A humorous look at how yogurt is marketed to the generic category, “woman.” Quite funny! (From Current TV via Jezebel.)


NEW: Here’s an actual yogurt ad that makes it clear that a) yogurt is for women and b) yogurt somehow makes women feel more like “themselves.” Thanks, 73man!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.