gender: children/youth

Josh W. emailed to let us know that he was recently browing the website Toys to Grow On and was surprised when he noticed that girls were used to model a number of toys that we’d normally see with boys:

The degree to which toys are gendered really struck me when I realized how surprising these images are–that a girl dressed up as an FBI agent, or using tools, was something to be excited about because it’s so unusual.

Interestingly, I looked through the rest of the site and didn’t find an equivalent effort to show boys playing with stereotypically feminine toys. In fact, boys were quite underrepresented on the site–there are many more girls than boys. If I had to just hazard a guess, I’d think this has something to do with the fact that we tend to imagine gender equality as a world in which women have access to the same things men have–jobs, equivalent pay, and so on. We worry that girls are being harmed if they’re told girls aren’t good at math, never see images of women as doctors, and so on. Most people are less likely to think boys are being treated unfairly by not seeing images of boys playing with dolls or an Easy Bake oven, so the absence of those types of images don’t get as much criticism or attention.

UPDATE: Commenter Alyssa nicely summarizes why see this difference:

Unfortunately, we don’t see boys as being treated as unfairly when they don’t get to do “girl things” because girl things are considered inferior. It seems natural to people that girls and women want to do boy/men things because we see these activities as worth while. But a boy or man doing girl/women things is seen as somehow deviant because they are seen as wasting their time doing something useless.
But the truth is things that are usually labeled as feminine, are worthwhile. Boys certainly are disadvantaged when they are discouraged to learn how to take care of themselves. They are disadvantaged when they are discouraged learn empathy and social skills. Our view of all things feminine are inferior hurts both boys and girls.

Kay, a student at a University in Munich, sent along an invitation for a Corps Isaria fraternity, or or “Burschenschafts,” party. The cover for the invitation reads “Isarias Gute Kinderstube” which, she explains, “translates literally to good nursery and means something like being well raised, knowing how to behave.”

When you open the invitation you see a naked woman, covered only by a teddy bear, alongside baby-related items (a Snuffalufagus, a rocking Zebra, and a crib) and party-related items (a disco ball, a stag’s head, and high heeled shoes):

Kay explains that the copy, “Das Corps Isaria gibt sich die Ehre und laedt zur eskaloesesten Pyjamaparty der Stadt” translates into something like “The Corps Isaria is honored to host the most risque sleepover in town.”

The invitation is another example of the infantilization of women. Or, as Kay put it, a “mixture of the male gaze and child porn fetishism.”

For more infantilization of women, see here, here, here, here, and here, and here.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Cute Bruiser brought our attention to some Halloween costumes for girls that illustrate parallel trends. Her pictures are from a Shoppers store in Canada.

1. Girls as bratty. In this case, the Drama Queen (“It’s all about me!”):

(I know, that costume doesn’t even make sense.)

2. The sexualization of young girls. In this case, The Ravager from The Covenant:

Since that’s a little blurry, here’s an image from a website:

Miley Cyrus’ 9-year-old sister, Noah, chose to go this direction, as reader Kristyn G., Spagnoli F., and Jen C. pointed out:

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Earlier, in our comments thread to this post, junequest observed:

I also find it disturbing that many of the “sexy” costumes are highly sexualized versions of characters who are supposed to be little girls–Alice (in Wonderland), Dorothy, Goldilocks, Red Riding Hood, and other popular or fairy tale characters.

The fact that many women dress up as sexy little girls points to both the sexualization of female children and the infantilization of adult women.

Jillian York linked to an example from her flickr page, Dorothy from the Wizard of Oz:

Goldilocks from Goldilocks and the Three Bears:

Alice from Alice in Wonderland:

Little Red Riding Hood:

The phenomenon isn’t restircted to the fairy tale.  There is always the classic sexy school girl:

And its zeitgeist version (also from Jillian’s flickr):

And the related Girl Scout, eh em, Cookie Girl:

Just to see, I did a search and I found these sexy “baby” and “girl” costumes:

Actually, I’m not sure if the baby doll is a “sexy” costume, or if I’m so overwhelmed by women + Halloween = sexy that I can’t see anything else.

For more material showing the conflation of women and little girls, see these creepy posts: the cover girl mouth, innocence is sexier than you think, and compete with your daughter’s little girl look.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Another doozy in the sexualization of young girls: “Girl’s Fishnet Tights.”

Borrowed from Lotería Chicana’sflickr set.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Here’s a vintage ad for Swift canned meat products for babies:

(Found here.)

Are parents still encouraged to have “husky” babies? I have a feeling our changing ideas about body size and health have affected how we view babies as well (and I’ve heard of a couple of recent cases where insurance companies turned down infants for being too fat).

We’ve long seen meat associated with strength, particularly when it comes to men. And while the connection between meat and healthy growth is interesting–for instance, think of what we mean when we say someone is a “vegetable,” compared to the message here–what grabbed my attention was a line from the next-to-last paragraph of the ad text:

Baby’s choice of delicious beef, lamb, pork, veal, liver, heart.

It’s a great example of the social construction of what kinds of foods are appropriate and tasty. I highly suspect if Gerber’s put out a line of liver or heart baby food, it wouldn’t sell particularly well. I searched Gerber’s website and couldn’t find anything of the sort available (though they do still have veal with veal gravy). Most Americans simply don’t think of liver and heart as desirable foods any more, and would probably consider canned minced beef heart a more appropriate food for dogs than babies.

Of course, if you call liver paté or foie gras and make is sufficiently expensive, then it can become desirable again.

Emily L. sent in a link to the t-shirt below.  It was made by students at Houston’s Memorial High (go, Mustangs!) for the yearly football game against their rival, Stratford.  It nicely reveals how sex and domination are conflated in American society.  On the shirt, “beating” Stratford at football is conflated with “fucking” them.  As the text says: “F’n Spartans Up Since 1962”:

As I’ve discussed elsewhere, it should be really troubling to us all that “fuck” has the double meaning that it does.

More conflations of sex and power here, here, here, here, here, here, here, here, here, and here.

Borrowed from Jezebel.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Jessica H. S. sent in this photo:

Not that there is anything wrong with any of these games or careers, per se. It’s just the constant reinforcement of these gendered ideas of appropriate roles/careers/interests that is disheartening. Many of these games focus on roles that emphasize appearances, whether of people or homes; otherwise, you can care for children.

Though I will say, Peggle is awesome. I eventually had to delete it from my laptop for the sake of ever accomplishing anything again.