Em sent in a 3-minute video by Lernert & Sander, at Nowness.com. In an attempt to draw attention to the “cosmetic overkill” that characterizes modern societies, they put one year’s worth of make-up on all at once. It took 9 hours; the model, Hannelore Knuts, drank from a straw. They used 7 bottles of foundation, two bottles of eye shadow, three lipsticks, and two bottles of blush. It’s super creepy. Thanks to Em for sending it in!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.











