history

Alicja W. told me about this Barbie commercial from 1959 (which may be the first Barbie TV commercial, but I’m not positive about that) in which girls are encouraged to identify with, and aspire to, Barbie’s charm and beauty:

It’s not just that Barbie is fun to play with; she’s overtly presented here as a role model for girls, who can dream of someday being “exactly like” her–petite, popular (“at parties she will cast a spell”), and beautiful. And until they can actually become that person, they can “make believe” they’re Barbie. It’s a great example of how toys can be an important part of childhood socialization. In this case, it’s not just a set of behaviors girls were encouraged to mimic (caring for a doll, for instance); the toy is presented as something they should actually aspire to be.

Putting into stark contrast today’s push to look fashionable while pregnant (as well as the fact that pregnancy is in fashion), this vintage ad markets the ability of maternity wear to conceal your pregnancy:

Selected text:

Maternity clothes help to conceal your condition and keep you smart throughout your pregnancy. Adjust easily to your changing figure.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

I found this graph of public support for the death penalty over time at the Gallup Poll website:

I’m not sure what the “2828” and “3030” are at the right-hand side of the “% Against” line–perhaps they didn’t round off the %s? I looked at the specific %s given in a table and that seems to fit–that they were supposed to be 28% and 30% and somehow weren’t entered correctly.

Some other questions that were asked:

Generally speaking, do you believe the death penalty is applied fairly or unfairly in this country today?

Asked about if the person believes an innocent person has been executed in the past 5 years:

Do you feel that the death penalty acts as a deterrent to the commitment of murder, that it lowers the murder rate, or not?

The answer to that last question is interesting in that it indicates people do not, in general, support the death penalty because they believe it reduces the likelihood of more murders. The most common response to why people support it is based on a retaliation/”eye for an eye” principle, not deterrance:

I am in Munich for the month and last week I visited the Dachau Concentration Camp Memorial. I was struck by the difference between the tour I took here and the tour I took of the Lara Plantation just outside of New Orleans in May. Visiting Dachau put the two modes of remembrance into stark contrast. Without trying to argue that the holocaust and U.S. slavery are the same in every way, I would like to suggest that both are tragic histories that included unimaginable human suffering. Yet, the tours were very different.

I’ll start with Dachau.

The first thing that our tour guide did was impress upon us, in no uncertain terms, that Hitler was a terrible man, that the things that happened under his rule were indescribably inhumane, and that the concentration camps were death camps, pure and simple, with or without a gas chamber. In case his words were not clear enough, we took in a 22-minute video featuring photographs and narratives, all camp specific. No details, no horror, no gore was spared.

The entry gates lead to the main square in the camp where prisoners were required to congregate each morning and evening. What dominates the square today isn’t the guard towers, though they are present and meticulously reconstructed, it is the memorial by Yugoslav sculptor Glid Nandor. I had seen this sculpture in pictures before and have always found it to be one of the most impactful pieces of art I have ever seen.

The artist, who had been a prisoner in one of Hitler’s concentration camps himself, meant for the sculpture to commemorate the prisoners who had committed suicide by throwing themselves against the electrified gates of the camp. I appreciate that the sculptor makes no attempt to ease our acknowledgment of the horror and hopelessness of life in the camps.

This main memorial sculpture was one of many. There were four memorial buildings, about six monuments, the museum, and a convent that had been located on the site. And memorials are still being added. The gift shop sold books and documentaries.

My impression was that the Germans took this deadly seriously and I was impressed by the way that the Germans are handling their national tragedy. They seem fully committed to owning this tragedy so as to never ever allow anything like it to happen anywhere again. Never did the guide try to sugarcoat the holocaust, minimize the tragedy, or put anything into a measured perspective.

All of this may seem unremarkable. We’ve all heard that Hitler and his concentration camps were bad before. Hitler is, no less, synonymous with evil. Accordingly, it may seem to you that it could not be otherwise; it may seem that this tour of the Dachau concentration camp was the only possible tour that could exist.

Let’s turn to the Lara Plantation tour. The main story in this tour was about the glamorous lives of Lara (the strong-willed female head of the plantation) and her family members. Plantation life was romanticized: strong women, dueling men, wine collections, expensive furniture, distinguished visitors, breeze basking and mint julep drinking, and an ever-expanding fortune.

The plantation was done up to look gorgeous:

I would guess that about 15-20 percent of the tour was spent on slave life. They showed us some documents listing the slave “inventory” at its peak, they talked about laws regarding slaves and how they differed from laws elsewhere in the U.S., they revealed that the Br’er Rabbit stories were originally collected from slaves there, they discussed the extent of the sugarcane fields, and they allowed us to walk through this reconstructed two-family cabin (mentioning that slaves were allowed to have gardens):

In contrast to the almost obscene documentation of the abuse and murder of concentration camp prisoners, this was the only image of a slave that I saw during the entire tour:

The image shows one slave and the two rows of slave cabins reaching back into the sugar cane from the year behind the main house. You can compare the reconstructed cabin with those in the image. It’s hard to say, but I’m not sure I see cute picket fences and gardens.

Here are some things that were not included in the tour: extended discussions of the health of slaves, their physical and emotional abuse, the breeding programs, rape, their punishing labor, the destruction of their families, the age at which slaves began to work, and all of the other indescribably inhumane things about human slavery.

The gift shop sold jam and honey, CDs, yummy smelling candles, candy bars, New Orleans hot sauces, dried alligator heads, little angels made out of picked cotton… and Lara’s memoirs.

The contrast with the Dachau tour was nothing short of stunning.

Could the Lara Plantation do a tour that mirrored that of Dachau? Absolutely.
Should they do that tour? Absolutely.

Plantations were many other things, but they were also the engine of slavery.  It is this that should stand out as the most important thing about them. Concentration camps were many other things as well (e.g., a military training site, a daily job site for German soldiers, a factory producing goods, and a strategic part of the war effort), but we have absorbed the important lessons from them so thoroughly that it is difficult to even imagine what an alternative tour might look like. In contrast, one can visit the Lara Plantation and come away not really thinking about slavery at all, in favor of how pretty the china was and oooh did you smell that candle as we walked by? Delicious. I need a coke, you?

A lot of Americans, when Germany is mentioned, express disbelief that a people could live with a history like the holocaust. But Americans do live with a history like the holocaust, we just like to pretend it never happened. While Germany is processing its participation in a human rights tragedy, the U.S. is denying its own; while Germany is confronting its own ugly history for the betterment of the world, we are busy preserving the myth of U.S. moral superiority.

The plantation pictures are mine and the Dachau pictures are borrowed from here and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The Texas Board of Education is currently holding hearings about textbook standards and changes they want publishers to make for their texts to be adopted. Texas and California have great influence over what textbooks contain since they are such enormous markets; while the standards are only specific to each of them, very similar (or identical) versions of the texts are then sold to other states as well.

Here is a clip of standards advisor Don McLeroy explaining that textbooks should recognize the fact that women and racial minorities got more liberties because the majority gave it to them (from TPM):

Technically, he is exactly right: it did take a majority of votes in Congress to pass the Civil Rights Act, and the majority then (and now) was White (men). But to say that the majority did it “for the minority” erases an awful lot of struggle and organizing on the part of disadvantaged groups, as well as the foot-dragging and opposition so many members of the majority engaged in to try to prevent such changes. Before men “passed it for the women,” both women and men worked for decades to get women the vote, often being harassed and even jailed as a result. But to hear him describe it, you’d think the majority just happily passed these types of bills, with maybe just a tiny bit of prodding from minorities.

Here’s a clip of Barbara Cargill explaining that we need to take “negative” elements of American history out of textbooks and focus more on “American exceptionalism”:

Her opposition to the idea that the U.S. ever used “propaganda” is somewhat undermined by her blatant effort to rewrite history texts to be what, if it happened in another nation, we’d call propaganda.

Robin L. sent us this great visual, from Flare (via), that uses U.S. census data to show how work type has changed over time.  The image below displays the percentage of men (blue) and women (pink) in each job between 1850 and 2000:

If you go to the interactive, you can see what percentage of all workers were of any given type, by sex, for each year.

You can also look at work by gender.  Look at how women’s participation in paid work has increased over time (but watch out for the shortened y axis):

The trend for men is down and I can’t think of a good reason for why (you?), though the source explains that some modern jobs are left out because they use occupational categories from 1950.

You can also look at each job individually.  This is the image for farm laborers (again, with a short y axis):

This data is great for comparative purposes, but leaves a bit to be desired in terms of capturing the whole picture because of the missing occupations.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Nora R. pointed out a Navy Facebook page that presents female members of the Navy as ground-breaking women who redefine femininity. The photo:

Here’s the text below the photo:

Applauding women who define life on their own terms. Intermingling the stereotypically feminine and masculine. Women in the Navy are amongst those paving the way in redefining femininity in the 21st Century.

I think it’s fascinating that they refer to feminine and masculine characteristics as stereotypes, rather than simply saying they mix feminine and masculine traits (thus accepting them as meaningful categories).

I went over to the Navy page on women from Facebook. Another image:

Some text from that webpage, which again emphasizes equality, empowerment, and the idea that ideas about gender are stereotypes, not accurate beliefs:

What’s it like being a woman in today’s Navy? Challenging. Exciting. Rewarding. But above all, it’s incredibly empowering. That’s because the responsibilities are significant. The respect is well-earned. The lifestyle is liberating. And the chance to push limits personally and professionally is an equal opportunity for women and men alike.

The notion of a “man’s work” is redefined in the Navy. Stereotypes are overridden by determination, by proven capabilities and by a shared appreciation for work that’s driven by hands-on skills and adrenaline. Here, a woman’s place is definitely in on the action. And women who seek to pursue what some may consider male-dominated roles are not only welcome, they’re wanted – in any of dozens of dynamic fields.

Besides equal pay for equal work, you can also look forward to the opportunity for personal development in the Navy. Take advantage of the chance to learn, grow, advance, serve and succeed right beside male counterparts – sharing the same duties and the same respect.

Farther down there’s this paragraph:

Spending time with family and friends. Going shopping. Getting all dressed up for a night out. As a woman, you’ll find there’s ample time for all of that in the Navy. Time when you’re off-duty. Time for the everyday things and the “girly stuff.” What you do as a woman in uniform may not be considered typical, but the life you lead outside of that can be as normal as you want.

I think the message there is partially that you don’t have to give up all the things associated with femininity if you’re in the Navy, but also the implication is that in the Navy you’ll be empowered and liberated to break stereotypes that you won’t be able to do as much in the outside world, where you may want to act more “normal.”

We’ve posted before about the use of female empowerment to sell products (see here, here, here, here, here, here, here, here, here, here, here, here, here, and here). In all of those instances, liberty or empowerment comes through simply consuming the right thing, whether it’s Virginia Slims, a better cleaning product, or a pre-packaged food item. It’s a completely superficial use of the idea of women’s liberation. In this Navy campaign, however, some very real advantages are promised: equal pay for equal work, respect, equal opportunity at work, the ability to enter “what some may consider” male-dominated fields.

Of course, that doesn’t mean all of these things happen. For instance, the Navy can say women are welcomed into male-dominated roles; that doesn’t mean the male soldiers are going to be thrilled and welcoming. After all, 26 female Navy members reported being sexually assaulted by fellow sailors in 1991. But the book The American Woman 2001-2002 lists the Navy as the branch of the military with the second-lowest levels of gender discrimination (after the Air Force; not surprisingly, the worst branch is the Marines) and says that after the 1991 Tailhook incident the Navy undertook major efforts to deal with gender discrimination. According to the book the Navy has “the largest number of women moving into nontraditional occupations” (p. 163). Women are allowed on combat vessels, while the Army still does not allow women in combat positions.

I don’t know. I have to say, this seems to be more of a sincere effort to recruit women by focusing on equality and skills than most I’ve seen, in which empowerment is depicted as taking on “masculine” roles or characteristics, and in which the idea that they are masculine isn’t questioned as a stereotype. I know many people will say that getting more women into the military isn’t necessarily a great advancement. But just as a marketing effort aimed at women, this is one of the more interesting ones I’ve seen, since it highlights specific types of equality (pay, etc.) as opposed to some vague idea of “liberation” and challenges the femininity/masculinity binary.

UPDATE: Reader Samantha C. says,

You know, I was all over this until the bit about “as a woman, you’ll totally still be able to go shopping and dress up tee hee”. And calling that life that of a “normal woman”. I just really hate those interests being universally assumed of all women.

I think it’s an excellent point.

Vintage Ads.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.