David Banks, who blogs at Cyborgology, let us know that Gawker has posted an anti-union video Target shows to new hires. Apparently as some Target stores have started carrying groceries, some grocery workers’ unions have made efforts to unionize some stores, a move that Target, along with its larger big-box sibling, Wal-Mart, finds very threatening. The video includes a lot of common arguments — we’re all a family here, the union just wants your dues, etc. — along with some I found more unusual:

Full transcript here.

What I found especially striking was the segment starting at about 3:10, where they argue we don’t need unions because, basically, they were so effective in the past, they already fixed everything! There’s no more child labor, you can get worker’s comp if you’re injured…what more could you need a union for? So on the one hand, today unions are useless, empty organizations that just take your money and give you nothing, but in the past, they were great. Presumably employers only had to be told once to clean up, and then for all time everything is fixed.

I also liked David’s point about the video’s use of the idea of communal vs. individual action. On the one hand, the video repeatedly stresses the rights of the individual and suggests that unions interfere with an individual’s ability to make their own choices (and implying that all union contracts are identical and will be imposed on workers, rather than the outcome of negotiations). But as David points out, the video includes rather contradictory messages about individual and collective action, with the union presented as the bad collective but Target as the good, familial, happy collective:

The video manages to seamlessly contradict itself: the company is a communal entity while simultaneously granting each individual total autonomy. The union does the opposite- it pressures you into collective action while you’re trying to be a neoliberal individual, and it makes you break away from the “Target Family” when they’re trying to be communal.

Target has often avoided the negative publicity aimed at Wal-Mart about labor practices, treatment of workers, and anti-union activity; I know when I was an undergrad back in the ’90s, and anti-Wal-Mart activism was one of the topics of the day, some of my friends and I thought that shopping at Target instead of Wal-Mart meant we were really doing something meaningful in terms of opposing bad labor practices. But as this video illustrates, Target has fairly similar labor policies to Wal-Mart, whatever you think of them, just with less global market power to throw around.

Crusaders against male circumcision (intactivists) face the same sorts of challenges as activists on a wide range of other causes.  They want parents to choose not to circumcise their sons AND they want the government to prohibit circumcision — and punish adults involved in circumcisions.

[This really is a recurrent movement story: Think about animal rights activists who want to promote vegetarianism as a personal choice — as well as legal restrictions on the use of animals; think about anti-abortion activists who wish to promote adoption — as a personal choice — while simultaneously limiting legal access to abortion.]

It looks like the intactivists are making progress on the first front, individual choice — or at least riding some sort of wave of history: the percentage of newborn boys circumcised in the US has declined substantially in the last few years.  All the physicians I’ve seen quoted in the run of news accounts have emphasized parents’ choice.  With parents making different choices, boys and men are far less likely to face social stigma or discrimination on the basis of foreskin status.

Promoting non-circumcision means making that choice attractive — and making a very widely accepted choice — problematic.  Here, rhetoric matters, and strategic choices about images and language are consequential in mobilizing support — and provoking opponents.

Jena Troutman, the Santa Monica activist who abandoned her referendum campaign, pushes non-circumcision as healthy, natural, and attractive.  Her website, WholeBabyRevolution, is chock full of pictures of happy baby boys–diaperclad.

Matthew Hess, the author of the Foreskin Man comic, projects more alarm — and more vitriol.  He, literally, demonizes those who perform circumcisions, thus far, a doctor and a mohel.   Here you see his hero battling a physician who takes sadistic pleasure in performing a procedure that is, by all other accounts, quick and routine.  The rhetoric is provocative and polarizing — hardly peculiar for social movement activists — but maybe not the smartest strategy.

Most of us are not inclined to see physicians treating children as monsters who derive pleasure from a baby’s pain.  We might distrust someone who offered a portrayal at odds with our own understanding of the situation.  The portrayal of the mohel — understandably —  spurred a debate about anti-Semitic imagery.  (But Hess is clear that he has nothing against Jews or Muslims — only those who circumcise.  Arrgh.)  Identifying and demonizing an enemy is likely to inspire — and mobilize — those who already agree with you.  It’s likely to be off-putting to others, and may well provoke your opposition.

I’m ill-inclined to offer psychological explanations for why someone believes what he does.  That said, Hess’s description of his analysis and his commitments is likely to stir pause among would-be supporters.  San Diego’s City Beat reports, quoting Hess:

I was in my late 20s when I just started to notice a slow decline in sensation… Year after year, it started to get a worse and worse after sex. I went to a urologist, and he didn’t have much of an answer. It struck me that my circumcision could have something to do with this. I researched online and quickly found a lot of information about what’s lost. That made me pretty angry.

City Beat reports that Hess has been engaged in therapies to restore sensation — and, for nearly a decade, working on legislation to ban circumcision.

The extraordinarily committed are at the heart of any social movement, and opponents will look to counter a movement by disparaging its champions.  Successful movements are always comprised of coalitions, and the recurrent question is how rhetoric, tactics, and personnel aid or hinder in recruiting allies.  The controversy over Foreskin Man led Jena Troutman to put her referendum campaign on the back burner, suggesting that Matthew Hess brings energy, commitment, and liabilities to his cause.

—————————

David Meyer is a political science professor at the University of California, Irvine.  At his blog, Politics Outdoors, he tries to understand when social movements emerge, how they develop and decline, and how they sometimes matter.  You can also follow Meyer at OrgTheory.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Over at Reuters, Felix Salmon posted a chart I found rather stunning given that we’re hearing new warnings about the dire situation the economy is in and the slow job growth we’re experiencing. Using Bureau of Economic Analysis data, he looked at total U.S. domestic profits, as well as the proportion of all domestic profits earned by the financial sector, between 2001 and the end of 2010. And what we see is that both overall corporate profits, and the finance sector so central to the economic crisis, have bounced back quite well, returning to the levels we saw just before the peak of the boom period:

Now, one caveat here: the data are annualized quarterly figures. That means to get the total profits for the year, you don’t just add them up, as you’d expect — each annualized quarterly data point apparently represents profits for the entire year if the growth rate at that point had continued. If you really care, here’s one explanation of annualizing and why you’d do it. If you want, the BEA website allows you to look at profits annually, instead of quarterly, so you don’t have to worry about it.

Anyway! Point is, it complicates the general perception we might get from news reports that everything in the economy is awful and there are no profits to be made. Ongoing job stagnation and media focus on the negative economic news doesn’t mean all parts of the economy are suffering equally, or that as soon as corporate earnings rebound, the benefits would quickly reach workers in the form of new job opportunities.

Abby Kinchy (and Assistant Professor at Rensselaer Polytechnic Institute) and Emily Birch  sent us another example of the pressure put on female athletes to be not just amazing at their sports, but attractive while doing it. The New York Times ran an article about changes in the Badminton World Federation’s required dress code for players. The BWF issued guidelines that sought to “ensure attractive presentation” at tournaments. They also insisted on reinforcing gender differences; women players “must wear skirts or dresses.” The policy, initially intended to be implemented by May 1st, said it was acceptable to wear shorts or tracksuit pants under a skirt “where cultural or religious sensitivities require legs to be covered.” However, the guidelines stressed that it was not acceptable to wear a sheer skirt over the shorts or pants, and was absolutely unacceptable to wear shorts or pants alone.

The dress code was roundly criticized as a sexist marketing ploy that might hamper some players’ performance. While the Iranian players would be able to continue wearing their long pants, they would have to wear a skirt over them — which, as the NYT article points out, could be cumbersome and restrictive, putting some players in the position of having to accept potentially negative effects on their performance in return for being allowed to wear shorts or pants.

The BWF argued that this was for women’s players’ own good, since it would bring more attention to the sport, pointing out that they recently increased the prize money for women’s tournaments to be equal to men’s and added women’s competitions to be sure men and women have the same options for participation. The argument seemed to be that they are trying to make women’s badminton more popular, and thus the least the women can do is play their part — which means not just being excellent players, but looking more attractive to viewers.

However, as some players and other critics pointed out, the concern with using dress code to enhance the popularity of the sport seemed to fall disproportionately on women, and seemed to focus primarily on making women conform to ideals of femininity:

Interest is declining, Rangsikitpho said, adding that some women compete in oversize shorts and long pants and appear “baggy, almost like men.”

[From NYT.]

The dress code for men, on the other hand, simply requires “proper attire.”

After all the criticism, the BWF delayed implementation of the rules for a month to provide time for more discussion. Finally, in late May, they put off implementation indefinitely.

Though the dress code is on hold for the moment, it’s a great example of the way that concerns about appearance may trump functionality when it comes to women’s sports. In addition, it shows how a particular version of femininity — one that involves showing significant amounts of skin and that accepts skirts and dresses as default women’s clothing — is elevated as the ideal presentation. The fact that many badminton players have cultural or religious reasons to want (or have) to wear pants to play doesn’t require rethinking standards of femininity, but only a work-around that still upholds the ideal by requiring a skirt over pants.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Cross-posted at OWNI.

Something has been nagging me about the Representative Weiner (D-NY) sexting scandal: how would this story would play out differently had the sexting-congressperson been female? I wrote earlier about how differently “sexy” pictures of male and female political candidates are handled.

When Krystal Ball ran for congress, images of a past Halloween party became some of the most Google’d images in the world, unlike male politicians running for office at the same time who were also involved in scandals about images of their past behaviors. The images of women in general, and, in this case, female politicians, become poured over, detailed, dissected, analyzed and obsessed upon to a far greater extent than what is occurring with Rep. Weiner. Yes, the images he sent are being shared on and offline, but had Weiner been female the images might be shown akin to the Janet Jackson “wardrobe malfunction”: the media would scowl at the perversion while simultaneously showing them on a constant loop, dissecting every pixel in detail.

So let’s do quick Google Image searches for Krystal Ball and Anthony Weiner. (In these screenshots I am logged out of Google and “SafeSearch” is off, however, neither of those factors influenced the results much).

Krystal Ball’s results are dominated by the images that caused scandal. You have to scroll through pages of images in Weiner’s results to find the “offending” images. Given that Google’s resultsare based in part on popularity and website inter-linking, we have to wonder how Weiner’s post-scandal online presence would be different had he been female. [We should note that Weiner had a larger online presence before the scandal than did Ball. However, many of the top images in the search are post-scandal, so that is not a complete explanation for the discrepancy]. In fact, it is easier to find women showing skin in Weiner’s results than the so-called “lewd” images themselves.

Even Sarah Palin, who has never tweeted “lewd” photos of herself to all of the Internet, has search results more focused on her body than does Weiner.

Michel Foucault noted that sexual repression is closely related with sexual obsession; and the obsessively prying “gaze” is really the regulation and controlling of ourselves and our sex. The relative lack of obsession of the images in this scandal strikes me as evidence of the weaker regulation of the male body and men’s sex.

How else would this scandal play out differently had Rep. Weiner been female?

—————————

Please welcome guest blogger Nathan Jurgenson.  Jurgenson is a graduate student in sociology at the University of Maryland and co-edits the Cyborgology blog.

Cross-posted at Family Inequality.

Sociologist, segregate thyself? A little inside-sociology post.

A report from the research folks at the American Sociological Association (ASA) got me thinking about gender-segregated sociology. I added a few numbers from other sources to provide a quick look at three moments of gender segregation within the discipline.

People may (or may not) want to be sociologists, they may or may not be accepted to graduate schools, thrive there (with good mentoring or bad), freely choose specializations, complete PhDs, publish, get jobs, and so on.  As in most workplaces, gender segregation represents the cumulative intentions and actions of people in different institutional settings and social locations.

#1: Phds

Since the mid-1990s, according to data from the National Science Foundation, women have outnumbered men as new sociology PhDs, and a few years ago we approached two-thirds female. In the three years to 2009, however, the number of PhDs has dropped by a third, and women have accounted for two-thirds of that drop. I have no idea what’s going on with that.

For the time being, then, we’re close to 50/50 in gender balance for producing PhDs. But academic careers can be long, so all those years in the 1970s and 1980s when men outnumbered women by so much still affect  today’s discipline. Among members of the ASA today, women are 7 years younger than men, on average. Which means the men are in higher positions, on average, as well.

#2: Specialization

Choosing what area of sociology to study is a combination of personal interest and ambition, institutional setting and mentoring, and happenstance of various kinds. (This is separate from the question of how narrowly to specialize in one’s specialization, which has a big impact on the quantity of publication, since switching topics is risky and costs valuable time.) So it wouldn’t be accurate to describe this as simply a free choice. But, once someone is a member of the ASA, which is open to anyone, then the choice of identifying with a certain area of research is free (or, actually, costs a few dollars a year), through joining sections of the association.

The pattern of section belonging shows a striking level of gender segregation. On a scale of 1 to 100, I calculate the sections are segregated at a level of .28. (That is the same level of segregation I calculated in the gender distribution between major fields for PhDs, such as engineering and social sciences.) Put another way, the correlation between the percentage of women and percentage of men across the sections is a strong -.64. And by both measures the segregation has increased since 2005.

Joining a section means voting to increase the number of presentations in that area at the national conference, getting a newsletter, maybe an email list, being invited to a reception, and having the chance to serve on committees and run for office arranging all those things. At its best it’s a community of scholars interested in similar subjects. Anyway, the point is it’s not a restrictive club or job competition.

#3: Editorial boards

Finally, prestigious academic journals have one or more editors, often some associate editors, and then an editorial board. In sociology, this is mostly the people who are called upon to review articles more often. Because journal publication is a key hurdle for jobs and promotions, these sociologists serve as gatekeepers for the discipline. In return they get some prestige, the occasional reception, and they might be on the way to being an editor themselves someday. I didn’t do a systematic review here, but I looked at the two leading research journals — American Sociological Review and American Journal of Sociology, as well as two prestigious specialized journals — Sociological Methods and Research, and Gender and Society (which is run by its own association, Sociologists for Women in Society, whose membership includes both women and men).

(I included the editors, book review editor, consulting or associate editors, and editorial board members, but not managing editors. The number included ranged from 33 to 73.)

I’m not attributing motives, describing gender discrimination, or even making a judgment on all this. There are complicated reasons for each of these outcomes, and without more research I couldn’t say nature/nurture, structure/agency, system/lifeworld, etc.

But gender segregation never happens for no reason.

Update: Kim Weeden pointed me toward the complete list of section memberships by gender for 2010. So here is a a graph of the gender compositions expanded to include all 49 sections. Also, with that expanded data, I recalculated the segregation level, and it’s .25.

Sociologists use the term “androcentrism” to refer to a new kind of sexism, one that replaces the favoring of men over women with the favoring of masculinity over femininity. According to the rules of androcentrism, men and women alike are rewarded, but only insofar as they are masculine (e.g., they play sports, drink whiskey, and are lawyers or surgeons w00t!). Meanwhile, men are punished for doing femininity and women… well, women are required to do femininity and simultaneously punished for it.

Illustrating this concept, much more concisely, is this altered photograph of James Franco in drag. Sent along by Stephanie V., the photo was originally for the cover of Candy, a “transversal style” fashion magazine.  I’m not sure who added the copy,* but I like it:

* So Caro Visi, where I found the image, credits Virus, but I can’t find it there.  I’m happy to properly credit if someone can point me in the right direction.

UPDATE: Sarah and John, in the comments thread, pointed out that the language is borrowed from a movie titled The Cement Garden.  Jennifer points out that Madonna used it, as well, in her song What it Feels Like For A Girl.

Clip from The Cement Garden:

More posts on androcentrism: “woman” as an insult, making it manly: how to sell a car, good god don’t let men wear make up or long hair, don’t forget to hug like a dude, saving men from their (feminine) selves, men must eschew femininity, not impressed with Buzz Lightyear commercial, dinosaurs can’t be for girls, and sissy men are so uncool.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In response to my post yesterday about tourism ads presenting local (often, though not always, non-White) residents of vacation hotspots as tourist attractions and amenities for relatively privileged travelers to enjoy, Lauren J. sent in a Heineken ad that pokes fun at the expectations visitors to Jamaica often have about how Jamaicans would act, and how local residents may feel obliged to play along and give tourists (with their cash) the “authentic” experience they desire: