environment/nature

This past summer was hot, hotter than it used to be, and this is causing a lot of new challenges for work, infrastructure, our social lives, and our health. Air conditioning was back in style and even a new public policy, with more cities working to require that landlords provide it as a basic part of a habitable apartment.

Of course the stakes are much higher than just a new AC unit. Sociologists have long known that unequal heat exposure is a serious challenge to our collective health and social wellbeing. Eric Klinenberg’s famous study of the 1995 Chicago heatwave, for example, found that social isolation was a key factor in explaining why people were vulnerable to heat sickness and even death, because they didn’t have places to go or people to check in on them to stay cool. Recent work has linked excessive heat to deaths among people who are incarcerated and learning loss in schools. Heat risks are unevenly distributed in our society, and so addressing the risks of a warmer planet is going to require expanded access to building cooling and air conditioning.

The challenge is that the status of air conditioning is changing. Heat has long been considered a necessity for safe, healthy living – often part of the basic, legal requirements for habitable homes on the rental market across the country. But states are much more inconsistent about whether they require air conditioning, which is often marketed to the general public as a “luxury good.” Look at any vintage ad for AC and you’ll find wealthy, well-dressed homeowners splurging on a new system that lets you wear a suit inside.

Do people today actually support aid to help others access cooling? In a new study recently published in Socius, I investigated this with an original survey experiment. In a sample of 1200 respondents drawn from Prolific, I asked about support for government utility assistance programs for people with lower incomes. The questions had a key difference: some respondents got a question about utility assistance in general, some got a question specifically about home heating, and some got a question specifically about home air conditioning.

Support for the heating question was the strongest on average, in line with the theory that we see heating as a necessity. Air conditioning received the lowest support, however, significantly different from both heat and general utility assistance in the sample. To make sure these results held, I went back to Prolific and sampled more Black and Hispanic respondents to repeat the experiment. The strongest results in these tests came from white respondents.

Why might this be the case? We have long known that attitudes about social welfare programs of all kinds are tied up with race. Research finds these differences because of stereotypical thinking – some people are deeply concerned that others who receive aid need to “deserve” it by working hard and only using aid on necessities, not luxuries. We also know that these beliefs are often linked to racial stereotypes. Previous work on food stamps, disaster relief, guaranteed income, and other social aid programs often finds these social forces at work.

These results show that stereotypical thinking about who “deserves” help may be an important public policy hurdle as we work on adapting to climate change. As policymakers face an increasing need for adequate cooling to address public health issues, they will need to account for the fact that the public may still be thinking of air conditioning as a luxury or comfort good. Making policy to survive climate change requires updating our thinking about the status of goods necessary to weather the crisis.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, or on BlueSky.

More than ever, people desire to buy more clothes. Pushed by advertising, we look for novelty and variety, amassing personal wardrobes unimaginable in times past. With the advent of fast fashion, brands like H&M and ZARA are able to provide low prices by cutting costs where consumers can’t see—textile workers are maltreated, and our environment suffers.

In this film, I wanted to play with the idea of fast fashion advertising and turn it on its head. I edited two different H&M look books to show what really goes into the garments they advertise and the fast fashion industry as a whole. I made this film for my Introduction to Sociology class after being inspired by a reading we did earlier in the semester.

Robert Reich’s (2007) book, Supercapitalism, discusses how we have “two minds,” one as a consumer/investor and another as a citizen. He explains that as a consumer, we want to spend as little money as possible while finding the best deals—shopping at stores like H&M. On the other hand, our “citizen mind” wants workers to be treated fairly and our environment to be protected. This film highlights fast fashion as an example of Reich’s premise of the conflict between our two minds—a conflict that is all too prevalent in our modern world with giant brands like Walmart and Amazon taking over consumer markets. I hope that by thinking about the fast fashion industry with a sociological mindset, we can see past the bargain prices and address what really goes on behind the scenes.

Graham Nielsen is a Swedish student studying an interdisciplinary concentration titled “Theory and Practice: Digital Media and Society” at Hamilton college. He’s interested in advertising, marketing, video editing, fashion, as well as film and television culture and video editing.

Read More:

Links to the original look books: Men Women

Kant, R. (2012) “Textile dyeing industry an environmental hazard.” Natural Science, 4, 22-26. doi: 10.4236/ns.2012.41004.

Annamma J., J. F. Sherry Jr, A. Venkatesh, J. Wang & R. Chan (2012) “Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands.” Fashion Theory, 16:3, 273-295, DOI: 10.2752/175174112X13340749707123

Aspers, P., and F. Godart (2013) “Sociology of Fashion: Order and Change.” Annual Review of Sociology  39:1, 171-192

Sociologists spend a lot of time thinking about lives in social context: how the relationships and communities we live in shape the way we understand ourselves and move through the world. It can be tricky to start thinking about this, but one easy way to do it is to start collecting social facts. Start by asking, what’s weird about where you’re from?

I grew up on the western side of the Lower Peninsula of Michigan, so my eye naturally drifts to the Great Lakes every time I look at a map of the US. Lately I’ve been picking up on some interesting things I never knew about my old home state. First off, I didn’t realize that, relative to the rest of the country, this region is a hotspot for air pollution from Chicago and surrounding industrial areas.

Second, I was looking at ProPublica’s reporting of a new database of Catholic clergy credibly accused of abuse, and noticed that the two dioceses covering western MI haven’t yet disclosed information about possible accusations. I didn’t grow up Catholic, but as a sociologist who studies religion it is weird to think about the institutional factors that might be keeping this information under wraps.

Third, there’s the general impact of this region on the political and cultural history of the moment. West Michigan happens to be the place that brought you some heavy hitters like Amway (which plays a role in one of my favorite sociological podcasts of last year), the founder of Academi (formally known as Blackwater), and our current Secretary of Education. In terms of elite political and economic networks, few regions have been as influential in current Republican party politics.

I think about these facts and wonder how much they shaped my own story. Would I have learned to like exercise more if I could have actually caught my breath during the mile run in gym class? Did I get into studying politics and religion because it was baked into all the institutions around me, even the business ventures? It’s hard to say for sure.

What’s weird about where YOU’RE from? Doing this exercise is great for two reasons. First, it helps to get students thinking in terms of the sociological imagination — connecting bigger social and historical factors to their individual experiences. Second, it also helps to highlight an important social research methods point about the ecological fallacy by getting us to think about all the ways that history and social context don’t necessarily force us to turn out a certain way. As more data become public and maps get easier to make, it is important to remember that population correlates with everything!

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, or on BlueSky.

For years now, expecting parents have been popping balloons and cutting colorful cakes to announce the sex of their babies. These “gender reveal parties” can be a fun new take on the baby shower, but they also show just how much we invest in the gender identities of children. In a world where gender inequality persists and gender identities can be in flux, cultural traditions like this can lock people into rigid thinking that separates boys and girls.

Of course, point this out at the wrong time and you’ll usually get accused of raining on the parade. It’s just a cake after all, right? The tricky part is that social scientists often show how identities can turn into ideologies that have real stakes for human behavior.

For a dramatic example, last week the world got footage of the gender reveal party that sparked a massive 2017 wildfire in Arizona. These parents wanted to go big to announce their new baby boy—so big that it warranted explosions in the middle of dry grasslands.

It’s not that gender stereotyping directly caused this fire—even if we didn’t have a rigid gender binary, people would still start disasters with a stray campfire or sparkler. This case is still useful for thinking about gender, though, because what we celebrate and how we celebrate it shows a lot about where people learn to place their interest and effort. We don’t have massive parties for baby’s first steps or first conversation, and I can’t think of a time when a First Communion needed 800 fire fighters to come clean up afterwards.

 Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, or on BlueSky.

Recent news on climate change is deeply troubling, and people around the world are mobilizing to call for immediate action. This unique global problem means we all have to get better at understanding global inequality, but the first step to this might just be getting a more accurate view of the globe itself.

I love this classic clip from The West Wing about the problems with the Mercator Projection—the way we typically draw maps of the world.

About a month ago, data scientist Neil Kaye made a popular animation correcting the Mercator Projection to countries’ true sizes. Watch how dramatically the northern hemisphere shrinks, and the points from Cartographers for Social Equality seem even more serious.

Animating the Mercator projection to the true size of each country in relation to all the others.

Focusing on a single country helps to see effect best.#dataviz #maps #GIS #projectionmapping #mapping pic.twitter.com/clpCiluS1z

— Neil Kaye (@neilrkaye) October 12, 2018

One of the most striking parts of this animation for me is that many of the regions that are most vulnerable to extreme early changes don’t shrink much. If it is true that people attribute importance to size, these maps are an important reminder that we may not have the best mental pictures for thinking about both old trends in economic and political inequality and new trends in climate risk.Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, or on BlueSky.

This week Hurricane Florence is making landfall in the southeastern United States. Sociologists know that the impact of natural disasters isn’t equally distributed and often follows other patterns of inequality. Some people cannot flee, and those who do often don’t go very far from their homes in the evacuation area, but moving back after a storm hits is often a multi-step process while people wait out repairs.

We often hear that climate change is making these problems worse, but it can be hard for people to grasp the size of the threat. When we study social change, it is useful to think about alternatives to the world that is—to view a different future and ask what social forces can make that future possible. Simulation studies are especially helpful for this, because they can give us a glimpse of how things may turn out under different conditions and make that thinking a little easier.

This is why I was struck by a map created by researchers in the Climate Extremes Modeling Group at Stony Brook University. In their report, the first of its kind, Kevin Reed, Alyssa Stansfield, Michael Wehner, and Colin Zarzycki mapped the forecast for Hurricane Florence and placed it side-by-side with a second forecast that adjusted air temperature, specific humidity, and sea surface temperature to conditions without the effects of human induced climate change. It’s still a hurricane, but the difference in the size and severity is striking:

Reports like this are an important reminder that the effects of climate change are here, not off in the future. It is also interesting to think about how reports like these could change the way we talk about all kinds of social issues. Sociologists know that narratives are powerful tools that can change minds, and projects like this show us where simulation can make for more powerful storytelling for advocacy and social change.Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, or on BlueSky.

Flashback Friday.

In Race, Ethnicity, and Sexuality, Joane Nagel looks at how these characteristics are used to create new national identities and frame colonial expansion. In particular, White female sexuality, presented as modest and appropriate, was often contrasted with the sexuality of colonized women, who were often depicted as promiscuous or immodest.

This 1860s advertisement for Peter Lorillard Snuff & Tobacco illustrates these differences. According to Toby and Will Musgrave, writing in An Empire of Plants, the ad drew on a purported Huron legend of a beautiful white spirit bringing them tobacco.

There are a few interesting things going on here. We have the association of femininity with a benign nature: the women are surrounded by various animals (monkeys, a fox and a rabbit, among others) who appear to pose no threat to the women or to one another. The background is lush and productive.

Racialized hierarchies are embedded in the personification of the “white spirit” as a White woman, descending from above to provide a precious gift to Native Americans, similar to imagery drawing on the idea of the “white man’s burden.”

And as often occurred (particularly as we entered the Victorian Era), there was a willingness to put non-White women’s bodies more obviously on display than the bodies of White women. The White woman above is actually less clothed than the American Indian woman, yet her arm and the white cloth are strategically placed to hide her breasts and crotch. On the other hand, the Native American woman’s breasts are fully displayed.

So, the ad provides a nice illustration of the personification of nations with women’s bodies, essentialized as close to nature, but arranged hierarchically according to race and perceived purity.

Originally posted in 2010.Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Originally posted at There’s Research on That!

With a group of coal miners standing behind him, President Donald Trump signed an executive order in his first 100 days reversing Obama-era climate change policies, claiming that he would bring back coal while putting miners to work. Yet, can or will coal mining jobs come back, and will this lead to economic and social development in places like Appalachia?

Probably not.

Much research has shown that the loss of mining jobs in the U.S. is largely due to mechanization and labor-cutting management practices — not environmental protections. Thus, placing the blame on climate change policies is unfounded. Instead, it’s used to scapegoat environmentalists and draw our attention away from corporations and changes in the global economy.

Even if Trump’s executive order could bring back the jobs, it might not have the effects coal miners are hoping for. Researchers find that mining does not always lead to economic growth and well-being. Thus, keeping coal mines open does not guarantee economic prosperity and well-being. A study found that in West Virginia the counties with coal mines have some of the highest poverty and unemployment rates compared to surrounding counties without active mines.

Moreover, sociologist William Freudenberg argues that economies based solely around mining are prone to booms and busts, subject to the whims of the industry. Towns in Appalachian coal country and the Bakken oil fields of North Dakota become “addicted” to extraction. But dependence on fossil fuel industries is economically precarious.

Why don’t these facts change miners’ deep ties to mining as a way of life? Because many have strong cultural connections to mining, often coming from multiple generations of miners. Through her experiences working in a coal mine, anthropologist Jessica Smith Roylston saw how the miner identity connects with masculine ideals of hard work and providing for one’s family.

Industry has tapped into these sentiments to generate public support and weave the industry into the fabric of community life. Mining companies, particularly in Appalachia, have actively worked to create a positive image through public relations and other cultural and political tactics, such as sponsoring high school football tournaments and billboard ads.

These corporate strategies place the blame on outsiders and environmentalists, provide a cover for environmentally destructive and job-cutting industry practices, and keep coal politically relevant.

Erik Kojola is a PhD student in the Department of Sociology at the University of Minnesota interested in the environment, labor, social movements and political economy.