gender

Last week I went to see the last Harry Potter movie. I was a bit startled that the pre-movie commercials included this ad (thanks to Melissa H.-J., Tom Megginson, and carlafrantastic for the link!):

I was startled both because I hadn’t expected a Summer’s Eve ad at a Harry Potter showing (the 14-year-old boy I had taken with me seemed to desperately wish he could disapparate on out of there) and by the idea that the most powerful thing in the entire world is women’s vaginas — or, as Melissa points out, men’s desperate desire to get access to them through violence toward one another, with women passively waiting around to see who wins so they know who to have sex with.

And as Tom (who blogs at Work that Matters) says, if someone is going to show their vagina “a little love,” perhaps they would best do so by avoiding irritating, unnecessary products that can actually exacerbate problems like yeast infections.

Summer’s Eve also released several more “Hail to the V” ads (all posted at Gawker), sent in by Leila R., Jamie D., Joel T., YetAnotherGirl, Maeghan D., and Finette. The ads inform women that they need to carry wipes for their genitals with them at all times, because you need to clean yourself down there multiple times a day to avoid being gross; Summer’s Eve helpfully created ads targeting different ethnic groups to be sure everyone understands how important this issue is:

Here’s the African-American version:
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This Latina version:
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And the White version:
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Vertical smile? Are they serious with this? And as Finette says, “They’ve managed to combine ‘less than fresh down there’ vagina-shaming [omg, what subtle hints has your vagina been trying to get your attention with?!] with ethnic stereotypes! Awesome!”

UPDATE: After a lot of criticism, Summer’s Eve has pulled the ads and seems to have gotten them removed from YouTube, so none of the videos we initially posted are available any more. However, Laura S. found a clip from TYT Network discussing the ad campaign, so you can get an idea of what they were like. Thanks, Laura!

SocImages has done deodorant a number of times. We’ve seen that Degree deodorant uses extreme gender stereotypes in their advertising (for their totally non-natural looking products). Analysis of deodorant advertising also reveals the compulsory nature of femininity and the beauty imperative for women.  Men don’t have to worry so much about their armpits because men’s and women’s armpits are completely different. Or rather, women’s armpits are different, and men’s armpits are just armpits.

Here’s another example of men-just-are / women-are-different, this time from Tom’s of Maine. Only, are these even different products?

True, the women’s deodorant mentions it’s “gentle on sensitive skin” (which is what you get when you shave your armpits, I guess). But that’s much less noticeable than the color difference. And, what’s the difference between “unscented” and “fragrance free”?

The label on the back of the human deodorant (left) says hops is not only “odor fighting” but also “helps inhibit the growth of odor causing bacteria.” The women’s product (right) has hops, too, but their’s apparently is only “odor fighting”:

As for the “chamomile and aloe” mentioned on the women’s, the ingredients labels show that they both have aloe as well as hops. But it is true that the women’s has chamomile while the human’s has cymbopogon flexuosus, or lemon grass, which actually is an antifungal agent.

Maybe it is reasonable to have these two products.  Maybe the average women beats up on her underarm skin so much that she needs something soothing in their deodorant, so the company that sells them a deodorant might not be the villain.  But, it doesn’t have to be all about gender (not all women shave, and some men do).  How about a totally gender-neutral ad that said, “if you’re a human being who has been shaving and/or waxing your armpits for years, and they get irritated by deodorants, this one is for you.”

I recently watched a reading of a play, New Jerusalem, with a cast of five men and two women.  One woman was a love interest, the other was an emotional, screechy brat.  By the end of the play I was so tired of the stereotype, I just wanted the play to end.

Thanks to Kristin, Christine, Amanda, Dolores R., Dmitriy T.M., and Nathan Meltz (whose awesome artwork we’ve previously featured), I am now aware that, coincidentally, this is the week that the California Milk Processor Board decided to roll out its new ad campaign. The campaign suggests that milk can save men from their cyclically bitchy girlfriends and wives.  Milk, the claim is, helps alleviate the symptoms of PMS (but see this take down).  And gawd knows there is nothing more annoying than an emotional, screechy, bitchy brat of a woman.  Their website, Everything I Do is Wrong, asks “Are you a man living with PMS?”   It links likelihood of PMS with the availability of chocolate, silver, and gold:

Tracks the “Global PMS Level”:

It suggests that women irrationally punish men for not knowing answers to trivial questions:

And purports to show men how to enhance their apologies with cheesy imagery and self-flagellation:

It’s overall a nasty soup of derogatory ideas about women and how unbelievably annoying they are to live with.  Though, as Christine wrote, it’s also…

…sexist in the way that they stereotype men as ineffective communicators, who are terrified of emotional women and the “feminine mystique” of menstruation because they (obviously) lack the faculties with which to properly negotiate any disagreements they might have with the women in their lives.

Here are some of the more delightful print ads:

The stereotype is ubiquitous. You can also find it at The Daily Cramp, a website sent in by Janine P. that says it will track your woman’s menstrual cycle and let you know when you can expect her to act crazy:

There’s also an app with the same gimmick.

And it’s been around for a long time.  This vintage ad for Midol, sent in by Jillian Y. and Lexi A.-L., tells women to medicate themselves on behalf of their “guy,” so they can be “good to be around, any day of the month”:

The problem with this stereotype is that it encourages people to see women as periodically irrational and also more generally dismiss-able.  It allows us to conflate screechiness and bitchiness with being female.

The milk board’s commentary on the negative response has been, essentially, “Aw come on, it’s all in good fun! Can’t you take a joke!” I get, milk board, that this is humorous. I totally get that. It’s also an offensive stereotype. The two aren’t mutually exclusive.

See also: menstruation masculinizes women, a princess with pms who threatens to drown the land with her tears, delegitimating Hillary Clinton with pms-jokes, and our previous post on gender and the rest of the California Milk Processing Board’s website.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Lindsay C., Christie W., and Dolores R. sent in an ad for the Rogers Cup as well as the Rogers Legends Cup (a new event that isn’t specifically named in the ad) that succinctly sums up the tendency to downplay female athletes’ achievements and treat them as less serious athletes than men. You might come to watch the “ladies,” but it’s the men who are the legends you should really stick around to see (via Feministing):

After a number of complaints, Tennis Canada released an apology and a revised version of the ad (via The Maddow Blog):

Really, it’s possible to advertise both men’s and women’s events without appearing to belittle one of them. It’s not that hard.

The title question haunts me.  I’m a feminist, a recovered anorexic and, yes, I’m on a diet.

Because of my experience with anorexia, I know how horrible things can get when one starts obsessing about “bad foods” and setting (and re-setting) weight-loss goals.  My eating disorder made me miserable, and I have lasting health issues that could eventually shorten or lessen the quality of my life.

That said, recovering from anorexia made me a feminist.  While battling for my sanity and health, I became increasingly pissed off at the THIN=BEAUTIFUL*GOOD environment we live in.  Our culture’s valorization of thinness caused well-meaning friends to compliment me on my rapid weight-loss, literally up until the weeks that I entered treatment. Even after entering treatment, some people didn’t think I was skinny enough to be “really” anorexic.  Worse, my awful then-boyfriend hinted that it would be great if I could recover without gaining any weight, “since you’re not, like, scary-thin.”

In the end, I got better, got angrier, and ultimately re-arranged my life so that I could stay healthy and continue fighting-the-good-fight as my career.

We feminists typically view dieting — and, particularly, the diet industry — as an expression of patriarchy that is bad for women.  As a scholar who studies the harmful effects of our culture’s beauty standards, I agree with this.  Diets (which FAIL 95% of the time) drain women’s energy, happiness, and wallets – often while risking our health.  Hence, “RIOTS, NOT DIETS!” has become a well-known rallying cheer for many feminists.

Dieting can also be understood as a type of “patriarchal bargain” (an individual woman’s decision to accept gender rules that disadvantage women-as-a-group, in exchange for whatever power she can wrest from the system).  By strategically losing weight, we accept the THIN=BEAUTIFUL*GOOD equation (which implies FAT=UGLY*BAD), and propel ourselves into positions of greater social advantage.  On an individual level, having “thin privilege” feels empowering.  (Recall, Oprah Winfrey — arguably the MOST powerful woman in the world — has described “going to the gym when I really prefer wine and chips” as her greatest accomplishment!)  Yet, these THIN powered feelings depend upon a system of inequality in which power/privilege/respect are denied to others on the basis of these standards.

Frustratingly, given the patriarchal bargain of weight-loss, being radically anti-diet as a political stance doesn’t always fit comfortably as a personal stance. Because we live in a society that punishes women for being “fat,” even the most dedicated feminists report struggles with body image.  The threat of becoming a martyr for this cause (i.e., by voluntarily giving up ”thin-privilege,” if we’ve got it) can be terrifying.   Add to this the personal fact that I’ve gained an (subjectively) uncomfortable amount of weight in the past year by neglecting to care for my body, and suddenly I’m facing a conundrum.

So what’s a good feminist to do?  Here’s how I’ve proceeded.

Step 1: Shun Mirrors for 1 Year

I was saying mean things to my reflection in the mirror and wanted to lose weight, urgently.  My body insecurities were reaching a dangerous peak, and it scared me.  Was I on the verge of a relapse? 10 years ago, I’d probably have gone on an extreme diet, but this time something blissfully self-protective kicked in.  I still did something extreme, but in a vastly more body-positive direction: I decided to shun mirrors for a year.  Yep, you read that correctly.  I’ve embarked on a quest to go without mirrors for 365 days.

Thus far it’s been enlightening (and challenging), but hasn’t completely resolved my body image issues.

Step 2: Revamp Eating and Exercise Habits to be Healthfully Moderate

So, in addition to shunning mirrors, I’ve decided to monitor my food and exercise until I’m back on track. As an advocate of the “Health at Every Size” movement (which stresses the importance of healthful behaviors but rejects the idea that there is a universal “healthy weight”), I’m going to try to judge my “success” based on my behaviors, instead of my weight.  My goal is to consciously re-engage in healthful eating habits and joyful activity, and then accept my body size and shape wherever it settles.  As much as I’m still tempted to “get skinny,” I know I can live with this, and (more importantly) I know my body can live through it.

But I still hope I lose some weight.

So, what do you think? If “fat is a feminist issue,” can a feminist diet?

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Kjerstin Gruys is a Ph.D. Candidate in the Sociology Department at UCLA where she’s writing her dissertation on clothing size standards in the fashion industry. At her blog, A Year Without Mirrors, she’s chronicling her commitment to avoid her reflection for 365 days.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

In 1919 the U.S. federal government passed the 18^th Amendment, prohibiting the “manufacture, sale, or transportation of intoxicating liquors.”  Alcohol was banned. Well, kind of.  Two groups were still allowed to buy and disseminate alcohol: clergy and physicians (source).

Clergy were still allowed to purchase wine for sacrament (reportedly leading to many a falsely-devotional newly-certified minister, priest, or rabbi illegally selling bucket loads of liquor to the rest of us). And physicians were allowed to prescribe liquor for medicinal purposes. Alcohol, it was believed, was energizing and it was used to treat anemia, tuberculosis, typhoid, pneumonia, and high blood pressure. Pharmacies did a booming business in those years, as you might imagine.

According to the Rose Melnick Medical Museum:

This new law required physicians to obtain a special permit from the prohibition commissioner in order to write prescriptions for liquor.The patient could then legally buy liquor from the pharmacy or the physician. However, the law also regulated how much liquor could be prescribed to each patient.

…

Patients of all ages used alcohol. A common adult dose was about 1 ounce every 2-3 hours. Child doses ranged from 1/2 to 2 teaspoons every three hours.

Physicians prescribed their “medicine” with prescription pads doled out by the commissioner:

Unfortunately for some, you couldn’t prescribe beer.

Even after Prohibition was lifted in 1933, pharmacies sold plenty of liquor.  In many places women were banned from bars and saloons, so while men visited the bartender, women visited the doctor.  Visit our post on The Stormin’ of the Sazerac to see a great vintage picture of a group of women enjoying the famous cocktail on the first day they were allowed to drink at The Roosevelt Bar, New Orleans.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Em sent in a 3-minute video by Lernert & Sander, at Nowness.com.  In an attempt to draw attention to the “cosmetic overkill” that characterizes modern societies, they put one year’s worth of make-up on all at once.  It took 9 hours; the model, Hannelore Knuts, drank from a straw.  They used 7 bottles of foundation, two bottles of eye shadow, three lipsticks, and two bottles of blush.  It’s super creepy. Thanks to Em for sending it in!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I traveled to Silsbee, Texas five times in the past six months, with conservative blogger Brandon Darby, to investigate why, despite the volume of evidence, a grand jury did not indict two football players accused of raping a high school cheerleader (who was later kicked off the squad for refusing to cheer for one of them).  The case is a troubling example of what many victims experience when they dare to report their rape and proceed with a prosecution.  In this post, I’d like to highlight the community reaction.

Hillaire was found half-clothed and crying under the pool table, saying she’d been raped.  She reported that Rakheem Bolton, a star high school football player, raped her while another football player, Christian Rountree, held her down. Three students outside the room heard her cries of “stop” and broke through the door, only to find that three of the four athletes in the room had fled out the window, breaking it in the process.

As Bolton ran off, Stacy Riley, the homeowner, heard him yell:

I didn’t rape no white girl.  I wouldn’t use anyone else’s dick to fuck her. I didn’t put my dick up inside her. I don’t know if she has AIDS. I don’t even know that girl.

Bolton would later admit to penetrating Hillaire.

This was not a he said/she said situation and you can read the evidence in more detail in the full report at my blog. Suffice to say: Witness statements from the police report confirm that Hillaire was raped. An inexperienced drinker, Hillaire was exceedingly intoxicated after drinking a beer and six shots and could not legally consent. Before her friends cut her off, Hillaire made out with a guy in the living room and was egged on to kiss a female friend by a group of ogling young men. Bolton and his friends arrived late to the party, and, seeing an intoxicated and flirtatious Hillaire, isolated her in the pool room.

Hillaire spent the early morning hours after the rape at the police station and at a nearby clinic.  Of the four guys in the room, Bolton and Rountree were charged with “child sexual assault” (because Hillaire was a minor and they were “of age”) which carries a prison term of two to twenty years.

Hillaire assumed this crime would be fairly prosecuted. Instead, she faced intense mistreatment from her peers, many residents of Silsbee, school officials, public officials prosecuting the case, and the local press.  When she returned to school she faced a chilly environment from her peers and school administrators. School officials urged her to take a low profile, and the cheer squad wanted Hillaire to skip homecoming because, according to a fellow cheerleader, “Someone from another city had called and threatened her. If she cheered at another game, they were going to shoot her.” Hillaire went anyway, and some students painted Bolton’s and Rountree’s jersey numbers on their faces to protest their removal from the football team. Students also chanted “free tree” (referring to Rountree) at the homecoming bonfire within earshot of Hillaire.

Many in Silsbee bought the “slut” defense – that Hillaire was to blame for what happened that night because she made out with several people at the party. Describing Hillaire’s sexual behavior at the party, Sarah [name changed], a fellow student and cheerleader, told me that she believe Hillaire was raped and that “a majority of the school felt this way.”  Hillaire was called a “slut” several times to her face.

An anonymous letter to Hillaire’s family laid bare the “slut” defense that so many in Silsbee seem to hold:

These boys are nice respectable boys and you can’t tell me that there were no other girls that wanted to be with them so they raped your daughter (please).  Just think how you have ruined these children [sic] lives and your daughter gets to carry on and be a cheerleader after drinkingherself and going against your family values… This makes your daughter [sic] reputation look very bad and if you think people will forget, remember we live in Silsbee. Someone will always remember!  (Don’t think she won’t be talked about).

A toddler approached Hillaire at a town parade shortly after the rape and called her a “bitch.”

Hillaire’s status as a popular cheerleader at the high school couldn’t compete with the popularity of high school sports that grants the best male players special privileges. The high school stadium seats 7,000—equal to the town’s population—and it’s full on game days. Celebrating high school sports is ingrained in Southeast Texas cultures, so it’s no wonder that many in Silsbee rallied behind Bolton and Rountree.  A common argument, articulated to me by one student, is that Bolton wouldn’t rape anyone because “he was popular. A lot of girls wanted to be with him.”

Bolton and Rountree did not receive the same chilly treatment as Hillaire. In a taped interview with The Silsbee Bee, Rountree’s mother thanked “all the members of the Silsbee community that have supported us; all the love and prayers that have been sent out. We’ve had a tremendous, just a tremendous outpouring of support and we just appreciate everyone and thank you for believing in these boys.”

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The local paper, The Silsbee Bee, favorably covered the accused, even publishing an article titled, “Sexual Assault Prosecutions Cost County Nearly $20,000.” It was hard to miss the implication that this was money ill spent.

Later the editor of the Silsbee Bee would resign.

In many ways Hillaire was the perfect victim.  She’s pretty, white, and underage; a cheerleader in a football-loving town. She went to the police and the health clinic immediately after her assault. In addition to the physical evidence that was collected, she brought into court the testimony of witnesses and a threat from her rapist.  Detective Dennis Hughes, the officer assigned to the case, told Hillaire’s father that, given his four decades of police experience, “This is a slam dunk case. There’s more evidence than we see in most sexual assault cases, and we’ve got lots of witnesses.”

Still, despite all of this, the community turned against her. It’s no wonder that rape victims are reluctant to report their assaults; how much evidence, and how much privilege, does one need to get justice?  Three months after the rape, a grand jury dismissed the case.  Later Bolton would plea guilty to assault, a misdemeanor.

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For more — including ways to help Hillaire and protest her treatment, as well as details about the role of the NAACP and highly suspicious ties between Bolton’s family, the police, and the district attorney – see the unabridged reporting on this story here.