society becomes increasingly technological, I love stories that remind us of the value of simpler ways to solve problems, like a faux bus stop to catch escapee nursing home residents or dogs that are trained to sniff out cancer (both stories here).

This weekend we were treated to another such story, this time by Google. The company has announced a plan to bring internet to the whole world… with balloons.  The very first launch of a gas balloon was in 1783.  Two hundred and thirty years later, the company aims to deliver what is arguably the defining feature of our age — the internet — with helium-filled balloons.  That technology will then bring almost countless other technologies, such as medical advances and agricultural information, to people who are largely excluded from them now.  A fantastical plan.

Here’s how it’ll work:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In this charming minute-and-a-half, Walter Cronkite demos the home office of 2001, as envisioned in 1967.  Amazingly, reality seems to have far outpaced their imagination!

I love the first line, by the way: “This is where a man might spend most of his time in the home of the 21st century.”  Apparently professional futurists in 1967 couldn’t imagine women working!

Via Cyborgology.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Cyborgology.

Humans produce waste. A lot of waste—much of which comes from our very bodies. Indeed, the average American produces 7 pounds of organic waste per day, largely made up of feces and urine. Cities have to somehow manage this waste, manage these now expelled parts of human bodies, manage that which we produce, drop, leave, and conscientiously ignore. Such management is typically engaged by an underclass of workers, the sanitation department, waste management employees, septic cleaners. When all goes well, waste remains invisible. Unsmelled. Unseen. Silently moved through underground systems and channeled out in ambiguous ways. This is a process to which most producers of bodily waste remain blissfully ignorant.

Sometimes, however, this waste management becomes a problem, and when it does, our expelled and forgotten matter spills back up into human view, reconnecting humans with the ways in which their own bodies must be managed through external structures; reminding humans of the dirty reality of organic embodiment. Such is the case in the New York City sewer system. High water levels, coupled with high waste levels, can lead to sewer overflows, flushing raw human waste into the city’s waterways — including the East River and the Hudson. Nothing reminds humans of their own embodiment like literal consumption of expelled matter. Nothing reconnects humans to an otherwise hidden process than their own shit floating down the river.

A recent solution to this problem of waste re-emergence comes from an unlikely place: social media. Leif Percifield recently introduced a social media tool called DontFlushMe, which allows New Yorkers to keep track of water levels and make waste management decisions accordingly — that is, decisions about whether or not to flush. The system works through sensors within the sewers, which notify users of high water levels via text message, Twitter, a call-in number, or by a website. When water levels get too high, users will ostensibly “let it mellow,” reducing the influx of waste into the sewer systems, and preserving the waterways.

The role of social media here is particularly interesting. Here we have a social tool, a communication medium necessarily removed from the body and physicality, working to reconnect the user to hir body, and reconnect the body to the architectures and structures in which it dwells. This form of mediated communication thins the mediating line between personal actions and public good, between expelling and consuming, between individuals and infrastructures. This tool makes invisible processes visible, and turns everyone into stewards of the shared land.

Such reconnection — between humans and their bodies; between individuals and infrastructures — is facilitated by a tool so often accused of causing disembodiment and disconnection. Social media republicizes and disseminates responsibility for that which was previously relegated out of sight, smell, and mind. This “new” technology, ironically, brings us back to an earlier time of chamber pots and smelly streets, in which bodily awareness was a communal necessity.

*Special thanks to James Chouinard for bringing this social media tool to my attention, and for sharing his vast knowledge on the Sociology of Dirt.

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Jenny Davis is a postdoctoral researcher in the social psychology lab at Texas A&M University. Follow Jenny on twitter @Jup83.

Cross-posted at Cyborgology.

On Thursday Syria’s internet was shut down.

This is a serious situation with literal life and death implications.  Much of this story has yet to play out. Right now, I want to take a moment to explore one aspect of what this all means. Namely, I want to explore the question: why did the internet shut off now? To do so, I turn to Derrick Bell’s interest convergence theory.

Derrick Bell’s theory of interest convergence is a canonical statement on race relations. Bell famously argues that whites promote racial justice only when doing so converges with their own interests. The key example is the 1954 Brown V. Board of Education case, in which racial integration in schools served the larger U.S. message within the Cold War of human rights, freedom, and equality.

Although many scholars critique the strong version of Bell’s argument for its failure to incorporate agency among blacks, the root of the argument is quite useful in explaining power relations. In short, interest convergence theory tells us that the will of the powerful wades towards the direction of self-interest. When these interests converge with those of the less powerful, the less powerful are better able to achieve their will.

To a degree, I think this framework helps us understand the decision of the Syrian government to shut down communication channels. Syrian rebels utilized digital communication channels to both organize among themselves, and share their experiences — often in real time — with the outside world. This was instrumental in their cause both on the ground and internationally. The real question then, is why did the government maintain these channels for so long? This question is particularly blaring in light of extreme government atrocities, including mass killings of innocent citizens — including children. Moreover, why did the government decide to cut off these channels now?

Internet and communication blackouts are not unique among the Arab uprisings. Egypt and Libyan governments both shut down communication during their respective battles. The Syrian government, however, is unique in its deft use of digital technologies to quash protests, locate dissidents, and suppress the movement. In short, the interests of the powerful (i.e. the government) converged with the less powerful (i.e. the rebels). In addition to appearing somehow less oppressive to the international community, we see here a possible reason for maintaining Internet capabilities despite their strategic importance in the rebel movement.

However, we may speculate that the costs got too high for the government. We may speculate that in light a persistent rebel force, culminating in massive protests in Damascus — so large that the major airport had to be shut down — it no longer served governmental interests to maintain digital connectivity. The interests of the powerful and the less powerful no longer converged.

Certainly, there are other factors in play. This is a minuscule fraction of the story. With that said, this framework suggests that perhaps today’s act by the Syrian government was one of desperation. They were forced to give up a key oppressive resource (digital communication capabilities). This resource was no longer adequately effective for keep the uprising at bay. Now, they must all battle in the dark.

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Jenny Davis is a PhD candidate in the Department of Sociology at Texas A&M University, where she studies the intersection of culture and identity. You can follow her twitter feed at @Jup83.