Search results for disney

Time for another round-up of gendered kids’ items!

Will L. noticed something interesting recently at Old Navy. The boys’ section offered two styles of jeans, Skinny and Regular:

But when he looked at the corresponding section in the girls’ clothing, he found not Skinny and Regular, but Skinny and…Super Skinny:

Caro Reusch sent us an example of kids;’ t-shirts with messages about what we value for men and women. She saw the following at a mall in Berlin:

The blue one says “My daddy is stronger than yours,” while the pink announces, “My mommy is prettier than yours.”

Similarly, Lindsey B. saw two themed bibs for sale at Target. The blue bib is a doctor and the pink one is a ballerina:

Shantal Marshall, a postdoc student at UCLA with a Ph.D. in social psych and blogger at Smartie Pops, noticed that Crayola has a new product out, the Crayola Story Studio.  It lets you upload a photo of yourself, have it turned into a cartoon, and then it’s inserted into one of 3 themed templates: Disney Princess, Spiderman, or Cars. You can then print off various versions of coloring books based on those templates. The commercial for the Spiderman version shows a boy excitedly becoming a superhero:

For the Disney Princess version, we see a girl excited to become a princess, then dancing in the background with her very own Prince Charming:

As Shantal said, it’s a bit dispiriting that Crayola’s slogan for these items is “give everything imaginable,” but the pre-existing templates, and their marketing, don’t seem to include an imaginable alternative to the “boys = superheroes” and “girls = princesses” division we see so often in kids’ toys.

Madelyn C. saw a store in Warsaw, Poland, that just goes ahead and makes the gendered division of the toy industry explicit:

Finally, Jessica M. sent in a link to a GOOD post by Christopher Mims about the Toy Industry Association’s 2011 Toy of the Year Awards. There are general categories of toys, such as educational, innovative, and action, but of course also girl and boy categories (also, I personally can’t think of “boy toy of the year” without thinking of Madonna’s outfit in her “Like a Virgin” performance at the first MTV Video Music Awards, but maybe the ’80s are sufficiently behind us that the phrase resonates differently for most people). Anyway, Mims discusses the gendered messages in the commercials for the nominees in the two categories. Among other things, the categorization is rather confusing. Hexbugs are nominated in the boy category, even though commercials for them show girls as well:

Also, Mims points out that the boys’ category “includes a strong undercurrent of Beyond Thunderdome via WWE.” Exhibit A: The commercial for Beyblade Metal Masters, “performance tops” to be used in “strategic battles”:

Playing with tops has gotten super hardcore, I guess. Probably they should look into a sponsorship from an energy drink.

Okay so I did a google search one day and I stumbled across two images that… well, I just have to show them to you:

(Victoria’s Secret models, found here)

(Disney fairies, found here)

I seriously don’t want to make too big of a deal out of this. I really don’t.  I highly doubt that one of these images was modeled after the other or that there was some deliberate attempt to link Victoria’s Secret with Disney or sexy models with little girls.

That said, the two images point to a common visual trope. In this trope, a group of sexy women get lined up (often touching each other).  They look almost identical, with the exception of a tiny bit of variation in skin color and hair.  And they’re costumed in such a way as to make them look both alike and different (e.g., all in underwear of different colors).

The effect is to erase their individuality, but multiply the impact of the image. We don’t see a five or six women, we see Woman with a capital “W” (or Fairies in the second case).  It’s like seeing a buffet from afar, you see Food, but not necessarily macaroni and cheese, little tuna sandwich triangles, fried okra, and fruit salad.

Let’s call it the there’s-no-such-thing-as-too-much-conformity-to-the-male-gaze trope.  Or, I-like-my-women-like-I-like-my-collectibles (lots of ’em, all of a type, and on display).  Or, women-come-in-a-rainbow-of-colors-just-kidding.

Do you have a better name for it?

UPDATE: Here’s another one, sent in by Ann T. (says Ann’s boyfriend, “I know it makes ME think of cancer”):

And here’s one I found on the Ms. blog:

Caroline Heldman counts this as a form of sexual objectification.  In these cases, women are shown as interchangeable, like objects.  And, she writes, “like objects, ‘more is better,’ a market sentiment that erases the worth of individual women.”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This Course Guide is in progress and will be updated as I have time.

Disclaimer: If you’re thinking about writing a course guide.  I totally overdid it on this one!  It doesn’t have to be nearly this extensive.

Course Guide for
INTRODUCTION TO SOCIOLOGY
(last updated 5/2012)

Developed by Gwen Sharp
Nevada State College

C. Wright Mills and the Sociological Imagination

Intersection of biography and history as illustrated by:

• Year of birth and life success
• Kids’ exposure to technology
• Baby naming practices and media trends
• Other historical trends in baby names

“the capacity for astonishment is made lively again”

• The background of “Scotch” tape
• Applying the anthropological lens to “dark, mysterious Austria”

Karl Marx/Marxist analysis

• Marxist analysis of current economic crisis
• Invisibility of workers

Emile Durkheim

• The dangers of the ecological fallacy: measuring “sin” statistically

[Because the course guide has gotten to be so long, I’m putting the rest of it after the jump.]

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In honor of the American Sociological Association’s annual conference kicking off at Caesar’s Palace today — and because of my tweet about a Baudrillard-inspired drinking game — I am reposting this hilarious mistake on the part of the U.S. Postal Service.

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A few years ago, my friend Brady introduced me to postmodernist theorist Jean Baudrillard’s arguments about hyperreality. Without getting into the details of semiotics or postmodernism, hyperreality refers to a situation where the signs (particularly media images) used to represent reality become more real to us than the original reality they were supposed to represent.

Soon after that, I was waiting to cross the street on the Strip here in Vegas and overheard a young woman remark to a friend that after visiting the New York-New York casino, she felt just like she’d actually been to New York. Her friend enthused, “I know! I don’t know why we’d ever even need to go there now! I feel like we’ve already seen it.”

I don’t know if Baudrillard discussed Las Vegas — Disneyland and L.A. were his favorite examples, from what I can tell — but you could certainly teach an entire class on hyperreality using Vegas as your case study.

Baudrillard came to mind when we read a BoingBoing article about a mistake from the U.S. Postal Service. The USPS recently released this stamp:

So, a stamp feature the Statue of Liberty. Nothing shocking there. Except…it turns out the image on the stamp isn’t based on the actual Statue of Liberty. A perceptive stamp collector realized that the image is actually of the replica of the Statue of Liberty that stands outside the New York-New York casino:

Close-ups reveal distinct differences between the original and the replica: the facial features are more defined on the replica, and the hair, the proportions of the arm, and folds of the clothing are different.

The U.S. Postal Service produced the stamp and released it along with information about the history of the actual Statue of Liberty. And thus we have a representation (the stamp) of a representation (the photo that served as the model for the stamp) of a representation (the replica statue in Las Vegas) of the original thing the Postal Service intended to portray…and no one there caught the slippage between the intended reality and the representation at any point in the production process.

I think Baudrillard would get a kick out of this.

For more on hyperreality, see Baudrillard’s book Simulacra and Simulation. Also, for more on Vegas and simulation, you might check out Norman Denzin’s article “Rain Man in Las Vegas,” in Symbolic Interaction v. 16, p. 65-78 (1993).

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In Cultures of War: Pearl Harbor/Hiroshima/9-11/Iraq, John Dower discusses how the U.S. responded to the Japanese attack on Pearl Harbor on December 7, 1941. Militarily, it pushed the U.S. into officially entering World War II, but Dower is just as interested in cultural responses, particularly efforts to stigmatize all U.S. residents of Japanese descent as unpatriotic or even traitorous.

A prime example of this is the film December 7th, created by John Ford, legendary director of classics such as Stagecoach and The Grapes of Wrath. The first version of the film was 82 minutes long. In it, an idealistic figure representing the U.S. talks with “C,” a figure meant to represent his conscience. Uncle Sam naively believes the racial and ethnic diversity of Hawaii isn’t a problem, but C helps him see that the large Japanese American population is a threat, even when they appear to be loyal, patriotic, assimilated Americans. Japanese-language telephone books and newspapers are ominously shown as evidence of their lack of true American-ness. Start at about 8:40:

The message is unequivocal: Japanese Americans are untrustworthy, and any actions or behaviors that seems to indicate that a Japanese American is loyal to the U.S. provides potential evidence of just how deceitful they are — they cover their treachery with an appearance of patriotism. At around 18:25, Uncle Sam tries to defend freedom of religion, but C patiently explains the problem with this view. C says he’s not saying all Japanese Americans are disloyal, but that he’s “just presenting the facts,” and can’t be responsible for separating the loyal from the disloyal.

Ford cut the film down to 34 minutes before releasing it. This shortened version of December 7th won the 1943 Oscar for Best Documentary Short Subject:

The attack scene from December 7th is often assumed to be actual documentary footage of the attack on Pearl Harbor, but Dower points out that it was almost entirely staged by Ford, since there was almost no existing film of the surprise attack available.

Dower also discusses the animated Disney film Victory through Air Power. The film was based on the book Victory through Air Power, by Alexander Seversky. Seversky’s book justifies bombing non-combatant targets as a way to demoralize the enemy and disrupt supply lines and communication. Civilians would no longer be seen as inherently off-limits for military operations. The film served as propaganda for this view, which increasingly took hold in the U.S. military, eventually justifying dropping nuclear bombs on Hiroshima and Nagasaki.

You can find the entire film on Youtube, but the most relevant segment is at the end; the widespread bombing of (noticeably resident-free) Japanese cities is presented as key to a glorious victory by the U.S.:

These films served to justify military strategies (internment camps and bombing non-military targets) that could have faced stiff resistance by drawing on popular fears in the wake of the Pearl Harbor attack. In both cases, they widened the circle of legitimate potential targets of war-related government actions to not just Japanese soldiers and government officials but to the entire civilian population of Japan, as well as anyone with Japanese ancestry living in the U.S.

Yesterday, I was at the grocery store in the checkout line, when I saw a Disney book about how Tinkerbell and her fairy friends “Nature’s Little Helpers.”  Intended to interest small children in being environmentally conscious, the fairies, all female, help nature go about its daily tasks.  The connection to the nymphs of Greek mythology at once is evident.  Nymphs were essentially fairies that embodied parts of nature: water, trees, etc. They were almost always female, and often played the role of temptress to the male gods.  These Disney fairies play on the same idea; they tend to nature and are connected with nature because of their being female.

(source)

Why is this a problem?  First, the book connects women to nature on the basis of biology, the idea that women are naturally nurturing.  This suggests that only women can really take care of nature, because they are better suited for it than men.  Second, by linking women and nature, they suggest that being Green is ‘girly,’ when in fact being Green should be gender-neutral.

“Nature’s Little Helpers” ties women and nature together in harmful ways: it assumes that women are caretakers of nature because of an inherent nurturing ability and it feminizes the teaching of environmental studies, even interest in nature.  I have no doubt that Disney intended for this book to up its Green profile, but its message is as harmful as the Disney princess line. We should be teaching children about nature without gendering the process.

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Lisa Seyfried is recent graduate of the George Washington University Women’s Studies Master’s Program.  Her interest is in the intersection of women and the environment, and generally helping the world to become a more just and sustainable place.  She is also a blogger at Silence is Complicit.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

In 1991 writer and cultural critic Katha Pollitt coined the phrase “The Smurfette Principle” to draw attention to the tendency for movies, TV shows, and other cultural products to include one, and just one female (source). For the unfamiliar, The Smurfs was a children’s television show, airing from 1981 to 1989, populated by a whole world of little blue men and one (sexy) blue woman:

(source)

In her latest in the series Tropes vs. Women, Feminist Frequency’s Anita Sarkeesian applies The Smurfette Principle to today’s movies and shows.  How far have we come?

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For more tropes, see Sarkeesian on The Manic Pixie DreamGirl and Women in Refrigerators.

Transcript after the jump:

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Dr. Bethany Pope, Pris S., and Christine each sent in the trailer for the Disney film, opening today, called Mars Needs Moms.  It is impossible not to be sarcastic about this trailer.

What can I say.  The premise of the film is that only women can parent (and by “parent,” I mean feed and vacuum).  I’m sure all of the human women out there with children really appreciate this sentiment.  Dads, HUH!  …what are they good for!  Absolutely nothing! Or, at least, that is what nearly every corner of Western society is trying to tell us.  How convenient, given that raising kids is rewarded with, basically, absolutely nothing concrete. Thanks, thanks for nothing Disney.

Also, as far as the trailer goes, it appears that this movie focuses almost entirely on boys and men. I wonder if it even passes the Bechdel test.  Twist the knife, why don’t you.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.