Camilla P. sent us this international sampler of Coke Zero ads. She says all of them that she found use the whole “zero” is manlier than “diet” strategy (see the first two below), except the one in Australia which links a sip of Coke Zero with orgasm (see the third video).
From Britain:
From Brazil (we’d love someone to translate, although we think we get the gist):
From Australia:
If you liked that, see this remarkable Orangina commercial.
Occasionally we here at Sociological Images like to put up something we really like. To that end, I submit to you this public service announcement for science careers in the European Union (made by a German ad agency):
I like that it’s actually creative, instead of relying on the good ol’ objectifcation, nudity, violence, sex, or all of the above. I also like that the people in the commercial just look like people. Proof that you don’t need people in the 99.9th percentile of beauty and thinness/beefiness to make a good ad. What do you like about it?
This is pretty old by now, but I’m not a regular watcher of Nickelodeon’s Teen Choice Awards, so I hadn’t seen this before. The audience reactions are really interesting, I think.
What do you think of this?
Found at blogofstench.
For our sociologist and sociologically-inclined readers:
As Wicked Anomie asks, “Sociologist and American are mutually exclusive categories?” Who knew!
She also notes:
…did you also notice that bit about “real issues,” and how they and racial/ethnic issues are mutually exclusive? So, we have the broader category of issues, then we have subcategories of racial/ethnic and “real.”
Indeed.
Via contexts crawler.
A humorous look at how yogurt is marketed to the generic category, “woman.” Quite funny! (From Current TV via Jezebel.)
[youtube]https://www.youtube.com/watch?v=Sf_roIC9Pso[/youtube]
NEW: Here’s an actual yogurt ad that makes it clear that a) yogurt is for women and b) yogurt somehow makes women feel more like “themselves.” Thanks, 73man!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
This video, produced by Mother Jones, shows Pastor Rod Parsley arguing that America was founded to destroy Islam and has a divine mandate to do so. It is interesting on at least two levels:
First, as a response to the Reverend Wright story, it reminds us that Wright is not the only preacher who says outrageous things, and Obama is not the only politician to get “spiritual guidance” from a controversial figure. In which case, the question might be: Which outrageous preachers are most likely to be targeted as problematic? And by who?
Second, the video could be used to demonstrate how a person can be made to appear frightening or evil through editing. In this case, the move to slow motion, the use of black-and-white, the strategic stills.
In many ways, this video, produced by the left, uses many of the same tactics as the anti-Reverend Wright clips on Fox News and elsewhere. For comparison, The Daily Show put together a montage of coverage that appears in the clip below (at about 6 minutes, 51 seconds) that uses choice words (“fiery”), tone of voice, and fast motion:
Thanks to Joe DeM. for tipping us off to the Mother Jones video!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
