Occasionally we here at Sociological Images like to put up something we really like. To that end, I submit to you this public service announcement for science careers in the European Union (made by a German ad agency):
I like that it’s actually creative, instead of relying on the good ol’ objectifcation, nudity, violence, sex, or all of the above. I also like that the people in the commercial just look like people. Proof that you don’t need people in the 99.9th percentile of beauty and thinness/beefiness to make a good ad. What do you like about it?
Comments 5
Pitseleh — May 22, 2008
I for one will never forget that Potassium + H20 = Explosive brawl.
alex — May 22, 2008
very creative! but like most fun ads with regular people the guys are regular and even funny looking but the girls are still hot.
emfole — May 22, 2008
Carbon--> gay sterotype, only black person and hypersexualized??
Eddus — May 23, 2008
I enjoyed this aside from the appearance of gay stereotype 1.0
Five Pointed Questions: Dr. Lisa Wade & Dr. Gwen Sharp (Sociologcal Images) | Change Marketing — March 7, 2011
[...] like ads that actually rely on an advertiser’s creativity instead of on tired tropes. I thought a European campaign to encourage people to aspire to careers in science was delightful and we covered an ad for Pyrex that just totally went outside the box (). We also [...]