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Food shortages during World War II required citizens and governments to get creative, changing the gastronomical landscape in surprising ways.   Many ingredients that the British were accustomed to were unavailable.  Enter the carrot.

According to my new favorite museum, the Carrot Museum, carrots were plentiful, but the English weren’t very familiar with the root.  Wrote the New York Times in 1942: “England has a goodly store of carrots. But carrots are not the staple items of the average English diet. The problem…is to sell the carrots to the English public.”

So the British government embarked on a propaganda campaign designed to increase dependence on carrots.  It linked carrot consumption to patriotism, disseminated recipes, and made bold claims about the carrot’s ability to improve your eyesight (useful considering they were often in blackout conditions).

Here’s a recipe for Carrot Fudge:

You will need:

  • 4 tablespoons of finely grated carrot
  • 1 gelatine leaf
  • orange essence or orange squash
  • a saucepan and a flat dish

Put the carrots in a pan and cook them gently in just enough water to keep them covered, for ten minutes. Add a little orange essence, or orange squash to flavour the carrot. Melt a leaf of gelatine and add it to the mixture. Cook the mixture again for a few minutes, stirring all the time. Spoon it into a flat dish and leave it to set in a cool place for several hours. When the “fudge” feels firm, cut it into chunks and get eating!

Disney created characters in an effort to help:

The government even used carrots as part of an effort to misinform their enemies:

…Britain’s Air Ministry spread the word that a diet of carrots helped pilots see Nazi bombers attacking at night. That was a lie intended to cover the real matter of what was underpinning the Royal Air Force’s successes: the latest, highly efficient on board,  Airborne Interception Radar, also known as AI.

When the Luftwaffe’s bombing assault switched to night raids after the unsuccessful daylight campaign, British Intelligence didn’t want the Germans to find out about the superior new technology helping protect the nation, so they created a rumour to afford a somewhat plausible-sounding explanation for the sudden increase in bombers being shot down… The Royal Air Force bragged that the great accuracy of British fighter pilots at night was a result of them being fed enormous quantities of carrots and the Germans bought it because their folk wisdom included the same myth.

But here’s the most fascinating part.

It turns out that, exactly because of the rationing, British people of all classes ate healthier.

…many poor people had been too poor to feed themselves properly, but with virtually no unemployment and the introduction of rationing, with its fixed prices, they ate better than in the past.

Meanwhile, among the better off, rationing reduced the intake of unhealthy foods.  There were very few sweets available and people ate more vegetables and fewer fatty foods.  As a result “…infant mortality declined and life expectancy increased.”

I love carrots. I’m eating them right now.

To close, here are some kids eating carrots on a stick:

Via Retronaut.  For more on life during World War II, see our posts on staying off the phones and carpool propaganda (“When You Ride ALONE, You Ride With Hitler!”) and our coverage of life in Japanese Internment Camps, women in high-tech jobs, the demonization of prostitutes, and the German love/hate relationship with jazz.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The term sexual dimorphism refers to differences between males and females of the same species.  Some animals are highly sexually dimorphic. Male elephant seals outweigh females by more than 2,500 pounds; peacocks put on a color show that peahens couldn’t mimic in their wildest dreams; and a male anglerfish’s whole life involves finding a female, latching on, and dissolving until there’s nothing left but his testicles (yes, really).

On the spectrum of very high to very low dimorphism, humans are on the low end.  We’re just not that kind of species.  Remove the gendered clothing styles, make up, and hair differences and we’d look more alike than we think we do.

Because we’re invested in men and women being different, however, we tend to be pleased by exaggerated portrayals of human sexual dimorphism (for example, in Tangled). Game designer-in-training Andrea Rubenstein has shown us that we extend this ideal to non-human fantasy as well.  She points to a striking dimorphism (mimicking Western ideals) in World of Warcraft creatures:

Annalee Newitz at Wired writes:

[Rubenstein] points out that these female bodies embody the “feminine ideal” of the supermodel, which seems a rather out-of-place aesthetic in a world of monsters. Supermodelly Taurens wouldn’t be so odd if gamers had the choice to make their girl creatures big and muscley, but they don’t. Even if you wanted to have a female troll with tusks, you couldn’t. Which seems especially bizarre given that this game is supposed to be all about fantasy, and turning yourself into whatever you want to be.

It appears that the supermodel-like females weren’t part of the original design of the game.  Instead, the Alpha version included a lot less dimorphism, among the Taurens and the Trolls for example:

Newitz says that the female figures were changed in response to player feedback:

Apparently there were many complaints about the women of both races being “ugly” and so the developers changed them into their current incarnations.

The dimorphism in WoW is a great example of how gender difference is, in part, an ideology.  It’s a desire that we impose onto the world, not reality in itself.  We make even our fantasy selves conform to it.  Interestingly, when people stray from affirming the ideology, they can face pressure to align themselves with its defenders.  It appears that this is exactly what happened in WoW.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Family Inequality.

Fat people shown with no heads, starving children shown with dull stares? The short explanation may be the difference between a shaming frame and a pity frame. Fat people are blamed for their obesity, so to show their faces stimulates shame and stigma. Starving children are helpless, homogeneous victims, so to stare into their eyes stimulates feelings of pity in the viewer.

The news media’s practice of showing what Charlotte Cooper has called “headless fatties” is ubiquitous. Writing about this phenomenon on a news blog, Nate Jones says,

Picturing the obese without heads is a handy solution for an age-old problem: How do you illustrate a story on obesity without shining a spotlight on any individuals? Cropping out faces is more polite — and more legal — than leaving them in, the thinking goes. It’s journalism at its most paternalistic.

And then he asks,

Assuming we don’t stop covering obesity stories entirely, is there a way to illustrate them without saying, “Hello, you are fat. May I take your picture?”

But wait a minute. Why not ask that?

It seems to me that, in sparing a few news photographers some embarrassment — as they approach strangers and ask them this question — the media instead perpetuates the shame, embarrassment and stigma of millions of other people. (And if a few people get over it, ask, and show the full picture, it might just be less difficult to have the conversation the next time.)

Here’s a suggestion: instead of approaching people while they are eating alone on the boardwalk or at a fast food restaurant, how about finding people at work or school or playing with their children, and showing them living real, complicated, human lives with a potentially risky health condition?

An unscientific sample: Here are the 17 pictures on the first page of my Google images search for “obesity men.” The pictures include 15 individuals, 9 of whom have no faces. (The equivalent search for women yielded 30 obese people, 17 of whom were faceless.)

On the other hand

So why is it so different for starving children? Here are the Google images of “starving child.”

They all have faces. Also, none of them are White Americans (which makes sense, since hardly anyone starves in America, though many are food insecure). Also, maybe no one asked their permission to use their likenesses.

For obese people in a rich country, the shame and stigma is a big part of the problem itself — as the anguish it causes undermines healthy behavior. Shame and stigma does not promote healthy weight loss.

For starving children in a poor country, the pity of rich-country viewers is also part of the problem, because it becomes the story, detracting from systematic impoverishment and exploitation. For them, pity also seems ineffective at generating solutions.

Showing pictures of obese people and starving children in the news is important. Both of these practices set up dehumanizing scenarios, however, because they do not create images of complete people in the social contexts of their lives.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality. You can follow him on Twitter or Facebook.

In May of this year the baseball team at Our Lady of Sorrows, a high school charter in Arizona, was scheduled to play a championship game against Mesa Preparatory Academy.  Claiming a religious tenet forbidding co-ed sports, they forfeited the final game of the season.  Mesa’s second baseman, you see, was a 15-year-old named Paige Sultzbach.

This was not an isolated incident.  In 2011 a high school threatened to forfeit a junior varsity football game unless a girl on the opposing team, Mina Johnson, sat out.  Johnson, a five-foot-two-inch 172-pound linebacker on the opposing team, had “gain[ed] a reputation in the league as a standout junior varsity player”; she sacked a six-foot quarterback in her very first game. Nevertheless, not wanting to be the cause of a lost opportunity for her team to play, Johnson sat out.  The opposing team still lost to hers 60 to zero, but apparently that was less humiliating than losing to a girl.

In my sociology of gender textbook I discuss the practice of segregating sports by gender.  Both those on the political left and political right tend to think this is a good idea.  Conservatives tend to think that women are more fragile than men, while liberals want women to have the same opportunities.

Ensuring that men never compete alongside or with women, however, also ensures that the belief that men would always win goes unchallenged.  In other words, because we already assume that men would win any competition with women, it is men, not women, who have the most to lose from de-segregating sports.  If women lose, the status quo — believing women are physically inferior to men — simply remains in place.  But if men lose, the assumption of male superiority is undermined.

Women’s participation in non-team sports, of course, potentially challenges these assumptions in a different way.  While some of these sports try to write rules that ensure that women never measure up to men (e.g., body building has a cap on how muscular women can be), others lay these comparisons bare, which brings us to Sarah Robles.  Robles, a weightlifter, out-lifted all Americans of both sexes at last year’s world championships.  “On her best day,” writes Buzzfeed, “she can lift more than 568 pounds — that’s roughly five IKEA couches, 65 gallons of milk, or one large adult male lion.” Here she is lifting 278 pounds.

The Buzzfeed article focuses on how a main source of revenue — corporate sponsorship — is likely out of reach for Robles.  Companies don’t like to support athletes who challenge our beliefs about men and women.  And Robles certainly does.  She’s proof that women can compete with men, at their own games even, and win.

Thanks to Kari for the tip!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

During college I spent a season selling fireworks at a roadside stand in South Dakota.  As you can see on the map below, posted at Buzzfeed, South Dakota is one of the few states where you can buy serious fireworks.  We sold some pretty hard-core stuff, but I mostly liked working there because the packages were so pretty.

In any case, if you haven’t lived in any of the dark blue states, you may not have seen the roadside stands that pop up this time of year.  Some are elaborate seasonal operations, but others are rather ramshackle.  Fireworks for sale end up getting crammed into all manner of places.  Lucky for us, in 2010 photographer Bill Vaccaro drove across the country snapping shots of these retailers.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For those readers who teach statistics, or methods, or cover the representation of data in their classes, or, like me, are just geeky and unfortunately easily amused, I present to you The World’s Most Accurate Pie Chart.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Cross-posted at Ms.

Paul (an Irish grad student), Carys G., Zeynep A., Marjan vdW., and one other reader all sent in a link to a new video released by the European Commission. The video, “Science: It’s a Girl Thing!”, is meant to encourage girls to consider careers in the natural and physical sciences, presenting science, as the title suggests, as an area compatible with femininity and other “girl things” — make-up, high heels, and fashion:

The video has been roundly criticized (check out the Twitter feed for #sciencegirlthing), both for presenting a stereotyped image of girls and for misrepresenting the scientific workplace (one female scientist Tweeted wondering what will happen to any girls possibly drawn in by this campaign when they learn that in many labs, open-toed heels violate safety codes).

I suspect the makers of the video believe they are doing that first thing — trying to push back against the idea that science is unfeminine. Indeed, the video is part of the larger Science: It’s a Girl Thing! campaign, and the website also contains 12 profiles of female European scientists, which provide more realistic depictions of women working in a range of scientific fields. But many viewers, including a lot of scientists (both women and men), see it as the second thing — another example of what I described in my original post of the cartoon as “superficial attempts to overcome the often structural constraints that keep women out of masculinized arenas of social life.”

Indeed, girls don’t just need to be told “you can do science and look cute too!” In fact, a post at New Scientist discusses the results of a recently-published article by Diana Betz and Denise Sekaquaptewa, “My Fair Physicist? Feminine Math and Science Role Models Demotivate Young Girls”. Betz and Sekaquaptewa found that images of conventionally feminine women in science fields actually demotivated female middle school students and decreased their perceptions of their likelihood of success in science and math. Girls appeared to see these images and, instead of thinking “Oh, I can like makeup and clothes but still do science!”, they thought, not unreasonably, “Oh, great, so I have to be smart and still meet all the demands of conventional femininity, too?” Instead of inspiring girls, the images were threatening, making them feel less likely to succeed in science and math. This effect was most pronounced for those girls who weren’t already interested in such fields — presumably the exact group campaigns such as Science: It’s a Girl Thing! are meant to attract. As the authors conclude (p. 7), “Submitting STEM role models to Pygmalian-style makeovers…may do more harm than good.”

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Father’s Day advertisements are a peek into what we think dads are all about.  As cultures change, advertising shifts too, giving us a peek into the social construction of fatherhood.

Karl Bakeman pointed us to a series of vintage Father’s Day ads at Retronaut.  They label them with the range from 1943 to 1981. Perhaps we can have fun guessing which was when.  According to these ads, great gifts for dads include recliners, whiskey, cologne, and a pack of smokes.  Today the perfect Dad’s Day gift appears to be meat and meat.

Ties were timeless, until 1981:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.