O.S. sent in this neat video found at Flowing Data that illustrates the spread of Wal-Mart and Sam’s Club stores across the U.S. since the early 1960s:
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Dmitriy T.M., Jody, and Emily F. sent in a new public service announcement aimed at preventing teen pregnancy. It features Sarah Palin’s daughter, and teen mom, Bristol Palin.
Transcript:
What if I didn’t come from a famous family?
What if I didn’t have all their support?
What if I couldn’t finish my education?
What if I didn’t have all these opportunities?
Believe me, it wouldn’t be pretty.
Pause… before you play.
The ad is fantastic in its raw truth. But not, perhaps, in the way it is intended to be. While the ad is, I think, trying to tell all teenagers (not just non-rich ones) to “pause,” it also clearly lays out who pays the highest price for early motherhood. Privileged teenagers (who are, by the way, more likely to abort than disadvantaged ones) will often be provided resources that mediate the negative consequences of keeping their child. In contrast, when disadvantaged teenagers become mothers, it tends to entrench their disadvantage.
So thanks, Palins, for reminding us how nice it is to be rich.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Below a pro-birth control public service announcement, by a sex-ed-type organization called Sex Really, that makes the argument that all men are total assholes, therefore women should make sure they use birth control…
…but they should still have sex with them of course! Duh!
Trigger warning for sexist language:
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Kevin I. sent in a great short clip instructing women workers newly employed in industrial factories during World War II on how to do their hair to maximize safety. It assumes both ignorance and vanity on the part of women and speaks to the lack of efficiency caused by efforts to remain attractive on the line. Pretty great:
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Monica C., who teaches ethnic studies and works with survivors of interpersonal violence, sent in this 9-minute satirical video (posted at Consent Turns Me On) she created for Sexual Assault Awareness Month. It highlights the way that rape prevention campaigns often put the onus on women to avoid being raped, providing lists of things to avoid doing (that basically add up to never doing anything where a man is present, ever), rather than focusing on educating men about not raping women.
Nice work, Monica!
Get rid of it so that she will love you completely and without reserve (so long as you remain physically perfect):
Thanks to Marie-Claire for sending this in!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Tom C. sent us an ad for Google that does an excellent job of resisting the urge to make separate commercials aimed at men and women. In the ad below, a searcher seeks information on masculine-typed and feminine-typed activities, as well as more neutral ones. It leaves open the sex of the searcher. It’s a nice counterpart to the profoundly gendered advertising we see almost everywhere else… and evidence that it doesn’t have to be that way.
————————————-
For another example of non-gendered advertising, see this vintage Uniroyal tires ad.
In comparison, Hulu sometimes asks whether you want to see ads made “for her” or “for him,” Facebook wants to know what sex you are so as to better sell to you, and Best Buy will just assume you’re a dude,
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
I watched it four times… so adorably human:
The Daddy’s youtube page, via Maedchenmannschaft.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dmitriy T.M., Jody, and Emily F. sent in a new public service announcement aimed at preventing teen pregnancy. It features Sarah Palin’s daughter, and teen mom, Bristol Palin.
Transcript:
What if I didn’t come from a famous family?
What if I didn’t have all their support?
What if I couldn’t finish my education?
What if I didn’t have all these opportunities?Believe me, it wouldn’t be pretty.
Pause… before you play.
The ad is fantastic in its raw truth. But not, perhaps, in the way it is intended to be. While the ad is, I think, trying to tell all teenagers (not just non-rich ones) to “pause,” it also clearly lays out who pays the highest price for early motherhood. Privileged teenagers (who are, by the way, more likely to abort than disadvantaged ones) will often be provided resources that mediate the negative consequences of keeping their child. In contrast, when disadvantaged teenagers become mothers, it tends to entrench their disadvantage.
So thanks, Palins, for reminding us how nice it is to be rich.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Below a pro-birth control public service announcement, by a sex-ed-type organization called Sex Really, that makes the argument that all men are total assholes, therefore women should make sure they use birth control…
…but they should still have sex with them of course! Duh!
Trigger warning for sexist language:
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Kevin I. sent in a great short clip instructing women workers newly employed in industrial factories during World War II on how to do their hair to maximize safety. It assumes both ignorance and vanity on the part of women and speaks to the lack of efficiency caused by efforts to remain attractive on the line. Pretty great:
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Monica C., who teaches ethnic studies and works with survivors of interpersonal violence, sent in this 9-minute satirical video (posted at Consent Turns Me On) she created for Sexual Assault Awareness Month. It highlights the way that rape prevention campaigns often put the onus on women to avoid being raped, providing lists of things to avoid doing (that basically add up to never doing anything where a man is present, ever), rather than focusing on educating men about not raping women.
Nice work, Monica!
Get rid of it so that she will love you completely and without reserve (so long as you remain physically perfect):
Thanks to Marie-Claire for sending this in!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Tom C. sent us an ad for Google that does an excellent job of resisting the urge to make separate commercials aimed at men and women. In the ad below, a searcher seeks information on masculine-typed and feminine-typed activities, as well as more neutral ones. It leaves open the sex of the searcher. It’s a nice counterpart to the profoundly gendered advertising we see almost everywhere else… and evidence that it doesn’t have to be that way.
————————————-
For another example of non-gendered advertising, see this vintage Uniroyal tires ad.
In comparison, Hulu sometimes asks whether you want to see ads made “for her” or “for him,” Facebook wants to know what sex you are so as to better sell to you, and Best Buy will just assume you’re a dude,
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
I watched it four times… so adorably human:
The Daddy’s youtube page, via Maedchenmannschaft.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.