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Marketing hygiene/beauty products to men by implying it will make them more masculine and attractive to women is nothing new, but a recent Old Spice commercial throws in something I haven’t seen much: the ad is aimed at women.

C.J. and Anna M. pointed out the commercial, in which women (who, presumably, do the shopping) learn that we’d find men more attractive if we bought them the right body wash so they didn’t smell like women. Notice the stereotypes of the things that women really, really, really find attractive about men, namely, the ability to buy boats and diamonds and act out plot lines from romance novels:

Old Spice also targets men more directly, as in this commercial Katrin found:

Sofia R. sent in an ad that goes along with the commercial:

Guys, don’t ever forget that if your masculinity is in any way open to question–like, say, you have a stupid, gender-ambiguous name–you need to compensate by being sure to distance yourself from any other signs of girliness.

If you don’t like Old Spice, perhaps you’d be interested in the new line of products for men from Dove, sent in by J.Z. and Alexandra N.:

Once you have finally proven your manliness by doing enough sufficiently manly things (and making sure to procreate, and probably not having a name like Jamie), it’s safe to care about your skin and stuff.

Commenter Jennifer says,

I’m wondering if the Dove commercial, rather than using stereotypes solely for the purpose of selling products, is attempting to buck some of the stereotypes. I mean, it seems like the commercial points out some of the aspects of life that prove “Patriarchy Hurts Men, Too” like the necessity to be good at sports, be brave and strong, and be heterosexual. In some ways, I thought the commercial kind of refreshing.

Poor men. They feel so put-upon with all the expectations of them. Especially the ridiculous things women ask them to do. Women are so whiny and demanding and sap all the fun out of men’s lives. As this Dodge commercial sent in by Sara P. shows, the only thing left for a guy to do is take a “last stand” by getting a macho car:

Sara and Jesse W. also sent us this parody of the above ad, from a woman’s perspective, cracks me up:

Just in case you might not have gotten the main points, let me summarize for you:

* Don’t be a sissy! Show you’re a man with manly beauty products! Chicks will dig it.

* But once you’ve proven you’re a man, you can be a little more open about using manly beauty products.

* Having relationships with women totally emasculates you! Why won’t they just shut up?!?

UPDATE: Reader Theo linked to another commercial about how women just won’t shut up!

NEW! (Feb. ’10): Emma M.H. and Liz M. sent in this commercial for FloTV that also shows women emasculating and controlling men:

ALSO NEW! (Feb. ’10):This Daily Show clip, sent in by Chrissy B., summarizes just how very bad men have it these days:

The 30-second video below powerfully illustrates the spread of high joblessness rates from January 2007 to January 2010 (map by Latoya Egwuekwe; data from the U.S. Bureau of Labor Statistics).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

When I visited New Orleans, I was tickled to see Mardi Gras beads, months after Mardi Gras, still hanging from trees along the parade route:

It was neat to see the beads, so pregnant with local meaning, glinting in the trees.

But later, I wondered, where do Mardi Gras beads come from? It turns out, according to Kevin Fox Gotham, who’s written a great book on New Orleans tourism, they’re made largely in China. He writes:

Workers in China sew the plastic beads for $4.25 a day, or about $85 a month. Local krewes contract with U.S. bead distributors to order customized beads to sell to individual members, who toss the beads from the parade floats. In short, the production of Mardi Gras beads, products, souvenirs, and memorabilia is no longer the province of local craft skills geared toward local consumption; it has been appropriated, reimagined, and retooled for mass production and mass consumption.

It turns out there is a documentary called Mardi Gras: Made in China, that is all about the bead industry. The trailer:

A great example of the global economy.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Robert Jensen, in Getting Off, points out that people who are now in their 20s have consumed more pornography than any other generation in U.S. history.  This has translated, he argues, into a  real change in what people do in the bedroom.  For example, he attributes the rise in reporting of anal sex to the increasing ubiquitousness of anal sex in pornography.

Cindy Gallop makes a similar argument in this four-minute presentation in which she introduces her new website, Make Love, Not Porn:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The BBC TV show Newswipe makes hilarious fun of common, trite elements of news reports in this video, which has replaced the tickle kitten as my current favorite video:

Recently Lisa posted a video listing suggestions for how not to write about Africa, pointing out the ubiquity of a number of stereotypes and tropes used in novels or memoirs set in African countries.

That video came to mind when I saw this one about the book My Maasai Life, written by Robin Wiszowaty (and sent in by Randy McL.):

So she goes to Kenya to experience “simple life” to help her deal with the angst she felt in the U.S. You have the romanticization of the Maasai: they laugh openly! Judgment doesn’t exist!

She recalls asking herself, “How did I end up here?” How did you end up there? Um, you intentionally decided to go there to get away from everything you know, presumably with the money to do so. And in that simple place where happiness and tolerance reign, and people laugh openly, you figured out who you are.

I know I’m being snarky. Yes, she did some volunteer work, and from the video it looks like she worked in some schools. Certainly those benefited some specific people, regardless of what I think about her attitude. But you can help some individuals while still perpetuating stereotypes that may be harmful to groups of people in the long-run.

And this is another example of the limited number of perspectives authors tend to take when writing about African countries/people. Either it’s a desolate, violent, hopeless place filled with human misery, or it’s the home of happy, smiling, tolerant people (or “tribesmen”) who, through their simple lifestyles, show all of us in developed countries how much better things would be if only we could follow their example, except with clean water, and also TV.

Martin M. pointed out some ironic happenings in Peru that illustrate the complexities of trying to deal with long-term stereotypes and prejudice. Back in November 2009, the Peruvian government officially apologized for discrimination against AfroPeruvians. So far so good–a step toward acknowledging that AfroPeruvians have suffered both economically and socially because of social attitudes and government policies.

But, of course, long-held stereotypes aren’t that easy to change. Peruvians of African descent have often been portrayed as backward, uncivilized, and possibly cannibalistic.

Just a few days after the government’s apology and declaration that poor treatment and negative stereotypes of this ethnic group needed to end, the newspaper El Comercio began advertising their new section on healthy eating with a TV commercial that draws on all the old stereotypes. The video is in Spanish, but I’m pretty sure you’ll get the gist of it, and I describe it below:

El comercio- Los canibales from Pao Ugaz on Vimeo.

What’s going on here? The mother is mad, not because her younger son ate someone, but because he ate someone who was too fat, and thus not good for them to eat. They need to eat less fattening people to improve their health. She warns him about his cholesterol. The caption says, “You eat healthy, you are healthy.”

According to Reportaje al Perú, the newspaper pulled the spot after receiving complaints and apologized for it.

As with any society with a history of widespread, blatantly racist stereotypes and discrimination, attempting to heal racial wounds will be a very long, painful, and difficult process. It’s one thing to officially apologize. It’s another to convince citizens that prejudice and discrimination are unacceptable and that everyone must play a part in ending them.

See also: El Correo ridicules Quechua speakers in government.

The clip below is the trailer for a movie, The Code of the West: Alive and Well in Wyoming, that appears to be part documentary, part travel/tourism advertising, and part morality play. It emphasizes the moral superiority of a simple, truly “American” life lived in the great outdoors:

The clip is a great example of the way we socially construct both places and times.  Wyoming, a stand in here for “The Old West,” is mythologized as a place where people haven’t changed much.  Just as they were in the old days, they are steadfast, hard-working, and follow an impeccable honor code.

This isn’t to say that there aren’t great people in Wyoming, but it’s always wrong to say that something is always true (see what I did there?).  Further, today it is likely that many people work indoors in blue and white collar jobs and have little time to soak in the big sky that supposedly inspires such wholehearted goodness.  But the “idea” of Wyoming nonetheless privileges the cowboys (however many are left) over the office jocks.

Further, as Rachel at The Feminist Agenda writes “omit[s] a huge chunk of history”:

In cowboy country, there was one group of people with whom we never honored our word or felt bound by a firm handshake. If your skin was brown, all bets were off. We would make agreements with you, sealed by a handshake and a written contract, which we would disregard the minute it became convenient for us. Our word was worthless if your skin was brown and your culture didn’t look like ours.

Of course Rachel makes the same mistake here that the film makes:  There were (white) cowboys who would honor a handshaking with an American Indian.  We shouldn’t demonize the past/a people any more than should romanticize it/them.  Still, Rachel’s point stands: in the big scheme of things, the new Americans were not honorable by any measure.

The fact that the romanticization of The Old West wins out over its demonization is part of the larger revisionist history that the United States encourages (in school, in politics, and in popular culture).  There is what power looks like: to the victors go control over the narrative.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.