Deeb K. and YetAnotherGirl pointed out another example of a woman apparently having her skin lightened on the cover of a magazine. The December 2010 issue of Elle features Aishwarya Rai Bachchan, a major star in the Indian film industry who has also been a spokesperson for L’Oreal and appeared on the “Most Beautiful Women in the World” lists of various magazines. Here’s the cover, with a very pale Bachchan:
Let’s compare to other photo of Buchchan here and here.
Elle was criticized just a few months back for apparently lightening Gabourey Sidibe’s skin tone on the cover as well. At that time, the editor said Sidibe wasn’t touched up any more or less than other women put on the cover. That may be true. But it leaves unanswered the question of why the women’s skin tone is considered insufficiently glamorous or beautiful as it is, and why making these stars’ skin lighter would be seen as a clear improvement.
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Alys sent in a photograph of the packaging at her local McDonald’s. It included pictures, not of Chicken Clubs and Big Macs, but of the raw ingredients that these foods are (theoretically) made of… with the notable exception of realistic images of animals. The materials, Alys writes, were…
…adorned with pictures of healthy whole foods, such as a tomato or a head of lettuce. That in itself is interesting — they are clearly attempting to cash in on the whole-foods-are-good-for-you mentality despite the fact that there is hardly anything more processed than fast food — but what I found particularly fascinating was the animals, or rather the lack thereof. My chicken club sandwich package featured not a live chicken, but two little origami chickens. Similarly, the bag the food came in had a tin chicken knick-knack thing. My husband’s hamburger package was even more ambiguous. It’s a little hard to read in the picture, but “two all beef patties” is represented not with a cow, or a picture of the patties, or even an origami cow, but with a spatula. Clearly MacDonalds realizes that while Americans want to be reminded that the ketchup on their sandwich originally came from a tomato — and that means it’s healthy! — they do not want to look into eyes of the live animal that sacrificed its life to provide the main focus of the meal.
Dmitriy T.M. sent in a link to a 13-minute video in which Van Jones discusses the problems with patting ourselves on the back too much every time we put a plastic bottle in the recycle bin instead of the trash, and the need to recognize the link between environmental concerns and other social issues:
In their article, The Male Consumer as Loser, Michael Messner and Jeffrey Montez de Oca try to explain the recent rash of advertising featuring mediocre men. These ads, and their film and television counterparts, skip the hunky-manly-hunk-dude in favor of less hunky men: young, heterosexual, usually white males who are short on cash, low on maturity, and have a penchant for irresponsibility. They dominate Judd Apatow “bromances” (e.g., Knocked Up), frequent TV sitcoms (e.g., The Drew Carey Show), and are used to sell everything from Mike’s Hard Lemonade to Twix candy bars. These are not studs. They are moderately good-looking, but small, skinny, chubby, or otherwise uncool compared to real hunks.
On the face of it, the mediocre man is a self-deprecating character who undermines idealized masculinity by being likeable despite being decidedly non-ideal. Messner and Montez de Oca, however, show that the mediocre man, nevertheless, reproduces notions of men’s superiority over women. The women in these narratives tend to be of two types: “sexy fantasy women” and “real women.” The men bond over the unattainability of the sexy fantasy women and the burden of maintaining relationships with real women, their girlfriends, wives, and mothers. The “real women’ are usually portrayed as bitches, harpies, and nags, while the “sexy fantasy women,” upon interaction, often turn out to be just as bad.
The viewers are meant to identify with the mediocre men, who revel in each others’ company, happy to be dudes free from the clutches of the women in their lives, even if they aren’t sleeping with supermodels. The mediocre man may be kind of a loser, indeed, but he can thank God he’s a man. P.S.: Women suck.
Dmitriy T.M. sent in an example of the “mediocre man” narrative, the trailer from the movie, Hall Pass:
(Probably in the end they realize they love their naggy wives, but whatevs.)
A student of mine, Tim C., wrote a nice analysis of two Dolce and Gabbana ads, one which has been widely castigated as a glamorization of gang rape, and one that I’d not yet seen. The familiar ad, below, features four mostly dressed men standing/crouching over a restrained woman:
The second ad is very similar thematically, but instead of a group of mostly-dressed men standing/crouching over a mostly-naked woman, it’s a group of mostly-dressed men standing/crouching over a naked man (though with no restraint).
What does Tim make of this?
One can make the argument that Dolce & Gabanna, through these two ads, are not promoting male dominance over females. Instead, they are promoting the dominance of the men who wear these brand name clothes, but through means of controversial ideas that society takes for granted. They want people to see the superficial idea that if you wear these clothes, you will feel powerful and in control (just like these men in the ads). This works because the social construct of our society has accepted this idea of male dominance [over women and inferior men].
On the heels of our post on food deserts, Family Inequality‘s Philip Cohen posted about “care vacuums.” In this case the research is referring to the shrinking number of nursing homes in the U.S., leaving people farther and farther away from the nearest nursing home.
Zhanlian Feng and colleagues found that between 1999 and 2008 we lost about 5% of all nursing home beds and these losses were disproportionately in neighborhoods populated by Blacks and Latinos. The maps below overlays the racial composition of neighborhoods (darker = higher percent minority) with open nursing homes (in black) and nursing home closures (in red). Both seem to be disproportionately in minority neighborhoods, but Feng et al. showed that the closures are even more so.
Here’s Chicago as an example:
Just as food deserts make it more difficult for people without access to personal, reliable transportation to get fresh, affordable food, care vacuums make it more difficult for those same people — disproportionately Black and Latino, and disproportionately poor — to visit loved ones in nursing homes. Ironically, this is despite the fact that use of nursing homes by minorities is rising and, among whites, falling.
Nicole sent in this Australian commercial for P&O Cruises. Nicole was struck by the obvious racial divide, in which the privileged customers are all White, while non-Whites serve them, either literally (and with a smile!) or as a form of cultural entertainment:
Tipped off by Dmitriy T.M., I enjoyed a Slate slideshow depicting and contextualizing the shrinking of the middle class and the growing advantage of the very top earners in the U.S. over time. We’ve highlighted this slideshow before, but I thought this image deserved its own post. Drawing on data from 1948 to 2005, put together by Larry Bartels, Slate shows that all income brackets prosper under both Democratic and Republican leadership, despite the idea that Republicans are fiscally responsible and Democrats irresponsible. Under Democrats, however, nearly everyone is much more prosperous. The highest income brackets are, given the margin of error, equally prosperous and all other brackets are significantly more so.
The figure reminds us that stereotypes about Republicans and Democrats don’t reflect reality and economic prosperity isn’t a zero sum game.
Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry. Read more…
