Nickey R. sent in a commercial by Blue Cross and Blue Shield of Minnesota that aims to encouraging people to stop putting off exercising, eating healthy, and quitting smoking. The problem with these ads is a simple one. It represents all unhealthy people as overweight… or smokers. It ends by flashing the phrase “for the health of all.”

But while exercise and eating healthy may correlate with being thin (and to what degree this is true is still very much up for debate), there are, in fact, lots of non-thin people who do exercise and eat right and lots of thin people who do not. Being thin is not the same thing as being healthy (as research and real people demonstrate), but these ads say that it is, justifying anti-fat prejudice and miseducating the public.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Love Isn’t Enough.

Jay Smooth, of Ill Doctrine, recent gave an excellent Tedx talk at Hampshire College about the difficulties of talking constructively about race and racism in the U.S. These conversations are tricky to navigate because they often devolve from discussions about structural inequalities and the consequences of certain positions or policies to individualistic arguments about whether a specific person is racist. As he points out, this backs people into corners. Because people are extremely defensive at anything they see as an accusation they are racist, there is little room to listen to someone who challenges a comment, and perhaps then acknowledge that a statement was hurtful, or based on incorrect information, or connects to larger cultural discourses and structural inequalities that we might want to examine critically.

It’s a great 11-minute video on how we might try to discuss race, and racism, constructively:

Also see Jay’s video on boundaries in mixed-race communities and Brother Ali talking about White rappers and the “n word.”

We now have evidence that media coverage of the Occupy Movement has increased after each clash with police.  Many of these clashes have resulted in photographs and videos that appear to show police acting violently against peaceful protesters.  To many this is an unjustified use of force by the government, one that makes the state look like the bad guy and the movement look like the good guy.

This very process — media coverage of peaceful activism and violent backlash by the state — contributed to the success of the Civil Rights Movement.  And it couldn’t have happened before TV.

In 1950, only 9% of homes had a TV.  One year later, 24% of homes did.  And by 1963, when Martin Luther King told the world his dream, 91% of America could have tuned in.

(source)

The media frequently covered the protests positively, while the backlash was undeniably horrific.  So Americans sitting at home watching the TV could be simultaneously inspired by the activists and horrified by the establishment.  In the two videos below we see both sides of this coin.  In the first, a newscaster introduces and contextualizes the March on Washington before King begins his famous speech; in the second, we see news footage of a violent police attack on peaceful protesters in Selma, Alabama (trigger warning, also known as “Bloody Sunday”).

Television coverage of King’s speech:

Television coverage of the attack in Selma (trigger warning):

Ultimately, the success of the Civil Rights Movement must be credited to the people who gave their energy, heart, time, and lives to it. The invention of the television, though, and its introduction to so many homes at just the right moment in history, had an interesting role to play as well.

With this history in mind, it seems likely that aggressive responses to peaceful protests will likely raise support for Occupy.  And, with digital cameras, smart phones, youtube, facebook, twitter, and the like… the role of the media may be more important than ever.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The image below is an advertisement for Essure, a sterilization procedure for women. It vividly illustrates the heterosexual male gaze in the marketing of birth control: the female observes his leisure experience, while their children play in the background. She sits upright, supporting his head as he lays with his eyes closed. The male’s need to avoid “worrying about unplanned pregnancy”, so he can relax and enjoy a day in the park, takes priority, despite the fact that this procedure permanently modifies the female’s body.

The following video uploaded by Essure offers a more blatant effort to use male perspectives in their marketing:

Using male fears about having their scrotums operated on, the appeal of female sterilization over vasectomies is made clear. “Let’s face it: when it comes to their balls, guys just don’t have any… Essure: because you can only wait so long for him to man up.” While the narrator is addressing potential female consumers, the gaze is again fixed on the (unwanted) male experience of sterilization.  Her experience of the surgical and emotional process of sterilization is erased, meanwhile indulging men’s fears is used as justification for forcing women to take responsibility for birth control.

TLC’s new reality program, Big Sexy, features five self-identified plus-size women who work in the fashion industry as models, stylists, and makeup artists. Their mission is to challenge contemporary bodily aesthetics that privilege the thin body and demonstrate that fat can be sexy.

In an interview for the Huffington Post, one of the featured women, Heather, explains, “You can be whatever size you want to be and work in the fashion industry.” However, as we see in this clip of Tiffany’s meeting with her modeling agent, that is not entirely the case. In the exchange, the agent informs Tiffany that a client wants her to lose weight and that “it’s a waste of time and money if the numbers are not right.” At her present size, Tiffany was dangerously close to exceeding the boundaries of plus-size required of models.

In modeling, an inch here or there does matter. In my research of plus-size modeling, I have witnessed other plus-size models, like Tiffany, face pressures from their agents to alter their bodies. These women, in order to work in fashion, must utilize their bodies as capital and embark on a variety of body projects. If their measurements are not in perfect proportion, some stick padding onto their hips, “chicken cutlets” onto their breasts, and squeeze themselves into a pair of Spanx. If a model loses weight, clients tell her to do whatever it takes to gain the weight back, even if that means binging on fat-laden foods that can wreak havoc on any individual’s body. Failure to do so would mean the end of her career.

Beauty is a social construction, but these women are not the ones in charge of its construction. Plus-size models must conform to an image created by fashion’s tastemakers, i.e., agents and designers. Ultimately, they must mold their bodies to fit an image, instead of being empowered in a way that allows them mold the image to fit their bodies. In this sense, they face the same pressures as thin models to be within a fraction of an inch of a shape predetermined by others to be acceptable.

Amanda M. Czerniawski is an Assistant Professor of Sociology at Temple University. She specializes in bodies and culture, gender and sexuality, and medical sociology.  Her past research projects involved the development of height and weight tables and the role of plus-size models in constructions of beauty.  Her current research focuses on the contested role of the body in contemporary feminist discourse.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Cross-posted at Family Inequality.

In some societies it is expected that newly married couples will move into the husband’s family home.  This is called a “patrilocal system” or a “custom of marriage by which the married couple settles in the husband’s home or community” (OED).  Patrilocality is bad for women’s status: as outsiders in their new homes, they are alone and disconnected from their own families.

Patrilocal China

The patrilocal system in China is one of the foundations of its unique form of patriarchy, embedded in the religious tradition of family ancestor worship — and in the language.

This came up because I was learning the Chinese word for grandmother, which, like other family relationship words, differs according to the lineage in question (maternal grandmother, paternal grandmother, etc.). A common traditional term for maternal grandmother is wài pó, 外婆:

Those two characters separately mean outsider and woman. (If you put a space between them in Google translate, the English translation is “foreign woman.”) For comparison, the common term for paternal grandmother is nǎinai (奶奶), which is the word for “milk” twice.

Words as Gendered Images

I had been working on Chinese Characters for Beginners, and with my recent focus on language for union or marriage types (homogamy and heterogamy for same sex and other sex marriage, respectively), on the one hand, and sexual dimorphism / gender, on the other, I was sensitive to my first lesson, in which I learned that the word for good is woman+son (好):

And the word for man is field+strength (田+力=男):

Someone who knows more about languages can say whether or how Chinese reveals more about the cultural contexts of its word origins than English does.

In the one-child-policy era the patrilocal tradition has become especially harmful to women. That’s because the lack of an adequate state pension system has increased the need for poor families to produce a son — a son whose (patrilocal) marriage will bring a caretaking daughter-in-law into the family — and decreased the return on investment for raising a daughter, who probably will leave to care for her husband’s parents. One consequence, amply documented in Mara Hvistendahl’s book Unnatural Selection, has been tens of millions of sex-selective abortions.

So, the next time someone sees a common pattern of gendered behavior, and attributes it to genetics or evolution, I’m going to ask them to first demonstrate that the pattern holds among people who aren’t exposed to any language at all (and raised by parents who haven’t been exposed to language either). Otherwise, the influence of ancient cultures is impossible to scrub from the data.

Cross-posted at Cyborgology.The Human Microphone was created by Occupy Wall Street as a way to get around New York City’s ban on amplified sound in Zuccotti Park. In other words, it is a tool–and a form of non-digital technology–designed to facilitate communication and discussion in large crowds. But like any form of technology, its use isn’t confined to what it was originally created to do.

This is Karl Rove being “mic-checked” while delivering a speech at Johns Hopkins on November 14th. It starts about 1:48 in (be aware, there’s a huge jump in volume at that point).

The evolution of the techniques and technologies used by activists — their “repertoires of contention”, in the words of Charles Tilly — is a feature of any social movement. Clearly that’s happening to the Human Microphone now: what was a tool of communication is now also a tool for directed and targeted protest. Communication is still a huge part of this; it can’t not be, given that one grievance common to many members of the Occupy movement is a perceived lack of “voice” in politics. Communication, in this instance, is protest. And the technology and the protest itself are fundamentally intertwined.

This also stands against the fallacy that technology itself is neutral: in its very design the Human Microphone is imbued with the ideology of its makers — especially given that its components are actual human voices, used with intent and consent. It might be used for any number of things, but it is inseparable from the people who created it and the people who bring it into being every time it’s used.

It will be interesting to see if President Obama and his as-yet undecided GOP opponent find themselves mic-checked on the campaign trail next year.

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Sarah Wanenchak is a PhD student at the University of Maryland, College Park. Her current research focuses on contentious politics and communications technology in a global context. She has also done work on the place of culture in combat and warfare, including the role of video games in modern war and meaning-making. More generally, she has long been interested in narrative and storytelling, and how stories work to shape wider social discourses. She is an occasional blogger at Cyborgology.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Cross-posted at My Viennese Adventures.

There is something that I love about the Vienna metro system (besides the fact that it is supremely fast and reliable).

Take a look at this:

What do you notice?

OK, first, the graphic design is fantastic. But what else?

The ‘old’ and ‘injured’ people are represented by male figures. The pregnant individual is (unavoidably) a woman, and the person carrying a child is also female.

So far, so typical.

Most public signage on Earth seems to follow this pattern. The generic individual is by default male, except when they are connected with child-rearing, when they magically become female. Never mind that women also get old and break their legs, or that men are perfectly capable of toting around a three-year old on public transport.

The difference with the U-Bahn is that you will see just as many of these signs as of the one above:

The preggers woman is still there, but who are those folks with her? An old lady! An injured gal! And, most radically, a dude with a pesky kid!

It might seem insignificant, but the signs that surround us are constantly sending us messages about who we are, and our place in society.

These signs are a small gender-victory, and they put a smile on my face!

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Kate Shea Baird works at Women Without Borders in Vienna, specialising in the counter-radicalization of violent extremists. She has a BA in Politics, Philosophy, and Economics from the University of Oxford, and an MA in European thought from University College London.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.