gender: children/youth

Dmitriy sent us a link to the Candies Foundation, a non-profit organization that wants teenage girls to avoid pregnancy by abstaining from sex.  So they’re going to make abstinence as sexy as possible!  The slogan: “I’m SEXY enough… to keep you waiting”:

I noticed also that the message is aimed exclusively at girls. “You” is implicitly a guy.

The responsibility for keeping teens abstinent and for preventing teen pregnancy, then, falls solely on girls.

Dmitriy also points out that the campaign promotes abstinence, but not the use of birth control. He adds: “we do not combat auto accidents by not driving. we prevent them through driving and safety ed.”

See also this post featuring sweatpants that say “true love waits” across the ass.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

I love this 1981 Lego ad, sent in by Nora R. (found at Flikr):

This is what I looked like as a kid. Except that I have naturally curly hair that my mom couldn’t control, so add a halo of frizz sticking out everywhere. And it’s been a while since I’ve seen an ad that shows a girl like this–wearing clothes and playing with a toy that aren’t meant to be specifically “feminine” in our current version of that. She’s playing with regular Legos–not some special version for girls that makes a shopping mall or purse or tube of lipstick! And she’s beautiful!

I’ve seen other ads from the ’70s and ’80s, particularly for Tonka trucks, that show girls like this–in clothes that look like they’re actually made for playing instead of making a fashion statement, and playing with toys in the same way boys would, even if it means getting dirty (gasp!). When we see ads that always show girls in pink, playing with “girl” versions of toys, or engaged in passive activities, that’s a particular marketing choice, not some inevitable, obvious way girls need to be depicted to sell products.

[Note: In the comments, we’re getting a lot of love for the Legos. That’s fine and all, but I must speak up for Lincoln Logs, which were way more awesome if you wanted to build corrals to hold your Breyer horses.]

[Note 2: Holy crap! Someone remade the “Thriller” video with Lego people! I have to admit, Legos probably work better for this purpose than Lincoln Logs would.]

NEW! Nov ’09 I found three more examples of ads that seem devoid of gender differentiation (here, here, and here):

Genderkid, Andrea J., Laura S., and Jessica C. all sent in links to the Fallen Princesses photographs. About her project, photographer Dina Goldstein writes:

These works place Fairy Tale characters in modern day scenarios. In all of the images the Princess is placed in an environment that articulates her conflict. The ‘…happily ever after’ is replaced with a realistic outcome and addresses current issues… Disney’s perfect Princesses [are] juxtaposed with real issues that were affecting women around me, such as illness, addiction and self-image issues.

You may want to check out a discussion on Racialicious about presenting Jasmine in a war zone and Women’s Glib‘s discussion of the representation of fatness as “fallen” (and the stereotype that fat people gorg on fast food).

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Andrea G. alerted us to a Fisher-Price toy, called My Pretty Learning Purse, for children aged 6 to 36 months. Behold:

The purse comes with a dollar bill, a bracelet, a mirror, and a set of keys.  It also sings songs about purple and pink.

Andrea writes:

With these props, a one year old can properly play “woman.”  I felt this is an example of how we do gender and teach it to children, as young as a year old.

At least they’re admitting that femininity must be “learn[ed]?”

UPDATE: Jane, in the comments, linked to a Fisher Price product for boys that is very similar:

Get it!  It’s a tool box and it includes keys, a screwdriver, a hammer, and a saw.

The play involved in each product is essentially identical (e.g., music, putting things in and taking them out), but the theme of the play is gendered.  Do you think this is to please the parents or the kids?

NEW (Dec. ’09)! Monica C. sent along this page from a Target catalog featuring a girl playing with a kitchen and a boy playing with a tool set:

Also in teaching young children femininity and masculinity, see our posts here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Genderkid sent in a link to a story in The Morning News about the Teen and Transgender Comparative Study, an art installation by Charlie White at the Hammer Museum in L.A. A description from the story:

The series is a correlation of two stages of transformation, pairing teen girls (12-14) with like adult [transgender] male-to-female…

More from The Morning News:

In the images in White’s series, both figures are blossoming into womanhood, though each along a different path. As observers, however, we have been taught to view the subjects in much the same way: with sheer terror.

For just as the original 1950s Invasion of the Body Snatchers warned of Communism’s impending doom, and stories of men with hooks were concocted to frighten young girls from riding in cars with boys, so often have Hollywood summer comedies acted as cautionary tales for the male who would cast his desire toward either the pubescent or transgendered woman. Because in the right skirt or the right application of makeup, each has proved alluring to our hero…

Indeed, both sexy underage girls and transgender women who “fool” unsuspecting men are often portrayed as threats to (straight, adult) men. The “Lolita” figure is long-standing, and portrayals such as the Ally McBeal plotline in which a man falls in love with a transgender woman without knowing she is trans present the possibility of men being “fooled” into having sexual or even long-term romantic relationships with a transgender woman. Both teen girls and trans women are threatening and can get a guy in trouble.

Of course, we’re more accepting of one of these types of trouble than the other, and we shouldn’t be surprised that trans individuals who are “discovered” may face dire consequences for “fooling” men who have an intense investment in a rigid type of heterosexual identity and fear ridicule by peers, such as the three men who killed a transgender teen in California. (And I don’t mean to imply here that women don’t ever feel uncomfortable with or attack trans individuals, but the murders I’m aware of all included male perpetrators.)

Anyway, it’s a pretty fascinating set of images. Thanks, genderkid!

UPDATE: Commenter EGhead says,

This analysis also neglects that society insistently refuses to acknowledge transgendered women as women, even though they are, while insistently acknowledging girls as women, even though they aren’t.

Fair enough–I think that’s a good point.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

“Pregnant? Scared?”  They don’t mean hemorrhoids and contractions; they mean social opprobrium and economic ruin due to stingy social services.

Jill at I Blame the Patriarchy writes:

There is only one reason that pregnancy should “scare” you: your culture hates women and kids. It especially hates teenage women. It especially hates pregnant teenage women. It especially hates teenage pregnant women who get knocked up under unapproved circumstances.

It had never occurred to me before that a generalized fear of getting pregnant is a culturally and historically contingent state of mind.  But, of course, it is.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Nadya L. sent in a video, embedded below, produced by a Christian anti-pornography initiative. It uses the logic that all women involved in sex work are “somebody’s daughter” and, thus, men should not consume pornography.

Ross Rosenberg at Coilhouse points out that the video erases the possibility that participating in the production of porn does not, inherently, ruin women foreverandever (and, thus, dads and moms should not necessarily be disappointed when their daughter participates in sex work). More provocatively, he asks:

[Why is] the idea of that the object of ones lustful desires is ‘somebody’s daughter’… a functional deterrent…[?]… Really, what is this video talking about here? Is it a serenade to the sanctity of our children’s innocence; the preciousness of their safety or merely the thinking that, if someone masturbates to images of my daughter, she has embarrassed me. If this was your daughter, what shame would it bring down upon you, her father? [Why would it] …be terrible for you and your family if it was discovered that your daughter was a pornstar or a stripper?

In my Power and Sexuality course, I discuss sex work and empowerment. Instead of essentializing both femininity and sex work and arguing that all sex work is inherently oppressive to women, I suggest that social conditions (such as patriarchy) and institutional features (such as pro- versus anti-unionization measures) shape the work environment of sex workers in positive and negative ways. Instead of asking: “Is sex work oppressive to women?” I ask: “What makes sex work more and less oppressive to women?” I think the latter leads to a much more interesting conversation.

For more posts trying to think through the topic of sex work, see here, here, here, here, and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Eric Stoller sent us a photo he took at Borders recently of two doodle books, one targeting boys and one targeting girls:

In Eric’s post about the books at his blog, he says,

The Boys’ Doodle Book features the following images on its cover: triceratops, ogre, tiger, superman, rocket, skull & crossbones, octopus, boy w/slingshot, mouse, train, kite, dragon, knight, shark, excavator, dog and a cowboy.

The Girls’ Doodle Book in comparison has a different cover color and a variety of differing images than the Boys cover including: crown, pony, castle, sun, microphone, ice cream cone, frog/prince, purse/bag, rabbit, cupcake, starfish, unicorn, fish, cat, toothpaste, dragon, ballerina and a mermaid.

I’m surprised that the Girls’ Doodle Book didn’t have a pink colored cover given the overall stereotypical and gendered nature of the doodles on the cover. Boys like fire, machines, spikes and death, while Girls like food, animals typically associated with non-violence, dancing/arts and hygiene. I’m not saying that there is anything inherently wrong with any of the doodles. What I am saying is that gender-based stereotypes are being perpetuated in overt contrast with these two books.

Thanks for sending the image along, Eric!

NEW! Laurel O. found another example, the Girls’ and Boys’ versions of How to Be the Best at Everything:

Laurel’s kids’ school sent home an order form for books. The descriptions of these two:

The boys’ book description says “Learn how to lasso like a cowboy, juggle one-handed and more” whereas the girls’ book says “Design your own clothes, host the best sleepover, and lots more.”

NEW! (July ’10): Gaby K sent in an example of British coloring books aimed at boys and girls. We see a lot of the typical gendered stuff: girls like cupcakes and perfume and butterflies, while boys like trucks and bugs and rockets. Gaby also points out that the girls’ version has a passive Russian nested doll while the boys’ has a robot with apparently movable joints: